Rated 4.41 out of 5 stars
Most Helpful Positive Review My favorite eye primer ever!
I bought this primer during my first Ulta excursion and am so glad I did! I have a ton of other shadow primers in my make-up collection, all of them too slick or they go on patchy. I use just a little dab of this on each lid and it's amazing. It holds the color all day long -- ALL day. The other night I didn't like a shadow color I put on and tried to wipe it off with a wet paper towel, about 5-10 minutes after I had applied the primer. Nope, didn't budge. I had to use my Clinique remover to get it off and start all over :-) This primer holds my shadow through daily life and the nights I go out dancing too. It's awesome and I recommend it to everyone!
Most Helpful Critical Review Ulta eyeshadow primer
I'm in my fourties so too much shimmer doesn't help me out. This primer didn't do a good job to prim my lids. Urban Decay's Posion Primer was way better. I'm now using this primer as a highlighter on my inner tear duct and it looks and works great for that purpose. I love the packaging and a little product goes a long way. If your lids are not oily and wrinkled (like mine) and you want that highlight/shimmer, you will love this primer. It's a pretty good primer for the price.
Reviewed by 1157 customers Holy Grail
Bee from Washington
This is the single best eye primer I've ever used. It holds up for 12+ hours without creasing or fading, which is something I struggle with using literally any other eye primer. If you have oily lids and deal with eyeshadow wearing off/creasing/fading, do yourself a favor and grab this to change your life
VZ from TX
This product works and a tube will last a long time. Sometimes too much product comes out when squeezed and it will start to dry out before the tube is empty, but it is priced well so you can buy another tube. You will get great results and feel like you are getting an excellent product for the price.
Great for sensitive skin
Great value from Pittsburgh PA
The primer lasts from 6am to midnight on my sensitive lids! It's a great value.
Mulley13 from Scottsdale, AZ
While it worked fine as an eye primer, my eyelids became itchy and slightly puffy after using this product.
Would never buy again
Jan from MilwAukee WI
Did not like product. Too dry and hard to spread.
Holy grail eye primer
Lykopis from Texas
I have insanely oily lids. This is the only eye primer I have used that keeps my makeup on all day long. It blends into the skin great, covers any veins I have, and I can buff and blend eyeshadow without any skipping. Chefs kiss!
MeVA from VA
Originally got this in a sample bag and was impressed. Buying my 2nd tube now. I actually use this on my full face mixed together with a tinted sunblock as my foundation. Perfect and light feeling. Keeps the shine down and smooths.
My Mlb from Brownsville, Oregon
My eye makeup would last for days if I needed it to. So glad someone recommended this product.
Audrey from USA
I got mine in a box with other Ulta brand items. I love this primer and it's so good to use on messed up eyeliner. I use it all the time bc it's exactly my skin tone so it's super useful for the eyes. It's better than concealer in every way, too.
Very matte eye primer
Jamsandjellies from Minneapolis, MN
Good color, slightly grey instead of orangey and blend beautifully. It is matte and matte shadows can look flat and crepey. Does prevent shadow creasing and keeps color true. I also like it as a light concealer.
I buy this instead of other brands.
Missy from VA
This works just as well as the name brands and less than half the cost.
Meg from Suffolk VA
This eye primer is very good and lasts a while too! You dont need too much product. This works great if your eyelids crease, just make sure you set with powder.
THE BEST EVER
Nils from South Texas
It's so perfect for what I need. I've learned that putting an eye primer on even when not wearing eyeshadow helps eyeliner stay in place - This is perfect for everyday use !! and it's tacky enough for good eyelash application.
Sally from Twin Falls, Idaho
First time using it. I was happy how it turned out. Thank you
. from .
I would say this primer is a good primer for beginners. The coverage isn't amazing I don't see that much of a difference. But it's skin sensitive. When it runs out I would probably buy a different primer.
I wouldn't buy this color again
Ami from NC
Bring back the pearl primer. All other primers are too dark for my liking.
Love this primer!
Erin O from San Angelo, TX
I love this primer! It has a great matte finish that provides the perfect base for eyeshadow. A little goes a long way so be sure not to over squeeze but if you do just apply under the eye as an extra layer of concealer.
Does it's job
soot_sprite from United States
This eyeprimer is super nice and you don't need very much of it for it to work. I use it for my eyelids and to cover up the bags under my eyes. There's nothing really special about it but it gets the job done.
I always keep this in stock
Bon from Las Vegas
Apply the primer first, then foundation, then eyeshadow. The color stays all day
Soft and gentle application
JenLee from Stillwater MN
The product is wonderfully soft for the area that requires softness!
Lex from Virginia
keeps my hooded eyes from getting excessively greasy during the day due to oil build up helps keep my eye liner from smudging and transferring to upper lid. Overall great for everyday ise
Makes a difference
Photogirl from Palm Springs
Easy to put on and get off and helps the eyeshadow stay on longer. Also, did not bother my sensitive eyes.
Eyeshadow does not budge!
MB from Nebraska
This stuff is a MUST for when you want your eyeshadow to last! Honestly I don't love ulta makeup, but this is a fantastic product. My eyelids are very oily and my eyeshadow is either gone or super creased by the end of the day. I've tried this primer with many different shadows before and they last all day! No loss of color and no crease! And you can't beat the price of this either! A little goes a long way so it will last forever too.
Enjoyed this product for years
MrsLesleeG from Richmond, VA
I began using this primer when I went to buy the Too Faced Eye Shadow Insurance and they were out of stock. I was surprised by how well the Ulta brand worked and have continued to use it since! I have very oily skin and especially my eye lids. I do still get some creasing when my eyes are more watery than others, but that has more to do with me than the product.
Charlie from Lexington, Kentucky
It doesn't take much to smooth on your eye lids and this primer keeps your eye shadow looking good all day. Your eyeshadow does not crease and look fresh all day long.