Rated 4.49 out of 5 stars
Most Helpful Positive Review Best B.B. Cream
I'm so happy ulta is now carrying this product. This is my new favorite B.B. cream I bought off of a recommendation from the Birchbox store. Great even coverage and SPF. Very lightwearing for everyday but enough coverage that you could wear in the evening. Lasts all day. Only complaint is that it smells like sunscreen.
Most Helpful Critical Review Disappointed
I was really excited to give this product a try, as it was the first higher-quality BB cream I've ever bought. I applied it with a beauty blender and, to its credit, the color is /great/ for me. I'm very, very pale to the point where it's difficult to find matches that don't make me look orange, but the tone was cool enough that it wasn't an issue. It also covered up the blackheads around my nose nicely, which I haven't come across in other BB creams so far. So points there.
That's about where the good points ended, though. It was stunningly difficult to blend into something even remotely pleasant looking. And then even with that, it was *cakey.* I've never had a BB cream be this cakey before, it's part of the whole reason I prefer them over heavier foundations! But while it'd look okay for about a second after application, it'd start creasing and settling into my fine lines before I could even finish applying the rest of my makeup. I'm only 20, and it gave me forehead lines like a 55 year-old. I was so embarrassed when I caught a glimpse of myself in the mirror at work that I had to excuse myself to the restroom and wash it all off. I've tried a few different ways of applying it, I've tried going even lighter with the amount I used, and I've still just run into the same issue over and over. It's been sitting mostly-unused in my makeup bag for a while now, and I don't really see myself giving it another go.
Reviewed by 68 customers Perfect!
Jessie from Wisconsin
I've used this bb cream for years and can't find anything that comes close to the benefits. It has a really smooth texture going on, a balanced color, SPF and it layers well alone or with extra moisturizer! I always use a finishing power but this can be used without as well. The sun protection is amazing; I can use just this in the morning during the summer and my face is protected all day. One tube lasts me at least half the year or more, because you don't need a lot. 10/10 highly recommend!
Chelsea from Arizona
The quality of this bb cream seems to be heavily contested, and I have personally experienced why: you have to prep according to your skin type. If you have dry skin, moisturize well beforehand (yes, it's a BB cream, but this alone is not sufficient to moisturize your skin). If you do this, it will give you the most beautiful, satiny, long-lasting coverage you've every seen in a BB cream. Personally, my skin naturally leans towards the oily type (which I think this BB cream is directed at), and I always loved the matte (but not drying) finish it gave me. However, I've recently started on retinol and my cheeks are peeling a little at the moment. I noticed that I have to moisturize my cheeks heavily, as this BB cream slightly emphasizes that dryness if I don't, but the rest of my face GLOWS (in a non-oily way!) when I have this on. I guess, long story short, this BB cream will probably be a holy grail for you if you have combo/slightly oily/normal skin. If your skin is on either extreme end of the spectrum (dry or super oily), just prep according to your skin type and I think you could really enjoy it. Also, I recommend that you consider going one shade darker than you normally would, as it is a bit lighter than you might expect (perhaps from the zinc oxide in it?).
My go to
Cierra T. from Laguna Beach
Holy grail!! Got this originally in my Birchbox and have been using it ever since. Amazing coverage for a bb cream, hydrating and looks amazing! Highly recommend.
Julia from Houston, TX
Love the medium buildable to full coverage. It's actually pretty shocking how much coverage it has for a BB cream yet it doesn't feel heavy on the skin at all. Doesn't crease on my skin nor does it flake. I have combo oily skin and I absolutely love this. I mix light-medium and the medium together for my NC40 color skin. Already onto my second bottles. Definitely my holy grail.
Doing wonderful things for my skin!
Meaghan D. from Denver, CO
I'm 27 and had been looking for something I could wear to work that would still give me a little coverage without making me break out like some heavier foundations do. I received a sample of this in my Birchbox subscription and ended up ordering the full size from Ulta because I love it so much! A couple of things to note:
- I find this easiest to apply with my hands. I also make sure to apply a good moisturizer and primer beforehand to help the lasting power a bit.
- I recommend setting this with a lightweight translucent powder. I personally have fairly dry skin, so I don't feel like I get too oily while wearing this, but it can cling to really dry patches if I don't exfoliate well.
I will buy this til the end of time!
Jen R from Nashville, TN
I will buy this til it's no longer available. I love a light weight coverage that still looks like skin. Now that I'm in my 30s I cannot stand something that feels greasy or heavy. This product allows me to have a my skin but better fresh face look.
Perfect lightweight coverage
Sara from Fort Leonard Wood, MO
I use this when I don't want the fuller coverage I get from IT Cosmetics CC Cream.
Love it. Great coverage without being too heavy
Loves makeup from Orlando, FL
I am a avid user of tinted moisturizer rather than foundation. This BB cream covers nicely, feels lightweight, and does not cause breakouts.
I actually really dislike this.
Yikes. from NOLA
I started using this about a week ago after searching for a lighter coverage, everyday "foundation" to wear to work during the summer.
I don't care for the smell, it overwhelmingly smells like sunscreen, and I have many other creams and tinted moisturizers with SPF that aren't nearly this aggressively scented.
My other issue is that it's sticky. Even after setting with powder. Also, the consistency is thick. Like THICC.
Third, if you have any sort of texture to your skin, it will become glaringly obvious. I don't have large pores and am religious with my skincare. This was like putting a sticky, shiny, magnifying glass made of peanut butter on every skin imperfection I have.
Also, it oxidized pretty severely.
I have normal skin, with a rigorous skincare routine. I haven't tried any sort of foundation that made it look worse. I'll be going back to my regular foundation until I find something else. I've never returned a purchase before, but I'm going to try today. I hope it's not too late.
Love this Base!
Traci B. from Boca Raton, FL
I received a sample of this in my monthly Birchbox and fell in love! Ordered from Ulta because they had a great deal on it. I don't wear a lot of makeup daily so I use this by itself or as a base for my foundation when I go out. It's a great cover and sunscreen!
The Best BB Cream
Jessica from Montgomery, IL
Absolutely in love with this bb cream! It's lightweight with the perfect amount of coverage, especially for summertime. Goes on flawlessly and stays well throughout the day. Plus love that it has SPF 45.
I wish there were more shade options
Molly from St.Paul MN
It seems like an awesome product but unfortunately there is not a color option dark enough for my brown skin.
So Dewy! Would be better 4 dry skin
StephieG94 from Weehawken, NJ
So this product is super super super dewy and hydrating. I think it would be excellent for dry skin. I have combination skin leaning oily and this is just way too crazy dewy for me. However i can tell it's a beautiful and quality foundation and I love that it's 45 spf. I will use it during the summer for a daily spf, quick all in one product (hydration and coverage and spf). I wouldn't repurchase but I definitely would recommend to friends with dry skin.
Lightweight with good coverage
Lylowe from GA
I really like this BB cream. Lightweight but provides enough coverage I can leave off concealer, and I like the high spf. It doesn't gunk up in the fine lines on my face. I got it in the light color, and at first I thought it might be too light, but after application, I think it's just right. I'm fair with just a little bit of a tan.
Dupe for By Terry Sheer Expert
Maria from Illinois
This is a total dupe for my dearly departed (discontinued) $$$$$ By Terry Sheer Expert. I loved that product because it was very light-feeling but had great coverage without being a proper heavy foundation. I can put a tiny dot of this product on a damp brush head, swirl it on, and my red marks from leftover acne are mostly covered! Even better, the skin looks like SKIN up close, not like foundation. I've even been wearing it under surgical masks during COVID-19 and not broken out from it. This isn't a cheap tube, but you need so little product, it's a steal compared to the By Terry. Love the SPF 45 as well, just wish it had a PPD rating displayed, but maybe that's not allowed in the USA. Great find. My shade (Fair) has pinklish undertones, not the yellow/grayish cast that most Asian BB creams have. It's just perfect.
More like a matte foundation than BB cream
Lauren from Charlotte, NC
The description of "...added benefits of foundation..." and "...non-sticky matte feeling" are ACCURATE claims! I really like this product, but I do believe the name of it is misleading. I would not consider this a BB cream at all. It very much wears (at least on me) like a medium/full-coverage matte foundation. A little goes a LONG way! Giving 5 stars because it's a great product, BUT just be sure you know what you're getting!
Best BB cream I've ever tried
rpauley8892 from Denver, CO
I use this BB cream in two ways, and it's amazing in both color and consistency. A lot of BB creams can make me look greasy or tend to transfer badly, but this one is of much better quality. Wearing it as a base on its own is great in terms of evening out my skin tone, and I would say it's a little thicker than the typical BB cream. Normally, though, I cut my foundation with this, and I've never been so happy with my makeup base. I bought this when it was half-off, so I'm just watching for the next sale so I can buy again! It will last you a long time.
Sammy from MD
I don't usually write reviews but this was worth one. I have very beyond dry skin AND this stuff is a hidden gem! Looks so natural I'm so surprised it doesn't get more hype and I have never heard of it before the best beauty product I have ever used. I have been in search for a favorite go to foundation for literally 6 years. I have never loved anything as much as I love this product
Great coverage and nice glow
Amanda from Seattle
I'm in my early 30s with dry skin and wanted to move away from powder foundations. This is the first bb cream I've tried and I was impressed by the coverage and how long it lasted. I found it left me with a nice dewy glow.
Jam from Ohio
This bb cream is the bomb. I'm 43, sun damaged hyperpigmentation, combination skin. fair, but with a golden undertone. In the winter I'm light, summer light-medium. I bought the light medium and it's almost perfect, just a touch too dark so if your stuck between the two go for the lighter shade. it oxidizes pretty dark. Ipkn offers medium coverage and left me with a hydrated, luminous glow. It does not have a heavy sunscreen scent. It's a tad sticky but I think that lends to the slightly dewy finish. This will be my summer go-to.
The best!!!!! My holy grail!!!
Boston Chick from Boston
I am 29 with very dry skin. I always am looking for a BB cream with sun screen and I can put on to even out my complexion I've bought expsensive brands and low end. This BB cream takes the cake!!!! It blends so well, it gives skin such a nice glowing complexion and gives me an extra boost of confidence. I will buying again!! You will not be disappointed
Katherine from WV
My mother gave me this sample knowing I have been wanting to try some bb creams. I applied using my fingers one coat and then a second on my forehead (where my freckles are more prominent). It's so lightweight that I feel like I'm not wearing makeup and my skin looks flawless! The tone in light-medium is perfect and my skin looks like it's glowing. So many moisturizing products give a greasy look but this does NOT. I'm 35 and I've been wearing makeup for 22 years and this my favorite face product that I've ever used!
Great, everyday bb cream
Kat from North Carolina
I love this BB cream. I don't usually use foundations or creams cause it makes my skin feel heavy and itchy but this product is super lightweight that I forget it's even there. I have a lot of redness but this covers up most of it and if there is still some showing I just go over it with some concealer.
Light Coverage + Sticky
sweetpotato from Oregon
Even though I had never heard of this brand before, I decided to give it try because my It Cosmetics CC Cream started both breaking me out AND giving me dry patches... I have pretty sensitive and dry-leaning combination skin, so I was looking for something moisturizing with simple ingredients that had my skin health in mind and that was buildable. This BB cream leaves my skin looking dewy and fresh, but it makes my skin feel sticky for quite a while after application. Finishing powder is a must! I do like that this product is buildable, but I wish it wasn't as sheer as it is. The coverage doesn't last long throughout the day, and I would imagine it would melt right off in the summertime. Ultimately, I won't be repurchasing this BB cream because I felt like I had to use a lot of product for a lack luster and sticky result.
Favorite BB cream ever
Hannah from Tennessee
This is perfect for me, I'm very fair so finding something light enough is sometimes difficult but this was the perfect color, sheer coverage and I love the way it makes my skin look