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A Playful Eye on All Things Beauty

Welcome to our colorful hub of beauty buzz. Hope you came ready to make a discovery and pick up a new trick or two! This is where you’ll find the latest on what’s making our hearts race, along with beauty tips, articles and how-to’s. We talk about it all — makeup, skincare, haircare and more. So jump in anywhere, and come back often. Because just like buying new lipstick, checking out the latest is a habit that’s too fun to break.


Ulta Beauty's Coolest Water Products
Water is the coolest beauty product ingredient right now. Here’s why.

Your body is 60% water, so staying hydrated is a huge deal for your health. But it’s big for beauty, too: Water increases blood flow and skin cell turnover — meaning healthy, glowing skin. So water-based hydration in skincare, haircare and even makeup is a trend you need to try. Here’s how to add a splash to your beauty routine.


Skin cells are made up mostly of water, no matter your skin type. Now is the time to double down with innovative technology that delivers hydration and beauty benefits.

The Waterbright Illuminating Serum from H2O+ (the OG of water-based skincare) combines hydration with brightening ingredients like vitamin C and snowflake flowers — a magical-sounding elixir applied after cleansing and toning for a radiant, even-toned complexion.

It Cosmetics Confidence in a Compact is everything. Seriously. It’s the first-ever solid serum foundation packed with anti-aging ingredients like hyaluronic acid — which holds 1,000 times its weight in water for super supple skin.

Haircare is riding the wave, too. The oil-free aqua gel technology in Matrix Biolage Hydrasource and Volume Bloom conditioners nourish hair for a natural bounce and lightweight body.

Coconut Water

This trendy thirst-quencher delivers more hydration and nutrients than water alone — the perfect post-workout drink. It’s genius as a haircare ingredient, treating hard-working hair that gets curled, twisted and braided on the regular. Some beauty gurus use coconut water as a hair mask 1-3 times a week; the calcium and proteins revive and strengthen strands.

Dry hair will drink in OGX Weightless Hydration Coconut Water Shampoo. Same goes for the Weightless Hydration Oil, which adds shine and keeps flyaways under control. The electrolytes in both keep hair follicles healthy. Translation: full hair less likely to fall out.

Split up with split ends with Maui Moisture Heal & Hydrate Shea Butter Conditioner, a cocktail of coconut water, aloe vera, shea butter and coconut oil. The hair mask delivers all that goodness as a deep treatment.

Sleeping/Intense Hydration

The bad news: Your skin is slightly warmer when you sleep, causing faster transepidermal water loss — meaning water passes through your skin barrier. The good news: That open skin barrier means more stuff can get in, so products absorb better. The solution? Water-based sleeping packs, replenishing skin with deep hydration and benefits while you snooze.

Korean Beauty is all about dewy, bouncy skin. Sleeping packs like Tony Moly’s Water Bomb are key to getting it. This final layer seals in moisture from serums or other creams you’ve applied, and the protein and vitamin B combat fine lines.

Algalyte complex in the Algenist SPLASH Sleeping Pack comes from – yep — algae, which stabilize minerals to get the most out of water and maximize hydration levels. Dehydration, not just oil, is a big acne culprit, so the gel-like texture plumps up skin without clogging pores.

Micellar Water

We’re told that micelle molecules binding to dirt, oil and makeup are the reason why micellar water is so effective for gentle cleansing. We’re convinced, though, that it has something to do with unicorn tears. They’re that amazing.

Like all micellar water products, Lancome Eau Fraiche cleans, purifies and tones all in one — but adds in soothing Rose de France extract for a fragrant finish.

Yes to Cotton Micellar Cleansing Water is ideal for sensitive and even allergy-prone skin thanks to cottonseed oil that protects and softens, while cotton extract soothes and conditions.

Garnier’s SkinActive Waterproof Micellar Cleansing Water is specially formulated to take on waterproof eye makeup. Soak a cotton pad and gently press against your eye for a few seconds; even the most stubborn mascara will melt away.

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