Product Reviews Rated 3.93 out of 5 stars
490 Reviews
Most Helpful Positive Review Great at-home blonde I previously was salon blonde for over 5 years, then after having a child I allowed my natural red/brown hair to grow out. I then used Loreal Preference (twice) to try and go blonde again without visiting the salon. That brand turned my hair yellow, even waiting the full amount of time and using a second box. I waited a week then chose Born Blonde by Clairol. Within 15 minutes my yellow and red tone are GONE! I'm very pleased. I still have dark tones (not red) underneath, but I rinsed the upper part of my hair and am allowing the bottom to develop further and I'm so pleased! Fantastic at-home alternative to salon blonde. I do recommend using a blonde shampoo and purple shampoo once a week to keep out the brass if you are naturally red like me.
Most Helpful Critical Review Strand test Lied/Rip Off I did a strand test on my daughters hair & it turned it a light strawberry blonde. Being no stranger to highlighting hair/coloring hair I thought with the heat from the plastic cap it may make it a bit lighter. Her hair turned blonde in front & red in the back. Not even strawberry blonde like the strand test showed. Her hair had been color treated almost a year ago to a medium brown. It tells "not recommended for color treated or gray hair" on the instructions in small print you should put this on the box not on the instructions,after the box has been opened & you can't return it !! Loreal has this info on the BOX. Don't bother asking me to call your lame help line. I already did & I was told to take her to a salon which is what I should have done in the first place instead of using your products. I won't be buying from Clairol again you just lost a long time customer! I also had to tell her hair color is medium auburn,because calico wasn't an option.
Reviewed by 490 customers Horrible 1
Little T123 from Columbus ohio
I left this product on my hair for over 50 minutes and it still left some black ends and turned it very brassy plus instead of all one color my hair is multiple colors of blonde and some brown. Don't recommend!
The Best Highlight kit ever! 5
HJT71 from Sioux Falls, SD
I have bought and used this balayage for blondes for years. It is so easy to use and gives you the most natural highlights! I absolutely love it! I used to be able to find it everywhere. It's harder to find In stores now. I hope it doesn't go away as it is the best.
Terrible Tools 3
KRB1 from Miss.
The hook/applicator combo is terrible. After about 10 pulls through the cap (and a tear of one of the holes) the hook is bent and no longer usable. I have a metal hook that allowed me to finish the job, but the tools provided with this kit are unbelievably bad.
I've used born blonde... 3
Joni78 from Bridgeport Ohio
I've used born blonde for many years and now I can't find it anywhere. I've searched everywhere and the tag is still there for it but nobody has it in stock even online. I love this product and i don't wanna switch to anything else but it looks like i might have to.
From Very Dark to Super Blonde in 1 step 5
Barbara Haffy from Florida
YES, this works extremely well. My hair is very dark and turns it to super blonde. In 1 step I have blonde hair. I leave it on for 1 hour and put the conditioner provided on the ends to prevent damage during processing. Not even my daughter who is a hairdresser can believe that it works as well as it does. The conditioner provided work very well too.
long time user 5
critter from lanham md
I started using Born Blonde at age 18. I'm now 81! I still have dark hair underneath. Still in good condition. I'll bet no one has used it longer.
Love this product 5
ShelaShe from Detroit, MI
I have been using the Clariol Born Blonde for over 20 years. NO other brand can compare hands down.
Love Frost & Tip 5
Prissy from Florida
I have been using this product for 50 years & it always looks fabulous. I only time it didn't look good was my fault. My hair was very thick & longer than usual. I should have used 2 kits and I failed to make sure every strain was saturated.
Only one that works for me!!! 5
Candyh3 from Georgia
I LOVE this product! Only one that works with zero brass color left behind.
Mistake 1
Janetg11 from NC
Used this on my hair during isolation and you couldn't tell it did anything. I left it on longer but still nothing!
this product last good... 5
kinberlyl from undisclosed
this product last good time and does great things to my hair! but it us pricey. i recommend this product
Keira 5
joe biden from undisclosed
I havent used this product yet, but employee Keira helped me through choosing which products were best for my hair. She did such a great job and I cant wait to use this product!
Love the color 5
Bamabratt79 from Mobile Alabama
So worry it. Best product hands down. Bought this and very pleased with the outcome. My hair was brown and I have natural red highlight. Color was spot on. It's the color I wanted. Not auburn colored like other products!
My hair was already... 4
audriannag from undisclosed
My hair was already lifted when I used this product so I'm sure that helped with the outcome, but my hair did come out quite similar to how it looks on the box.. It did burn more than I was expecting and had a strong smell, so I would recommend Clairol Nice'N'Easy formula but I was pleased with the color
I did highlights once... 3
baspera04 from undisclosed
I did highlights once with this box dye and I have to say I was impressed! I have black hair so of course it took me like 2 more times to get it to where I wanted it!
Worked wonderfully! 5
Calamity from Ballwin, MO
I bought this for the first time, my old highlighting kit was discontinued.
I like this even more, easy to do, great price!
I have medium blonde hair naturally, and the subtle highlights made
a brighter, lighter difference. A big difference, but subtle also. And a natural
color, not red, orange or brassy. Made me definitely a new happy customer!
I wish they would... 4
sweetheartcrystal from undisclosed
I wish they would bring back the kit for dark hair. I used it all the time and it actually lightened my hair the best out of highlighting kits. I was using that 1 every few months and then they kept the 1 for light hair and stopped making the 1 for dark hair. They tried replacing it with the bayalage paint on kit but I do not like randomly painting uneven highlights so please if you can come back out with the 1 for dark hair I would be soo grateful!
This product is really... 5
umniyaha from undisclosed
This product is really good for people that want highlights of their hair if you have black hair get this and two highlights it looks so good Ive tried it before
I just recently used... 3
nicolebdadf from undisclosed
I just recently used this high light kit and really loved the color. It comes with a cap that youre supposed to pull your hair through and a small hook to pull the strands, but I found that to be extremely difficult so I just winged it. I am happy with the results but wish the kit was a bit more user friendly.
To be honest i havent... 4
koril3 from undisclosed
To be honest i havent used this hair dye in a few years but i always enjoyed how soft my hair was afgerwarda. The color pay off is alright for being a box color. I have always said the blonder the better and this box of color sure did it. Over all i was satisfied with this product
Absolutely love this... 5
chelseam0509 from undisclosed
Absolutely love this brand. Had to use two boxes just because my hair was so dark. The color turned out amazing after I put a toner on it. Would definitely use again
I didnt much care for... 3
sarahm13bf from undisclosed
I didnt much care for this Clairol product. I have used other alternatives that I was significantly happier with. I would improve this product by changing the formula so it lasted longer and color change was more permanent.
Clairol brand hair... 5
continag from undisclosed
Clairol brand hair color permanent hair color born blonde is beautiful I really like it it's very easy to use I would not improve this product at all I think it compares a lot to the alternatives it's not pricey Yes I would buy it again it's a very good product
Great great turns my... 5
lyndam6 from undisclosed
Great great turns my hair from dark to blonde easily love it never damaged my hair would use again
Love it, but Im also... 5
abbydabbyxo from undisclosed
Love it, but Im also lucky that my hair tends to eat hair dye.. due to being a strawberry blonde the copper tones in my hair tend to take over whatever colour I dye it. But this was super easy to use and I love the end results!
