Rated 4.03 out of 5 stars
Most Helpful Positive Review my favorite eyeliner of all time!
i have tried lots of black liners from make up geek to maybelline gel liners, to urban decays liquid liner, to benefits liquid liners. the gels smudged onto my crease, some of the liquid were too shiny as i like my liner to be matte. this one dries matte and stays! it also removes easily! i can wear it ten plus hours and it doesn't budge. in love with it and swear by it
Most Helpful Critical Review Horrible horrible brush.
I bought the product after seeing all the positive reviews online. I knew that there were some negative ones but I just thought every makeup item has those whom dislike it. I had seen the people would say that the eyeshadow is very pigmented, and I agree it is. However when I had opened the bottle I had noticed the applicator is the very thick and stiff. When buying liquid eyeliner you expect more of a soft brush applicator, however in this case it seemed as though the creator try to combine the idea of a liquid liner and a pen liner into one. And see, the idea was not bad it's just the way the manufacturer made thee Eyeliner was just horrible. When using this eyeliners brush it felt as if I was stabbing my eye and it wasn't even worth it because I couldn't get anough ofna this point at the end. I ended up having to switch the brush from one of my older liners with this one, however even in doing that it is very uncomfortable because the two gel solutions end up mixing and then in the end I still had to put the old brush into the old solution since it did not fit this liner.
Reviewed by 333 customers Stubborn, Stiff Applicator
Bella from New York
The applicator was too stiff which made it very hard to apply and it smudged very easily. Definitely not something I would recommend.
I would buy this again.
J square from Va
I use it every day and it looks good.
Not dark at all
Nina from Texas
The black one goes on grey! Will not buy again!
they sent me an all black one
disappointed from CA
I wanted the one in this picture (white&black) this is what I ordered. however they sent me an all black one which if they changed it, it's not as good. the tip is too wide and its difficult to make thin lines n wings with such a thick applicator. if they changed it well then that sucks. if they were lazy and just sent me what they had then that sucks too. the black and white bottle as pictured is what I wanted went on much smoother the color was more vibrant and the applicator made it easy. this one is not the same. very disappointed.
My favorite liquid liner
G N from Florida
This liquid eyeliner never fails to disappoint me. It was the first liquid eyeliner I've ever used and it's one that I'll continue to use. I have hooded eyelids that get oily over time, so if I ever use pencil eyeliner, it always ends up on my brow bone. However, this liner does not. The applicator takes some getting used to since it's not a soft brush, but it's easy to manage to get a perfect line. It dries kinda quick, but you are able to go over spots that are lighter. It's super saturated, but goes light when you start to run out. If you go over too much then it may start to clump, but it's not too bad.
Betty from Los Ángeles
I tried this liner before in brown & it was ok but this one is bad the applicator sucks I like to do wing Nd this is not for it disappointed
jj from New York
i learned how to do my eyeliner with this when i was younger! it's such a great formula, it dries down beautifully and lots of high end eyeliners don't even compare. it lasts all day and doesn't smudge. this eyeliner has a special place in my heart hehe
10 Years & Counting
Jo from Ann Arbor
This eyeliner will continue to be a part of my makeup regimen!
I will buy again
Cindy from Chesterfield, Mi
Ultra always has what I need.
My first love, but not my last
Kiley from Deweyville, Utah
This was the first liquid eyeliner I actually loved. It goes on very easily and lasts forever. I usually end up dabbing excess liquid onto a piece of toilet paper before I even try to line. Otherwise you get a big gloppy mess. This goes on easily and does last quite a while. I actually recommending this liner to my mother who won't even touch high-end makeup products. The thing I've noticed with this is I've had some of the black flake off and land on my cheeks, and when I try to clean it off I get a black line across my face. I have to do my eyeliner first, then proceed to apply under eye concealer or foundation. This is a really good product for drugstore brands, but I will be moving on to other brands.
CC from Douglassville, PA
The applicator is a hard piece of plastic. I expected a brush tip.
It makes it hard to apply. The liner wears off quickly leaving my eye lids looking blotchy where there are traces of liner.
StacyH. from Orlando, Fl
I think I've tried every liquid liner on the market & I've never had one burn my eyelids so bad I couldn't use it. Not sure how this product is allowed to be sold. It's hard to make a solid line because the material of the brush just wipes off what you put on. This is all around the worst.
BD18 from Manteca Ca
This has been my go-to eyeliner for years. It goes on great, you have total control of the applicator. Plus it's hypoallergenic. It doesn't run or smudge. And is not difficult to take off at the end of the day. Highly recommend
My very first liner ever and still to this day
NYCGirl from Nyc
So I have been using this very same liner for over 22 years. This was the first liquid liner I actually liked and throughout the years even though I have tried other brands and all types of liners, I always stay with my almay liner. The formula did change a couple years ago where now it flakes a bit and can use retouching after 6-7 hours, before the change it was really flawless. Even with that I still continue to use and recommend this liner to everyone and will keep doing so. Try it out! Beautiful bold solid black color and goes on super easy for thick or thin lines.
New favorite eyeliner!
Quinnzybear from Grand Rapids, Michigan
I am impressed by this product. Even with the tester in store, it showed the best best swatch result. Easy to get a nice crisp line for a winged cat-eye look. The tip makes it simple to control the look you'd like to achieve. I will definitely be repurchasing.
Like it but was better before
Cyndi from Colorado Springs, CO
I have been buying this eyeliner for years but as of recently the formula seems to be lighter. It used to be bold but now you have to go over it twice or three times now. Love that it doesn't clump up and lasts through all day even through the night if going out right after work.
Nope from Pensacola Fl
Terribly unpigmented. I had to apply it many times to get an coverage at all. Then you fight with removing what you have already applied accidentally while trying to apply more. This will be returned.
Always Safe with No Allergic Reactions
APK from Alexandria
Great products that last all day
Eh pretty good
Ali from Puyallup
Smudges at the corners of my eye and fades quick too
Ariel from utah
Its great, the end of the liner stick is perfect for me. It is a bit thick but I have bigger eyes so its very easy to swipe on the perfect amount of liner and have a good winged look. The color of the black is also great, its matte just how I like it. I've gone through a few of these bottles and have noticed I do have to do a few extra coats when i'm running low on it though, but besides that I don't really see any issues that would cause me to dislike it in any way.
Stays where you put it
Magenta from Mars, wi
Great quality, hypoallergenic so doesn't cause watery eyes. Stays where you put it, doesn't migrate. You won't look like you've been to fight club.
chrissy from Cali
this used to be my holy grail eyeliner. i went through at least 3 bottles. i stopped repurchasing after awhile Bc i stopped wearing eyeliner but I just bought a new one today and my lord. The new packaging definitely comes with a new formula Bc this irritates my eyelids and gave off a burning sensation. The wand is also really stiff now so it feels like you're just poking your eyelid. Not worth it, do yourself a favor and find a new eyeliner
Natural look, good for sensitive skin
KB from Wisconsin
Great everyday liner, holds up well from dawn to dusk, fabulous on sensitive skin, looks natural
Will be buying this again
Awesome sauce from Wisconsin
Castles from Lodi
I have used this product for over a decade. However I now need to find a new eyeliner. This design does not go on as smooth or even. The color is dull.