Rated 4.34 out of 5 stars
Most Helpful Positive Review This foundation is the freakin best.
I am half latina and half white so you can imagine my skin is impossible. Its extremely dry and then i look like an oil slick. I have tried every kind of liquid foundation there is and finally gave up and went to powder (which coverage is impossible). I use the primer and shade 53 in the Lockit Foundation. I am in absolute heaven with both. The foundation isn't heavy, cakey, nor oily. It doesnt dry out my skin at all and using it with the primer OMG boom-bastic! I will never use anything else!
Most Helpful Critical Review I hate this foundation
This is literally some of the worst foundation I have ever used. I wanted to try a high end foundation to take a break from my regular drug store brand. I will be going back to my regular brand. This foundation leaves cracks and exaggerates imperfections. It also is not transfer resistant in the slightest.
Reviewed by 3007 customers Didn't like
TiciaD from Oregon
It was not worth the price. It's pigmented and turned out super orange. It was immediately splotchy and cakey, even with primer. I returned it for a different product and the employee even said many customers hate it.
Liked it/loved it at first try
Unimpressed from North Carolina
Lady at Ulta helped pick this out for me. Did not want foundation with sunscreen as it never looks right and does not wear well. Been wearing Double Wear for many, many years but it is so darn pasty when you put it on and then it settles in creases - covers great and color is great but the older I get, the worse it looks. KVD foundation made me look younger the minute I put it on. Dried to a beautiful finish. Love, love it.
This has great coverage and it stays in place
Carmen from Georgia
I love the coverage of the product it goes on extremely smooth and stays in place. Does not clog in the wrinkles stays put and looks great all day.
Too thick for my taste.
Kat from Albany ny
I used to use this foundation all the time and decided to try it again. I must've grown out of it because I did not like the way it felt on my skin. Doesn't help that I bought the wrong shade though. If you love full coverage and have an oiler type of skin this would still be a great foundation. Just not for me.
I 1000x recommend!
Sav from Oklahoma
I used to be a long time MAC user when it came to liquid foundation. I don't like thick, cakey foundation and most other foundations caused my skin to breakout or felt very heavy. When I learned Ulta started carrying KVD, I had to try it. Let me just say it does not disappoint. It feels so light and only takes a small amount for full, matte coverage. This is definitely my new favorite.
The best foundation I've ever used!
Teresa Z from Willards, Md
I bought this out of frustration. I've tried almost all high end foundations and they were to thick and would cake up. This foundation only takes a teardrop size and smooths perfect. People always tell me my complexion is beautiful and I am so lucky to have such good skin . But it's the foundation! Nobody can tell I'm wearing it. I recommend to everyone!
Toria77 from California
Formula didn't work for my skin. It oxidized on my chin before I was done with my full face. Returned.
Flexed way too hard for actual performance.
808Mom from Hawaii
I was really excited when it said transfer resistant and long lasting. However, it majorly exaggerates pores and fine lines, is difficult to apply and with simply pulling my shirt off, it wiped right off my face in every place my shirt touched. After only 2 and 3 hours of wear. Tried both with and without primer. Used with KVD Lock-it Setting Powder. I really wanted it to work.
The brush is awesome with other foundations tho.
Not for oily skin
Kelly2721 from Amelia ohio
When I first got it I loved it. Until I broke up my lighted makeup mirror then saw how cakey this foundation is. I have a mixed skin type some areas dry some oily some normal and this literally caked inside my lines and looked super patchy. I like her other products but this is a complete miss and I paid too much so I doubt I'll be ordering anything else
Hapbad13 from Birmingham, AL
I had a love/hate for this foundation. I absolutely loved the full coverage it had! However, throughout the day it started settling into every fine line and wrinkle on my face and made it so obvious. It also made my face feel so heavy. By the end of my 8 hour shift my face was still a grease pit. I wanted to love it but it was just a little much for my face. I would recommend this for a special occasion like prom or a wedding.
Saylor from Nashville, TN
My go to foundation. Medium-Full coverage. A little goes a long way & it buffs out beautifully with the foundation brush.
Love the foundation
Wandahun from Memphis TN
I finally found a foundation that I love. It looks flawless all day.
I truly mean ALL DAY!
Luxurious great foundation
michi2020 from Guatemala City
I have normal to dry skin, and dont need much coverage but I wanted a foundation that doesn't need powder to set it so I dived in, a little worried that it may be to heavy for my skin. I am sooooooo pleased that this product is so beautifully perfect. I just prept my skin with moisturizers, tried the foundation and it felt like a second skin. No cakey, not heavy, great duration, no need for lots of powder , and it is transfer resistant. Hope this review helps. This foundation is amazing.
Beware of the Oxidation
Kirstie from Maryland
I bought this foundation excited to try it with all of the positive reviews. Its a VERY thick formula that dries quickly and is full coverage. Work fast or you'll have very visible holes if its not blended right away. Applying the foundation was my shade exactly if not a little too light, and since I knew it was full coverage, I used a very small amount. However, 2 hours after application and I looked orange and cakey. Every line and pore on my face was clearly visible. For once, I was glad my mask covered my makeup look and upset that there was no transfer.
Kirstin from San Antonio, TX
I just started using this but I've been wanting to try it. I absolutely love it! I don't use a lot because it is full coverage but it's one of my favorites now!
Crystal T from Hermitage, TN
The color match quiz was way off. I found the foundation thick and cakey
Long-lasting full coverage
mslouise from st louis,mo
This foundation is easy to apply and lasts all day
I will definitely buy this product again
Christi from Findlay, Ohio
I was immediately impressed with the coverage of this foundation. I have age spots and freckles that I want to cover and this did an amazing job. I was surprised at how little of the foundation I actually needed to use!
Best foundation ever!
Tara3433 from undisclosed
Love it!! The coverage is amazing and doesn't break out my face.
Michelle from Iowa
I never write reviews but I absolutely love this makeup! It went on great, dried to a Powdery finish and stays on all day! I even bought the blush and wow the pop of color. Definitely buy again. Thanks KVD. My other foundation was twice as much and not as great. Living my new look at almost fifty
Wish I liked it
LisaMarie from Tuscaloosa, AL
I really wish I liked this foundation. It's DEFINITELY full coverage. And almost too full coverage. However, it makes my pores stand out drastically. It dries before I can even blend it. It transfers hella bad. Definitely not the foundation for me.
JP from Chicago
I wanted a foundation that was full coverage to wear out on weekends and this did the trick. It made my skin look flawless. Right away I noticed that It didn't feel heavy but covered any redness I had. It covered enough under my eyes i didn't need to use concealer. It has a matte finish and did not make my skin look oily throughout the day. I used a foundation brush to apply and KVD setting powder. It did not cake on me.
Texas Girl from South Texas
Foundations is to thick and it will start drying before you can spread it. I think a little of this goes a long way.
Heather from Butler Pa
If you like a heavy foundation this has great coverage
C Hart from Virginia
Foundation rubs off too easily. Not at all what the name suggests! Very disappointed.