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It CosmeticsNaturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette

It Cosmetics

Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette

0.456 oz Item 2269911

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A true beauty breakthrough! Contains 14 luxe anti-aging silk-infused eye shadows that are all matte, but can transform into pearl shades instantly with the tap of a brush! Using It Cosmetics proprietary pearl transforming shade included in the palette, you can take the matte shades to a soft pearl with a simple swipe!

Includes Hydrating Age Reverse and Prevent Complex and infused with Peptides, Hydrolyzed Collagen, Silk, Anti-Oxidants and Drops of Light Technology. Paraben-free, fragrance-free, sulfate-free, cruelty free.

Whether you love matte or pearl, the talc-free palette offers the best of both worlds and includes all of the naturally pretty, universally flattering shades you need to go from day to night! All shades can be used wet or dry as shadows or liners and are designed to make your lids look younger with lid-loving ingredients including Peptides, Hydrolyzed Collagen, Acai, Green Tea, Silk and antioxidants!

These luxe, anti-aging shadows were developed with plastic surgeons to instantly diffuse the look of lines and wrinkles on the eyes and lids.
Using the Heavenly Luxe No Tug Dual Airbrush Eye Shadow Brush, apply your choice luxe high-performance Anti-Aging Eye Shadows for a beautiful, naturally pretty look! These Anti-Aging ultra luxe eye shadows can be worn wet or dry, as shadows or liners. Colors can be worn alone, or mixed together. To transform any matte shadow shade into a gorgeous shimmery pearl shade, just dip your brush first into your choice of matte shade, then tap your brush into the transforming pearl shade.

Beauty tips: Apply the Transforming Pearl shade above and underneath the brow bone as well as the inner corner of the eye for the perfect highlighting shade that opens up your eyes!
Transforming Pearl: Mica, Dimethicone, Magnesium Stearate, Methicone, Phenoxyethanol, Tocopheryl Acetate, Aqua (Water, Eau), Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol, Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide - 7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin, Iron Oxides (CI 77499).

Matte Shadow: Mica, Dimethicone, Magnesium Stearate, Phenoxyethanol, Tocopheryl Acetate, Aqua (Water, Eau), Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol, Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide - 7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491), Manganese Violet (CI 77942), Ultramarines (CI 77007).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNaturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette
 
4.4

(based on 529 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (412)
  • Blends easily (404)
  • Great color (365)
  • Silky texture (332)
  • Long lasting (307)

Cons

  • Wears off easily (43)
  • Cheap compact case (32)
  • Doesn't blend well (24)
  • Creases (19)
  • Smudges or flakes (18)

Best Uses

  • Everyday (414)
  • Natural effect (327)
  • Work (302)
  • Going out (274)
  • Smokey effect (233)
    • Reviewer Profile:
    • Classic style (212), Natural style (199), Trendy style (63)

Reviewed by 529 customers

Displaying reviews 1-10

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3.0

Not that great

By Frostedbiscuit

from NH

About Me Natural Style

Verified Reviewer

Pros

  • Highly Pigmented

Cons

  • Doesn't Blend Well

Best Uses

  • Everyday
  • Going Out
  • Natural Effect
  • Smokey Effect
  • Work

Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

I love the colors but I don't think the formula is that silky to apply. Not that blendable for me.

 
3.0

Personaly NO

By Fergi

from TN

About Me Natural Style

Verified Buyer

Pros

  • Applies Smoothly
  • Silky Texture

Cons

  • Too Sparkly

Best Uses

  • Going Out
  • Smokey Effect

Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

I am a very natural person and the colors in this palate were way too bold for me. Pretty colors but bold.

 
5.0

Highly pigmented and flattering color

By Jacqulyn

from Coos Bay, OR

About Me Natural Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Great Color
  • Highly Pigmented
  • Silky Texture

Cons

  • Wears Off Easily

Best Uses

  • Everyday

Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

I am so glad I bought this palette!!!! All of the colors are highly pigmented, more so than any other palette I own. A little goes a long way and it blends like a dream.

 
5.0

LOVE

By Make up freak

from Nc

Pros

  • Applies Smoothly
  • Blends Easily
  • Silky Texture

Cons

    Best Uses

    • Everyday
    • Going Out

    Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

    Absolutely love this palette! I apply concealer and then powder on my eyelids, and then the shadow. These shadows blend better than all the other brands of shadows that I own: drug store AND highend!

     
    5.0

    Love

    By Cindy

    from Blowing Rock NC

    About Me Classic Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Great Color
    • Silky Texture

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

      Love this product, had dry patch on one eye, has cleared up after using IT products!!

       
      5.0

      For sure a great buy!

      By Amanda

      from Birmingham, AL

      About Me Classic Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Great Color
      • Highly Pigmented
      • Long Lasting
      • Silky Texture

      Cons

      • Cheap Compact Case

      Best Uses

      • Everyday
      • Natural Effect
      • Work

      Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

      This is a very pigmented product!

       
      4.0

      Nice palette

      By Lori

      from Minnesota

      Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

      Nice matte shadows with good coverage but I would like a little more variation

       
      4.0

      Nice palette

      By Lori

      from Minnesota

      Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

      Nice matte shadows with good coverage but I would like a little more variation

       
      5.0

      Eyeshadow

      By Stv

      from San Angelo

      About Me Classic Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Great Color
      • Highly Pigmented
      • Long Lasting
      • Silky Texture

      Cons

        Best Uses

        • Everyday
        • Natural Effect

        Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

        I love all the colors on this palette. They all look great together.

        (0 of 1 customers found this review helpful)

         
        2.0

        Meh.

        By Ginatrieseverything

        from San Jose, CA

        About Me Classic Style

        Verified Reviewer

        Pros

        • Silky Texture

        Cons

        • Cheap Compact Case
        • Muddies up

        Best Uses

        • Natural Effect

        Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

        I really liked the idea of an all matte palette but unfortunately, this palette did not perform. Most of the shades are quite similar to each other and are very muted. I understand that this palette is meant to be a natural palette, but if you have a medium to dark skin tone, most of the shadows might end up looking muddy/ashy. Another thing I didn't really understand how colors like purple and navy are considered to be natural? I liked how the color selection looked online, but was left underwhelmed

        Displaying reviews 1-10

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        Q&A

        Product Q&A

        Ask a question

        Do you have questions about this product?

        Get answers from in-house experts.

        38 Questions | 38 Answers
        Displaying questions 1-10Previous | Next »
        • Q:

          Which shades contain ultramarines?
          Asked on 11/5/2017 by Linzzibee from Pittsburgh, PA

          1 answer

          • Brand Expert

            A:

            Hi there, thanks for your question! We advise viewing the ingredients list for this product to assure this product is right for your use. We do advise consulting with your physician before use of IT with any further concerns. XOXO

            Answered on 11/16/2017 by Brand Expert from IT Cosmetics
        • Q:

          Was this palette supposed to come with a brush? Mine did not
          But in a recent you tube video the palette was described as coming with one of the two sides brushes.
          Asked on 4/28/2017 by Debe from Rochester, US

          1 answer

          • Brand Expert

            A:

            Hi there, thank you for reaching out to IT! The Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette does not come with a brush included. All IT Cosmetics products are sold individually through Ulta Beauty. We apologize for any confusion! XOXO

            Answered on 4/28/2017 by Brand Expert from IT Cosmetics
        • Q:

          I recently bought this eyeshadow pallet and I thought it came with a dual ended eyeshadow brush but I didn't receive one, was it supposed to include the brush?
          Asked on 4/20/2017 by Donna from Clarksdale, Ms

          1 answer

        • Q:

          Where is this product made?
          Asked on 3/28/2017 by Coral from SF

          1 answer

          • Brand Expert

            A:

            Hi there, thanks for your question! The Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette is made in China. XOXO

            Answered on 3/29/2017 by Brand Expert from IT Cosmetics
        • Q:

          Hi! Is the pallet one of the cheap cardboard types or hard plastic with a secure closure? I travel and do not like the box type pallets that don't have a magnetic or hinge closure, as they are a mess. Thank you!
          Asked on 3/27/2017 by Christina from Kansas

          1 answer

          • Brand Expert

            A:

            Hi there, thanks for your question! The packaging of the Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette is a high quality cardboard palette with a magnetic closure. IT has a smooth cushion finish! XOXO

            Answered on 3/28/2017 by Brand Expert from IT Cosmetics
        • Q:

          What color shadows do you recommend for gray eyes? I have ivory skin with a pink undertone, and red in my checks. I used to have blonde hair, but the older I get the darker it gets. I have aged from a green eyed blonde to a gray eyed brunette. as such, I'm not real sure what shadow colors look best
          Asked on 3/27/2017 by MilMel from Oly. Washington

          1 answer

          • Brand Expert

            A:

            Hi there, thanks for your question! We encourage you to try out different colors and combinations to come up with the best looks for your eyes. When IT comes to makeup, it is personal preference and trial and error. We encourage you to test out different shades as you can always wash IT off and start over! To start out, try neutral looks using brown and warm tones for a complimentary look! XOXO

            Answered on 3/27/2017 by Brand Expert from IT Cosmetics
        • Q:

          Does this palette run more cool or warm toned? I am 23 with medium-tan/olive skin tone, dark hair and dark brown eyes and I want to know if this palette would be a good purchase for me.
          Asked on 3/20/2017 by alyssa83 from highland, in

          1 answer

          • Brand Expert

            A:

            Hi there, thank you for your question! The Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette has more warm toned shades. IT complements olive complexions and brown eyes beautifully. We know you will love IT! XOXO

            Answered on 3/22/2017 by Brand Expert from IT Cosmetics
        • Q:

          Is the glycerin in this product animal-derived or fully plant-derived?
          Asked on 2/25/2017 by Vegan Beauty from Rochester, MN

          1 answer

          • Brand Expert

            A:

            Hi there, thanks for reaching out! We can assure you that all IT Cosmetics products are 100% cruelty free,certified by PETA, and never tests on animals. Further information on where the ingredients used are derived is proprietary to IT Cosmetics. Please reach out to us with any further questions! XOXO

            Answered on 3/7/2017 by Brand Expert from IT Cosmetics
        • Q:

          Hi! Did they update the packaging for the Naturally Pretty eyeshadow palette? I thought it was supposed to be a velvet-like cover, but the one I just bought has a faux-leather type feel. Thanks!
          Asked on 2/4/2017 by Mikki from Houston, TX

          1 answer

          • Brand Expert

            A:

            Hi there, thank you for reaching out to IT! We have recently updated the packaging for many of our products, including the Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette. IT is now packaged in a sleek, smooth packaging. We hope you love IT! XOXO

            Answered on 2/9/2017 by Brand Expert from IT Cosmetics
        • Q:

          Is IT Cosmetics cruelty free?
          Asked on 11/16/2016 by Hannah from Maryland, US

          1 answer

          • Brand Expert

            A:

            Hi Hannah, we're happy to help with this! IT Cosmetics is a PETA certified, 100% cruelty free company. Hope that helps! XOXO

            Answered on 11/17/2016 by Brand Expert from IT Cosmetics
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