Colouring your hair doesn't have to be an intense thing... it can be something that kind of grows on you. I'm a nourishing shampoo with a hint of purple colour. Use me to knock out unwanted yellow tones, keep coloured purple hair purple, or create purple hair on blondes by using daily. Frequent daily use will intensify and build up colour or keep colour if you're already purple. I work best as a team. You shouldn't really use one without the other if you're looking for awesome results. I'm vegan & PETA Certified.
Babe, you'll want to get into a lather with me. Lather me into wet hair, the longer you leave me the more intense the colour. I work best as a team so follow up with Brite Make Me Pastel Purple Conditioner. I'll build up colour with each application and then fade each time you wash your hair with your regular shampoo and conditioner. Oh Babe, I'm perfect for toning hair after lightening, I'll totally knock out that yellow.