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Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette

It Cosmetics

Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette

(538) REVIEWS (39) Q&A ASK A QUESTION

0.456 oz Item 2269911

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A true beauty breakthrough! Contains 14 luxe anti-aging silk-infused eye shadows that are all matte, but can transform into pearl shades instantly with the tap of a brush! Using It Cosmetics proprietary pearl transforming shade included in the palette, you can take the matte shades to a soft pearl with a simple swipe!

Includes Hydrating Age Reverse and Prevent Complex and infused with Peptides, Hydrolyzed Collagen, Silk, Anti-Oxidants and Drops of Light Technology. Paraben-free, fragrance-free, sulfate-free, cruelty free.

Whether you love matte or pearl, the talc-free palette offers the best of both worlds and includes all of the naturally pretty, universally flattering shades you need to go from day to night! All shades can be used wet or dry as shadows or liners and are designed to make your lids look younger with lid-loving ingredients including Peptides, Hydrolyzed Collagen, Acai, Green Tea, Silk and antioxidants!

These luxe, anti-aging shadows were developed with plastic surgeons to instantly diffuse the look of lines and wrinkles on the eyes and lids.

Pairs perfectly with IT Brushes for ULTA You're Easy on the Eyes Dual-Ended Eyeshadow Brush Set.
Using the Heavenly Luxe No Tug Dual Airbrush Eye Shadow Brush, apply your choice luxe high-performance Anti-Aging Eye Shadows for a beautiful, naturally pretty look! These Anti-Aging ultra luxe eye shadows can be worn wet or dry, as shadows or liners. Colors can be worn alone, or mixed together. To transform any matte shadow shade into a gorgeous shimmery pearl shade, just dip your brush first into your choice of matte shade, then tap your brush into the transforming pearl shade.

Beauty tips: Apply the Transforming Pearl shade above and underneath the brow bone as well as the inner corner of the eye for the perfect highlighting shade that opens up your eyes!
Transforming Pearl: Mica, Dimethicone, Magnesium Stearate, Methicone, Phenoxyethanol, Tocopheryl Acetate, Aqua (Water, Eau), Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol, Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide - 7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin, Iron Oxides (CI 77499).

Matte Shadow: Mica, Dimethicone, Magnesium Stearate, Phenoxyethanol, Tocopheryl Acetate, Aqua (Water, Eau), Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol, Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide - 7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491), Manganese Violet (CI 77942), Ultramarines (CI 77007).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNaturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette
 
4.4

(based on 538 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (416)
  • Blends easily (407)
  • Great color (369)
  • Silky texture (334)
  • Long lasting (310)

Cons

  • Wears off easily (43)
  • Cheap compact case (33)
  • Doesn't blend well (24)
  • Creases (20)
  • Smudges or flakes (18)

Best Uses

  • Everyday (418)
  • Natural effect (330)
  • Work (306)
  • Going out (276)
  • Smokey effect (236)
    • Reviewer Profile:
    • Classic style (213), Natural style (202), Trendy style (63)

Reviewed by 538 customers

Displaying reviews 1-10

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5.0

My favorite eyeshadow

By D

from Knoxville, TN

About Me Classic Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Great Color
  • Long Lasting

Cons

    Best Uses

    • Everyday
    • Work

    Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

    I use this product every day. I love that it doesn't crease and looks good all day.

     
    3.0

    How do people like this?

    By Lainey

    from Oregon

    Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

    Colors do not blend or stay put. Every time I try to use this palette I have to wash my face and use something else cause it looks like a mess.

     
    4.0

    Love at first sight!

    By Ms. Sheepy

    from Orange ca

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Great Color
    • Highly Pigmented
    • Long Lasting
    • Silky Texture

    Cons

    • Cheap Compact Case

    Best Uses

    • Everyday
    • Going Out
    • Natural Effect
    • Smokey Effect
    • Work

    Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

    The color selection is perfect I like how they group everything together, smooth creamy texture...only drawback for me was the packaging I think for the price range the packaging could have been a better quality

     
    1.0

    Spotty colors

    By musik32

    from Baton Rouge

    Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

    Pigments are fine but there is not an even color across kid they don't blend as well as another palette if there's that I have. The problem is mostly with the dark colors.

     
    5.0

    It cosmetics

    By Orchid

    from Michigan

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Great Color
    • Highly Pigmented
    • Long Lasting
    • Silky Texture

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Natural Effect
      • Smokey Effect
      • Work

      Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

      Great colors and texture. Stare light and add to desired look....easy to build more color.

      (1 of 1 customers found this review helpful)

       
      5.0

      Love love love

      By Steph512

      from Milwaukee, WI

      About Me Natural Style

      Pros

      • Applies Smoothly
      • Great Color

      Cons

      • Creases

      Best Uses

      • Everyday
      • Natural Effect
      • Smokey Effect
      • Work

      Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

      I never wear eye shadow but I bought this palette because of the neutral shades and I just LOVE it. Because the shades are so natural it seems almost foolproof. If you only want one compact, THIS is the one to buy. My only complaint was that it creases after a short while, but applying a primer base solves that problem.

       
      3.0

      Colors don't stay true

      By TSinMO

      from MO

      Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

      I had wanted this palette for so long and when I finally purchased it (on sale), I could not believe how each shadow did not stay true to color. The medium shades seemed to reduce to a brown undertone and the very dark shades reduced to a black undertone. I was so incredibly disappointed and ended up returning this palette.

       
      3.0

      Colors don't stay true

      By TSinMO

      from MO

      Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

      I had wanted this palette for so long and when I finally purchased it (on sale), I could not believe how each shadow did not stay true to color. The medium shades seemed to reduce to a brown undertone and the very dark shades reduced to a black undertone. I was so incredibly disappointed and ended up returning this palette.

      (0 of 1 customers found this review helpful)

       
      3.0

      Colors don't stay true

      By TSinMO

      from MO

      Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

      I had wanted this palette for so long and when I finally purchased it (on sale), I could not believe how each shadow did not stay true to color. The medium shades seemed to reduce to a brown undertone and the very dark shades reduced to a black undertone. I was so incredibly disappointed and ended up returning this palette.

       
      3.0

      Not that great

      By Frostedbiscuit

      from NH

      About Me Natural Style

      Pros

      • Highly Pigmented

      Cons

      • Doesn't Blend Well

      Best Uses

      • Everyday
      • Going Out
      • Natural Effect
      • Smokey Effect
      • Work

      Comments about It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette:

      I love the colors but I don't think the formula is that silky to apply. Not that blendable for me.

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      Q&A

      Product Q&A

      Ask a question

      Do you have questions about this product?

      Get answers from in-house experts.

      39 Questions | 39 Answers
      Displaying questions 1-10Previous | Next »
      • Q:

        Which shades contain ultramarines?
        Asked on 11/5/2017 by Linzzibee from Pittsburgh, PA

        1 answer

        • Brand Expert

          A:

          Hi there, thanks for your question! We advise viewing the ingredients list for this product to assure this product is right for your use. We do advise consulting with your physician before use of IT with any further concerns. XOXO

          Answered on 11/16/2017 by Brand Expert from IT Cosmetics
      • Q:

        I am early 50's, with some crepey lines starting on my lids/upper eye area. I'm looking for something that won't settle into these areas. Will this product smooth? I see it says "anti-aging."
        Asked on 9/10/2017 by Dawn from Ohio

        1 answer

        • Brand Expert

          A:

          Hi there! Thank you so much for reaching out. Our eyeshadows are formulated without talc and infused with Peptides, Hydrolyzed Collagen, and Silk so they don't crease or crack. They are perfect for IT Girls of all ages. We hope this helps! XOXO

          Answered on 9/11/2017 by Brand Expert from IT Cosmetics
      • Q:

        Was this palette supposed to come with a brush? Mine did not
        But in a recent you tube video the palette was described as coming with one of the two sides brushes.
        Asked on 4/28/2017 by Debe from Rochester, US

        1 answer

        • Brand Expert

          A:

          Hi there, thank you for reaching out to IT! The Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette does not come with a brush included. All IT Cosmetics products are sold individually through Ulta Beauty. We apologize for any confusion! XOXO

          Answered on 4/28/2017 by Brand Expert from IT Cosmetics
      • Q:

        I recently bought this eyeshadow pallet and I thought it came with a dual ended eyeshadow brush but I didn't receive one, was it supposed to include the brush?
        Asked on 4/20/2017 by Donna from Clarksdale, Ms

        1 answer

      • Q:

        Where is this product made?
        Asked on 3/28/2017 by Coral from SF

        1 answer

        • Brand Expert

          A:

          Hi there, thanks for your question! The Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette is made in China. XOXO

          Answered on 3/29/2017 by Brand Expert from IT Cosmetics
      • Q:

        Hi! Is the pallet one of the cheap cardboard types or hard plastic with a secure closure? I travel and do not like the box type pallets that don't have a magnetic or hinge closure, as they are a mess. Thank you!
        Asked on 3/27/2017 by Christina from Kansas

        1 answer

        • Brand Expert

          A:

          Hi there, thanks for your question! The packaging of the Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette is a high quality cardboard palette with a magnetic closure. IT has a smooth cushion finish! XOXO

          Answered on 3/28/2017 by Brand Expert from IT Cosmetics
      • Q:

        What color shadows do you recommend for gray eyes? I have ivory skin with a pink undertone, and red in my checks. I used to have blonde hair, but the older I get the darker it gets. I have aged from a green eyed blonde to a gray eyed brunette. as such, I'm not real sure what shadow colors look best
        Asked on 3/27/2017 by MilMel from Oly. Washington

        1 answer

        • Brand Expert

          A:

          Hi there, thanks for your question! We encourage you to try out different colors and combinations to come up with the best looks for your eyes. When IT comes to makeup, it is personal preference and trial and error. We encourage you to test out different shades as you can always wash IT off and start over! To start out, try neutral looks using brown and warm tones for a complimentary look! XOXO

          Answered on 3/27/2017 by Brand Expert from IT Cosmetics
      • Q:

        Does this palette run more cool or warm toned? I am 23 with medium-tan/olive skin tone, dark hair and dark brown eyes and I want to know if this palette would be a good purchase for me.
        Asked on 3/20/2017 by alyssa83 from highland, in

        1 answer

        • Brand Expert

          A:

          Hi there, thank you for your question! The Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette has more warm toned shades. IT complements olive complexions and brown eyes beautifully. We know you will love IT! XOXO

          Answered on 3/22/2017 by Brand Expert from IT Cosmetics
      • Q:

        Is the glycerin in this product animal-derived or fully plant-derived?
        Asked on 2/25/2017 by Vegan Beauty from Rochester, MN

        1 answer

        • Brand Expert

          A:

          Hi there, thanks for reaching out! We can assure you that all IT Cosmetics products are 100% cruelty free,certified by PETA, and never tests on animals. Further information on where the ingredients used are derived is proprietary to IT Cosmetics. Please reach out to us with any further questions! XOXO

          Answered on 3/7/2017 by Brand Expert from IT Cosmetics
      • Q:

        Hi! Did they update the packaging for the Naturally Pretty eyeshadow palette? I thought it was supposed to be a velvet-like cover, but the one I just bought has a faux-leather type feel. Thanks!
        Asked on 2/4/2017 by Mikki from Houston, TX

        1 answer

        • Brand Expert

          A:

          Hi there, thank you for reaching out to IT! We have recently updated the packaging for many of our products, including the Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette. IT is now packaged in a sleek, smooth packaging. We hope you love IT! XOXO

          Answered on 2/9/2017 by Brand Expert from IT Cosmetics
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