Product Reviews Rated 4.66 out of 5 stars
181 Reviews
Most Helpful Positive Review Love it, the gal was right, great for a more heavy covrage. I use the brush for my make up in the morning. It is soft and pretty and the amount of powder it aplies is perfect, great coverage. The handle is very inportant to me too. I didnt know it before but the handle helps put on thecoverage evenly.
Most Helpful Critical Review Not worth the price at all I decided to order this brush when it was on sale for half off during the ULTA 21 days of beauty event. It's not even worth the price at 50% off. Immediately, the quality doesn't feel up to par with regular It Cosmetics brushes that I've used. The brush is not very densely packed. It feels a little bit lightweight. The bristles/hairs are soft but nothing extraordinary. I might return this brush. I wasn't impressed at all. This brush is the same or MAYBE even lower quality than the Real Techniques brushes. It's not worth the price at all. I would recommend Real Techniques or even the ELF studio brushes over this one.
Reviewed by 181 customers Soft and nice tapered shape 4
MrsH_11 from Texas
I love it for Ulta brushes. It's soft and I find it's best used with powder. I like to keep it in my purse for touch ups.
wasn't as impressed as I thought I would be. 3
Samantha from Denton, Maryland
it's a very soft brush. I got it on sale and I think I have to use it more to get it to work how I like it. I've always used sponges but I read the reviews and bought it. but Iam just not that impressed with it yet. Maybe after using it more I will get the hang of it.
Great brush! 5
Chiquis from McAllen, TX
Got this brush because it is said to be similar to the love is the foundation brush. I use this brush with powder or foundation. It applies both great. No streaks with foundation. So glad I got it on sale. I love ulta for having the best sales with products that are high in quality.
Loved it so much, I bought it twice 5
RiggersChic from Salt Lake City, UT
I loved this brush so much, I bought it a second time so I can have a clean one ready to go when one is drying after being washed.
I love the way this brush feels, very smooth. 5
Laura from San Antonio tx
I really like how this brush works and feels on my face.
Great brush, Greater cause! 5
Bev from Columbus, OH
I have been using another brand of brushes and while I still feel they are a great value, This is definitely an upgrade. I was interested in trying a "better" brush for my liquid foundation and I had heard/read about IT's charity mission so when a wonderful ULTA rep, Lane Ave shoutout!, told me more about this line from IT, I couldn't resist! He also pointed me to the right model for my needs and I just love it! So, 👍👏🏻👍👏🏻 To IT, ULTA, and their Lane Ave OH staff! Sorry I forgot his name😢😢.
Great brush for mineral powder makeup 5
Labby from Fayetteville PA
I use this with pressed mineral powder foundation and it has good coverage.
It sheds.. 3
Vanessa from Houston
It leaves little hairs all over my face and they tickle/itch, and then I have to spend time carefully swiping them off. Which disappoints me because this brush is so expensive. Besides that I like how beautifully and easily it blends out my powder.
So soft! 5
Michelle from Chico ca
This brush is so soft! I bought a morph brush a while back and I love the eye shadow synthetic ones but I felt the powder brush was rough and cutting my skin. So I bought this and spent he money and I am so happy I did. It's so soft and feels great when applying my bare minerals powder. I love it!
Love this brush!! 5
Kathy from Cottage Hills, Illinois 62018
I am a woman in her older years(69) and have very sensitive skin. This brush is so gentle on my face and I use it with the It bye Bye foundation.the brush applies the foundation evenly and blends it into my skin and the finish looks like I am not wearing any makeup but my skin looks perfect! My only problem was the store in Fairview Heights, Il. did not have the brush in the store anymore. I know the brush was more expensive than a lot of others, but that is not an issue for me. I will order this off of your website if that is how I can obtain another one. Just love all that I have purchased at your company!!
Buy it 5
Liana from Los Angeles
I love this brush very soft and better than my other brushes
Yes 5
TST from Indiana
Mineral powder and cheek powder
I love this brush! 5
Jessica from Maryland
I love this brush works great. Spreads evenly! And easy to use.
Love it 5
Nicki from Manchester
I love the way that the IT cosmetics consultant Nicki showed me how easy it is to use
Surprised me! 5
Amanda from California
I was so disappointed when I took this brush out of the package because it didnt feel dense and is small, but I was so surprised at well it applies my powder foundation and am able to get medium to full coverage with it! I really hope they can put out a larger version!
Great brush, long lasting! Soft on the skin. 5
LMA62 from Huntington, NY
Love IT brushes, last forever with proper care, probably didn't need another but bought it to have a back up. The brushes are quality made, clean exceptionally well and are soft on sensitive skin. Powder makeup goes on very well, just the right amount!
Amazing 5
Aimee from Sacramento, ca
Amazing makes liquid foundation look flawless
A brush to LOVE 5
Ipa Angel from Mooresville, NC
Smooth finish of bare minerals powder and blush!
Nice brush 5
Kiki from French camp
It's a very nice brush I use it for my liquid concealer or cream concealer and then I clean the brush and use it for my bareMinerals it works great and I love it
Very Soft! 5
CA60 from Fort Collins, CO
I saw recommendation in a magazine. It wasn't the one they had reviewed but thought I would give this one a try. It works great. Very soft. I use Mineral Glo pressed powder.
Great foundation brush 5
Renee Crocker from Sonoma, CA
I prefer this brush to a flat foundation brush; it does not cause streaks!
Love this brush! 5
Kristin from Manhattan, KS
This brush gives me better coverage with mineral foundation and uses less foundation than my previous brush.
LOVE LOVE LOVE 5
Veronica C from Dallas, TX
LOVE this IT brush. The whole collection is so soft and versatile. I use this one for my powder foundation and love the even application.
love love love 5
Dale21 from Salem, OR
I absolutely love this brush. I went from a bare minerals brush to this one and I can see and feel the difference. I was nervous with how soft the brush is that it wouldn't work well with pressed powder but its amazing. I'm so glad I switched.
It's the best brush! 5
KKH from Halstad, MN
For blending
