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Welcome To The Ulta Beauty Mix

YOU’RE INThe Ulta Beauty Mix

A Playful Eye on All Things Beauty

Welcome to our colorful hub of beauty buzz. Hope you came ready to make a discovery and pick up a new trick or two! This is where you’ll find the latest on what’s making our hearts race, along with beauty tips, articles and how-to’s. We talk about it all — makeup, skincare, haircare and more. So jump in anywhere, and come back often. Because just like buying new lipstick, checking out the latest is a habit that’s too fun to break.

ALL OF THE LIGHTS

There’s more than one way to illuminate

It’s no secret: Highlighters are everything. They make you look more awake and draw attention to your best features. But not all formulas work the same way. Before you chase those glow goals, discover the differences between liquid, stick, pen, pressed powder and cream.

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LIQUID

For a dewy finish, these are your elixirs. They’re super concentrated, so less is more. Dab on a bit using a sponge or your finger onto the high points of your face (down the bridge of your nose, cheekbones, cupid’s bow, brow bone) for a touched-by-the-sun effect. Or mix it in with your foundation for an all-over glow.

Great for:
Dry skin. It has a moisturizing effect.

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PRESSED POWDER

Get ready for oh-so-velvety. Along with their nice texture, powders are more diffuse than liquid, so they allow you to build your shimmer. They’re also the best formula when you want to try draping. Commonly seen with blush, this ‘80s-style makeup technique involves building a visible arch of powder in a “U” shape from above the outer corner of your eyebrow ‘round to your cheekbone.

Great for:
The tear duct. Use a small brush to dust just those inner corners to make your eyes look bigger.

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CREAM

For a semi-dewy finish, this is your main dish. Creams aren’t about a glow as much as a complement to a contour. So go ahead and sculpt your face – use cream highlighter right above your contour on your cheekbones and blend with a sponge. If you’re not contouring, try a cream highlighter on the apple of your cheek over your blush for added dimension.

Great for:
Combination skin. They reduce shine while still giving you a lit-from-within look.

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PENS

Highlighting = as easy as writing. Just use pen illuminators – click the base to get your product flowing to the tip, then use it like a pen. Apply it to the high points of your face using long, outward strokes and blend with your finger. You can also sweep it under and along the inner corners of your eyes to reverse darkness and blue tones. When it’s all said and done, the ease and precision make these formulas so great.

Great for:
Above your cupid’s bow – makes your lips look fuller.

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STICK

Convenience. Convenience. Convenience. Stick highlighters have always been a throw-it-in-your-purse-and-go luxury. They are typically cream highlighters – just shaped to fit the stick format. Use them above your brow, on the tops of cheekbones or on your eyelids for noticeable luminosity. Tip: Set your stick highlighter with a light powder if you want it to last all day.

Great for:
Slimming your nose. Glide it down the middle of your nose for an instant narrowing effect.

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ILLUMINATING PRIMER

Take care of two things at once: light up your skin and prep it for makeup application. Primers are applied before foundation to smooth your skin, as well as make your makeup last longer and look more vibrant. Formulas like illuminating primers also include light-reflecting pigments, so you also get a noticeable glow.

Great for:
Porous skin – blend it it all over for an even complexion.

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