Rated 3.32 out of 5 stars
Most Helpful Positive Review Amazing for density
I have been using ultas old version of the lash primer, and it was like a god send! It felt like it was the best kept secret in the world! It was a white version, it added so much length to eye lashes. BIUUUTTT alas, they seemed to discontinue it bc you can't buy it at any ulta or online amymore:( sad... all I could find was this new blue tint 1.. I watched it for weeks,wondering if I should even bother, reviews were very meh & the "blue" tint kept me away.. then ulta had a b2g2 free sale, so I thought wtheck, I'll try it.
I actually was super surprised!! It adds sooo much depth OMG, in conjunction with benefits roller lash... it looks like you have falsies on!!!
The only down side is it can show a bit of blue IF you let it dry! So don't let it dry lol, apply then apply mascara right away.. you'll love it.
Most Helpful Critical Review Would not buy again
Looking for a new lash primer that did not cost over $20, my eyes are sensitive however. I tried this, it has a blue tint that gets on all surfaces of the eye, it is wet and makes lashes clump. Will not even finish this product, very disappointed.
Reviewed by 221 customers Purple lash primer...oh dear!
Sue from Marysville, Wa.
I brought it back. Seemed dry...maybe old. It was purple....horrible color.
Not happy with this product!
Missyk from LA
This product was either old or defective. It was the consistency of clay and would not even go on my lashes. Total waste of money!
Not crazy about blue primer, prefer the traditional 'white'
Hou_TX_Gal from Houston
It doesn't provide enough volume and claims to be a primer. I prefer the traditionally white primers with more volume.
I wouldn't buy the product again. It's was dried out/clunky
Disappointed from Farmington Hills, MI
I could not use it
The product was good the 3 times I was able to use!
JJ from Ogden, Utah
The product was great the 3 times I was able to use it. The stick broke off at the cap, so I wasted the money. I would recommend, just be very careful with the applicator.
Summertime and the livin is easy from Utah
This primer seemed odd at first because of the color. I tried it anyway and was grateful I did! The brush is long and narrow allowing for light and even distribution without any clumps! I can now use less mascara and love the way it works and looks! Makes my lashes look dark.
So cheap but so effective
SJ from Orange County ca
This is a great product
I hate having to keep wiping my eyes to make sure my mascara didn't run off after a walk or just a hot day! This keeps it in place! So perfect
Don't Order Online
Ita from New Jersey
I was not able to use this as it was delivered dry.
Apparently not waterproof
Pat from Maryland
Used over a primer and didn't we'dirk
Pat from Maryland
Small and inexpensive but too thin to be worth using
No good from State College
It was almost completely dry when I got it. The lash applicator part barely has any bristles it was essentially just a stick of dried blue mascara.
My sister loves thid
Marybeth from Pa
I had received this in an ulta group pkg. I don't really need it but my sister has been complaining her mascara doesn't cut it anymore. I gave her this and she loved it. I pick it up for her every chance I get.
My go to lash primer
Surlygurly from Mason, Ohio
This helps so much for my blonde lashes that are a nice length but "invisible". The black mascara I use is really pumped up with this primer. I love that I can wear it on its own!
Didn't like this product
Lori from Northridge, CA
This product did nothing for my lashes
Sadly this doesn't work well
Sha from Tampa
I was super excited to try a primer but disappointed in what it does. It doesn't seem to DO anything. My mascara lasts longer and looks better without the primer. I even used it on one eye with mascara and just mascara on the other lol and the primer eye flaked off SAD FACE. I have used it under Ultra mascara and under Tarte and the same results it causes the mascara to flake off and not last as long.
Nice Addition to my primer collection - different..,
Beach Lover from Warwick
I bought this primer on impulse as I waited for check out. I wasn't sure about the blue color, but for under $20, I thought I'd give it a try.
It goes on very wet which will take some getting used to, but makes for easy, even application without being too thick.
It screams "blue" (reminding me of my makeup in the 80s) on its own, but tones down with my very black Perversion mascara over the primer.
I'm still seeing hints of blue but it does intensify the color depth of the black. I got great lash separation and length.
Five hours later and I've still got no flake or color shed under my eye.
I have very light, long lashes and I think that this product will become a staple but not my front runner.
Not the best first few tries
AL Nurse from Alabama
Have tried this a few time and am not a fan. It seems to go in very clumpy and unevenly. So makes my mascara the same way. I will keep trying and let you know if a different technique works better. But for now not a fan.
Not happy with this purchase
Wendy from Charleston, WV
I wanted to see how this compared to other pricier brands I like. I could get over the fact that it is blue and in a white tube (every lash primer I have used it white so I grabbed it without carefully reading the packaging). I didn't mind that it was blue honestly, since I was covering it with black. However, it seems dried out and like there's nothing really in the tube. I will probably return it and definitely will not try again.
My holy grail primer
SupoerShopperMT from Montana
I have very fine blonde eyelashes and this product is a miracle! The blue tint helps to brighten up the whites of they eyes while providing a thickening and lengthening formula for lashes. I use this under my Too Face "Better that Sex" mascara and the results are phenomenal. I very rarely purchase the same makeup twice (there is always something new in the market) ; however, I have bought this over 10x. My holy grail eyelash primer. A big plus that is sensitive with contacts too!
Danielle from Georgetown Texas
I grabbed this thinking it would be similar to a the Tarte or L'Oréal primer, needless to say it was not what I expected.
I won't be buying this again
Kris from Elizabeth City, NC
Not impressed with this lash primer at all. Didn't give me extra volume or length.
I Get Compliments When I Use This
AmyA from Columbus, OH
I use this truly as a primer for my black mascara. The blue just barely shows through, but really makes my lashes pop! I get a lot of compliments on my lashes when I use this. I hope Ulta never discontinues this, like they do so many of their other products.
didnt know it was blue!
Michellem from erie pa
terrible! does nothing.. worst ever.
I would not buy this product again
als08r from Tallahassee, FL
It didn't do anything for my lashes.
I'm not sure
Erin from Utah
I have a love hate relationship with this primer, on one hand it makes my mascara look amazing, on the other hand the applicator is weird and not really a brush.