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It CosmeticsLiner Love Waterproof Anti-Aging Crème Gel Eyeliner

It Cosmetics

Liner Love Waterproof Anti-Aging Crème Gel Eyeliner

0.12 oz Item 2272956

Color:Black

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Why did you create this product: To finally give women 12 hour, all day waterproof, clinically-proven lash loving, anti-aging crème gel eyeliner. To finally give women a formula designed to nourish lashes, while treating the delicate eye area with No Tug technology.

What is it: Liner Love Waterproof Anti-Aging Crème Gel Eye Liner combines an innovative formula designed to impart eye-enhancing color, saturated, rich color with clinically proven, lash loving all day waterproof wear-even after 12 hours! It's truly your ever-lashing love! Good for you ingredients including, No-Tug Technology and Lash Enhancing Peptide Serum nourish and treat your lashes with each application, all without pulling or tugging on the delicate skin of the eye area!

Who is it for: Anyone who wants rich luxe crème gel eye liner color without tugging on the delicate eye lids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eye lids, while treating and nourishing lashes. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day-even after 12 hours!

Why is it different: Developed with leading plastic surgeons Liner Love gets to the root of your lashes! This innovative formula is designed to impart eye-enhancing color, with clinically proven, lash loving all day waterproof wear-even after 12 hours! It's truly your ever-lashing love! Good for you ingredients including, No-Tug Technology and Lash Enhancing Peptide Serum nourish and treat your lashes with each application.

Paraben free. Cruelty free.
Using gentle strokes glide Liner Love along the upper, lower or inner lash line to enhance and define your eyes. Crème-gel formula glides on smoothly and effortlessly giving you clinically-proven waterproof all-day wear. Tip: To achieve unlimited versatile looks from a soft, natural line to a smudging smokey eye and beyond, apply with the Heavenly Luxe Ten-in-One Tightliner Brush.

Beauty tips: For the perfect winged eye liner look using Liner Love Waterproof Anti-Aging Crème Gel Eye Liner, start at the tail end of your eyes using a pointed eyeliner brush. Start at the inside of your eye and slowly create a thin line using only the tip of the brush. Try pressing on your lash line to create the thinnest line possible. Once you reach the tail end of your eye, hold the brush at a 45 degree angle and extend the line slightly upward to create a perfect winged liner effect every time!
Cyclopentasiloxane, Isododecane, Trimethylsiloxysilicate, Polyethylene, Ceresin, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Calcium Titanium Borosilicate, Disteardimonium Hectorite, Polyisobutene, Propylene Carbonate, Euphorbia Cerifera (Candelilla) Wax, Silica, Dimethicone, Methicone, Polyglyceryl ¿ 2 Triisostearate, Tin Oxide Rosa Canina Flower Oil, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea) Butter, Palmitoyl Hexapeptide ¿ 12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Europaea (Olive) Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Myristoyl Hexapeptide ¿ 16, Zizyphus Jujuba Fruit Extract. May Contain: Iron Oxides (CI 77499, CI 77491, CI 77492), Mica (CI 77019), Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Aluminum Powder (CI 77000), Carmine (CI 75470).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsLiner Love Waterproof Anti-Aging Crème Gel Eyeliner
 
4.3

(based on 297 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (220)
  • Long-lasting (218)
  • Easy to apply (197)
  • Doesn't run (196)
  • Bold color (150)

Cons

  • Difficult to remove (40)
  • Difficult to apply (33)
  • Smudges or runs (18)
  • Clumpy (16)
  • Fades throughout day (15)

Best Uses

  • Everyday (223)
  • Going out (153)
  • Thin defined line (142)
  • Thicker line (141)
  • Smoky look (86)
    • Reviewer Profile:
    • Classic style (134), Natural style (87), Trendy style (44)

Reviewed by 297 customers

Displaying reviews 1-10

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(1 of 1 customers found this review helpful)

 
3.0

Love IT products. However, my eyes seem to smear it quickly

By ChristineAnn

from Placerville

About Me Classic Style

Verified Buyer

Pros

  • Bold Color
  • Easy To Apply
  • Glides On Smoothly

Cons

  • Fades Throughout Day
  • Smudges or Runs

Best Uses

    Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

    I love IT products. I usually use the pen but wanted to try something different. I'm not sure why but this smears fast. I got up from my desk and looked in the mirror, oh my! I didn't expect what I saw, a little embarrassed, similar to have a big booger in your nose. I had black smudge on the side of my face. So I tried again and it did it again. Boo, so disappointed. I love the color, it's intense. Maybe it's because I have oily skin when I feel under pressure. If it's a cold day and I'm only out for a quick few hours, this might be good. I'm not giving up! I'm going to try it with maybe a little more primer.

     
    4.0

    Staying Power, but Not Dark Enough

    By Miranda

    from New York, NY

    Verified Buyer

    Pros

    • Doesn't Run
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

    • Bad Color

    Best Uses

    • Everyday

    Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

    I really enjoyed how this liner applied, but it was not as dark as the description would lead me to believe. Good for everyday, but not as dramatic as I would hope for evening.

     
    5.0

    I love this!

    By 40's are best

    from West Monroe, LA

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Easily
    • Bold Color
    • Doesn't Run
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Smoky Look
      • Thicker Line
      • Thin Defined Line

      Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

      I've used several prestigious brands of gel liner. This is by far my favorite. It goes on so smooth and lasts all day.

      (2 of 2 customers found this review helpful)

       
      5.0

      Love, LOVE! Great for aging eyes!

      By ATLDoglover

      from Atlanta, GA

      About Me Classic Style

      Verified Reviewer

      Pros

      • Blends Easily
      • Bold Color
      • Doesn't Run
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Thicker Line
        • Thin Defined Line

        Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

        So smooth going on! GREAT pigment. You should be experienced to use a pot liner as none are truly easy, but by far, this is my favorite type and Favorite brand. I was surprised at the amount in the jar, with a nice wide opening to dip your brush in.
        Lasted all day at work, to the gym and home, with not a smear, crinkle or fading of color (Navy)
        *Brush Not included, BTW. I have used several kinds of brushes so far and all work nicely.
        My only hope it that it does not dry out too fast as many pot liners do. Will post an update.

        (1 of 1 customers found this review helpful)

         
        5.0

        When they say waterproof, they mean it.

        By Tay Bay

        from Michigan

        About Me Classic Style

        Verified Buyer

        Pros

        • Bold Color
        • Doesn't Run
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

        • Difficult to Remove

        Best Uses

        • Going Out

        Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

        I love this eyeliner! It's easy to apply and stays on all day. I do have a little trouble taking it off with my makeup remover. I have to rub kind of hard, and a lot, which irritates my skin, but it is waterproof so I can't complain. The color is really bold and not runny at all. Perfect for a going out winged eyeliner.

        (1 of 1 customers found this review helpful)

         
        3.0

        Misleading Description

        By Kate

        from Nevada

        Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

        I don't know about the other colors, but silk taupe is metallic and sparkly- which wasn't stated ANYWHERE in the description. I returned it since I was looking for a matte taupe gel pot liner. Bummer...

        (0 of 1 customers found this review helpful)

         
        3.0

        Misleading Description

        By Kate

        from Nevada

        Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

        I don't know about the other colors, but silk taupe is metallic and sparkly- which wasn't stated ANYWHERE in the description. I returned it since I was looking for a matte taupe gel pot liner. Bummer...

         
        5.0

        Fabulous! Better than I has dared To hope.

        By Young at heart

        from Portland, Oregón

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Easily
        • Doesn't Run
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Smoky Look
          • Thicker Line
          • Thin Defined Line

          Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

          I have used waterproof and long lasting makeup For years with primera and setters, and nevera has resulta like this. I applied the liner and was sick For three days. My liner stayed intact. I could go on and on, butvto say i love the product should suffice.

           
          3.0

          The verdict is still out....

          By Tam

          from Mankato, MN

          About Me Classic Style

          Verified Buyer

          Pros

          • Bold Color
          • Doesn't Run
          • Long-Lasting

          Cons

          • Clumpy
          • Difficult To Apply

          Best Uses

          • Going Out

          Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

          Not sure how an eyeliner can be "anti-aging" but I do love the vibrant color. It seems to last most of the night.
          I don't like that it tends to get clumpy and get on my eyelashes but perhaps that's operator error.

           
          5.0

          I love this eye liner. I will never go back to a pencil.

          By Kathy

          from Richmond, Missouri

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Thicker Line
            • Thin Defined Line

            Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

            Great product! I will never use a pencil again.

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            Q&A

            Product Q&A

            Ask a question

            Do you have questions about this product?

            Get answers from in-house experts.

            13 Questions | 13 Answers
            Displaying questions 1-10Previous | Next »
            • Q:

              I still have half a jar of the IT gel eyeliner left and it dried out although I don't keep the cap off. I tried to mix it with a few drops of eye drops and that didn't work. I also tried a few drops of water. I'm not getting my money's worth with this product, although I loved it when it was wet. How do I make it work again?
              Asked on 1/24/2018 by Anna from IL

              1 answer

              • Brand Expert

                A:

                Hi there, thanks for your question! If you find your Liner Love has dried out, we recommend putting the sealed jar into a ziploc bag and running hot water over it for about 5 minutes. This will help to loosen up the formula to get IT back to normal. This product typically lasts 3-6 months. If your product is past this time, it may be time for a new one. We hope this helps! XOXO

                Answered on 1/24/2018 by Brand Expert from IT Cosmetics
            • Q:

              Does it come with a brush?
              Asked on 11/28/2017 by Cyndi from Middletown, ct

              1 answer

            • Q:

              Does this product come with applicator, or would I need to purchase separately?
              Asked on 8/14/2017 by Beauty Enhancer from undisclosed

              1 answer

            • Q:

              Most waterproof cosmetics are not suitable for contact wearers, is this eye liner the same?
              Asked on 6/26/2017 by ErinAmalie from St. Louis

              1 answer

              • Brand Expert

                A:

                Hi there. thank you for your question! Liner Love is made with good for you, eye lid loving ingredients, and is made for sensitive eyes. We do advise consulting with your eye doctor before use of IT with any further concerns! XOXO

                Answered on 6/27/2017 by Brand Expert from IT Cosmetics
            • Q:

              After a few hour does it give you raccoon eyes? My eyes water a lot , does it wipe off quick ? Can it stand the day of oily face? I need stuff that will stay till I take it off.. lol
              Asked on 5/28/2017 by veronica from kenosha, wi.

              1 answer

              • Brand Expert

                A:

                Hi there, thank you for your question! Liner Love is a waterproof formula, so it will not smudge or budge! It stays on even in contact with water and hot temperatures. You can wear IT with confidence knowing IT is staying put! It will only come off when you are ready to take IT off with makeup remover. XOXO

                Answered on 6/2/2017 by Brand Expert from IT Cosmetics
            • Q:

              Is the Plum shimmery or matte?
              Asked on 5/19/2017 by CAM from FL

              1 answer

              • Brand Expert

                A:

                Hi there, thank you for your question! Liner Love in Plum is a matte shade, not glitter or shimmer to IT! XOXO

                Answered on 5/23/2017 by Brand Expert from IT Cosmetics
            • Q:

              I have this liner and it was great when I bought it, but if you do not use it, it hardens. What can I do to soften it to use it?
              Asked on 4/11/2017 by Mmj from Rockville, md

              1 answer

              • Brand Expert

                A:

                Hi there, thanks for reaching out! If you are experiencing this with your Liner Love, we suggest putting it completely closed inside a sealed ziploc bag. Soak it in hot water for about 5 minutes. This will help the texture of the liner to soften up back to IT's original consistency! XOXO

                Answered on 4/12/2017 by Brand Expert from IT Cosmetics
            • Q:

              Is this hypo-allegenic? Thank you, Babs
              Asked on 4/6/2017 by babs from st. petersbury, fl.

              1 answer

              • Brand Expert

                A:

                Hi there, thanks for your question! Liner Love Waterproof Anti-Aging Crème Gel Eyeliner is not hypoallergenic, however it is made for sensitive eyes. We advise consulting with your doctor before use of IT with any concerns! XOXO

                Answered on 4/7/2017 by Brand Expert from IT Cosmetics
            • Q:

              is the brown a true rich like bronze brown or is it washed out like taupe?
              Asked on 3/19/2017 by suz

              1 answer

              • Brand Expert

                A:

                Hi there, thank you for reaching out to IT! Liner Love in Brown is a true opaque brown shade and is very pigmented. IT applies true to the color in the jar. You can test IT out in person at your local Ulta before you commit to IT! XOXO

                Answered on 3/21/2017 by Brand Expert from IT Cosmetics
            • Q:

              Can this be used in the waterline???
              Asked on 3/4/2017 by Jeannette from Huntsville Alabama

              1 answer

              • Brand Expert

                A:

                Hi there, thanks for your question! Liner Love can absolutely be used in the waterline to define the eyes. IT is a waterproof formula, so once applied it will never smudge or budge but last all day long. We hope you try IT out! XOXO

                Answered on 3/7/2017 by Brand Expert from IT Cosmetics
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