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It CosmeticsNaturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette

It Cosmetics

Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette

0.232 oz Item 2303001

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Discover your most naturally pretty eyes with this must-have palette that's perfectly sized to go wherever you do. Naturally Pretty Essentials features six all-new, full-size, anti-aging shadows that, with a tap of the bonus Transforming Hello Light shade, transform from matte to radiant satin for a total of 13 eye-opening colors! Infused with hydrolyzed collagen, real silk, peptides and proprietary No-Tug Technology, each talc-free shadow glides on beautifully to brighten your eyes and smooth your lids. A must-have for every IT Girl's makeup bag!

Key Benefits:

  • Portable palette with 6 new must-have matte eye shadows
  • Anti-aging, talc-free formulas infused with collagen & real silk
  • No-Tug Technology never creases or cracks for younger-looking lids


Shades:

  • Imagine
  • Wonder
  • Dream
  • Passion
  • Intrigue
  • Allure
  • Transforming Hello Light

 

Colors can be worn alone or mixed together. To turn any matte shadow into radiant satin, dip your favorite IT Cosmetics Heavenly Luxe Brush into a matte shade, then tap it onto the Transforming Hello Light shade and apply. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners, making this the ideal palette for any occasion!

Beauty Tip: For an eye-opening effect, apply the Transforming Hello Light shade to the inner corners of your eyes, and above and below your brow bones.
Transforming Hello Light: Mica, Dimethicone, Magnesium Stearate, Methicone, Phenoxyethanol, Tocopheryl Acetate, Aqua/Water/Eau, Cholesteryl Oleyl Carbonate , Cholesteryl Nonanoate , Cholesteryl Chloride, Retinyl Palmitate , Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol , Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin, Iron Oxides (CI 77499).

Shadow Shades: Mica, Dimethicone, Magnesium Stearate, Phenoxyethanol, Tocopheryl Acetate, Aqua/Water/Eau, Cholesteryl Oleyl Carbonate , Cholesteryl Nonanoate , Cholesteryl Chloride, Retinyl Palmitate , Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol , Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499 CI 77492 CI 77491), Manganese Violet (CI 77942), Ultramarines (CI 77007).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNaturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette
 
4.5

(based on 246 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (207)
  • Blends easily (191)
  • Great color (185)
  • Long lasting (169)
  • Silky texture (156)

Cons

  • Wears off easily (14)
  • Cheap compact case (11)
  • Doesn't blend well (9)
  • Difficult to apply (6)
  • Creases (5)

Best Uses

  • Everyday (206)
  • Natural effect (152)
  • Work (121)
  • Going out (95)
  • Smokey effect (65)
    • Reviewer Profile:
    • Natural style (113), Classic style (99), Trendy style (10)

Reviewed by 246 customers

Displaying reviews 1-10

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5.0

A great compact eyeshadow!

By Bamamama

from Atlanta, GA

About Me Classic Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Crease Resistant
  • Great Color
  • Highly Pigmented
  • Long Lasting
  • Silky Texture

Cons

    Best Uses

    • Everyday
    • Going Out
    • Natural Effect
    • Smokey Effect
    • Work

    Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

    This is my favorite line of eyeshadow!!!

     
    3.0

    Pretty, but not for everyone

    By Rebecca

    from Cleveland, OH

    About Me Classic Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Silky Texture

    Cons

    • Not good for all skin tones

    Best Uses

    • Everyday
    • Natural Effect
    • Work

    Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

    I feel that It cosmetics do not work well with certain skin tones and types. The colors did not compliment my skin tone. The colors are more for cool to neutral, I have a warm/golden skin tone. The colors looked grayish or did not show up on my lids. Was not a good fit for me. I returned it after trying it twice.

     
    5.0

    Best eyeshadow I ever used!!!

    By Lin

    from Warren, Ohio

    About Me Classic Style

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Great Color
    • Highly Pigmented
    • Long Lasting
    • Silky Texture

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Natural Effect
      • Smokey Effect
      • Work

      Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

      I will never use any other eyeshadow! Applies like a dream on my 70-plus lids. Please don't discontinue this!

       
      5.0

      IT matte eyeshadow

      By Stevie

      from IL

      About Me Natural Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Great Color
      • Highly Pigmented
      • Long Lasting
      • Silky Texture

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Natural Effect
        • Work

        Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

        Love it

         
        5.0

        Beautiful!

        By Cajuinqt

        from Slidell, la

        About Me Classic Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Great Color
        • Highly Pigmented
        • Long Lasting
        • Silky Texture

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Natural Effect
          • Smokey Effect
          • Work

          Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

          Love!! The dark color makes a great eye liner.

           
          5.0

          Beautiful colors

          By Jamie

          from Florida

          About Me Natural Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Great Color
          • Highly Pigmented
          • Long Lasting
          • Silky Texture

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Natural Effect
            • Smokey Effect
            • Work

            Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

            I absolutely love IT Cosmetics - they are talc free, so I don't have any skin issues with them. This palette has exactly the colors I was looking for. They blend really well and stay on all day. Very nice!

             
            5.0

            Second Palette!

            By Slim1995

            from Ohio

            About Me Classic Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Crease Resistant
            • Great Color
            • Highly Pigmented
            • Silky Texture

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Natural Effect
              • Smokey Effect
              • Work

              Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

              I am on my second eye palette! I love the colors, they are very versatile.

               
              3.0

              Okay

              By It's Me

              from Dallas, Oregon

              Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

              This is an okay mini palette. I bought it hoping to get everyday neutral looks and travel, but the first two colors on the first row and the first color on the second row looks a little ashy on my skin. I have fair, olive complexion.

               
              5.0

              Great color and coverage.

              By Gee

              from Chapel Hill Tn

              About Me Classic Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Crease Resistant
              • Great Color
              • Long Lasting
              • Silky Texture

              Cons

                Best Uses

                • Everyday
                • Natural Effect

                Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

                Great product

                 
                5.0

                Amazing coverage.

                By Hansi

                from Dawsonville, GA

                About Me Classic Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Blends Easily
                • Crease Resistant
                • Great Color
                • Long Lasting
                • Silky Texture

                Cons

                • Cheap Compact Case

                Best Uses

                • Everyday

                Comments about It Cosmetics Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette:

                Perfect for all occassions.

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Ask a question

                Do you have questions about this product?

                Get answers from in-house experts.

                10 Questions | 10 Answers
                Displaying questions 1-10
                • Q:

                  Does this product hide crepey lids?
                  Asked on 12/30/2017 by H from Bluffton sc

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! Although the Naturally Pretty Essentials Matte Luxe Transforming Eyeshadows are formulated with anti-aging properties to help smooth the appearance of lid lines, they do not completely hide lines or wrinkles. We recommend using an eye cream such as Confidence in an Eye Cream to help reduce the appearance of fine lines and wrinkles over time. You can shop IT through the link below! XOXO

                    http://www.ulta.com/confidence-in-eye-cream?productId=xlsImpprod15771009&sku=2508736&_requestid=16924578

                    Answered on 1/4/2018 by Brand Expert from IT Cosmetics
                • Q:

                  How many matte colors is in this palette?
                  Asked on 6/29/2017 by Sarah from Lansing,MI

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! The Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette contains six matte shadows and one Transforming Hello Light shade which you can use on it's own, or layer on top of the matte shades for a touch of radiance without glitter or shimmer! XOXO

                    Answered on 6/29/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Are there instructions for applying the colors?
                  Asked on 6/18/2017 by Michele from undisclosed

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for reaching out to IT! The Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette does not come with instructions. You can use these shadows in any order or any pairings based on your preference! We recommend beginning with lighter shades to build up color, then using the deeper shades to add depth and definition. You can use different size blending brushes to blend out shadow or precisely apply. XOXO

                    Answered on 6/19/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Where is this product made?
                  Asked on 12/29/2016 by jays4life from Detroit, Mi.

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, we're happy to answer your question! The Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette is made in China! XOXO

                    Answered on 1/4/2017 by Brand Expert from IT Cosmetics
                • Q:

                  What is the difference between this palette and the Naturally Pretty Essentials Your Superhero Eyes Must-Have Eye Set?
                  Asked on 12/6/2016 by ConsumerReviewer from FL

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! These offers both contain the same exact palette, however the Naturally Pretty Essentials Your Superhero Eyes Must-Have Eye Set includes a deluxe travel size of Superhero Mascara for a special price! The Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette is sold individually. We hope IT helps! XOXO

                    Answered on 12/7/2016 by Brand Expert from IT Cosmetics
                • Q:

                  Can this fit in a makeup bag that goes in a purse?
                  Asked on 10/2/2016 by Ree from Alabama

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for reaching out to IT! The Naturally Pretty Essentials Matte Luxe Transforming Eyeshadow Palette is a half size palette that is small enough to fit into any makeup bag or purse. IT is the perfect size palette to take with you on the go! XOXO

                    Answered on 10/5/2016 by Brand Expert from IT Cosmetics
                • Q:

                  Is the bottom right color black or charcoal?
                  Asked on 9/25/2016 by Bree from Richmond va

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you so much for reaching out to us! That shade is called Allure and IT is actually a matte, smoke gray color. Hope this helps! XOXO

                    Answered on 9/28/2016 by Brand Expert from IT Cosmetics
                • Q:

                  can I use this pallete to contour ?
                  Asked on 9/1/2016 by west side maria from US

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! Since this is an eye shadow palette, we've never had it be used to contour. Instead we suggest checking out our You Sculpted! Contour Palette. IT has four contour shades and two highlight shades! XOXO

                    http://www.ulta.com/you-sculpted?productId=xlsImpprod14021215

                    Answered on 9/2/2016 by Brand Expert from IT Cosmetics
                • Q:

                  can you tell me the shades in this pallet? is the dark shade a brown or rich mauve? thanks
                  Asked on 7/25/2016 by maemae from richland, ms

                  1 answer

                • Q:

                  Does it come with applicators or brushes to apply with or are they sold separately
                  Asked on 5/18/2016 by Chris from Queen Creek, AZ

                  1 answer

                Displaying questions 1-10

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