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Welcome to our colorful hub of beauty buzz. Hope you came ready to make a discovery and pick up a new trick or two! This is where you’ll find the latest on what’s making our hearts race, along with beauty tips, articles and how-to’s. We talk about it all — makeup, skincare, haircare and more. So jump in anywhere, and come back often. Because just like buying new lipstick, checking out the latest is a habit that’s too fun to break.

7 Hair Color Secrets 7 Hair Color Secrets
Follow these tips for color-treated hair from Allure’s deputy digital editor and you’ll have it made in the shade.

Start a hair-care routine. From shampoo and conditioner to heat tools and protectants, this is what you need to get started.

1. AG Smooth Firewall Argan Shine & Flat
Iron Spray

If you use flatirons, blow dryers or curling irons, a heat protecting spray is a must. Otherwise, your color will fade faster — and worse, you could risk singeing your already fragile strands.

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2. Nume Classic Curling Wand 1 ¼”

Once your hair is fully dry, wrap small sections of your hair around a medium-to-large barrel curling iron, directing the curls away from your face.

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3. Kenra Shaping Spray 21

Maintain the style with Kenra’s new alcohol-free hairspray. Not only does it give your hair plenty of hold without any stiffness, but it also smells incredible. Make sure to hold the bottle at least eight inches away from your head as you spray.

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4. Philosophy Amazing Grace Dry Shampoo

Use dry shampoo between washes to preserve your style and avoid having to put it through excessive shampooing and conditioning, which causes color to fade more quickly (and can potentially dry out your hair). Find one that works effectively and features a scent you love, so it’ll leave you looking and smelling great.

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Other color products and tips to try

Redken Color Extend Bonder KitThis easy-to-use, three-step kit helps to maintain the integrity of your color by protecting your hair’s bonds, keeping it vibrant, vivid and touchable. The big change from your typical regimen: the pre-shampoo, which features maleic acid that gets rid of mineral deposits. Apply this to wet hair prior to shampooing it, then go about the rest of your shower as it works its magic. After five minutes, rinse it out, then go about a more familiar shampoo-and-conditioner routine.

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Alterna Caviar Anti-Aging Infinite Color Hold ShampooYou want a shampoo that cleanses your hair and removes buildup, but without stripping your color or drying out your ends. This formula is sulfate-free and contains a proprietary blend of UV filters to do just that. To use, massage the creamy formula in at your roots, then comb it through the rest of your hair and rinse.

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Drybar Buttercup Blow DryerAfter prepping your hair with heat protectant, rough-dry it with your fingers, first, then use a round brush to give it a smooth finish.

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Shop all color keepers here.

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