Size 0.24 oz|
Store & Pickup Availability
Rated 3.04 out of 5 stars
I was sad when they decided to discontinue "get up and grow"! That was the best mascara I had ever used and I have been a Dior show, Lancôme, and MAC mascara user for decades. It was recommended by an associate when I was looking to switch it up from the more expensive brands and she said it would surprise me and she was right! Well, now this is what I assume is the replacement and it is growing on me. It has the intense black pigment that I like (I buy blackest black) and it does similar things to my lashes. The cons is the brush is not as lush as "get up and grow" which has resulted in less lash compliments, lol. And there is this weird thing that is either the brush or some kind of fibers. Initially, I thought my lashes were falling out because it looks like small hairs, but that's not it. Then I thought the brush was falling apart because it looks like little bristles, but that is still intact. Although, the package does not mention fibers being in the product, I guess that must be what it is. All in all, I bought two more during the bogo beauty event, so it is not terrible. I guess I just miss the old formulation.
I am pretty sure this is the worst mascara I've ever tried. The brush is very thick, which makes for a messy application, it's impossible to maneuver it without stuff smudging off on your eyelids. Every time you take the brush out of the tube, there is a lot of extra gunk on it as well as fibers - you have to spend considerable extra time on cleaning off the brush before you can apply the mascara. The way it goes on your lashes is clumpy and uneven, and gives them that spider-leg furry look. Finally, it flakes off like there is no tomorrow - I had black flakes on my eyelids within MINUTES of application. I have honestly never had such a poor experience with mascara. This was the first one I've ever returned.
Bev from CT
I use it on my eyelashes.
Julie from Texas
I have sensitive eyes and this brand works best for me. But...it's just an okay product. It doesn't really do much for my lashes...hardly longer, not really fuller...there wasn't much there. It just makes my lashes slightly darker.
Randi442 from SF Bay Area
Tried this to decrease irritation from other more expensive brands (Benefit, Too-Faced). The brush is very full and thick and does not separate lashes well. Good for the price but I will go back to Benefit BadGal Bang and Too-Faced Better than Sex brands.
Shortstop81 from Springfield, Illinois
This mascara is perfect for natural days bourbon weekends you don't want to wear much makeup. It also doesn't smudge and looks nice.
noro from GA
It works, but it clumps on one end.
ShellyBelle from Ohio
I'm a nurse and I can't have mascara flaking and running. This is about the only mascara I can use during work.
Anjie from Los Alamos, NM
I love this product b/c it gives a natural everyday look w/o being too glamorous. Glides on gently and evenly, little to no clumping, and can be reapplied for layers. It's pretty moist, so I recommend waiting until it's fully dried before curling eyelashes to avoid sticking. However, I did notice that combing my eyelashes before the product is fully dry gave the best results. The only downside is that this mascara does flake after a while. Can be combined with a setting spray, or just keep a compact handy to check for flakes. Also try to avoid rubbing/touching eyelashes, as this can also contribute to flaking. If you're looking for a product that gives a natural look and doesn't damage your eyelashes during removal, this is a great one.
katie from milwaukee,wi
I use this every day as a base mascara after I use the Dior primer. It starts to length and separate my lashes. Then I add a heavier mascara to it - I love Pat McGrath, Dior, Lancome. This has to go on first because it really seperates and lengths so I don't just put the heavy stuff straight on with risk of clumping.
sloth from united states
I love this product! It's great for sensitive eyes and it leaves my lashes feeling soft after i take it off. The applicator is large and fluffy, and I think that it's amazing for the job. Mine has not clumped up like other users have said.
Michelled from Evergreen Park
I have sensitive eyes and so far this product has been working out very well for me.
SSiouxS from UT
This mascara is a lifesaver! It doesn't clump, goes on easily, and is truly waterproof. Unlike Covergirl mascara, it doesn't flake down your cheeks throughout the day either. Definitely my favorite go-to mascara!
Vic from Silver Springs, FL
I'm not someone who is allergic to makeup, but this mascara is the only thing to have given hives all across my body. It was on my skin because I wanted to test the color, as it looked brown. I didn't know much about this mascara since it was a gift. Regardless of the allergic reaction, the mascara doesn't really give you the long lashes that's you want in a mascara, it's mediocre at best
orangena18 from Dupont, PA
I love Almay due to my sensitive eyes and skin, but noooo! Clumped like no one's business.
Hubbadubba07 from Wisconsin
Very disappointed.... No thickening of lashes at all, and barely any lengthening. It was like I wasn't even wearing mascara.b
DONNA from ARIZONA
I felt my eyes didnt feel itchy using it,but it did not thicken them,only gave some length.
CAKJ from Michigan
This is my forever mascara!! I love my lashes with this mascara! They are perfectly separated, lengthen and volumized and have that beautiful fake lash look without the crunchy, hard, weighted or brittle feeling. My lashes fall out less and feel healthier too. I use the blackest black, non-waterproof mascara. I've tried SO MANY high end and drug store mascaras and turned to Almays brand and liked this one best. It leaves my lashes looking and feeling great.
Lady Viking from Los Angeles
I have a LOT of mascaras and this one doesn't even make the list. The brush is too big it's really hard to apply the mascara without accidentally get it other places. When you pull the brush out there's always all this extra goo at the tip that needs to be wiped off or it will smear around your eyes when you apply the mascara. I also couldn't get the brush to separate the lashes at least a little bit when applying, instead it made my lashes clump and almost immediately it started flaking. No thank you. Going in the trash and won't ever purchase.
Qigirl from Phoenix, AZ
Use: daily makeup
This mascara is too thick and sticky and the brush too big. Not all women have long eyelashes.
I wish Ulta would bring back the Almay thickening mascara with the smaller brush
Sarah from Alabama
This is the only mascara I have used that doesn't irritate my eyes!
RRT from Reading PA
I bought this for my mom who has sensitive skin because it says hypoallergenic on the package. She loved the brush for even distribution, washes off easy and doesn't make her eyes itchy. Very pleased with purchase.
Mary from Houston
It is very sticky and clumps a lot. It was clumpy on my eyelashes when I was applying it and I did not enjoy that.
Sabrina from Oldsmar, FL
I LOVE the brush with this mascara. My only complaint is that, from the first time I opened the tube, it seemed like a lot of the bristles had fallen off in the tube. Every time I pull it out, there are loose bristles sticking out of the mascara and the brush. Otherwise, I love it. It goes on quickly without clumping. I have sensitive eyes, and am able to wear this all day without irritation or flaking. I'll buy it again, so hopefully the bristle problem was a fluke.
Mascara Brooke from Houston, TX
Being a Multi-Benefit Mascara, I expected more thickening of my eyelashes. I have to apply two coats and they are still not as thick as I like. The mascara also gathers thickly all over the brush. You have to wipe it all off or you will have mascara smeared all over your eyelashes, clumping them all together.
cindyannette from Springfield, Missouri (USA)
Not the best. It goes on clumpy and tends to flake onto my face all day long. Doesn't give my skimpy lashes much of a boost at all.
Ava03 from Sydney Australia
I bought this product because my eyes can be very sensitive. Sure enough this mascara doesn't irritate my eyes. It really lengthens my lashes which surprised me :) unfortunately it smudges over time and doesn't hold a curl (I have very stubborn lashes). All in all I liked and it was affordable but it wasn't amazing...