Close
Welcome To The Ulta Beauty Mix

YOU’RE INThe Ulta Beauty Mix

A Playful Eye on All Things Beauty

Welcome to our colorful hub of beauty buzz. Hope you came ready to make a discovery and pick up a new trick or two! This is where you’ll find the latest on what’s making our hearts race, along with beauty tips, articles and how-to’s. We talk about it all — makeup, skincare, haircare and more. So jump in anywhere, and come back often. Because just like buying new lipstick, checking out the latest is a habit that’s too fun to break.

GALENTINE’S DAY

It’s girls’ night.
Get ready.

No need for Cupid. You’ve got your girls. Celebrate Valentine’s Day with friends and have fun prepping. This is the beauty to set the mood.

  • Spritz & Set the Mood

    You and fragrance – always the start of a good love story. Love Relentlessly, the new scent from Tory Burch, will become your latest crush. It’s a bold, romantic mix: pink pepper with rose and orris, finishing with patchouli and ambertonic. Spritz, swoon, repeat.

  • Strobe &
    Catch the Light

    No matter where you’re going, a makeup must is strobing. Try it: Highlight the points of your face where the light hits – bridge of your noise, above your brows, along your cheekbones. It sculpts your face and gives you a glow. The Ulta Beauty Collection Strobing Palette is a great place to start, because it includes a blush and bronzer, too.

  • Wink &
    Start the Flirt

    Fluttery lashes = instant fun. For a full look, gotta get a wand that acts almost like a hair tool. We love Tarte Maneater Voluptuous Mascara, which has a soft-flex brush that lengthens, curls and volumizes. The formula is triple-black and won’t fade until well after midnight (aka: when you’re all piled in the Uber coming home).

  • Apply & Wake Up
    Your Eyes

    Girls’ night in idea: Play around with falsies. Try Eyelure Luxe Faux Mink Opulent Lashes – they’re slightly crisscrossed for a natural look. If you’re going out, take these extra steps for more drama: Apply a coat of mascara, then falsies, then another coat of mascara.

  • Straighten & Smooth Your Look

    Take time to get your hair on sleek. The must-have styling tool is the Ultra CHI 1” Hairstyling Iron – it adds moisture and shine, along with straightening. Share this tip with your squad: You can use it to curl your hair into loose beachy waves, too, by turning it round and round.

  • Blush & Giggle a Little

    The compact – so cute. The color – so cheeky. Too Faced Love Flush blush is sure to be your heart of hearts. Especially because it gives your cheeks a pretty flush for up to 16 hours. The question is: Will you lend it to your besties?

  • Build Color &
    Look So Sweet

    Makeup is better than a box of chocolates. But you don’t have to choose: This palette has both covered. The Too Faced Chocolate Bar Eyeshadow Palette has 16 matte and shimmer shades pigmented with pure cocoa powder (it actually smells like chocolate!). Wrap one up for Valentine’s Day and give it to your ride-or-die.

  • Spray & Pink It Over

    Pink hair, don’t care. It’s that time of year, so add a fun tint. If you don’t want to make the leap to permanent color, try something temporary. Just the tips? Full-on fuschia? Do as much or as little as you like. Our pick: Joico InstaTint Temporary Color Shimmer Spray, which stays for up to three days and washes out quickly.

  • Smile & Tint Your Lips

    Pink lipstick is a classic. The easiest one to slip in your clutch: Revlon Color Stay Just Bitten Kissable Lip Balm. It’s just like a crayon – but no sharpener required. Get the color, soak up the moisture and make it your go-steady for February 14 and beyond.

Close

Spritz & Set the Mood

You and fragrance – always the start of a good love story. Love Relentlessly, the new scent from Tory Burch, will become your latest crush. It’s a bold, romantic mix: pink pepper with rose and orris, finishing with patchouli and ambertonic. Spritz, swoon, repeat.

Close

Strobe &
Catch the Light

No matter where you’re going, a makeup must is strobing. Try it: Highlight the points of your face where the light hits – bridge of your noise, above your brows, along your cheekbones. It sculpts your face and gives you a glow. The Ulta Beauty Collection Strobing Palette is a great place to start, because it includes a blush and bronzer, too.

Close

Wink &
Start the Flirt

Fluttery lashes = instant fun. For a full look, gotta get a wand that acts almost like a hair tool. We love Tarte Maneater Voluptuous Mascara, which has a soft-flex brush that lengthens, curls and volumizes. The formula is triple-black and won’t fade until well after midnight (aka: when you’re all piled in the Uber coming home).

Close

Apply & Wake Up
Your Eyes

Girls’ night in idea: Play around with falsies. Try Eyelure Luxe Faux Mink Opulent Lashes – they’re slightly crisscrossed for a natural look. If you’re going out, take these extra steps for more drama: Apply a coat of mascara, then falsies, then another coat of mascara.

Close

Straighten & Smooth Your Look

Take time to get your hair on sleek. The must-have styling tool is the Ultra CHI 1” Hairstyling Iron – it adds moisture and shine, along with straightening. Share this tip with your squad: You can use it to curl your hair into loose beachy waves, too, by turning it round and round.

Close

Blush & Giggle a Little

The compact – so cute. The color – so cheeky. Too Faced Love Flush blush is sure to be your heart of hearts. Especially because it gives your cheeks a pretty flush for up to 16 hours. The question is: Will you lend it to your besties?

Close

Build Color &
Look So Sweet

Makeup is better than a box of chocolates. But you don’t have to choose: This palette has both covered. The Too Faced Chocolate Bar Eyeshadow Palette has 16 matte and shimmer shades pigmented with pure cocoa powder (it actually smells like chocolate!). Wrap one up for Valentine’s Day and give it to your ride-or-die.

Close

Spray & Pink It Over

Pink hair, don’t care. It’s that time of year, so add a fun tint. If you don’t want to make the leap to permanent color, try something temporary. Just the tips? Full-on fuschia? Do as much or as little as you like. Our pick: Joico InstaTint Temporary Color Shimmer Spray, which stays for up to three days and washes out quickly.

Close

Smile & Tint Your Lips

Pink lipstick is a classic. The easiest one to slip in your clutch: Revlon Color Stay Just Bitten Kissable Lip Balm. It’s just like a crayon – but no sharpener required. Get the color, soak up the moisture and make it your go-steady for February 14 and beyond.

Top