Rated 4.18 out of 5 stars
Most Helpful Positive Review Love this shampoo!
I've recently done a hair product overhaul and am only using products with better ingredients. I was hesitant to get this since at the time it had no reviews, but I'm so glad I went for it. Don't be afraid of the apple cider vinegar aspect - it smells lemony, kind of like pez. It lathers a lot, with minimal product. I was surprised at how well it cleaned my hair. Sometimes all natural shampoos lack cleaning power. I only wash my hair every 4 days, with lots of dry shampoo in between, and I feel like it got it very clean, but not drying. I'm so glad I tried and will continue to buy. I got the conditioner, too, and love it!
Most Helpful Critical Review Not worth the price
I have occasionally bad seborrheic dermatitis of the scalp, and this shampoo was recommended due to the apple cider vinegar. I believe it made things worse, right away. I had itchiness and even more inflammation than before, and my hair was very dry. Can't recommend it. Maybe for someone without scalp issues, and maybe with the conditioner, it's better.
Reviewed by 96 customers Amazing Clarifying Shampoo
Liz from Atlanta, GA
I was looking for a clarifying shampoo because my hair needed it badly. I was about to buy another one, but asked the girl at ULTA her opinion, since I am no expert. She recommended this one, for natural hair, since that is what her stylist uses for her natural hair too. The price made me hesitant, but OMG, I am elated I tried it. It smells good, lathers extremely well, and my hair was very clean, but not stripped. As recommended, I did follow up with a moisturizing shampoo as well, conditioned and deep conditioned. I will not use it every week, only as needed, but it is definitely part of my hair arsenal now. Love it!!!!
Probably great for other hair types!
Jess from Michigan
This was just not for me. I imagine if you have a different hair type/texture, it could be a great fit! I have very straight thin hair that gets oily at the roots. Using this shampoo and the corresponding conditioner, my hair looks greasy as soon as it is dry (I don't blow dry my hair). I tried using different water temperatures, rinsing longer, using no conditioner, etc., but nothing helped. My hair feels clean but really greasy with this. It's just not for me, but like I said: try it if you have different hair types!
Ashley G from Grand Rapids, MI
I have high porosity high density 2C/3A curls. My hair absolutely loves this product. Like someone else stated, it gives the perfect reset to my hair. It feels like I'm getting a good wash when I'm using it, also. It is not drying. The smell isn't the best, but it does not bother me.
Changing my hair!!
bellewiththegoodhair from ND
This along with the boost conditioner is changing my hair! It balances it perfect! I don't even have to wet it or do much styling in the morning. My hair is Salt and Pepper and VERY dry. This leaves it beautiful! No frizz!!!! I'm in LOVE! Worth every penny!
Linds from OK
finally a shampoo has arrived that is made for me! I have weird hair, thick sometimes oily sometimes dry, color treated, dermatitis scalp going on • i am A LOT! Lots of maintenance necessary. this smells amazing, lathers and rinses beautifully, instant relief of itch or just eck oils in my hair. I love the feels for sure!!
Smells Like Pine-sol
B from Indianapolis
The smell is horrible. I kept coughing when using it. Feels clean when using it , but after drying my hair is a flat greasy mess. Wanted so much to love this beauty steal...but it's a no for me.
Hairdaze from Sarasota
Love this find. I tried it on a whim and glad I did keep my thin fine hair body shine and. Volume
I would buy this product again
no nickname from South Carolina
I loved this and my hair was soft and light not weighed down
Dm from Florida
I would not buy this shampoo again. I have tried it multiple times before writing a review.
I do not know what it is, but everytime I used this shampoo & conditioner, my hair felt very greasy. No matter how much I rinsed it out my hair always felt very heavy amd greasy. I used the conditioner on my ends only; at one point, I stopped using the conditioner. Another thing that I have noticed was how much hair I started to lose after using this product.
Has anyone else had these issues?
bye bye flakes
Deirdre from Indio Ca
this product has helped so much since i purchased, i was nervous because the price point and i really wanted something to work. i flake on my forehead and side burn hair line area. its an embarrassing thing i have to live with. the flaking webbed to my crown and made it itchy. after using it for a few days the itchiness went away and my hair has felt fuller and thicker ive always had thin frail hair. NOT ANY MORE!! I HAVE FABULOUS FLAKE FREE HAIR WITH VOLUME!
damaris from california
I have low porosity 3b hair and I don't know if I like it. For the most part , it takes off the build up I have , but it's also very drying. It leaves my hair feeling extremely stripped. So on one hand it works as far as clarifying but I'm sure there are other products that do the same without leaving your hair this dry.
AG Natural Balance ACV Shampoo
Vika from California
wonderful shampoo! My hair is soft and shiny after just one use. Great purchase.
Tiff from Louisiana
Everyone in my house loves this shampoo and conditioner.
Zeeza from Michigan
This shampoo really resets my hair for the weak. Removes buildup of products and gives me insane volume. I always follow up with a deep conditioner since it could be drying. Great for low porosity curly hair.
Would buy again
Marissa from Fairbanks, AK
I love this hair care product
Yes - I continue to purchase this
Sandy from Austin
Because it is silicone free, it does not weigh down my hair. It also does a good job of cleaning. I have a lot of hair, it's incredibly thin and with lots of curl. I love that it does not weigh down my hair, yet respects my curls.
Very nice shampoo
Erin from Wake Forest NC
Great lather. Smells great. Cleans but doesn't strip.
I am hooked
JasK from New York, NY
I, was introduced to this product a few months ago, I have naturally curly hair, and my hairstylist washed my hair with it. OMG!! It felt like all of the product build-up had been stripped out of my hair, and after the conditioner, it didn't need any styling products, it was very bouncy and fluffy. It's a great product!
Would purchase again
Lagel from FL
It was recommended to cleanse between different types of products. My crown always itches and it can be within the same day it was washed. Have to try and keep product residue to a minimum
nattym83 from Colorado
left a film in my hair. conditioner was worse. makes my hair feel like I never washed it. For this much money I expect clean hair!
Traviesa701 from Blairs, VA
I rarely leave reviews but I had to come and give praise to this shampoo. It has solved a lot of my issues. I no longer shed so much hair when I wash it. I'm not itchy between wash days. And my curls have so much definition and bounce.
Jessica from New York
I have been using this product for almost 6 months now and my hair has never looked/felt this great in my entire life, my hair has never grown this quickly, and I'm losing little to no hair in the shower (compared to my previous hair routine.) I SWEAR by this product. I have a 3B texture and was nervous about trying any hair care products that don't directly advertise for curly hair, but this line is just as great for my texture as it is for straight/wavy/any hair. If you're on the fence because of price or other reasons, you will NOT regret it!!
curly, oily hair
jessk from Oregon
I have curly hair that has been damaged so I came to this product to hopefully help heal it. I have noticed a huge difference in the softness of my hair and my curl pattern is coming back!
I do have oily hair and I find it doesn't clean my scalp on super oily days. So I wash with a TINY PEA sized amount of a mild sulfate shampoo concentrated on my scalp and then follow that with this shampoo and my hair is super clean and super soft. You could just qas your hair twice with this as many recommend, but that could get expensive. my sulfate shampoo is fairly cheap and makes more sense than going through this so fast.
Steph from Memphis
This shampoo is unbelievable!!! I don't think I've ever used a shampoo that lathers so well and I typically buy my shampoo and conditioner from the salon! This shampoo got my hair so clean especially because I only wash my hair every 3-4 days. I couldn't believe how many suds it produced. Definitely recommend this for a super cleanse!
My curls love this shampoo!
Allison from Oregon
I love this shampoo! I recently made the switch from drug store products to clean products, as I was tired of damaging my hair and hair ripping out due to detangling in the shower.
I have thick, coarse 3A curls. I only use three pumps of this product and it is plenty and spreads/ lathers really easily. This product has my scalp feeling so fresh and clean. I only wash my hair twice a week and the other times I shower I also use the AG naturals conditioner (which is also amazing)
I highly suggest this product, will buy again. I find that it is worth the price.
If you have been using drug store hair products and make the switch- remember, the texture of your hair will feel different! It's just because this product is actually clean and not leaving a yucky chemical layer on your hair.