Refresh tone in 5 minutes while adding intense hydration with Madison Reed's Color Therapy, a luxurious, effortless, in-shower color depositing hair mask.

Powered by positively charged SmartDye Technology, this restorative treatment deposits color where your hair needs it most, enhancing color while adding intense hydration to the lengths and ends of your hair.

Formulated with hair-loving nutrients argan oil to restore shine, and keratin and ginseng root extract to strengthen and fortify, leaving hair soft, hydrated and healthy-looking. Use this in-shower treatment 2-3 times per week in place of conditioner to infuse your hair with rich, natural-looking color and shine.

As always, free of ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide.

Key Benefits:

• Adds smoky ash tones to neutralize brassiness in brunette hair
• Refreshes existing color while conditioning your hair
• Powered by positively charged SmartDye Technology to deposit color where hair needs it most
• In-shower treatment takes just 5 minutes
• The more often you use it, the more color is deposited
• Contains 1-2 applications
• Cruelty-Free
• Made in Italy

Key Ingredients:

• Argan oil to restore shine
• Keratin and Ginseng Root Extract to strengthen and fortify, leaving hair soft, hydrated and healthy-looking

It's recommended to use this shade for light to brown hair to reduce orange and red tones, or to refresh rich, chocolate tones. Find the right Color Therapy Hair Mask for you here.