skip to main content
ULTA Beauty Logo
  • Home
  • / Hair
  • / Shampoo & Conditioner
  • / Shampoo
  • / Natural Balance Apple Cider Vinegar Sulfate-Free Shampoo
Natural Balance Apple Cider Vinegar Sulfate-Free Shampoo

AG Hair

Natural Balance Apple Cider Vinegar Sulfate-Free Shampoo

(29) REVIEWS (9) Q&A ASK A QUESTION

12 oz Item 2509853

Size:12 oz

Options

View All Options

Find in Store-

Formulated with over 98% plant-based, naturally derived ingredients, AG's Balance sulfate-free shampoo gently cleanses the hair and scalp. Organic apple cider vinegar naturally closes the hair cuticle for additional shine and organic argan oil and aloe vera help further smooth and moisturize. AG's exclusive blend of rosemary, lavender, lemongrass and clary sage essential oils provide natural fragrance and the benefits of aromatherapy. Ideal for all hair types, perfect for colour-treated hair.
Massage into wet hair. Rinse and repeat as desired.
Water (Aqua, Eau), Potassium Cocoyl Glycinate, Sodium Lauroyl Sarcosinate, Sodium Lauroyl Methyl Isethionate, Decyl Glucoside, Hydroxypropyl Methylcellulose, Acacia Concinna Fruit Extract, Balanites Aegyptiaca Fruit Extract, Gypsophila Paniculata Root Extract, Vinegar (Organic), Prunus Armeniaca (Apricot) Fruit Extract (Organic), Prunus Persica (Peach) Fruit Extract (Organic), Pyrus Malus (Apple) Fruit Extract (Organic), Prunus Amygdalus Dulcis Seed Extract, Panicum Miliaceum Seed Extract, Linum Usitatissimum Seed Extract, Olea Europea Leaf Extract, Rosmarinus Officinalis Leaf Extract, Arnica Montana Flower Extract, Aloe Barbadensis Leaf Extract (Organic), Argania Spinosa Kernel Oil (Organic), Lavandula Angustifolia (Lavender) Oil, Rosmarinus Officinalis Leaf Oil, Cymbopogon Schoenanthus (Lemongrass) Oil, Salvia Sclarea (Clary) Oil, Sodium PCA, Pisum Sativum (Pea) Peptide, Guar Hydroxypropyltrimonium Chloride, Panthenol, Tetrasodium Glutamate Diacetate, Polysorbate 20, Caprylyl Glycol, Phenethyl Alcohol, Mentha Arvensis Leaf Oil, Mentha Virdis Leaf Oil, Triethyl Citrate.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
AG HairNatural Balance Apple Cider Vinegar Sulfate-Free Shampoo
 
4.2

(based on 29 reviews)

78%

of respondents would recommend this to a friend.

Pros

  • Great smell (20)
  • Cleans thoroughly (19)
  • Gentle (18)
  • Lathers well (17)
  • Adds volume (14)

Cons

  • Dries hair out (4)

Best Uses

  • Daily use (14)
  • Oily hair (8)
  • Fine hair (7)
  • Thick hair (7)
  • Curly hair (4)
    • Hair Type:
    • Straight hair (14), Wavy hair (11)
    • Reviewer Profile:
    • Beauty conscious (9), Survivalist / minimalist (9), Product junkie (4)

Reviewed by 29 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
1.0

I wanted to like it

By Sha

from Springfield MO

About Me Beauty Conscious

Pros

  • Great Smell

Cons

  • Dries Hair Out
  • Feels like product overload
  • Greasy

Best Uses

    Comments about AG Hair Natural Balance Apple Cider Vinegar Sulfate-Free Shampoo:

    I used it like I use all my shampoo or conditioner. I wash my hair every third day. I only bought the trial sizes thank goodness. The shampoo while washing my hair made my hair dry and stick to my head, felt matted. The conditioner was great but once my hair was dry my head felt like i put 20 thousand different products in it and it was greasy as heck. I would not recommend to a friend

    • Hair Type:
    • Straight Hair
     
    5.0

    I would buy this again and again

    By Kerri

    from Bellingham

    Verified Buyer

    Pros

    • Adds Shine
    • Adds Volume
    • Cleans Thoroughly
    • Gentle
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Curly Hair
      • Daily Use
      • Thicker Hair

      Comments about AG Hair Natural Balance Apple Cider Vinegar Sulfate-Free Shampoo:

      I have tried a lot of different shampoos and conditioners over the years and these are my favorite

      • Hair Type:
      • Wavy Hair

      (1 of 1 customers found this review helpful)

       
      4.0

      Smells amazing, adds.volume

      By Denise

      from Reading, PA

      About Me Beauty Conscious

      Pros

      • Adds Volume
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Lathers Well

      Cons

        Best Uses

          Comments about AG Hair Natural Balance Apple Cider Vinegar Sulfate-Free Shampoo:

          Got this as a free sample & it smells so good. It produces a nice lather, something I was uncertain about considering ACV ingredient & no sulfates. It did not weigh my hair down buy instead gave it a lot of volume. I have fine, uncolored, straight to wavy shoulder length hair that I have to wash everyday due to oiliness. It really poofed my hair up alot.

          • Hair Type:
          • Wavy Hair

          (2 of 2 customers found this review helpful)

           
          5.0

          Oily scalp and flakes gone!

          By Margie

          from Menifee, CA

          About Me Beauty Conscious

          Pros

          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health

          Cons

            Best Uses

            • Daily Use
            • Oily Hair

            Comments about AG Hair Natural Balance Apple Cider Vinegar Sulfate-Free Shampoo:

            This shampoo and the conditioner that it's supposed to be used with are superb. My oily scalp was a mess, and washing it was only making it worse until I found this item by recommendation by one of the Ulta stylists. I purchased this and then went back to stock up... it's THAT good. My hair felt clean and I actually went a day without having to use dry shampoo for my oil. Thank you AG for making this line.

            • Hair Type:
            • Straight Hair

            (1 of 1 customers found this review helpful)

             
            5.0

            LOVE!!

            By Kat

            from Louisiana

            Comments about AG Hair Natural Balance Apple Cider Vinegar Sulfate-Free Shampoo:

            I had a really dry scalp and had tired many different shampoos and conditioners. Nothing worked!! Then I found this!!

            (1 of 2 customers found this review helpful)

             
            2.0

            Made my hair dry and frizzy, also leaves residue in hair

            By Ytho

            from Los angeles

            Pros

            • Great Smell
            • Lathers Well

            Cons

            • Dries Hair Out
            • Harsh
            • Ineffective

            Best Uses

              Comments about AG Hair Natural Balance Apple Cider Vinegar Sulfate-Free Shampoo:

              Shampoo smells really great, but after a few uses, I started to realize that my hair got very dry and frizzy whenever I use this shampoo. I use the conditioner too when im alternating shampoos, and my hair does not give me the same problem, so it's probably just the shampoo that doesn't work as well. I wash my hair every 2-3 days, and I clean my scalp very thoroughly. This shampoo leaves my scalp feeling greasy, at the same time drying out my hair. A little disappointed because I hoped it would have been a better product and the price point is also pretty high.

              • Hair Type:
              • Straight Hair
               
              4.0

              This is worth using

              By Mg

              from Milwaukee WI

              About Me Minimalist

              Verified Buyer

              Pros

              • Gentle
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                • Curly Hair
                • Thicker Hair
                • Thinner Hair

                Comments about AG Hair Natural Balance Apple Cider Vinegar Sulfate-Free Shampoo:

                I use as needed to shampoo my hair and really like how natural it is

                • Hair Type:
                • Wavy Hair

                (3 of 4 customers found this review helpful)

                 
                1.0

                Not worth the price

                By Dani S.

                from Miami, FL

                Comments about AG Hair Natural Balance Apple Cider Vinegar Sulfate-Free Shampoo:

                I have occasionally bad seborrheic dermatitis of the scalp, and this shampoo was recommended due to the apple cider vinegar. I believe it made things worse, right away. I had itchiness and even more inflammation than before, and my hair was very dry. Can't recommend it. Maybe for someone without scalp issues, and maybe with the conditioner, it's better.

                (2 of 2 customers found this review helpful)

                 
                5.0

                Clean, healthy hair

                By Rabibull

                from Orange County, CA

                Comments about AG Hair Natural Balance Apple Cider Vinegar Sulfate-Free Shampoo:

                This is an amazing product. My hair is clean — not stripped, but clean — and feels strong. I have tried so many shampoos at various price points, and this is the best one that has worked for my fine hair. It does not over-clean, so flyaways and frizz aren't a problem. Even though it is sulphate-free, it lathers well and I only need one pump for my shoulder-length hair. I use this with the Balance conditioner.

                (1 of 1 customers found this review helpful)

                 
                5.0

                I would definitely buy this product again

                By Sarah G

                from Gulfport Mississippi

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Adds Shine
                • Adds Volume
                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Improves Hair Health
                • Lathers Well

                Cons

                  Best Uses

                  • Curly Hair
                  • Daily Use
                  • Oily Hair
                  • Thicker Hair
                  • Thinner Hair

                  Comments about AG Hair Natural Balance Apple Cider Vinegar Sulfate-Free Shampoo:

                  I love the way it feels. Smells awesome. You only have to use a little bit. Since I started using this product I see the difference between this one verses my old one. I don't have to wash my hair everyday or every other day. I wash once a week.

                  • Hair Type:
                  • Wavy Hair

                  Displaying reviews 1-10

                  Back to top

                  Previous | Next »

                  Q&A

                  Product Q&A

                  Ask a question

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  9 Questions | 9 Answers
                  Displaying questions 1-9
                  • Q:

                    I have a very itchy scalp and scalp eczema. I don't have dandruff but I suspect my scalp may be dry and that's why its itching. Which of your products will be the best to get rid of the itch and also heal my scalp? I have fine hair.
                    Asked on 4/29/2018 by Tiffany from Portage, MI

                    1 answer

                    • Brand Expert

                      A:

                      Balance shampoo is formulated with hero ingredient apple cider vinegar, known for isn't numerous healing properties. Users of Balance shampoo have reported seeing improvements in scalp conditions with regular use. Check out our reviews to read how Balance has helped other customers.

                      Answered on 5/15/2018 by Official Answer from AG Hair from Brand Answer
                  • Q:

                    Is this safe for bleached/color-treated hair that it won't strip me of my color?
                    Asked on 4/25/2018 by Pandionthegowithacupofcoffee from Delaware

                    1 answer

                    • Brand Expert

                      A:

                      Balance shampoo and all AG Hair products are completely colour safe. The apple cider vinegar in Balance shampoo naturally lowers the pH of the hair, closing and sealing the cuticle, locking in colour and leaving hair noticeably softer making it ideal for colour-treated hair.

                      Answered on 5/15/2018 by Official Answer from AG Hair from Brand Answer
                  • Q:

                    Does AG Natural line contain silicones?
                    Asked on 3/29/2018 by Amy the beauty addict from illinois

                    1 answer

                    • Brand Expert

                      A:

                      No, the Natural category is completely silicone free, vegan-friendly and made with up to 98% plant-based, naturally-derived ingredients.

                      Answered on 3/29/2018 by Official Answer from AG Hair from Brand Answer
                  • Q:

                    Is this safe to use on keratin treatment hair? I have eczema on my scalp. All shampoos make my scalp itch. Conditioners make it very oily.
                    Asked on 2/28/2018 by Kelly from Sarasota, FL

                    1 answer

                    • Brand Expert

                      A:

                      Balance shampoo is sulfate-free therefore should be safe to use on keratin treated hair, however we do recommend consulting your stylist prior to use. Balance shampoo is formulated with apple cider vinegar known for its abundant healing properties. Customers have reported seeing improvements in scalp conditioners with regular use of Balance however we do not recommend it as a treatment. Contact your physician for advice on treatments for eczema.

                      Answered on 3/14/2018 by Brand Expert from AG Hair
                  • Q:

                    Is this product good for type 4b/4c natural hair? Or will this be too drying for my hair type?
                    Asked on 2/24/2018 by Natural 4b/4c hair girl from Los Angeles CA

                    1 answer

                    • Brand Expert

                      A:

                      We recommend using AG's Curl Revive sulfate-free shampoo and Curl Thrive conditioner for your 4b/c type curls. The newly reformulated shampoo and conditioner provides even more moisture and the increase proportion of AG's exclusive Curl Creating Complex (C3) defines curls for even better results. Nourishing ingredients sunflower seed oil, coconut oil and shea butter provide intense hydration. Curl Revive and Curl Thrive are also formulated without silicones.

                      Answered on 2/26/2018 by Brand Expert from AG Hair
                  • Q:

                    I feel like my hair is drying out when using this shampoo. I want to love it but I'm concerned about my hair being damaged.
                    Asked on 2/17/2018 by LMH from undisclosed

                    1 answer

                    • Brand Expert

                      A:

                      Balance is an extremely gentle, sulfate-free shampoo that works well on all hair types. However, for hair that feels dry, we suggest trying AG's Moisture category. Xtramoist shampoo and Ultramoist conditioner are packed full of hydrating ingredients to rescue dry, parched hair and revitalizes locks deprived of essential moisture. Another option you may like is AG's Cleansing Cream – which is another nourishing option and takes the place of a traditional shampoo and conditioner.

                      Answered on 2/19/2018 by Brand Expert from AG Hair
                  • Q:

                    Hi! Is this shampoo pH balanced? I'm looking for a shampoo closer to a 4-5pH. Getting my scalp more acidic is the only way to help my seborrheic dermatitis.
                    Asked on 1/24/2018 by crvshell from undisclosed

                    1 answer

                    • Brand Expert

                      A:

                      Although the pH sits at 6-7, Balance is formulated with an abundance of naturally acidic organic apple cider vinegar (ACV). Known for isn't numerous healing properties, ACV also helps remove buildup. Users of Balance shampoo have reported seeing improvements in scalp conditioners. Check out our reviews to read how Balance has helped other customers.,Although the pH sits at 6-7, Balance is formulated with an abundance of naturally acidic organic apple cider vinegar (ACV). Known for isn't numerous healing properties, ACV also helps remove buildup. Users of Balance shampoo have reported seeing improvements in scalp conditioners. Check out our reviews to read how Balance has helped other customers.

                      Answered on 1/24/2018 by Brand Expert from AG Hair
                  • Q:

                    What is the pH balance of this shampoo?
                    Asked on 1/22/2018 by Melia from Arizona

                    1 answer

                    • Brand Expert

                      A:

                      The pH of Balance shampoo is 6-7.

                      Answered on 1/23/2018 by Brand Expert from AG Hair
                  • Q:

                    AG HAIR Balance Shampoo - Is this really sulfate free? The ingredients show Sodium Lauroyl Sarcosinate, Sodium Lauroyl Methyl Isethionate and Sodium PCA

                    Does this contain any agents to increase foaming like Sulfate
                    Asked on 1/11/2018 by Nickname from Utah

                    1 answer

                    • Brand Expert

                      A:

                      Yes, Balance shampoo is completely sulfate-free. Ingredients Sodium Lauroyl Sarcosinate and Sodium Lauroyl Methyl Isethionate are mild, biodegradable, sulfate-free surfactant, a derivative of coconut. Sodium PCA is a plant-derived, natural humectant that delivers moisture to hair. The foaming agent found in Balance shampoo is Potassium Cocoyl Glycinate, derived from amino acids.
                      Balance is formulated with over 98% plant-based and naturally-derived ingredients, developed with essential oils for natural fragrance.

                      Answered on 1/11/2018 by Brand Expert from AG Hair
                  Displaying questions 1-9

                  Do you have a question about this product?