Rated 3.55 out of 5 stars
Most Helpful Positive Review Good volume for the value.
I usually use make up counter mascaras (my favorite is Dior) but I got this in a Beauty Bundle shipment and was surprised by the finished look. It has a light, natural look and definitely adds length to my lashes. The wand is definitely flimsy and has the plastic poke bristles, as opposed to the classic brush style wand tips but I've been using it as a touch up for a couple weeks now and it's still in good shape. Please note, if you have water eyes and wear mascara on your lower lashes, I do not recommend this product. It isn't remotely waterproof or long lasting.
Most Helpful Critical Review Disappointing
Didn't even get to use the product. Wand broke the second I opened it! Not impressed. Furthermore I shop here all the time, and this is the first product the break before the first use!
Reviewed by 127 customers So pretty & natural!
Brenna H. from Idaho
If you love natural looking, lengthened lashes, this mascara is for you! I have naturally long and curled eyelashes & this made them them look extra long & fluttery while still looking natural. I haven't worn it on my bottom lashes & I don't curl my lashes, so I can't speak on how well it performs in smudging & holding a curl. It comes off super easily with just micellar water. It doesn't wear quite as well as the elf 3-in-1 mascara by the end of the day, but it doesn't do any crazy flaking or smudging either. I would love a waterproof version of this mascara. Anyway, it's one of my go-to mascaras now! Will definitely be buying again.
Unknown from Disney land
So I bought this seeing all of the reviews look so promising. Unfortunately, the wand is terrible. It has a lot of hair fall out. I'm disappointed. On the bright side, this is a nice cheap mascara for a short time use.
True to description, great formula and wear
Rnej from Phoenix, AZ
Good quality for the price,True to description, great formula and wear.
I would buy again
Peggy from Seaside heights nj
The product was great. Nick in the brick town store was awesome. He helped me find another product that I was looking for. Best floor salesman ever in Ulta!!!!!!!
Angel92 from Toronto
This product works well with an eyelash curler. It is long lasting and the bottle itself is very pretty.
whatsername from ontario, canada
i liked the way it went on. it came off easy as well. it definitely did something for my lashes, good something.
So long but natural
Jess from Merrillville
I love this mascara. It makes my lashes look long and healthy. I apply a thin layer onto my lashes for a natural look and I'm in love with it.
Me from Illinois
Definitely longer lashes! Quality and price puts Thrive to shame
tere85garay from shirley NY
i bought this month ago wasted my money is broken when opened
I love the product and especially the wand.
Gail from St Cloud, MN
It's fool proof and easy to use.
I love this mascara
Monkeis from San diego
Makes my eyelashes really long and Fuller like I have a lot more.
lengthens and gives volume
Zafira from Weslaco TX
lengthens the eyelashes a lot I love that it has micrifribras that helps to give them volume and it is very easy to remove.
Made my lashes long and perfectly separated.
NewELF from LA
I. Love. This. This is my 2nd ELF mascara and my first time using this particular one. The wand does exactly what it says - lengthens and my lashes come out thinly coated, separated, and not clumpy. I definitely recommend two coats for full effect. So happy with this product.
HORRIBLE AND CHEAP
SUMMER021 from BOSTON
DIDNT EXTEND. NEEDED 5 COATS AND STILL NOTHING BUT CLUMPS. THE BRUSH IS CHEAP AND BENDS EVERYTIME I PUT IT IN THE TUBE. DONT WASTE YOUR MONEY. YOU GET WHAT YOU PAY FOR....NEVER AGAIN
Long and noticeable lashes
Leah94 from Richmond, VA
I have been using this mascara for a few months now and I love it!! I am a ginger (blonde *invisible* eyelashes) and this mascara defines and adds length to my eyelashes. I have gotten so many compliments wearing this at work! This is by far my favorite elf mascara!! I was using Mineral Infused Mascara for a few months before this, but I noticed this one lasts longer (doesn't get clumpy as fast) and makes my lashes look longer. I love it!!!
Best inexpensive mascara!
ktnocas from UT
This is the best mascara I have tried! It is super affordable, long lasting, build-able, easy to apply and remove, does not smear, has high pigmentation, and has a durable wand that is the best size for an easy application. I have been using this mascara for years, and will continue to do so.
Nik1972 from Uk
Absolutely awful, didn't seem to be anything in there.
Could do w/out
Dimeandco from Grandview, MO
I recieved this 2 days ago and it's just not for me. The brush is super small and stiff like. Tmafter 4 pass overs my eyelashes still look bare.
Did nothing for my eyelashes!!
Gma from Las Vegas, NV
I was hoping this mascara would extend my lashes but it did nothing for them. Maybe it might on others??
cass07 from arizona
I'm absolutely obsessed with this mascara! I already have naturally long lashes and most lengthening mascara's don't do much for me but this mascara takes my lashes to a whole new level. It starts out very light and natural looking and is very buildable for even longer lashes with a more dramatic effect.
Amazing and affordable!
Brookenancy from undisclosed
I never ever do reviews but I can not praise this mascara enough! It's so cheap and gives lashes so much length! I don't use a curler and still my lashes looked amazing with this stuff! Plus cruelty free and vegan? Count me in, thanks elf!
Great priced and effective mascara!
Catloversrus from Westmont, IL
Mascaras can be SO expensive, & this one is not! It works just fine lengthening individual lashes. So far so good!!
Holy Grail of mascaras!
Stitchmata from Texas
This mascara has fibers in it that you can see. Lengthens and plumps with a wand that separates without clumping. It's so nice to have a mascara that allows me to not wear false lashes every day.
The best mascara ever!!
Dancer05 from undisclosed
This is the best mascara I have ever had, it makes my lashes soooooo long!!!! The brush is soo good! 5 ⭐️
labellechristy from Vancouver, BC
I love the way this mascara looks. It gives my lashes lots of extra length, is intensely black, which I love, and is a nice consistency - not too thick, not too thin. It also washes off fairly easily with micellar water. But ... those adorable little fibres that make my lashes look so long seem to fall off my lashes and into my eyes, making my eyes very uncomfortable and irritated and distracting me throughout the day. I have given a week's trial of this mascara to see if I was dealing with an isolated incident, but it keeps happening. Unfortunately, I can't get past this and will have to try something else.