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Rated 4.25 out of 5 stars
This is my new favorite eyeliner ever! Before I used to use the KVD Tattoo Liner and it was my favorite. It never smudged all over my lids, but if you touched it after it got wet, you might have destroyed your eyeliner. That was okay with me since it meant fixing your wing would be easy with water and a q-tip. But, I have stopped buying that eyeliner because the brush would get clogged from the eyeliner and made it harder to apply the eyeliner after a little while. Another reason I stopped buying the eyeliner is that I don't want to support her.
The Beauty Bakerie Lollipop Liner is the best liquid eyeliner I have tried overall. The tip makes it easy to apply and reminds me of the Fenty Beauty Flyliner. This eyeliner also dries down quickly and STAYS PUT! Absolutely zero smudging with the eyeliner and totally waterproof so you will need to use an oil based cleanser to remove it. The downside of this might be that it has a satin finish and not a matte finish but I don't mind it. I have asian hooded eyes that can get greasy and watery in the inner corner from allergies but this liner does not move at all.
I gave it a few weeks before I wanted to review it. I've been using Tarte Maneater for a good year and thought maybe I'd see if this was any better than what I was using. The reviews seemed promising. So I do like how dark the formula is. It does last longer than my Maneater. But I HATE the tip. I think it's a felt tip, which may have been okay if it were more flexible. I can't stress how annoying it is when the product works against you. It would snag my skin and create a ridged outer line. Which is an issue I've NEVER encountered with any other liner. And if you have to go over an area more than once, it dries really fast so it'll clump up a bit and it's like it erases whatever you just went over. I honestly got so frustrated with this liner after a few weeks, I threw it away. I just left the store now with a Maneater. Sorry, I really wanted to like this liner. But it's not better than Tarte. I hope maybe they'll redo the tip in the future.
Alexa from West Bend
So when I initially started using this liner it worked very well. It was smooth, didn't cake up, and didn't feel heavy. After only about 2 weeks of use (which wasn't even every day) it started glueing my eyelashes together (when it got on them) and was very difficult to remove. And the product was getting goopy and thick. For the price, I expected it to not dry up so quickly. I will say that it is long lasting but the cons outweigh the pros for this product for me.
Gina from Hazelwood MO
When I first got it it was pretty good with heavy payout BUT after using it for maybe 3 weeks it dried up. It has a tight snap on lid so I know it's not from air. I don't have any explanation as to why this one dried up so fast 🤷🏼♀️. This is the second time this happened to me; 1st time I though I must have not closed it up good enough but I paid extra attention to making sure it was closed up really good & yet this dried up also. Fool me once shame on me fool me twice shame on you....will never purchase again.
Molly from Boston, MA
I have tried countless eyeliners. I have never been excited about an eyeliner before. I hated the Stila eyeliner. Every eyeliner I've ever tried has never been exactly what I was looking for. The closest thing that I found to a perfect eyeliner(before this one), was the KVD "tattoo eyeliner". BUT that was all before I found this wonderful, perfect, amazing eyeliner. It is seriously perfect. It is the best eyeliner I have ever tried. It does an amazing job, it doesn't dry up, the tip
Doesn't dull, and the formula is absolutely amazing. It's bold and dark and strong. I would confidently say that this eyeliner is perfect! Please try it- you won't be disappointed!!!
Awkotaco from Charlotte, nc
This is the best eyeliner I've ever used! Which doesn't surprise me, because everything I've used from Beauty Bakerie is phenomenal! It's easy to go on and get a crisp line, lasts all day, and looks amazing! I got a massage the other day and my eyeliner was fully intact and looked great afterwards, whereas my friends had all smudged and looked terrible. Love this product and love this company!
SVB from South Carolina
This liner isn't grey or watery whatsoever. It's BEAUTIFUL inky black. I have oily eyelids but with a eyeprimer like urban decay primer potion (which I always have to use) it NEVER moves or smudges.
Susan from Pitman NJ
I was a little disappointed in the performance
Rob from WI
Ive repurchased this eyeliner multiple times after my first purchase. Ive tried SO many liquid "waterproof" eyeliners that smudge, bleed, or transfer to my lid. This one does not budge! Even through a night of tears my wing was still strong. Such a underrated product !
Ash from Kansas
This product was surprisingly amazing. I had been struggling to find an eyeliner product that I could love, and I am only disappointed that this liner costs almost $20, but it could be much worse! The liner is definitely very black, although it is not matte (which doesn't bother me much). If after a long day I forget to remove my eye makeup (oops), the eyeliner is still there in the morning and needs few touch-ups (typically the wings).
In Kansas, we get very cold winters and very hot summers, and this eyeliner withstands my oil and sweat. It's also unfazed by rain and tears! I can't wait for this product to be back in stock.
YG from Los Angeles
Love it, does not smear and stays on. The OnLY issue is that it is Sooooooo hard to open !!!! When I open it I have to pull so hard that it smudges in my hands. This is the only thing I wish they could change. Other than that the best!
G from Arizona
I was so excited when I found this brand because like the creator, I have cancer at a young age and am very concerned with what goes in my beauty products. I have tried several eyeliners with "cleaner" ingredients and they all transfer on my oily eyelids. I have worn this a few times now and can say it doesn't budge!! Definitely a winner for those who suffer from the same issue.
Nadia from Arizona
After the KVD fiasco I struggled to find a new eyeliner. This one is even better. Dare I say the best eyeliner I've ever purchased.
Letty_Betty from Brooklyn, NY
Let me start off by saying that the packaging is everything!! It's uber cute and definitely eye-catching. This eyeliner is like a tattoo, it will stay on forever. I love the permanency through out the day but it's hard to take off at night. I have to really rub my eye to the point of basically giving myself a slight abrasion. This eyeliner is like super glue which is why I deducted a star because I really have to pick the day I want to go through the running of the eyes. I have tried taking it off with eye makeup remover and pads did not work. Just be careful not to ruin your eyes when wearing this BUT I think it's great. It's definitely long lasting and water proof. It dries fast as well so work fast.
Mars from California
I'm a big eyeliner person; I wear eyeliner every single day. I like dark, long lasting eyeliner and this has both. It does not smudge or fade AT ALL. I purchased it on whim from Ulta when I tested on my hand and it didn't come off. I used lotion, hand sanitizer, and water/soap to get it off but it did not move one bit. That's when I knew I had to have it. Some of the reviews said that it "feathers" or "dries out fast", it does neither of those. Unless you're bad at makeup and leave it uncapped for a while this eyeliner should last a long while.
Shells from STL
I'm quite picky with eyeliners but this one was pretty okay. It gave me the intense blackness I wanted in a liner. However I noticed that there's some clump balls every time I apply. It's also not the most mattifying formula and it shines quite a bit. This was my backup after my eyeliner that I usually used dried up and I have to wait for it to go back in stock. Overall it's pretty good, but like always every eye is different
Kristinedaae from Yakima,WA
Nothing positive about this eyeliner other than it's staying power. It does last. That's the best I can say about this product. When applying it will feather into your eyeshadow and the pen will leak (not just little specks but good sized drops) something awful. It leaks to the point of drops getting into your eyes and creating a HUGE mess. The whites of my eyes were gray for quite a while after. I'm not a novice when it comes to applying eyeliner but this is by far the worst product I've used. There are plenty of good eyeliners out there from indie brands that won't give you trouble like this one does. Save your money and avoid this liner.
Left a review on their website and it was promptly removed.
Beautyy_byy_britt from Las Vegas
I have about 7 of these. It's easy to use and it's really dark. It doesn't skip either
Keke007 from Columbia, MO
I bought this eyeliner on a whim after my Stila liquid liner ran out, and I'm overall really impressed. I've been wearing it with my everyday makeup as well as for when I go out, which is when I use it for a dramatic cat-eye look. That being said, I have fallen asleep way too many times with a full face of makeup on and the eyeliner is the only part of my makeup that's still intact and hasn't smudged. I find that a lot of product comes out each time for the first couple of uses, but once it dries, it's staying.
vic from sarasota
i wanted to love this eyeliner, it was easy to apply. however, when it dried it felt like it was pulling my eyelids, and only lasted for about 4 hours before i noticed it smudging horribly like i had a black eye.
Rheya from Jacksonville
Okay let me get started off with: i never write reviews on anything. I never wanted to and I didn't think I would but I've been recommending this to every eyeliner lover out there!! I spend hours at school and I'm constantly rubbing my inner corners because I have a lot of dust/cat allergies (I own a beautiful cat) but it never comes off!! The fact that it actually is true to it's marketing claim is spectacular and it's worth every penny.
I never have an issue taking it off with a makeup remover and can come off with water and a fair amount of scrubbing. It never leaves black stains and over all doesn't appear on my eyes in anyway after.
I found this actually on accident, I love the entire baking theme and I was trying to replace my KVD eyeliner (I'm so glad I was looking for a replacement) because it didn't last long and couldn't make it past 4 hours. This does and I'm so amazed at it!!
Nana Banana from Long Beach
Well, I truly did like that it was water proof, I ended up crying at work, and it stayed put, I just made sure not to smudge my eyes, I simply tapped while I cried with a tissue, and then when I went to the restroom to see the mess of my eyes, I realized my makeup was just fine, my eyes were a bit red, but the makeup was still there! lol
Sarah from Northern Idaho, USA
I'm notorious for trying a different eyeliner every time I run out. I never buy the same one twice. But I just went to buy this eyeliner for the second time because I made the mistake of trying a different brand instead of buying a second one of these. Only problem is that my local ulta doesn't carry Beauty Bakerie. The closest ulta that does carry them is about an hour away. But I had my local ulta order it for me today so I don't need to drive out.
This eyeliner is smudge proof and so easy to use. The easiest felt liner I've had that didn't split at all. Super dark black. I never had an issue with it flaking off. But I agree that you need a good makeup remover to take it off at the end of the day. The baby wipes just don't cut it.
Sam from Connecticut
My boyfriend of 6 years and I basically decided that we were on a break potentially a breakup tonight and let me tell you, this eyeliner lasted through three hours of constant tears and many periods of full out sobbing. There was no smudging whatsoever, the wing was in perfect shape, and there was no movement from any spot whatever. My eyeshadow became patching, I had tear trails down my face from washed away foundation, and my mascara ran, but my eyeliner was still perfect. This will forever be a staple in my makeup routine.
Flaky Falicia from PA
This eyeliner is very easy to apply and while it doesn't budge per say, it definitely does flake off in large chunks over time. When you do want to remove it, you need a strong makeup remover to get it off or else you'll be rubbing you're eyes sore. To give perspective of this eyeliner (in my case) it lasted a night out, but not a full day into dinner at night.
Kari W from Texas
I wanted to replace my KVD liner because I don't want to support her brand. I tried a lot of others but they all looked gray or blue on my eye and didn't last. This one is honestly better than even the KVD and comes in cut packaging! It's my new go to.
Carmen from Simi Valley ca
I'm definitely an eyeliner girl. This is close to perfect. If you don't use a really good primer it may run a little if your eyes water or eventually transfer to the top lid at the crease. This one and stila are my top favorite.