DO YOU NEED TO
USE HAIR OR
it’s all about the prep
Primer is the beauty product you might not be using. But it’ll easily become the one you can’t do without.
Put it on before makeup (takes just 10 seconds) to keep your color long-lasting and vibrant, and smooth your skin. You can also use certain products to prime your hair – they work as barriers to heat so you don’t get breakage, as protect from humidity so your style doesn’t wilt.
Time to try them. Here are our picks.
BEST FACE PRIMERS
Primer preps your skin for foundation, smoothing over pores and filling fine lines. It also makes your makeup last longer -- by covering those pores, you keep them from sweating, so there’s less makeup melt.
Have oily skin? Try a matte primer to reduce shine. Want a glow? Illuminating primers can help; they contain ingredients that bounce light off the skin. And remember – a little goes a long way. Just a few drops of primer can blend to cover your whole face.
For blurring flaws
Urban Decay Optical Illusion Complexion Primer
For sun protection
Urban Decay Urban Defense Complexion Primer
For soothing and softening
Urban Decay B6 Vitamin-Infused Complexion Prep Spray
For minimizing pores
Benefit the POREfessional
For eliminating shine
Benefit POREfessional Matte Rescue Mattifying Gel
BEST EYE PRIMERS
The moment your eye shadow clumps in the creases of your eyelids? Forget it ever happened. Eye primer is the solve, creating a smooth surface for even application. And it keeps your color in check all day. Bonus tip: You can even use it under your eyes to keep your concealer from creasing.
When you prep your lids, do your lashes, too. Mascara primer glides with a wand to create volume, condition lashes and help your color stick.
In addition to making your brow color longlasting, you can tame and shape your arches using brow primer. Look for wax pencil formulas – they’re soft on the brows and don’t tug.
For boosting volume
L'Oreal Voluminous Lash Primer
For a subtle tint
Benefit They're Real Lash Primer (wear it alone for mink-brown lashes)
For shimmering lids
Ulta Beauty Collection Tinted Eye Primer
For controlled brows
Anastasia Brow Primer
BEST LIP PRIMERS
There’s one big reason for priming your lips: Keep lip color from fading. That’s especially if you’re using matte color, which can look extra-dry if your lips aren’t primed. In pencil formula they also help color from bleeding – just draw your line and lock it in.
For keeping color strong
Too Faced Lip Insurance Primer
For defining those lines
NYX Lip Primer
BEST HAIR PRIMERS
Prepping your hair isn’t a new thing – heat-protecting sprays and creams have been popular for eons. But there is a new spin on hair prep and it’s all about the when. Our favorite formulas work best when they’re put on your hair either before or during your shower, or right before you blow dry.
Prime your hair for the result you’re hoping for, whether it’s reducing frizz, amplifying volume or preventing damage.
For heat protecting
Redken Pillow Proof Primer
For reducing blow-dry time
Kenra Blow-Dry Spray
For resisting breakage
Matrix Oil Wonders Pre Shampoo Treatment
Isn’t it time you added a little more prep to your routine? We think you’ll agree: With benefits this major, using primer is a no-brainer.