You know when your hair feels dry? It needs moisture. Featuring a proprietary blend of plant extracts and essential oils, neuMoisture shampoo features an exclusive Color Complex to maximize color hue, vibrancy and longevity while UV Shield, an exclusive blend of plant nutrients, protects color from UVA and UVB oxidation. Hydrates dry, damaged hair and helps to restore moisture balance and resist humidity. Leaves hair feeling soft, with added strength and brilliant shine. Aroma provided by pure essential oils of lavender, tangerine and vanilla.