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News Anchor Blue Vitality Lip Flush Butter Gloss

It Cosmetics

News Anchor Blue Vitality Lip Flush Butter Gloss

(96) REVIEWS (7) Q&A ASK A QUESTION

0.11 oz Item 2269912

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"This is one of the of the best kept secrets you'll love! Our News Anchor Blue shade goes on completely clear on your lips but it's infused with blue micro-crystals that counteract yellow in your teeth and give you and brighter, whiter smile! It's derived from an old news anchor secret where we used to mix blue eyeshadow with clear gloss and wore it over lipstick for a whiter looking smile on air!" Jamie Kern Lima, Co-Founder

Why did IT Cosmetics create this product: These ultra-hydrating glosses are infused with oils and butters for the most luxurious pillowing feeling on lips, without any of the stickiness or thickness of traditional lip glosses.

What is it: Vitality Lip Flush Butter Glosses are the crème-de-la-crème of lip glosses! The formulation delivers high shine and rich pigment that glides on like a lightweight serum that instantly hydrates, repairs and protects lips. This truly innovative formula drenches your lips in butters and oils that work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines! Plus Vitality Lip Flush Butter Glosses are packed with anti-aging peptides, hyaluronic acid, collagen, and anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long.

Who is it for: Anyone who wants a naturally pretty, hydrated, gorgeous lips. Anyone who wants the look of a lipgloss without the sticky tacky feeling of a traditional lipgloss. Anyone who wants to instantly relieve dryness while protecting lips with loving and nourishing ingredients.

Why is it different: Vitality Lip Flush Butter Glosses are a super-hydrating lip glosses, infused with butters, oils and an anti-aging lip serum all in one! The formulation delivers high shine and rich pigment that glides on like a lightweight serum that instantly hydrates, repairs and protects lips. This truly innovative formula drenches your lips in collagen, hyaluronic acid, peptides, plum oil, cherry oil, shea butter, avocado oil, argan oil and Jojoba which work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines and wrinkles! Plus Vitality Lip Butter Gloss is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long.

Paraben free, cruelty free.
Apply Vitality Lip Flush Butter Gloss directly to lips. All shades can be worn individually or together for a super hydrating, sheer, naturally pretty flush of color that lasts!

Beauty tips: If your lips are on the thin side, an easy trick to make them appear plumper is to apply it over the middle of your lips. This easy technique gives the optical illusion of juicier lips. Apply over a Vitality Lip Flush Lipstick Butters or Vitality Lip Flush 4-in-1 Reviver Lipstick Stain for an added pop of color and shine!
Polybutene, Helianthus Annuus (Sunflower) Seed Oil, Octyldodecanol, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ricinus Communis (Castor) Seed Oil, Ethylhexyl Palmitate, Calcium Aluminum Borosilicate, Synthetic Fluorphlogopite, Polyethylene, Carthamus Tinctorius (Safflower) Seed Oil, Tribehenin, Silica, Bumetrizole, Tocopheryl Acetate, Retinyl Palmitate, Ascorbyl Palmitate, Vanillin, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea Butter), Sorbitan Isostearate, Punica Granatum (Pomegranate) Extract, Camellia Sinensis (White Tea) Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Aloe Barbadensis (Aloe Vera) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Argania Spinosa Kernel Oil, Camellia Oleifera (Green Tea) Leaf Extract, Olea Europaea (Olive) Leaf Extract, Silica Dimethyl Silylate, Prunus Domestica Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Butylene Glycol, Hyaluronic Acid, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Palmitoyl Oligopeptide, Phenoxyethanol. May Contain: Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499), Yellow 5 Lake (CI 19140:1), Blue 1 Lake (CI 42090:2), Red 7 Lake (CI 15850:1), Red 30 Lake (CI 73360), Red 6 (CI 15850), Carmine (CI 75470), Red 28 Lake (CI 45410).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNews Anchor Blue Vitality Lip Flush Butter Gloss
 
3.9

(based on 96 reviews)

71%

of respondents would recommend this to a friend.

Pros

  • Glossy finish (33)
  • Moisturizing (28)
  • Convenient container (27)
  • Even application (25)
  • Long lasting (23)

Cons

  • Wears off easily (14)
  • Not long-lasting (10)
  • Doesn't work (9)
  • Not true to color (3)
  • Sticky (3)

Best Uses

  • Anytime (31)
  • Daily use (26)
  • Everyday use (14)
  • Special occasions (10)
  • Daytime (9)
    • Reviewer Profile:
    • Brand buyer (30), Classic style (25), Natural style (19), Budget shopper (6)

Reviewed by 96 customers

Displaying reviews 1-10

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5.0

Vitality Lip Flush

By Shoe queen 2

from Nashville nc

About Me Classic Style

Verified Buyer

Pros

  • Even Application
  • Glossy Finish
  • Great Color Selection
  • Moisturizing

Cons

  • Wears Off Easily

Best Uses

  • Anytime
  • Special Occasions

Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

Use this over regular lipstick
Lips are glossy appears to make your teeth look whiter. Just wish it stayed on longer. Need to reapply after eating

(1 of 1 customers found this review helpful)

 
2.0

Not as expected

By TruthSayer

from West Virginia

About Me Natural Style

Verified Buyer

Pros

  • Convenient Container
  • Glossy Finish
  • Moisturizing

Cons

  • Doesn't make teeth look whiter
  • Wears Off Easily

Best Uses

  • Daytime
  • Dry Lips
  • Everyday Use

Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

Product was supposed to make teeth appear whiter but I really didn't notice any difference. Disappointed. Will probably return to Ulta.

 
3.0

It's just okay

By UltaItGirl16

from Columbia, MD

About Me Classic Style

Pros

  • Even Application
  • Glossy Finish
  • Pleasant Tasting

Cons

  • Wears Off Easily

Best Uses

  • Anytime

Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

I bought this product for the since it said it would make your teeth appear whiter. I feel like it does a little but it does not last very long. It does go on smooth and have a nice smell and taste though. I probably would not buy it again and look for something that wears longer next time.

 
5.0

I like this product very much.

By N/A

from Lenexa, KS

About Me Classic Style

Verified Buyer

Pros

  • Even Application
  • Glossy Finish
  • Long Lasting
  • Moisturizing
  • True To Color

Cons

    Best Uses

    • Daytime
    • Everyday Use

    Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

    Enjoy shopping at Ulta

     
    5.0

    It really does make your teeth look whiter!

    By Stephanie

    from Macomb , Michigan

    About Me Classic Style

    Verified Buyer

    Pros

    • Long Lasting

    Cons

      Best Uses

      • Everyday Use

      Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

      Great very please

      (1 of 2 customers found this review helpful)

       
      1.0

      I have no idea why I bought this

      By Kristy

      from Houston

      About Me Natural Style

      Verified Buyer

      Pros

      • Glossy Finish
      • Moisturizing

      Cons

      • Does nothing

      Best Uses

      • Everyday Use

      Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

      The advertisement indicates this will make your teeth appear whiter. Just buy some $5 clear gloss, that is all this is

      (2 of 3 customers found this review helpful)

       
      2.0

      Would not buy again

      By Lex

      from Florida

      About Me Classic Style

      Verified Buyer

      Pros

      • Convenient Container

      Cons

      • Wears Off Easily

      Best Uses

        Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

        Wore off very quickly. Did not do what it was supposed to do. Total waste of money.

        (2 of 2 customers found this review helpful)

         
        5.0

        Cool

        By ZoZee33

        from Madison, WI

        About Me Natural Style

        Pros

        • Moisturizing
        • Pleasant Tasting

        Cons

        • Wears Off Easily

        Best Uses

        • Anytime

        Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

        Found this in store and mainly bought because I look better in cool colors so whatever I put this on top of it makes it a cool color. Whatever pink I put it over it seems to make it a cooler almost purple pink. I really like it. I don't see blue. I didn't know until reading the reviews that it's supposed to make your teeth appear whiter.

        (1 of 2 customers found this review helpful)

         
        2.0

        Anchor left me blue

        By disco56

        from medford ma

        About Me Classic Style

        Verified Buyer

        Pros

        • Convenient Container
        • Glossy Finish

        Cons

        • Not True To Color
        • Wears Off Easily

        Best Uses

        • Anytime

        Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

        It promised to make teeth look whiter; it did not. Not worth the $$$

         
        4.0

        Definitely will purchase this again

        By Coffeebeanqueen

        from Michigan

        About Me Classic Style

        Verified Buyer

        Pros

        • Convenient Container
        • Even Application
        • Long Lasting
        • Moisturizing

        Cons

          Best Uses

          • Anytime
          • Everyday Use
          • Going Out
          • Special Occasions

          Comments about It Cosmetics News Anchor Blue Vitality Lip Flush Butter Gloss:

          I love this layered over lipstick, or even on its own. It is comfortable to wear and is long lasting on me.

          Displaying reviews 1-10

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          Q&A

          Product Q&A

          Ask a question

          Do you have questions about this product?

          Get answers from in-house experts.

          7 Questions | 7 Answers
          Displaying questions 1-7
          • Q:

            Does this have a smell or taste?
            Asked on 3/17/2018 by Susan from Nj

            1 answer

            • Brand Expert

              A:

              Hi there, thanks for reaching out! The Vitality Lip Flush Butter Glosses contain essential oils, which give them a fruity scent. They do not have a potent smell or taste. The slight scent goes away as you wear IT! XOXO

              Answered on 3/21/2018 by Brand Expert from IT Cosmetics
          • Q:

            Can I wear this over IT gloss/lip stain?
            Asked on 6/3/2016 by Diana from Chicago

            1 answer

            • Brand Expert

              A:

              Hi there! That is a great question! You can absolutely wear this over any of your IT glosses and stains, IT will help to give a brighter, whiter smile. XOXO

              Answered on 6/3/2016 by Brand Expert from IT Cosmetics
          • Q:

            Hi there! I have read some mixed reviews. Some people say that it shows up blue on their lips?? Does it depend on your skin tone?? Thanks so much!
            Asked on 1/28/2016 by mellielouwho from Auburndale, FL

            1 answer

            • Brand Expert

              A:

              Hi
              The news anchor blue appears clear to the lips.
              XOXO

              Answered on 1/28/2016 by Brand Expert from IT Cosmetics
          • Q:

            Does it actually appear blue on your lips?
            Asked on 12/27/2014 by Erin

            1 answer

            • Brand Expert

              A:

              Hi!! Thank you for your question!!!! We are more than happy to assist you with this today!! This gloss does not appear blue on the lips - it will appear as a clear gloss with a slight shine to IT!!!

              XOXO

              Answered on 12/30/2014 by Brand Expert from IT Cosmetics
          • Q:

            I read this product is anti cruelty; are all IT products anti cruelty?
            Asked on 8/10/2014 by Plain & simple from Chicago IL

            1 answer

            • Staff Expert

              A:

              From IT Cosmetics: "We have never and will never test any of our products on animals. We are certified by PETA as a Cruelty Free Company."

              Answered on 8/15/2014 by Staff Expert from ULTA.com
          • Q:

            Is it very shiny, I am looking for super gloss.
            Also how dose it look on the lipstic?
            Dose it less for a long time?
            Asked on 6/21/2014 by joanna from macomb, mI

            1 answer

            • Staff Expert

              A:

              This product features high shine and a long lasting formula. This gloss looks lovely whether worn alone or over lipstick!

              Answered on 6/23/2014 by Staff Expert from ULTA.com
          • Q:

            Where is this product made?
            Asked on 3/18/2014 by J from Winter Park, FL

            1 answer

            • Staff Expert

              A:

              This product is made in the USA.

              Answered on 3/19/2014 by Staff Expert from ULTA.com
          Displaying questions 1-7

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