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Love Beauty Fully Essential Concealer Brush #212

IT Brushes For ULTA

Love Beauty Fully Essential Concealer Brush #212

(109) REVIEWS (9) Q&A ASK A QUESTION

Item 2274481

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Only at ULTA!

Small, firm, thin tapered paddle head allows precision application. Use with your favorite concealer. Pairs well with your favorite cream, liquid or powder concealer and brightener. Blends product in hard to reach spots for an even, flawless finish.
  • Hair: Award-winning, IT Cosmetics Heavenly luxe ultra soft, synthetic hair
  • Unique detail: Exclusive logo designed by Jamie Kern Lima to inspire women to look, feel and love beautifully
  • Handle detail: Silver streamlined handle is weighted for controlled application and delovers a truly special experience
  • Handle shape: Artisan-crafted tapered handle for simple yet precise application

Brush was uniquely selected and designed to look and feel like an inspiring work of art.

To Love Beauty Fully is to give beautifully. For every Love Beauty Fully brush you purchase, IT Cosmetics will donate one brush to the Look Good, Feel Better program to help women face the effects of cancer treatments with confidence. Through this purchase, you are giving the gift of joy and beauty to another woman, and to yourself, and that is a beautiful thing! Together we are making the world more beautiful, one brush at a time. Now that's Loving Beauty Fully.
Use a small amount of product in short strokes to blend to targeted areas.

Beauty BFF Tip: When choosing a under eye concealer, select a shade that is slightly lighter than your skin tone for a brightening effect and to counteract darkness. Starting in the inner corner of your eye, dab then sweep under the eye to the cheek bone in order to lift and brighten.

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How to Use+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
IT Brushes For ULTALove Beauty Fully Essential Concealer Brush #212
 
4.5

(based on 109 reviews)

93%

of respondents would recommend this to a friend.

Pros

  • Soft (48)
  • Applies evenly (46)
  • High quality (42)
  • Easy to clean (41)
  • Smooth finish (32)

Cons

  • Feels rough on skin (6)
  • Causes streaks (4)
  • Too small (4)
  • Uneven application (3)
  • Wastes make up (3)

Best Uses

  • Under eyes (29)
  • Highlighting & contouring (19)
  • Liquid (18)
  • Multi-use (18)
  • Blemishes (16)
    • Reviewer Profile:
    • Brand buyer (46), Budget shopper (44)

Reviewed by 109 customers

Displaying reviews 1-10

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5.0

Best Concealer Brush!

By Midgin

from Carmel, IN

About Me Brand Buyer

Verified Buyer

Pros

  • Applies Evenly
  • Cruelty-Free
  • Easy To Clean
  • High Quality
  • Smooth Finish
  • Soft
  • Versatile

Cons

    Best Uses

    • Multi-Use

    Comments about IT Brushes For ULTA Love Beauty Fully Essential Concealer Brush #212:

    Bought this brush while on vacation in California. This brush is soft and easy to you. I fell that I get great coverage and will continue to buy iT cosmetic brushes.

     
    5.0

    Great multitasker - not just a concealer brush!

    By Sanmar

    from Seattle

    Pros

    • Applies Evenly
    • Cruelty-Free
    • Easy To Clean
    • High Quality
    • Smooth Finish
    • Soft
    • Versatile

    Cons

      Best Uses

      • Liquid
      • Multi-Use
      • Powder

      Comments about IT Brushes For ULTA Love Beauty Fully Essential Concealer Brush #212:

      I have two of these and they are true workhorses of my toolkit! It's silky and has a firm shape with a slim edge so I use one as a precision cream concealer brush especially for the face, and the other for packing powder eyeshadow on the inner corner of the lid with a tapping motion, especially a highlight color, also under-the-brow highlights and the brush cuts a beautiful, clean edge under the brow. Cleans up really well, retains it's shape and I see zero wear and tear in the 2+ years I have used it almost daily.

      (1 of 1 customers found this review helpful)

       
      1.0

      Too harsh

      By Lainey

      from MI

      About Me Brand Buyer

      Verified Buyer

      Pros

      • None of above

      Cons

      • Feels Rough On Skin
      • Uneven Application
      • Wastes Make Up

      Best Uses

      • None

      Comments about IT Brushes For ULTA Love Beauty Fully Essential Concealer Brush #212:

      Brush too rough for under eye area

       
      5.0

      Great for under eye concealer!

      By JAL

      from Okemos, MI

      About Me Brand Buyer

      Verified Buyer

      Pros

      • Applies Evenly
      • Easy To Clean
      • High Quality

      Cons

        Best Uses

          Comments about IT Brushes For ULTA Love Beauty Fully Essential Concealer Brush #212:

          This works really well for under eye concealer. It places and blends the make-up without leaving too much on the brush. I love the cap for cleanliness.

           
          4.0

          Great brush

          By Kim

          from Nashville, TN

          About Me Brand Buyer

          Verified Buyer

          Pros

          • Applies Evenly
          • Easy To Clean
          • High Quality
          • Soft
          • Versatile

          Cons

            Best Uses

            • Highlighting & Contouring
            • Liquid

            Comments about IT Brushes For ULTA Love Beauty Fully Essential Concealer Brush #212:

            Love the brush and the handy cover it comes in.

            (1 of 2 customers found this review helpful)

             
            1.0

            Too small for concealer application

            By Katie

            from Washington Twp, MI

            About Me Budget Buyer

            Verified Buyer

            Pros

            • Easy To Clean
            • Soft

            Cons

            • Causes Streaks
            • Too Small
            • Wastes Make Up

            Best Uses

              Comments about IT Brushes For ULTA Love Beauty Fully Essential Concealer Brush #212:

              I was referred by an employee that this is the best brush and that she used it personally for her concealer. I questioned that size of the brush and she assured me that this is what I should be using for concealer especially to get that closeness under my eyes. Well, it takes forever to use and apply the concealer with and it left streaks on my face. I am not a make up connoisseur or anything but with a 3 year old and being a single mom, efficiency is key in my makeup applications and this is not efficient enough for me.

              (1 of 1 customers found this review helpful)

               
              5.0

              I would buy this brand again and again!

              By Missy

              from Georgia

              About Me Budget Buyer

              Verified Buyer

              Pros

              • Applies Evenly
              • Easy To Clean
              • Has its own cap to cover
              • High Quality
              • Smooth Finish
              • Soft

              Cons

                Best Uses

                • Conceal

                Comments about IT Brushes For ULTA Love Beauty Fully Essential Concealer Brush #212:

                I use this one to apply concealer

                (1 of 1 customers found this review helpful)

                 
                5.0

                Love It cosmic brushes

                By Sophia

                from Phoenix

                About Me Budget Buyer

                Verified Buyer

                Pros

                • Applies Evenly
                • Soft
                • Versatile

                Cons

                  Best Uses

                  • Liquid
                  • Travel

                  Comments about IT Brushes For ULTA Love Beauty Fully Essential Concealer Brush #212:

                  Love ITS cosmic line .

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  Great Brush for spot checks

                  By doesn't usually wear makeup

                  from Phoenix, AZ

                  About Me Budget Buyer

                  Verified Buyer

                  Pros

                  • Applies Evenly
                  • Easy To Clean
                  • High Quality
                  • Smooth Finish
                  • Soft
                  • Versatile

                  Cons

                    Best Uses

                    • Multi-Use

                    Comments about IT Brushes For ULTA Love Beauty Fully Essential Concealer Brush #212:

                    The brush applies the concealer evenly and is a good quality brush.

                    (1 of 2 customers found this review helpful)

                     
                    5.0

                    yes I would buy it again

                    By Jeanna

                    from Oklahoma

                    About Me Budget Buyer

                    Verified Buyer

                    Pros

                    • Applies Evenly
                    • High Quality
                    • Smooth Finish
                    • Soft

                    Cons

                      Best Uses

                      • Multi-Use

                      Comments about IT Brushes For ULTA Love Beauty Fully Essential Concealer Brush #212:

                      love this brush!

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Ask a question

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      9 Questions | 9 Answers
                      Displaying questions 1-9
                      • Q:

                        Is this brush good for applying concealer on acne/acne scars?
                        Asked on 10/24/2017 by hollybear from Ohio

                        1 answer

                        • Brand Expert

                          A:

                          Hi there! Thank you so much for reaching out. We love using the #212 brush to apply concealer! IT is perfect for building up coverage to camouflage any discoloration. We can't wait for you to try IT! XOXO

                          Answered on 10/25/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Can this Brush be used to carve the brows ?
                        Asked on 8/4/2017 by Ariana from California, US

                        1 answer

                        • Brand Expert

                          A:

                          Hi there! You can absolutely use the Love Beauty Fully Essential Concealer Brush #212 under the brow to precisely clean up that area. We hope you love IT! XOXO

                          Answered on 8/8/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Can I clean any (or all) of the IT Brushes for Ulta with baby shampoo?
                        Asked on 4/13/2017 by Cherry Pie from Mesquite

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! You can absolutely deep clean your brushes using mild baby shampoo and warm water. Rinse your bristles with this solution until the bristles are free of product and color. Rinse with water again and towel dry, then dry completely overnight. We hope IT is helpful! XOXO

                          Answered on 4/14/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Which concealer brush is best to use with bye bye under eye?
                        Asked on 2/19/2017 by Emily from Billings, MT

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks for your question! We love blending our concealer with the Airbrush Blurring Concealer Brush #103. IT features a small domed shaped custom cut bristles to fit perfectly under the eye area. The shape and density of bristles make IT easy to blend out Bye Bye Under Eye for a full coverage, airbrushed finish! XOXO

                          Answered on 2/23/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        It's hard to tell exactly the size or width. I'm actually looking for a flat foundation brush that's about an inch across for applying concealer (I already have a concealer brush that's around 3/8" for packing in my troughs). What would you recommend that fits the former description and what is the exact width at its widest point? Thx!
                        Asked on 12/24/2016 by Alisa from Washington

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, we're happy to help with IT! We recommend using the Airbrush OMG! Foundation Brush #106 to apply foundation. IT features a flat, paddle style, custom cut bristles to apply foundation evenly and give full coverage every time. The length of the brush from top to bottom is about 6 1/2 inches and the bristles are about 1 1/4 inches in width. Try IT out at your local Ulta to experience the difference IT can make! XOXO

                          Answered on 1/4/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Is this a round or a flat brush?
                        Asked on 9/8/2016 by Cutie from Everett, WA

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks for your question! The Love Beauty Fully Essential Concealer Brush #212 is a flat style brush that is used to apply concealer to the under eye area or anywhere on the face. This brush also doubles as a great packing brush for eye shadow to press color into the lid! XOXO

                          Answered on 9/12/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        is this brush for applying concealer or blending concealer?
                        Asked on 5/10/2016 by rose from california

                        1 answer

                        • Brand Expert

                          A:

                          Great question! You can really use it for both! This brush is great for both applying and blending your concealer!
                          XOXO

                          Answered on 5/11/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        What are the differences between this bush and the Velvet Luxe #314 beside the handle? I am looking doe a good concealer brush to use with the bye bye under eye. Also, any suggestions for pinpoint concealer brush?
                        Asked on 3/7/2015 by Becksn from Cincinnati,Oh

                        1 answer

                        • Brand Expert

                          A:

                          Hi!
                          Thank you for your question!!! While the handles of each brush is different, the brush hairs are also different. The #212 is the same hair that is in our heavenly Lux brushes while the hair in the 314 is ltra-dense, micro-fine Velvet Luxe Optical Blurring hair utilizes cutting edge technology for your most beautiful skin! They are both great brushes - the 212 is slightly more pin point and thinner for concealer!
                          XOXO

                          Answered on 3/9/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        What is the difference between this brush and the Airbrush blurring brush #103?
                        Asked on 11/17/2014 by Carrie the brush newbie from US

                        1 answer

                        • Brand Expert

                          A:

                          Hi!
                          thank you for your question!!! We are more than happy to help you today!! The Concealer Brush #212 is a small, firm tapered brush head designed for precision application of concealer in small areas of the face! This will provide a more full coverage!!

                          The Blurring Brush #103 is more of a fluffy, dense rounded brush head for precision and targeted application. The brush is better with powders and will give you more sheer coverage!!

                          We hope this helps!! XOXO

                          Answered on 11/19/2014 by Brand Expert from IT Cosmetics
                      Displaying questions 1-9

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