For best results, use daily as your facial moisturizer. Apply a generous amount evenly over freshly cleansed face, blending into jaw line & hairline and avoiding eyebrows. Allow several minutes for it to fully absorb. Wash your hands after application. You will begin to see a subtle development of color within days. If color change is not as noticeable as desired, apply more frequently. Also try one of the other Jergens natural glow Daily Moisturizers for the body to complete your all-over body glow!