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A Playful Eye on All Things Beauty

Welcome to our colorful hub of beauty buzz. Hope you came ready to make a discovery and pick up a new trick or two! This is where you’ll find the latest on what’s making our hearts race, along with beauty tips, articles and how-to’s. We talk about it all — makeup, skincare, haircare and more. So jump in anywhere, and come back often. Because just like buying new lipstick, checking out the latest is a habit that’s too fun to break.

21 Beauty Steals
You Need to
Jump On NOW

Ulta Beauty's 21 Days of Beauty
Plus tips for your most perfect look yet

We know you only need one good reason to go on a beauty-buying binge. (Yes, “just because I feel like it” counts!) Well, here are 21 reasons – scroll down for our 21 top Beauty Steals you can’t miss out on. Because they’re brands everyone loves. Because they’re innovative products. Because they’re just that good! These are our favorites every day from March 19-April 8 during our 21 Days of Beauty event. Click the images to shop.

Too Faced Love Flush Blush

To call it simply “blush” doesn’t do it justice. The heart-shaped cutie is the absolute essential for a natural looking cheek flush. You know, the kind of rosiness you get when you see a text come through from your crush.

TIP: To get the color focused right on the apples of your cheeks, make a fish face – you’ll see your cheekbones pop. Softly sweep the blush on the highest and roundest point.

Perricone Cold Plasma Collection –
online only!

Dermatologist Dr. Nicholas Perricone created this skin smoother and wrinkle fighter with a “liquid crystal delivery system” – a fancy way of saying it pushes beneficial ingredients to the areas of your skin that need them most.

TIP: It’s a serum and oh-so potent. Use just a pearl-sized drop in the morning and night before your moisturizer.

Butter London Glazen Eye Gloss – online only!

For the ultimate “wet” look (aka: steamiest eyes ever). It won an Allure Best in Beauty Award for its “jellyfish”-like texture that dries like a powder and refuses to budge.

TIP: Smooth it on from the crease down with your finger. Then build your look with a powder shadow on the outer corners for added texture and dimension.

Buxom Full-On Lip Cream

“Love the tingle.” “Use it daily.” “My new favorite.” That’s what fans are saying about this lippie in our online reviews. Everyone loves the way it plumps, and then stays and stays.

TIP: Prep your lips with a lip scrub before applying or even by softly rubbing with a washcloth – gives you smoother application and longer staying power!

Clarisonic Mia 2 Skin Cleansing System

The reviews say it all: 4.6 out of 5 stars. The stats back it up: It removes makeup 6x better than if you used a washcloth to cleanse.

TIP: It has two speeds, low and normal. Use low on sensitive areas of your skin or if you’re new to the sonic cleansing game.

Exuviance Performance Peel AP 25

At-home skin peels are big right now – this one exfoliates and stimulates cell renewal with a composition of 25% alpha and poly hydroxy acids (you used to have to go to the dermatologist to get this amount of concentration).

TIP: Cleanse your face before you peel so the ingredients sink deep in. And moisturize after to soothe any redness and restore your skin’s balance.

Tarte Lights, Camera Lashes 4-in-1 Mascara

It’s been called a push-up bra for your lashes. Yep, it literally lengthens, curls, volumizes and conditions – all the things that give you oomph.

TIP: Wedge the wand in at the base of your lashes and pull up gently in a zig-zag motion for the best results.

BECCA Backlight Priming Filter

Skip the Instagram filter – just use this. More than a primer, it includes luminescent pearls that hold drops of diffused light, which give you a glow and photo-filtered complexion.

TIP: You can apply foundation over it – or just use it as your foundation.

DermaDoctor Kakadu C – online only!

These peel pads are powered by one of the richest sources of Vitamin C on earth – the kakadu plum. Leave them on for 1-3 minutes for instant brightening and watch dark spots and acne scars disappear.

TIP: After using a peel, always put on sunscreen – at least 30 SPF!

Origins Checks and Balances Frothy
Face Wash – online only!

Plant-based ingredients = big yes. Broad leaf kelp keeps oil production to a minimum. Bergamot, spearmint and lavender give it a spring-in-France scent.

TIP: To make it even more bubbly and frothy, use it with a sonic cleansing device like Clarisonic.

Laura Geller New York Baked Blush-n-Brighten

Why is baked better? They begin as creams and are baked down to a dry solid – which is good if you’re looking for concentrated, pigmented color. Laura Geller New York’s blush is an icon and includes good-for-your-skin antioxidants.

TIP: If you’re using pink, limit it to just the apples of the cheeks (the goal of pink is to look like a natural flush).

Benefit They’re Real! Tinted Lash Primer

Primer helps your makeup stay on longer and lock in color. But that’s just the start. Get primer tips for lashes and more here.

TIP: Benefit’s unique take on lash primer can be worn alone – it has a subtle tint for natural peek-a-boo eyes.

Smashbox Photo Finish Primer Water

When your skin is hydrated, your makeup looks better. This makeup studio fave restores moisture and preps the skin for makeup application.

TIP: Store it in your fridge in the summer – on hot days, the spritz is a great instant cooldown.

Mario Badescu entire line

One word: Mario. Two words: Mario Mario. Three words: Mario Mario Mario. You get the point. The whole world is obsessed with this line because of its easy-on-the-skin botanical ingredients and effectiveness for just about any issue out there.

TIP: Use it to start an entire regime. In this order, apply cleanser, toner, serum and moisturizer. Plus, any treatments specific to your skin type (aka: an acne fighter or brightening cream).

Urban Decay Perversion Mascara

The mascara for total intensity. It has a triple-black formula that coats each lash – goes on creamy and gives great volume. It even contains a blend of proteins and amino acids that stimulate lash growth.

TIP: Brush your lashes in a diagonal direction for a wide-eyed effect. And feel free to use several coats – this mascara never gets brittle or clumpy.

Per-fekt Skin Perfection Gel &
Liquid Gold – online only!

Foundation, moisturizer and primer in one. All that multitasking adds up to an airbrushed look with a little bit of sun-kissed tint.

TIP: It’s a gel but turns into a powder finish once it hits your skin – appearing between a matte and dewy finish.

Clarins Restorative Total Eye
Concentrate – online only!

De-puff. Firm up. Your eyes are the first areas of your face to show signs of aging. Tackle them first with this formula’s flower and root extracts – they smooth your skin and make dark circles vanish.

TIP: Warm the cream between your fingertips before applying (it helps activate the ingredients) and then smooth on from inner corner of eye outward to avoid tugging at the skin.

Butter London Plush Rush Lip Collection

Gotta be prepared for any lip situation. Use the bullets for everyday wear, the liner to keep color in check, and the gloss for night shine.

TIP: For the perfect shape, apply color to the center of the lips straight from the bullet or wand. Use a lip brush to apply color outward – more precision!

Juice Beauty Stem Cellular Anti-Wrinkle
Booster Serum

If you’re big into organic beauty, this is your go-to. It’s made with fruit stem cells, which rejuvenate the skin and give you a glow.

TIP: If you have flaky skin, try using oil under your moisturizer. If you have sensitive skin, avoid skin products that have added scents.

ProActiv Emergency Blemish Relief –
online only!

This is a spot treatment for acne with a double dose of micro-crystal benzoyl peroxide (good for fighting the bacteria which can lead to breakouts).

TIP: Only at Ulta Beauty can you get ProActive products individually, without a subscription. So … you know what to do.

Anastasia Beverly Hills Brow Wiz

This pencil = your brows’ partner in crime. It has 4.7 average stars in our customer reviews, and when fans use words like “love,” “amazing” and “obsessed” you know you need it in your life right now.

TIP: The secret’s in the spoolie: Use it to brush you brow hair up vertically. Then draw a thin line along the hairline following the lower arch. Now time to brush your brow hair down and define the top of your brow arch in the same way.

Happy shopping, beauties!

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