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Liner Love Waterproof Anti-Aging Crème Gel Eyeliner

It Cosmetics

Liner Love Waterproof Anti-Aging Crème Gel Eyeliner

(314) REVIEWS (13) Q&A ASK A QUESTION

0.12 oz Item 2272956

Color:Black

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Why did you create this product: To finally give women 12 hour, all day waterproof, clinically-proven lash loving, anti-aging crème gel eyeliner. To finally give women a formula designed to nourish lashes, while treating the delicate eye area with No Tug technology.

What is it: Liner Love Waterproof Anti-Aging Crème Gel Eye Liner combines an innovative formula designed to impart eye-enhancing color, saturated, rich color with clinically proven, lash loving all day waterproof wear-even after 12 hours! It's truly your ever-lashing love! Good for you ingredients including, No-Tug Technology and Lash Enhancing Peptide Serum nourish and treat your lashes with each application, all without pulling or tugging on the delicate skin of the eye area!

Who is it for: Anyone who wants rich luxe crème gel eye liner color without tugging on the delicate eye lids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eye lids, while treating and nourishing lashes. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day-even after 12 hours!

Why is it different: Developed with leading plastic surgeons Liner Love gets to the root of your lashes! This innovative formula is designed to impart eye-enhancing color, with clinically proven, lash loving all day waterproof wear-even after 12 hours! It's truly your ever-lashing love! Good for you ingredients including, No-Tug Technology and Lash Enhancing Peptide Serum nourish and treat your lashes with each application.

Paraben free. Cruelty free.
Using gentle strokes glide Liner Love along the upper, lower or inner lash line to enhance and define your eyes. Crème-gel formula glides on smoothly and effortlessly giving you clinically-proven waterproof all-day wear. Tip: To achieve unlimited versatile looks from a soft, natural line to a smudging smokey eye and beyond, apply with the Heavenly Luxe Ten-in-One Tightliner Brush.

Beauty tips: For the perfect winged eye liner look using Liner Love Waterproof Anti-Aging Crème Gel Eye Liner, start at the tail end of your eyes using a pointed eyeliner brush. Start at the inside of your eye and slowly create a thin line using only the tip of the brush. Try pressing on your lash line to create the thinnest line possible. Once you reach the tail end of your eye, hold the brush at a 45 degree angle and extend the line slightly upward to create a perfect winged liner effect every time!
Cyclopentasiloxane, Isododecane, Trimethylsiloxysilicate, Polyethylene, Ceresin, Synthetic Fluorphlogopite, Calcium Aluminum Borosilicate, Calcium Titanium Borosilicate, Disteardimonium Hectorite, Polyisobutene, Propylene Carbonate, Euphorbia Cerifera (Candelilla) Wax, Silica, Dimethicone, Methicone, Polyglyceryl ¿ 2 Triisostearate, Tin Oxide Rosa Canina Flower Oil, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea) Butter, Palmitoyl Hexapeptide ¿ 12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Europaea (Olive) Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Myristoyl Hexapeptide ¿ 16, Zizyphus Jujuba Fruit Extract. May Contain: Iron Oxides (CI 77499, CI 77491, CI 77492), Mica (CI 77019), Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Aluminum Powder (CI 77000), Carmine (CI 75470).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsLiner Love Waterproof Anti-Aging Crème Gel Eyeliner
 
4.2

(based on 314 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (233)
  • Long-lasting (226)
  • Easy to apply (210)
  • Doesn't run (203)
  • Bold color (159)

Cons

  • Difficult to remove (42)
  • Difficult to apply (33)
  • Smudges or runs (19)
  • Fades throughout day (18)
  • Clumpy (17)

Best Uses

  • Everyday (234)
  • Going out (161)
  • Thin defined line (149)
  • Thicker line (148)
  • Smoky look (89)
    • Reviewer Profile:
    • Classic style (141), Natural style (94), Trendy style (45)

Reviewed by 314 customers

Displaying reviews 1-10

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5.0

I absolutely love this stuff!

By AB

from Spokane

About Me Trendy Style

Pros

  • Blends Easily
  • Bold Color
  • Doesn't Run
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

  • After about 8 months it has dried out

Best Uses

  • Everyday
  • Going Out
  • Smoky Look
  • Thicker Line
  • Thin Defined Line

Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

This is one of the few that doesn't make my eyes water, which I love!

 
2.0

Dried out too soon

By Marti

from Texas

About Me Natural Style

Pros

    Cons

    • Fades Throughout Day
    • Smudges or Runs

    Best Uses

    • Everyday

    Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

    Within 3 months, using 3x a week, the liner dried and cracked.

     
    2.0

    Dried up

    By Rashaoee

    from San diego

    Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

    I wouldn't complain about the quality. It is very pigmented and easy to apply, but i throw it in the trash because the gel dried up and I can't use it anymore :( I am very disappointed it didn't last.

     
    3.0

    Didn't work for me

    By Mia

    from Wisconsin

    Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

    I've used this product for about 5 days now.

    I have oily lids and very watery eyes. I'm talking about having watery eyes every millisecond (not kidding). Therefore, eye makeup doesn't last very long for me. When comparing this product to drugstore gel eyeliners it lasts longer and transfers less. However, because of my condition the product fades away much faster or is wiped away when I gently pat my lids dry.

    I can see it working fine for normal lids/eyes.

     
    5.0

    Love it!

    By kaia

    from Los Angeles, CA

    About Me Natural Style

    Verified Buyer

    Pros

    • Bold Color
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Thicker Line
      • Thin Defined Line

      Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

      This gel is so creamy. It applies on so well and stays put all day. I have not put it on the bottom of my lashline (which i normally have a problem with running) but it looks great!

      I haven't tested the waterproof part yet but it stayed pretty well on my hand when I first tested it out. Also, easily removed with my Garnier makeup remover liquid also bought from ulta.

       
      1.0

      i still have 1/3 left and its already dried out !!!!

      By ES

      from waco, texas

      About Me Natural Style

      Pros

        Cons

        • Clumpy

        Best Uses

          Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

          First I love this product , it stays longer , glides smoothly, but as days went by and I still have 1/3 left , it dried out and it won't even stick to eyeliner brush. I tried to mix with eye drop, it did not change. I am very disappointed with this product.

          (1 of 1 customers found this review helpful)

           
          5.0

          Great find

          By Kassie C

          from Southern NH

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Glides On Smoothly

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

            I love how it glides on! The color is also perfect, it's darker than I thought it would be but not too dark. It's great when I want a subtle brown.

             
            5.0

            I love the navy blue gel eyeliner

            By sjc

            from Hazel Crest, IL

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Easily
            • Bold Color
            • Doesn't Run
            • Easy To Apply
            • Glides On Smoothly

            Cons

              Best Uses

              • Everyday
              • Thicker Line

              Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

              I use it everyday I go out, even shopping.

               
              5.0

              High Quality

              By Makeupdummy

              from Anaheim, ca

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Easily
              • Bold Color
              • Doesn't Run
              • Easy Removal
              • Easy To Apply
              • Glides On Smoothly
              • Long-Lasting

              Cons

                Best Uses

                • Going Out
                • Thin Defined Line

                Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

                Great quality! Definitely will be buying again!

                 
                4.0

                Better than I'm used to.

                By GorgeousPunk

                from Covington, KY

                About Me Classic Style

                Verified Buyer

                Pros

                • Doesn't Run
                • Easy Removal
                • Easy To Apply
                • Glides On Smoothly
                • Long-Lasting

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Smoky Look
                  • Thicker Line
                  • Thin Defined Line

                  Comments about It Cosmetics Liner Love Waterproof Anti-Aging Crème Gel Eyeliner:

                  I love this. I usually have to apply it twice to get a bold enough color, but even layered twice it doesn't run. I haven't cried with it on yet, but it has lasted though the rain a few times when I forgot my umbrella.

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                  Q&A

                  Product Q&A

                  Ask a question

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  13 Questions | 13 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    I still have half a jar of the IT gel eyeliner left and it dried out although I don't keep the cap off. I tried to mix it with a few drops of eye drops and that didn't work. I also tried a few drops of water. I'm not getting my money's worth with this product, although I loved it when it was wet. How do I make it work again?
                    Asked on 1/24/2018 by Anna from IL

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! If you find your Liner Love has dried out, we recommend putting the sealed jar into a ziploc bag and running hot water over it for about 5 minutes. This will help to loosen up the formula to get IT back to normal. This product typically lasts 3-6 months. If your product is past this time, it may be time for a new one. We hope this helps! XOXO

                      Answered on 1/24/2018 by Brand Expert from IT Cosmetics
                  • Q:

                    Does it come with a brush?
                    Asked on 11/28/2017 by Cyndi from Middletown, ct

                    1 answer

                  • Q:

                    Does this product come with applicator, or would I need to purchase separately?
                    Asked on 8/14/2017 by Beauty Enhancer from undisclosed

                    1 answer

                  • Q:

                    Most waterproof cosmetics are not suitable for contact wearers, is this eye liner the same?
                    Asked on 6/26/2017 by ErinAmalie from St. Louis

                    1 answer

                    • Brand Expert

                      A:

                      Hi there. thank you for your question! Liner Love is made with good for you, eye lid loving ingredients, and is made for sensitive eyes. We do advise consulting with your eye doctor before use of IT with any further concerns! XOXO

                      Answered on 6/27/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    After a few hour does it give you raccoon eyes? My eyes water a lot , does it wipe off quick ? Can it stand the day of oily face? I need stuff that will stay till I take it off.. lol
                    Asked on 5/28/2017 by veronica from kenosha, wi.

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! Liner Love is a waterproof formula, so it will not smudge or budge! It stays on even in contact with water and hot temperatures. You can wear IT with confidence knowing IT is staying put! It will only come off when you are ready to take IT off with makeup remover. XOXO

                      Answered on 6/2/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Is the Plum shimmery or matte?
                    Asked on 5/19/2017 by CAM from FL

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! Liner Love in Plum is a matte shade, not glitter or shimmer to IT! XOXO

                      Answered on 5/23/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    I have this liner and it was great when I bought it, but if you do not use it, it hardens. What can I do to soften it to use it?
                    Asked on 4/11/2017 by Mmj from Rockville, md

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for reaching out! If you are experiencing this with your Liner Love, we suggest putting it completely closed inside a sealed ziploc bag. Soak it in hot water for about 5 minutes. This will help the texture of the liner to soften up back to IT's original consistency! XOXO

                      Answered on 4/12/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Is this hypo-allegenic? Thank you, Babs
                    Asked on 4/6/2017 by babs from st. petersbury, fl.

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! Liner Love Waterproof Anti-Aging Crème Gel Eyeliner is not hypoallergenic, however it is made for sensitive eyes. We advise consulting with your doctor before use of IT with any concerns! XOXO

                      Answered on 4/7/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    is the brown a true rich like bronze brown or is it washed out like taupe?
                    Asked on 3/19/2017 by suz

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for reaching out to IT! Liner Love in Brown is a true opaque brown shade and is very pigmented. IT applies true to the color in the jar. You can test IT out in person at your local Ulta before you commit to IT! XOXO

                      Answered on 3/21/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Can this be used in the waterline???
                    Asked on 3/4/2017 by Jeannette from Huntsville Alabama

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! Liner Love can absolutely be used in the waterline to define the eyes. IT is a waterproof formula, so once applied it will never smudge or budge but last all day long. We hope you try IT out! XOXO

                      Answered on 3/7/2017 by Brand Expert from IT Cosmetics
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