Rated 4.41 out of 5 stars
Most Helpful Positive Review My favorite eye primer ever!
I bought this primer during my first Ulta excursion and am so glad I did! I have a ton of other shadow primers in my make-up collection, all of them too slick or they go on patchy. I use just a little dab of this on each lid and it's amazing. It holds the color all day long -- ALL day. The other night I didn't like a shadow color I put on and tried to wipe it off with a wet paper towel, about 5-10 minutes after I had applied the primer. Nope, didn't budge. I had to use my Clinique remover to get it off and start all over :-) This primer holds my shadow through daily life and the nights I go out dancing too. It's awesome and I recommend it to everyone!
Most Helpful Critical Review Ulta eyeshadow primer
I'm in my fourties so too much shimmer doesn't help me out. This primer didn't do a good job to prim my lids. Urban Decay's Posion Primer was way better. I'm now using this primer as a highlighter on my inner tear duct and it looks and works great for that purpose. I love the packaging and a little product goes a long way. If your lids are not oily and wrinkled (like mine) and you want that highlight/shimmer, you will love this primer. It's a pretty good primer for the price.
Reviewed by 1182 customers Perfect
Chrislee from RI
I found the other name brand primers to make my upper lids appear crepey. This one goes on smoothly and blends very well and No Crepe! Love it!
Emily4280 from Mechanicsburg, PA
This is a perpetual favorite for me! I use it every day, even if I'm not wearing eyeshadow, to even out the skin tone on my eyelids. It doesn't cake or crease, and covers well!
Queen the beginner from Richmond Virginia
I'm a beginner to wearing makeup and I got this because of watching YouTube tutorials and I'm happy with it. I've found that it goes on as described on the package. The reason I took one star off is because when I first tried applying a lighter shade brown eyeshadow it looked blue. Like it seemed to make it look too bright and it didn't look right. But since using it with colored eyeshadows they look fine so maybe I just used too much that first time. You only need a little and for the price I would recommend and say it's worth a try.
Angel Eyes from California
New to Primer. Do like the way it makes eye make up look.
Mariah from VA
This primer is amazing! I'd like it to urban decay primer potion (or dare I say, even better) it keeps my eyeshadow and liquid liner on ALL day!!
Marina from Marshfield, WI
This is the only eye primer I use. I have oily, hooded eyelids. Not only does my eyeshadow not crease, but my eyeliner doesn't budge either! This is a holy grail product for me and I don't forsee buying anything else.
Kayla from wi
got it as part of the gift bag and thought it would be just another EHH type. But it ended up being my favorite! holds my makeup in place ALL day and night❤
Fantastic Primer and Price
BeautyV from Dayton
Decided to try this on a whim last year b/c I needed a primer that was A) matte and B) could even out the skin tone on my eyelids. Was delighted with my results after the first week. I have discovered over the course of a year that the beauty products I apply to my face prior will affect the performance of this primer. (Sometimes I need to wait a little longer before applying to my lids and then wait a little longer to apply my shadow. Even in these situations I can still achieve a great long lasting look!) I do occasionally use other primers interchangeably to see if there is another I would like to add to my arsenal of beauty products but find time and again I prefer the guaranteed no creasing/no oiliness I get from this product. Paired with a good setting spray and I can have an eyeshadow look last 16+ hrs with little to no touch-up needed throughout the day.
Love this stuff.
jenn from Georgia
I absolutely love this stuff. It works just as well as (or even better than some of) the more expensive "brand name" kinds but for a much better price.
Best eye primer
Cher from Az
Keeps eye shadow out of creases on eyelid
Alyart from Lake Hartwell, SC
After recently receiving a gift size tube of this Ulta eye primer, I tried it on my deep set, aging eyes. Talk about getting a smooth, perfect pallet on which to apply your eye shadow....! I'm actually retired, and previously a consultant for one of the top 3 cosmetic companies having the opportunity to do makeup on hundreds of people. I have to say this primer is superior to theirs, hands down. The staying power is excellent and the ability to maneuver eye shadow within wrinkles much easier as it smoothes the lid. Always use your eye moisturizer underneath allow to set, then apply. Lesson: Don't get hung up on name brands, keep open mind and try this primer. Spending more doesn't always = better.
EsRe from Kansas, USA
I had a tube from a gift set that worked *so well* for me. I have fair skin, but pigmented, veiny eyelids that interfere with my eyeshadow looks if I don't use a full-coverage primer. The original product was perfect-- a creamy consistency, pigmented and buildable. I bought a new tube last week and I'm disappointed. The consistency is much thinner and the pigmentation more sheer. It takes more work for me to get the coverage I need, and it ends up looking cakey if I'm not super careful. The new stuff *does* absolutely keep eyeshadow in place for 12+ hours. I'm sure it will work well for others, but as for me-- the search continues...
Rosemarie from Northville, Michigan
Coverage is great on the eye lid and eyeshadow stays put
One of my favorite products! Must have!
Kimbercakes from San Diego, CA
I've tried several different brands and this is by far the best eye primer. I use this under my Ulta Beauty brand eye pallet (something I got as a free gift with purchase and is now my all time favorite pallet - I get soooo many compliments!). If I do not wash it off it will still be there, looking good, the next day! I don't always wash off my makeup at night, I know I know it's bad. Oh well. But I've gotten compliments on my eyes the next day and even the NEXT day after that and people are shocked when I admit it's 1 or 2 days old. But anyway what I'm trying to say is this stuff has staying power!!! It doesn't come off until I want it to.
Love, Love, Love
1BMFR1 from Henderson, NV
If you want your eyeshadow looking like you just put it on all day, I HIGHLY recommend using the eye primer.
I got that small tube of this a while back in one of free gift bags. I was skeptical at first thinking it would be like some of the others that I had tried. Well I was wrong! The true test has been this month, working a haunt, you sweat a lot and your makeup just comes off. Well this has kept my eyeshadow looking fresh and like I just did it all night long. I am not one to sleep with my makeup on either but one night I was so tired I just went to bed. When I woke up the next morning it was still looking amazing! This is one of my favorite primers!!!!
Does the job for the right price!
Hope from Washington, D.C.
Very satisfied with this. I like it as much as the UD primer potion I'd used for ages, but of course this is significantly cheaper. The undertone's a bit yellow but that doesn't matter since you're just covering it up.
Ciara from Salina, KS
This eye primer is great it doesn't leave creases on your eyelids. It doesn't show up underneath the eyeshadow and the eyeshadow still goes on nicely even with this primer on. Definitely the only eye primer I'll use.
Long-lasting, lightweight, and affordable
Novice Eyeshadow Lover from FL
I'm a relative novice to makeup. I only recently learned that eye primer existed. That being said, I went with ULTA's because I didn't want to waste money if I didn't notice a difference.
This primer is life-changing. I could use less eyeshadow, and so none of itfell on my cheeks or anything.
Here's the real evidence of how good it is--I put on my makeup at 6am. It lasted til 10pm without fading/wiping off--**through a 90° day at Disney!**
Rellex3 from Honolulu, Hawaii
This is magic in a tiny little tube! I love this so much and I can't live without it. I've never purchased Ulta beauty products before and I was a little hesitant, I am so happy I tried this. This will be my go to eyeshadow primer from now on. My eyes do not crease and they look good all day. I have gone to work and came home did chores and I've went walking on my lunch break. No creasing or fading! I would definitely recommend
JJ from Harrisburg
My fav primer. A little goes a long way. Non greasy
Good stuff. I don't want to be without it.
Nc from NC
To be honest, I never really thought about primer for my eyelids. I always simply used my regular face primer on my eyelids. Somehow I got a hold of this item. I promise it's a game changer. My eye makeup stays on so well it doesn't fade. It doesn't crease. The primer grabs the color and is the color more vibrant. I try to buy it when it's on sale and I get two or three of them at a time. I never want to be without this eye primer. Never.
Multi-use nice primer
Beauty Guru Over 50 from Arizona
I like this primer because it is matte and really helps my eyeshadows blend and not crease on my creppy eyelids. And as an added bonus it adds just the right amount of nude color when I don't want to wear eyeshadow.
I love this primer!
EllieCat from California
I was a confirmed Urban Decay primer user for years until I tried the Ulta brand (sorry Urban Decay!) It keeps my eye shadow on smooth and oil free all day for half the price. I love it!
KateR from Ohio
Love it! Best nude color. Eyeshadow does not move.
I would buy this product again and again!
jahrm from Erie, PA
My eyelids are very oily leaving my makeup in the crease of my eye by midday. I do not have that at all with this product! In fact my eye makeup is perfect until I remove it before bed!