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It CosmeticsNaturally Pretty Eyeshadow Trio

It Cosmetics

Naturally Pretty Eyeshadow Trio

0.1 oz Item 2264010

Color:Matte Luxe

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Why did IT Cosmetics create this product: To finally give women a skin-loving anti-aging yet ultra luxe combo, for beautiful and naturally pretty eyeshadow application. Naturally Pretty Eyeshadow Trios are vibrant and beautiful, plus they are packed with skin and lid loving ingredients! This is an anti-aging powerhouse combo.

What is it: An anti-aging powerhouse combo! The Naturally Pretty Eyeshadow Trios are all about great intense pigment, in a naturally pretty look. They are packed with skin-loving ingredients such as hydrolyzed collagen, acai, green tea and vitamins A, C, & E and free of all of the bad ingredients that make eyes appear older like talc. For airbrushed application perfection the Heavenly Luxe "No Tug" Dual Eyeshadow Brush gives you airbrushed eyeshadow application without tugging on your delicate eyelids.

Who is it for: Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyes and lids. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day. Anyone who wants airbrushes eyeshadow application without tugging on the delicate eyelid area.

Why is it different: Developed with leading plastic surgeons, and using anti-aging, hydrating ingredients including hydrolyzed collagen, acai, green tea, and vitamins A, C, & E, this eyeshadow and brush combo helps treat skin with anti-aging benefits and give a more youthful radiance while providing instant coverage for imperfections and beautiful naturally pretty colors. The ultra-luxe shadows and brush glide pigment onto your lids easily for an airbrushed application that lasts all day.

Talc free, paraben free, cruelty free.
Using the dual Heavenly Luxe No Tug Eye Shadow Brush, apply Naturally Pretty Eye Shadow Trios for a beautiful, naturally pretty look that never creases and lasts all day! Use the large fluffy brush for all over lid and crease application. Use the smudger, No Tug side for naturally lining below the lower lash line.

Beauty tips: Looking for a more dramatic look, simply wet the Naturally Pretty Eye Shadow Trios and use as cream shadows or eye liners! For a perfect application every time pair with Bye Bye Lid Lines Anti-Aging Eye Shadow Primer as the base, then line eyes with a complimentary shade of No Tug Waterproof Gel Eye Liner. To complete you look, apply two coats of Hello Lashes Clinically Proven 5-in-1 Mascara!
Mica, Dimethicone, Magnesium Stearate, Phenoxyethanol, Tocopheryl Acetate, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Green Tea Extract, Acai, Collagen Amino Acids. May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77499, CI 77492, CI77491), Manganese Violet (CI 77742), Ultramarines (CI 77007).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNaturally Pretty Eyeshadow Trio
 
4.5

(based on 325 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (277)
  • Blends easily (257)
  • Great color (242)
  • Long lasting (224)
  • Silky texture (201)

Cons

  • Wears off easily (19)
  • Creases (10)
  • Too sparkly (9)
  • Difficult to apply (7)
  • Doesn't blend well (7)

Best Uses

  • Everyday (259)
  • Natural effect (150)
  • Work (149)
  • Going out (117)
  • Smokey effect (64)
    • Reviewer Profile:
    • Natural style (150), Classic style (149), Trendy style (11)

Reviewed by 325 customers

Displaying reviews 1-10

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5.0

AWESOME EYE SHADOW

By Peyton

from Nebraska

Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

I'm 54 and love how smooth this eyeshadow is. 54 year old skin is much different than 20 year old skin. It doesn't tug when applied and lasts all day. I use many of the IT products and couldn't be happier. Would love to see more color choices. Pinks for Summer

 
5.0

BEST EYESHADOW EVER!!!!

By N/A

from Biloxi MS

About Me Classic Style

Pros

  • Applies Smoothly
  • Blends Easily
  • Crease Resistant
  • Great Color
  • Highly Pigmented
  • Long Lasting
  • Silky Texture

Cons

    Best Uses

    • Everyday
    • Going Out
    • Natural Effect
    • Smokey Effect
    • Work

    Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

    I use this eyeshadow for everything!! I'm 54 years old and I have bought many eyeshadows that came from high-end high-dollar department stores and I have not found any that can compare to this eyeshadow. This is my go-to every time because it is a neutral compact as well as a smoky compact and I can dress it up or down and I just love that. I get the bang for my buck. I am most appreciative of that. I have found that I don't really need any other colors as this compact works with everything I wear. All I do is switch up eyeliners as this works with any color eyeliner I've got. I am so glad I found this product!! It really delivers!!

     
    3.0

    Color isn't as shown on computer & iPhone

    By Rita

    from SW Utah

    About Me Natural Style

    Verified Buyer

    Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

    I had about used up what I thought was a similar palette from IT, only mine was luminous, so I purchased this one that was matte. My devices showed the neutral shade as being a pinkish taupe, and the brown as a deep chocolate--in person, this was not the case. The neutral shade is definitely a very light beige shade, and the brown is a medium warm brown, not what I needed or expected. I returned this palette unused, as the colors weren't what I expected. IT eyeshadows have a great color payoff & are easy to use, but this palette simply wasn't the colors that I thought it would be. I intended to use the dark brown as an eyeliner, & it was simply too light.

     
    5.0

    Second time purchasing.

    By Sandys3

    from Battle Mountain NV

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Great Color
    • Long Lasting
    • Silky Texture

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Natural Effect
      • Smokey Effect
      • Work

      Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

      I love this color combo so much I bought it again. It goes on easily and lasts all day long. It cosmetics are a great buy always.

      (1 of 1 customers found this review helpful)

       
      4.0

      Nice color

      By Wendy

      from Columbus OH

      About Me Classic Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Great Color
      • Silky Texture

      Cons

        Best Uses

        • Everyday
        • Natural Effect

        Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

        It's very silky going on. The case is a bit small and a pain to open sometimes, but worth it. I just wish there was one darker color in the compact...they're all pretty similar shades

         
        4.0

        Pretty trio

        By Judy

        from MI

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Great Color

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Work

          Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

          Compact is not to bulky

          (0 of 1 customers found this review helpful)

           
          1.0

          Dislike

          By None

          from San FDiego, CA

          About Me Classic Style

          Verified Buyer

          Pros

            Cons

            • Too Sparkly

            Best Uses

              Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

              The color looked nice in the compact; however when applied, it was too shiny

              (1 of 1 customers found this review helpful)

               
              5.0

              Love it!

              By Sherri

              from Minnesota

              About Me Classic Style

              Verified Buyer

              Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

              It's the perfect colors and size for traveling.

               
              4.0

              So pigmented!

              By Kelly K

              from Nipomo, ca

              About Me Classic Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Crease Resistant
              • Great Color
              • Highly Pigmented
              • Long Lasting
              • Silky Texture

              Cons

                Best Uses

                • Everyday
                • Natural Effect
                • Work

                Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

                This eyeshadow trio is great! SUPER pigmented and creamy! I will be purchasing other colors of this for sure!

                 
                1.0

                Good colors, bad blending

                By Judie

                from Longview, texas

                About Me Classic Style

                Verified Buyer

                Pros

                • Great Color
                • Silky Texture

                Cons

                • Difficult To Apply
                • Doesn't Blend Well

                Best Uses

                  Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

                  Disappointed as the color would come up quick and a bunch would be wasted. It did not blend well.

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                  Q&A

                  Product Q&A

                  Ask a question

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  29 Questions | 29 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Which colors go best with greenish blue eyes, fair completion, and brown hair?
                    Asked on 1/4/2018 by Steph from Bluefield, VA

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! The shades for the Naturally Pretty Eyeshadow Trios were chosen to match all complexions and eye colors. These shades are truly based on your preference and what you like on your eyes! XOXO

                      Answered on 1/5/2018 by Brand Expert from IT Cosmetics
                  • Q:

                    RE: Shade Choice Options? I am slightly mature with blonde hair, golden undertones, blue/green eyes. FYI navy liner does not look right on me. Thank you in advance!
                    Asked on 10/30/2017 by Val from Michigan

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! We recommend using the Naturally Pretty Eyeshadow Trio in the shade Pretty in Amber- these shades compliment blue and green eyes perfectly! XOXO

                      Answered on 10/30/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    I am a mature woman with fair skin, blue eyes and silver hair, and I wear primary colors most of the time. I do not want shimmer, but I do want dimension for times when I dress up. Would the Matte Luxe or the Nudes be a better choice for me? Or would you recommend something else entirely?
                    Asked on 8/4/2017 by Texas Gal from Austin, TX

                    1 answer

                    • Brand Expert

                      A:

                      Hi there! Thank you so much for reaching out. If you prefer an all matte trio, we would recommend the Matte Luxe shades! We're confident that you'll love IT! XOXO

                      Answered on 8/4/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    What three colors are in the Matte Luxe eyeshadow pallet? Could you provide the names please?
                    Thank you!
                    Asked on 7/14/2017 by Jeanette from Gulf Shores, Alabama

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! The Naturally Pretty Eyeshadow Trios are named by trio, however the individual shades do not have names. We hope this helps to clear IT up! XOXO

                      Answered on 7/18/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    What three colors are in the Naturally Pretty Eyeshadow Trio?

                    Thank you!
                    Asked on 7/14/2017 by Jeanette from Gulf Shores, Alabama

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! The Naturally Pretty Eye Shadow Trios come in a variety of 6 different shade pairings. They include Matte Luxe, Pearl Luxe, Pretty Plum, Pretty Smoke, Pretty Nudes, and Pretty Amber. Each shade contains three shadows, carefully chosen to work together to create an effortless eye look! XOXO

                      Answered on 7/14/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Mature skin, brown eyes, warm undertones and clueless as to which shade. Help! :)
                    Asked on 6/17/2017 by Cb from Fayetteville, NC

                    1 answer

                    • Brand Expert

                      A:

                      hi there, thank you for reaching out to IT! The Naturally Pretty Eyeshadow Trios come in six shade pairings, all of which can work for all eye colors based on your personal preference. We love pairing the Pretty in Amber trio with brown eyes to make IT pop! XOXO

                      Answered on 6/19/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Which of these would be best for warm undertones? Red hair, green eyes, and fairly pale skin with freckles.
                    Asked on 5/9/2017 by Jen from North Carolina

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! The Naturally Pretty Eyeshadow Trios in the shades Pearl Luxe, Pretty in Amber, and Matte Luxe shades contains the most warm toned shadows. You can see the whole collection in store at your local Ulta! XOXO

                      Answered on 5/10/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    I recently purchased It cosmetics gel eyeliner in navy. I have blue eyes, blonde hair and light skin. Would the It eyeshadow trio in pretty nudes work?
                    Asked on 4/30/2017 by Allie from Menomonee Falls, Wi

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! The Eyeshadow Trio in Pretty in Nudes has very neutral shades and will absolutely match the No Tug Eyeliner in Navy. You can pair any liner shade with IT! XOXO

                      Answered on 5/1/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    What color eyeliner goes with the plumb eyeshadow and brown eyes? Thanks.
                    Asked on 2/25/2017 by customer from CT

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! You can pair any eyeliner shade with IT! We suggest using the No Tug Waterproof Gel Eyeliner in the shade Plum or Silk Taupe for a soft, but defined lined eye look. XOXO

                      Answered on 3/2/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    What color eye shadow goes best with the plum eye shadow/brown eyes? And what lip color? Thanks.
                    Asked on 2/17/2017 by IT customer from CT

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! We love pairing plum eye shadow shades on brown and hazel eyes. For lip color, you can pair IT with a mauve toned shade or a nude, such as the Blurred Lines Lipstick in the shade Love or Perfect Nude. You can absolutely wear any shades you prefer as well! XOXO

                      Answered on 2/22/2017 by Brand Expert from IT Cosmetics
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