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Liner Love Waterproof Anti-Aging Crème Gel Eyeliner

It Cosmetics

Liner Love Waterproof Anti-Aging Crème Gel Eyeliner

(326) REVIEWS (13) Q&A ASK A QUESTION

0.12 oz Item 2272956

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Why did you create this product: To finally give women 12 hour, all day waterproof, clinically-proven lash loving, anti-aging crème gel eyeliner. To finally give women a formula designed to nourish lashes, while treating the delicate eye area with No Tug technology.

What is it: Liner Love Waterproof Anti-Aging Crème Gel Eye Liner combines an innovative formula designed to impart eye-enhancing color, saturated, rich color with clinically proven, lash loving all day waterproof wear-even after 12 hours! It's truly your ever-lashing love! Good for you ingredients including, No-Tug Technology and Lash Enhancing Peptide Serum nourish and treat your lashes with each application, all without pulling or tugging on the delicate skin of the eye area!

Who is it for: Anyone who wants rich luxe crème gel eye liner color without tugging on the delicate eye lids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eye lids, while treating and nourishing lashes. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day-even after 12 hours!

Why is it different: Developed with leading plastic surgeons Liner Love gets to the root of your lashes! This innovative formula is designed to impart eye-enhancing color, with clinically proven, lash loving all day waterproof wear-even after 12 hours! It's truly your ever-lashing love! Good for you ingredients including, No-Tug Technology and Lash Enhancing Peptide Serum nourish and treat your lashes with each application.

Paraben free. Cruelty free.
Using gentle strokes glide Liner Love along the upper, lower or inner lash line to enhance and define your eyes. Crème-gel formula glides on smoothly and effortlessly giving you clinically-proven waterproof all-day wear. Tip: To achieve unlimited versatile looks from a soft, natural line to a smudging smokey eye and beyond, apply with the Heavenly Luxe Ten-in-One Tightliner Brush.

Beauty tips: For the perfect winged eye liner look using Liner Love Waterproof Anti-Aging Crème Gel Eye Liner, start at the tail end of your eyes using a pointed eyeliner brush. Start at the inside of your eye and slowly create a thin line using only the tip of the brush. Try pressing on your lash line to create the thinnest line possible. Once you reach the tail end of your eye, hold the brush at a 45 degree angle and extend the line slightly upward to create a perfect winged liner effect every time!
Cyclopentasiloxane, Isododecane, Trimethylsiloxysilicate, Polyethylene, Ceresin, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Calcium Titanium Borosilicate, Disteardimonium Hectorite, Polyisobutene, Propylene Carbonate, Euphorbia Cerifera (Candelilla) Wax, Silica, Dimethicone, Methicone, Polyglyceryl ¿ 2 Triisostearate, Tin Oxide Rosa Canina Flower Oil, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea) Butter, Palmitoyl Hexapeptide ¿ 12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Europaea (Olive) Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Myristoyl Hexapeptide ¿ 16, Zizyphus Jujuba Fruit Extract. May Contain: Iron Oxides (CI 77499, CI 77491, CI 77492), Mica (CI 77019), Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Aluminum Powder (CI 77000), Carmine (CI 75470).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsLiner Love Waterproof Anti-Aging Crème Gel Eyeliner
 
4.2

(based on 326 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (241)
  • Long-lasting (234)
  • Easy to apply (217)
  • Doesn't run (210)
  • Bold color (165)

Cons

  • Difficult to remove (44)
  • Difficult to apply (34)
  • Smudges or runs (19)
  • Fades throughout day (18)
  • Clumpy (17)

Best Uses

  • Everyday (242)
  • Going out (165)
  • Thin defined line (154)
  • Thicker line (151)
  • Smoky look (90)
    • Reviewer Profile:
    • Classic style (148), Natural style (95), Trendy style (46)

Reviewed by 326 customers

Displaying reviews 1-10

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5.0

My holy grail eyeliner

By Xenia

from Texas

Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

As a person with small, hooded, oily and watery eyes who *needs* a defined winged liner as part of her everyday look, I'm very picky about eyeliner formulas. I've tried basically every drugstore and high end brand, and this one by It Cosmetics surpasses them all. It doesnt transfer or bleed or crack even in hot humid weather, and it wears perfect until I remove it at night (my days are sometimes 18 hours). I can put it in my waterline and it doesnt get runny nor does it irritate my contact lenses. It doesnt cake up into dry spots like some other matte liners do, and actually seemed to improve my eyelid texture. I can use it as an eyelid base for a black smokey eye, and it doesnt crease AT ALL.

The only thing I hate is how expensive it is, but the glass jar you get it in is huge, so even though I use a lot of it every day, I only have to buy a new jar maybe 3 or 4 times a year, as long as I keep the lid closed tight when not in use. Keep in mind this doesn't come with a brush, but any thin and sharp angled brush will produce an amazing wing with this gel, even a really cheap one. If you've been less than perfectly happy with other liners, give this one a try!

 
5.0

Love, love, love

By Marcia

from Virginia Beach

About Me Natural Style

Verified Buyer

Pros

  • Blends Easily
  • Bold Color
  • Doesn't Run
  • Easy Removal
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Can be thick or thin
    • Everyday
    • Going Out

    Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

    Hard for me to apply eyeliner but this is so easy!

     
    1.0

    Too dry

    By Lynn

    from Elgin Il

    Verified Buyer

    Pros

      Cons

      • Difficult To Apply

      Best Uses

      • Everyday

      Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

      Don't like how it applys

       
      4.0

      Best gel eyeliner I have found

      By Midwest Queen

      from Indiana

      About Me Classic Style

      Verified Buyer

      Pros

      • Bold Color
      • Doesn't Run
      • Glides On Smoothly
      • Long-Lasting

      Cons

      • Difficult to Remove

      Best Uses

      • Everyday
      • Thin Defined Line

      Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

      I love this eyeliner for my waterline and lash line. It has a bold color that doesn't fade or smudge. My only complaint is that it is pricey and the product dries out before you can use it all. That being said, mine stayed useable for about 5 months before I had to pitch it and get another.

       
      5.0

      Love this!

      By Sherox

      from New Jersey

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Easily
      • Easy Removal
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

      • Struggled to get the jar open!

      Best Uses

      • Everyday

      Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

      Tried many gel liners. This is the best ever! Easy to apply and long wearing.

       
      5.0

      Smooooooth

      By Peach

      from Melbourne Fl

      About Me Trendy Style

      Verified Buyer

      Pros

      • Blends Easily
      • Bold Color
      • Doesn't Run
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Thicker Line
        • Thin Defined Line

        Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

        Beautiful liner and easy to use. Can be adjusted to create many looks.

         
        5.0

        I will definitely continue to use this liner! Love it!

        By Julie

        from Rome NY

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Easily
        • Doesn't Run
        • Easy Removal
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Stays on the water line of my lower lashes ❤️
          • Thin Defined Line

          Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

          It stays on my lower lash water line even if my eyes are watering. Great during allergy season.

           
          5.0

          Great color, long lasting

          By Dixiekitty

          from NY,NY

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Easily
          • Bold Color
          • Doesn't Run
          • Easy Removal
          • Easy To Apply
          • Glides On Smoothly
          • Long-Lasting

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

            Like all IT cosmetics, this works beautifully! The color is vibrant and doesn't run or fade throughout the day. Easy to remove at night. Such a great eyeliner!

             
            5.0

            It goes on smooth and stays put. Best eyeliner ever!

            By Mel

            from Seattle, WA

            About Me Classic Style

            Verified Buyer

            Pros

            • Bold Color
            • Doesn't Run
            • Easy Removal
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Thicker Line
              • Thin Defined Line

              Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

              I use this product daily, I apply in the morning and it lasts all day without running or smudging. I've tried numerous eyeliners and IT is by far the best!

               
              1.0

              Do not waste your money!

              By Alma

              from Lone Pine, Ca

              About Me Classic Style

              Pros

                Cons

                • Difficult to Remove

                Best Uses

                  Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

                  The product is not worth anything, it crumbles leaving little pieces all over your face.
                  It dries fast but it dries so much that is difficult to correct mistakes.

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Ask a question

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  13 Questions | 13 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    I still have half a jar of the IT gel eyeliner left and it dried out although I don't keep the cap off. I tried to mix it with a few drops of eye drops and that didn't work. I also tried a few drops of water. I'm not getting my money's worth with this product, although I loved it when it was wet. How do I make it work again?
                    Asked on 1/24/2018 by Anna from IL

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! If you find your Liner Love has dried out, we recommend putting the sealed jar into a ziploc bag and running hot water over it for about 5 minutes. This will help to loosen up the formula to get IT back to normal. This product typically lasts 3-6 months. If your product is past this time, it may be time for a new one. We hope this helps! XOXO

                      Answered on 1/24/2018 by Brand Expert from IT Cosmetics
                  • Q:

                    Does it come with a brush?
                    Asked on 11/28/2017 by Cyndi from Middletown, ct

                    1 answer

                  • Q:

                    Does this product come with applicator, or would I need to purchase separately?
                    Asked on 8/14/2017 by Beauty Enhancer from undisclosed

                    1 answer

                  • Q:

                    Most waterproof cosmetics are not suitable for contact wearers, is this eye liner the same?
                    Asked on 6/26/2017 by ErinAmalie from St. Louis

                    1 answer

                    • Brand Expert

                      A:

                      Hi there. thank you for your question! Liner Love is made with good for you, eye lid loving ingredients, and is made for sensitive eyes. We do advise consulting with your eye doctor before use of IT with any further concerns! XOXO

                      Answered on 6/27/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    After a few hour does it give you raccoon eyes? My eyes water a lot , does it wipe off quick ? Can it stand the day of oily face? I need stuff that will stay till I take it off.. lol
                    Asked on 5/28/2017 by veronica from kenosha, wi.

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! Liner Love is a waterproof formula, so it will not smudge or budge! It stays on even in contact with water and hot temperatures. You can wear IT with confidence knowing IT is staying put! It will only come off when you are ready to take IT off with makeup remover. XOXO

                      Answered on 6/2/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Is the Plum shimmery or matte?
                    Asked on 5/19/2017 by CAM from FL

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! Liner Love in Plum is a matte shade, not glitter or shimmer to IT! XOXO

                      Answered on 5/23/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    I have this liner and it was great when I bought it, but if you do not use it, it hardens. What can I do to soften it to use it?
                    Asked on 4/11/2017 by Mmj from Rockville, md

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for reaching out! If you are experiencing this with your Liner Love, we suggest putting it completely closed inside a sealed ziploc bag. Soak it in hot water for about 5 minutes. This will help the texture of the liner to soften up back to IT's original consistency! XOXO

                      Answered on 4/12/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Is this hypo-allegenic? Thank you, Babs
                    Asked on 4/6/2017 by babs from st. petersbury, fl.

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! Liner Love Waterproof Anti-Aging Crème Gel Eyeliner is not hypoallergenic, however it is made for sensitive eyes. We advise consulting with your doctor before use of IT with any concerns! XOXO

                      Answered on 4/7/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    is the brown a true rich like bronze brown or is it washed out like taupe?
                    Asked on 3/19/2017 by suz

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for reaching out to IT! Liner Love in Brown is a true opaque brown shade and is very pigmented. IT applies true to the color in the jar. You can test IT out in person at your local Ulta before you commit to IT! XOXO

                      Answered on 3/21/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Can this be used in the waterline???
                    Asked on 3/4/2017 by Jeannette from Huntsville Alabama

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! Liner Love can absolutely be used in the waterline to define the eyes. IT is a waterproof formula, so once applied it will never smudge or budge but last all day long. We hope you try IT out! XOXO

                      Answered on 3/7/2017 by Brand Expert from IT Cosmetics
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