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A Playful Eye on All Things Beauty

Welcome to our colorful hub of beauty buzz. Hope you came ready to make a discovery and pick up a new trick or two! This is where you’ll find the latest on what’s making our hearts race, along with beauty tips, articles and how-to’s. We talk about it all — makeup, skincare, haircare and more. So jump in anywhere, and come back often. Because just like buying new lipstick, checking out the latest is a habit that’s too fun to break.


Do You Need To Use Primer?
Yep — for a perfect look
it’s all about the prep

Primer is the beauty product you might not be using. But it’ll easily become the one you can’t do without.

Put it on before makeup (takes just 10 seconds) to keep your color long-lasting and vibrant, and smooth your skin. You can also use certain products to prime your hair – they work as barriers to heat so you don’t get breakage, as protect from humidity so your style doesn’t wilt.

Time to try them. Here are our picks.


Primer preps your skin for foundation, smoothing over pores and filling fine lines. It also makes your makeup last longer -- by covering those pores, you keep them from sweating, so there’s less makeup melt.

Have oily skin? Try a matte primer to reduce shine. Want a glow? Illuminating primers can help; they contain ingredients that bounce light off the skin. And remember – a little goes a long way. Just a few drops of primer can blend to cover your whole face.

Color Correcting Cheat Sheet

Our Faves:

For blurring flaws
Urban Decay Optical Illusion Complexion Primer

For sun protection
Urban Decay Urban Defense Complexion Primer

For soothing and softening
Urban Decay B6 Vitamin-Infused Complexion Prep Spray

For minimizing pores
Benefit the POREfessional

For eliminating shine
Benefit POREfessional Matte Rescue Mattifying Gel


The moment your eye shadow clumps in the creases of your eyelids? Forget it ever happened. Eye primer is the solve, creating a smooth surface for even application. And it keeps your color in check all day. Bonus tip: You can even use it under your eyes to keep your concealer from creasing.

When you prep your lids, do your lashes, too. Mascara primer glides with a wand to create volume, condition lashes and help your color stick.

In addition to making your brow color longlasting, you can tame and shape your arches using brow primer. Look for wax pencil formulas – they’re soft on the brows and don’t tug.

Color Correcting Cheat Sheet

Our Faves:

For boosting volume
L'Oreal Voluminous Lash Primer

For a subtle tint
Benefit They're Real Lash Primer (wear it alone for mink-brown lashes)

For shimmering lids
Ulta Beauty Collection Tinted Eye Primer

For controlled brows
Anastasia Brow Primer


There’s one big reason for priming your lips: Keep lip color from fading. That’s especially if you’re using matte color, which can look extra-dry if your lips aren’t primed. In pencil formula they also help color from bleeding – just draw your line and lock it in.

Color Correcting Cheat Sheet

Our Faves:

For keeping color strong
Too Faced Lip Insurance Primer

For defining those lines
NYX Lip Primer


Prepping your hair isn’t a new thing – heat-protecting sprays and creams have been popular for eons. But there is a new spin on hair prep and it’s all about the when. Our favorite formulas work best when they’re put on your hair either before or during your shower, or right before you blow dry.

Prime your hair for the result you’re hoping for, whether it’s reducing frizz, amplifying volume or preventing damage.

Color Correcting Cheat Sheet

Our Faves:

For heat protecting
Redken Pillow Proof Primer

For reducing blow-dry time
Kenra Blow-Dry Spray

For resisting breakage
Matrix Oil Wonders Pre Shampoo Treatment

Isn’t it time you added a little more prep to your routine? We think you’ll agree: With benefits this major, using primer is a no-brainer.

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