Shampoo and conditioner matter. They actually make a difference in the way your hair looks and feels. From washing every day (or not) to being choosy about your ingredients, there are ways to wash that can really change the game.
Take it from Design Team Leader at Ulta Beauty, Shaun Brezanin, who has tips to share and products to pick.
YOUR HAIR IS… THIN / FINE / FLAT
If you take a single strand between your fingertips and don't feel anything, then you have fine hair. Simple as that.
“Fine hair gets flat when there’s a buildup of products,” explains Brezanin. “Your hair will really benefit from a shampoo made to remove residue and give you some volume.”
If you have fine hair you usually need to wash every day or every other day to avoid limpness or oil buildup.
YOUR HAIR IS… CURLY / DRY
Every curly girl has her own hair routine. (You’ve probably been tweaking your products for years, so you know what works best.)
Whether you’re washing every single day, using just conditioner once a week, letting your hair air dry overnight or even co-washing every few days (with just conditioner and water), the curly-hair tricks are endless.
A part of your routine that will never change? You’ll always need to use a moisturizing shampoo. As you know, curls prevent your natural oil from reaching the bottom of your hair strands, so a moisture boost is always good.
“A moisturizing shampoo has a ton of benefits,” agrees Brezanin. “Keeping the hair hydrated will help with detangling and shine, plus prevent breakage.”
YOUR HAIR IS… COLORED-TREATED
When you do wash (which should only be 2-3 times per week!), use a color-protecting shampoo that’s specifically formulated to be both gentle and protective. If you absolutely must clean your hair every day, try a dry shampoo instead of washing. “It’s really important to use a shampoo and conditioner that will reinforce your color and keep it locked in,” explains Brezanin. “It will always improve the overall condition of your hair.”
One main rule to always follow: Avoid shampoos with sulfates and parabens, which strip color every time you wash.
Oh, and if you’ve jumped on the temporary color trend this summer and are sporting colorful streaks, these typically fade after a just few washes.
YOUR HAIR IS… THICK / FRIZZY
Too much washing strips the hair of its natural oils; do it just once or twice a week. “Thick hair can easily become frizzy and out of control,” explains Brezanin. “A moisturizing or smoothing shampoo will help with taming.”
Start shampooing at the back of your scalp, then work your way forward. Only use conditioner on the hair that falls below your ears.
Want even more pairings? Ask a stylist at The Salon at Ulta Beauty for your hair’s perfect match.