Rated 4.44 out of 5 stars
Most Helpful Positive Review Great Neutral Eye Brightening Palette!
Just got this palette and I love it! The colors are perfect for my fair skin and make my eyes pop. I can't wear really dark shadows because I have deep set, hooded eyes, so these colors are perfect. I used the darkest shade as a gray eyeliner on my top lids and it has stayed on all day. The other shadows I used from this palette all over my lids stayed put as well, I did put an eyeshadow primer on first. Great product and perfect for a bright, everyday look!
Most Helpful Critical Review Less than impressed
I was not impressed with the eye colors in this compact. Although they're similar to other colors I use, I just couldn't get them to blend well or to look right. And it seemed the color wore off really quickly. I would not buy this product again.
Reviewed by 290 customers Not great
Mid30something low key from Dallas, OR
Bought in it would be my quick, easy, everyday palette, but I was severely disappointed. The lighter colors are very chalky. The two darker colors fade and didn't last when I used it as a liner. My 1st It eye shadow experience, and I will not buy anymore of their shadows or eye palettes.
Subtle & delicate
Starkit from Corona
Goes on smooth feels delicate & fine. Very light in color, extremely subtle. Great for a casual look. I like all the colors in the matte finish.
Everything I was hoping for
Trina from Pennsylvania
Prefect matte colors for my natural face:
val from 93657
I have never spent more than $10 on eye shadow. I am hooked. I love it!
not a fan
nikiT41 from ohio
I thought I would love this, based on swatching the sample at the store. not so much. very little pigmentation in anything other than black and brown. will be returning. packaging is nice and gentle smell is nice.
"Transforming"?? No. Stop it.
Magatron128 from Chicago IL
I can't believe that It Cos is still at it with this "transforming" concept - aka make any matte shadow a shimmer. Except that in reality it doesn't work. I had the original (larger) Naturally Pretty Palette & was beyond disappointed. When you put this 'transforming' shade over a matte it literally just turns it white. It completely changes the color of the matte shadow & is NOT cute. The formula is dry, dusty, muddy & doesn't blend as well as palettes that were half the price. I used it a whopping 2 times (unhappily) before it was sent to the bottom of the palette drawer & eventually tossed within a year. To see IT continuing this gimmick is disappointing, it's just a typical money-grab. You can't have your cake & eat it too & this 'concept' proves it.
Perfect for women 40+
Mid40 from Indiana
I love how smooth the application of this product goes on. I find eyeshadow can be tricky for women my age. This is pallet provides a beautiful natural look and really opens the eyes up.
Nice formula but I returned
Bonnie from The Woodlands, TX
I was drawn to the brown color since I have medium skin and light brown to golden brown eyes. Once applied, the brown in this palette looked muddy, even though the Ulta consultant did my eyes. I bought it anyway and tried to use it myself at home and it still looked muddy on me. I returned.
Not worth it.
Basmki from Chicago
Not worth it. I was looking for a palette for a natural/nude eye and thought this one would be perfect. It's not. The product is too hard to get any on your brush so you'll have to make multiple applications. So far, I have not been impressed with IT Cosmetics' eye shadows. Too Faced and Urban Decay are much better.
I gave this 2 stars because it doesn't contain talc.
Jo from Oregon Ohio
I love the neutral colors
No pigment, stick with Too Faced
Longleggedlaura from Chicago
Had to return. The colors look pretty on the palate and it's a great size but it took so many applications to get any color on my lids. IT makes great brushes & foundation, not so much with shadows.
I like these colors. They're soft and perfect for everyday.
Neaner from St. Louis, Mo
I really like the IT line. It's perfect for women my age, over 50 but I also have my 26 year old daughter wearing the CC cream. Can't go wrong with the added SPF
morgan from port charlotte Fl.
I have purchased this pallet four times now.
It is simply the best.
RLH from Manakin Sabot
All the lighter colors look EXACTLY the same when applied - like powder - no pigmentations except for the brown & black
Good basic palette
J beauty from Lancaster PA
This is good if you want some simple matte neutrals. The size was perfect to slip in an overnight bag.There's no guesswork if you want a smoky eye since everything matches. The shimmer isn't that strong which is a bit disappointing, but this palette is definitely more for natural looks. Not the most pigmented shadows I've ever used but definitely not the worst.
I would buy this product again
CP from 90720
Only occasional use.
Coco from Atlanta, GA
These colors are great for a natural look and they go with everything.
Dae from Rochester NY
I was on an auto ship for IT cosmetics and the make up became too much for me to use. I ended up canceling. I found out that ulta beauty sells this brand which is my favorite. Now it is nice to know I can just purchase what ever I need when I need it.
UTLonghorn13 from Kirkland, WA
This is a great basic palette that can be used for any go to daily look. Pigments are great and the shadow lasts a long time. Definitely not disappointed
Kat from Indianapolis
Best little light eyeshadow palette!
Becca from Cincinnati, OH
This was my first IT purchase, and I must say that I'm impressed. I am a fair-skinned, 50 year old woman who prefers a more natural eye makeup look, nothing dark to hollow out my eyes. It's all about lighter (on the eyes) and brighter (on the lips and cheeks) for me! I was on the hunt for a pale eyeshadow palette to lighten my eye area (which btw are not easy to find). This palette is surprisingly pigmented, and oh so silky. And I must say these shadows stay put all day long. Especially for how light the shades are. I also like how compact this palette is. I loathe toting around mega palettes that I may literally only use 2-3 eyeshadows from. If you're seeking that sheer brightness for your eye area, then you will not be disappointed in this little palette!
Excellent fast "natural" eye make-up
Liona from san marcos
I wish you could buy singles in these shadows.
I use Imagine as a upper lid and under eyebrow shade and blend intrigue (the brown shade) with dream or passion for under eye and eye crease.
Allure the black shade can be added to make it more intense for evening.
I apply over a primer, the colors are silky, cover in 1 stroke for fast daily eye make-up routine.
beautiful elegant colors
Nikki from Ponca City, Oklahoma
Love the application ease
All the right colors!
Dee from Ponte Vedra, Fl
I love using natural products such as this brsnd.
New favorite go too
Ambeevii from Mi