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A Playful Eye on All Things Beauty

Welcome to our colorful hub of beauty buzz. Hope you came ready to make a discovery and pick up a new trick or two! This is where you’ll find the latest on what’s making our hearts race, along with beauty tips, articles and how-to’s. We talk about it all — makeup, skincare, haircare and more. So jump in anywhere, and come back often. Because just like buying new lipstick, checking out the latest is a habit that’s too fun to break.


Ulta Beauty's Skincare Obsessions
Three trends everyone’s flipping out about

Mascara and lipstick aren’t the only beauty products in the popular club. Moisturizers, serums and masks are having their moment. In fact, skincare as a whole is huge -- more than 50% of women spend up to 30 minutes researching products before buying.*

It’s easy to go from like to love to OMG when you find a skincare routine that clicks. Here are three that everyone is obsessing over.


In Korea, it’s all about skincare first, makeup second. In fact, healthy skin is the beauty standard so Korea is on the cutting edge of skincare innovation. It’s all about layering hydration with key benefits in several steps with often-surprising ingredients (We’re talking fermented lotus flower, which delivers mega-moisture, for starters.)

Korean Skincare

Try a Korean skincare routine at home

• Start with double cleansing. First, an oil-based cleanser to remove makeup, followed by a water-based cleanser to splash off any residue.

• Move on to toner to clean your pores and restore your skin’s pH balance (an equilibrium between dry and oily). Then comes essence – it preps your skin to absorb serums, which are applied next. Serums target specific concerns, from fine lines to loss of firmness.

• Finish with moisturizer for eyes and face, followed by SPF. As extra credit, masks, which have benefits ranging from anti-aging to cleansing, can be applied a few times a week.

Did we mention the adorable packaging of Korean products? Scrubs that come in mini coffee mugs (see above) are just the start.

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It’s a good day when vitamins and minerals are on your skincare product’s ingredient list. Even better if you spot less common ingredients, too – some of the most unusual ones have the biggest benefits.

Extraordinary Skincare Ingredients


Activated charcoal is a so-hot ingredient right now. It absorbs toxins and pollutants, warming on contact with water to deeply cleanse and wash away dullness.


It might be slimy and green, but it helps you look your best. Seaweed in beauty products, such as sheet masks, can brighten and hydrate your skin.


Heard of mud baths? They’re real-deal beauty treatments that can help alleviate aches and pains. But if you’re not ready to take the plunge, at least treat your face. In skincare masks, mud helps to purify and refine the look of your skin.


There’s science to this ingredient. In the top layer of the skin, ceramides hold the cells together, forming a protective layer that plumps the skin and retains moisture. When you add them to skincare products, like night creams, they replenish natural lipids that are lost due to environmental factors and aging.

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You don’t have to go to a spa anymore to get an amazing exfoliation treatment. Resurface and tighten your skin with at-home peels. Keep these tips in mind.

Spa-Quality Skincare Peels

• Prep your skin first by using a cleanser and lukewarm water. Peels need a clean surface in order to work properly.

• Use a fan brush to apply the peel to your skin quickly and carefully. Also, one layer will do the trick – no more.

• Treat your skin, post-peel. After a peel, your skin will be ready to soak up nutrients and benefits. So apply a serum with retinol (the technical name for Vitamin A), which boosts collagen production; or Vitamin C, which gives you a smoother skin surface; then a moisturizer for hydration. And don’t forget the sunscreen!

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*according to a study done by Illumination Consulting

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