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A Playful Eye on All Things Beauty

Welcome to our colorful hub of beauty buzz. Hope you came ready to make a discovery and pick up a new trick or two! This is where you’ll find the latest on what’s making our hearts race, along with beauty tips, articles and how-to’s. We talk about it all — makeup, skincare, haircare and more. So jump in anywhere, and come back often. Because just like buying new lipstick, checking out the latest is a habit that’s too fun to break.


Ornament those eyes and lips so brightly.


Steal This Look

Click on a hotspot for all the need-to-know info.


Face – A Pinch of Pink, A Touch of Glow

A bold eye calls for soft balance in the cheeks. So swirl on the blush. And don’t forget highlights!

1. Think pink. Using a big fluffy brush, apply a pretty pink blush like NYX Professional Makeup Baked Blush in Ladylike. Start at the apples of your cheeks and go up to your temples.

The buzz around baked blush, explained: Baked products start as creams, then are baked to dry down to a solid. The result is an extra velvety texture and super concentrated pigment for color that’s beyond luscious.

2. Strategically highlight. You might not think it, but right under your eyes and below the brows are great places for subtle shimmer. They make you look more awake . We love the sun-kissed effect of “Pink Heart” from the Anastasia Beverly Hills Moonchild Glow Kit.


Brows – Arched
to Perfection

Gotta have a bit of curve to help frame your face and open up your eyes.

1. Shape and fill. With short feathery strokes, going up and out in the direction of your temple, begin at the tail and fill in sparse areas. Form your arch shape. We recommend using Benefit Cosmetics Precisely My
Brow Pencil.

How to ace your arches: Take your brow pencil and hold it at the middle of your nose, extending to the innermost part of your eye. Where the pencil hits your brow is where your arch curve should be.

2. Volumize. Set your brows and give them a boost. Ulta Beauty Collection Brow Tint actually adds micro-fibers to your brows, making them look thicker and healthier.


Eyes – Electric Blue
& Beautiful

A cocktail of bold colors on your eyes – this party look doesn’t take much work.

1. Start neutral. Using the Maybelline Graffiti Nudes palette, dip into #7 (a sandstone shade) and apply up to your crease.

2. Mix in some chocolate. Just above the crease down to the outer corner of your eye, layer and blend in a slightly darker hue (we love #5 from the same palette).

3. Get liner in the game. Make your bold blue wing with Ulta Beauty Collection Gel Eye Liner in Starry Night. The trick? Start at the inner corner of your eye with short, smooth strokes. Once you get to the middle of the eye, switch and make a small point at the tip of where you want the wing to be (about a half-inch out from the eye, at the brow bone) and then draw your line to meet at the middle.

4. Make it sparkle. Going back to your eyeshadow palette, brush on #10, an intense shimmery teal, over the eyeliner.

Make it mistake-proof: Work your angles! Avoid smudging that wing by applying the shadow with an angled makeup brush, like IT Brushes for Ulta Love Beauty Fully Angled Liner/Brow Brush #217.

5. Boost the lashes. Our #1 bestselling mascara – Too Faced Better Than Sex – is known for no-limits lushness. Apply one coat. Want more drama?

6. Stack on some falsies (here we used Ardell’s Natural Lash in Black 120).


Lips – Pink That
Won’t Quit

Pink is red’s fun-loving sister. Winter is all about the pop. So bring it.

1. Fill in with liner. For a power pink, first fill in your entire lips with a longlasting pencil, like Urban Decay 24/7 Glide-On Lip Pencil in Anarchy.

2. Gloss them good. Your next layer – a hot pink gloss like L’Oréal Infallible Pro Matte Gloss in Fuschia Amnesia. You only need one layer. No need to blot, just close your lips together a few times after applying to spread the color around and voila!


Hair – Winter Waves

The new cool – a side-part style with stunning layers.

“This sleek style really lights up a room. Loose curls give great movement to mid-length or long hair.”

– Nick Stenson,
Chief Artistic Director, The Salon at Ulta Beauty

Get salon-level shape and hold at home with a texture cream like Matrix Style Link Mineral Grip Definer Texture Cream. Run it through your damp hair then blow-dry. It tames the flyaways, leaving you with great hair that will take to a curl.

To finish: spray Matrix Style Link Perfect Style Fixer Finishing Hairspray for 24-hour hold and
frizz control.