Rated 4.3 out of 5 stars
Most Helpful Positive Review Love the volumizing and legthening effect, but does clump
I was very excited to see a collaboration between It Cosmetics and Drybar and couldn't wait to try their new Lash Blowout Volumizing Mascara. The description sounds very promising and I love the eye-catching, sleek and fun look of this mascara wand, which is designed to look just like Drybar's signature yellow blowout barrel brush! So cute! And since my natural lashes are very short, light colored and barely noticeable, I really liked the idea of getting instant volume and lift for my lashes with a full-bodied, lush blowout look. Application instructions were simple: apply the mascara brush as close as possible to the base of the lash line, wiggle the brush slightly, and then swipe up along the lashes for instant lengthening and volumizing. I loved the ease of application and how easily this brush grabs every single hair, but despite the claim that this mascara is clump-free and separates the lashes for an amazing look, I noticed that this wasn't true. The mascara does clump and make my lashes stick together (towards the outer edges of my upper lash line) due to the really close bristle design. I try to do only one quick layer now every time I use it to avoid this issue and this gives me somewhat better results. Also, using a lash brush afterwards helps a little bit to separate the lashes. Overall, I have to say I really love the look this mascara gives my lashes! They are much more defined and noticeable, long and full, with a natural curved appearance. I really hope the texture will be improved to be non-sticky, and this would definitely become my new go to mascara! I also love that the formula is infused with biotin, jojoba oil, Vitamin E and collagen to help strengthen and condition lashes! I recommend you give this mascara a try for yourself! Definitely much better than drugstore brands!
Most Helpful Critical Review Doesn't live up to the hype, flat lashes
I've been seeing the Lash Blowout Salon Volume Lift Mascara advertised all over social media, and so I was super excited to be able to try it! I thought that two big brands working together to make a new beauty product, it would be amazing. Unfortunately, it doesn't live up to the hype. I absolutely love the packaging, it's adorable! The mascara definitely lengthens your lashes! It also stays soft, and doesn't give you crunchy/hard lashes. But here's why it fell short for me: My first complaint about this mascara, is the wand/applicator. The way the bristles are, it makes it really hard to "get in there" and get between the lashes. I felt like I was just coating the bottom of my lashes, and not the entirety of them. There was so separation, it clumped my lashes together. I had to use a lash separator to get them looking presentable. Secondly, is this mascara's claim to "lift". I had the exact opposite effect. I curled my lashes before use, and within 3 minute of applying, my lashes were flat. (I included a picture of this) And the strange thing is, I've never ever had this happen with other mascaras. Third, this mascara is not waterproof in the least bit. It doesn't claim to be, but if it's not waterproof or at least water resistant, there is literally not point in using this for me. Fourth, it definitely starts flaking towards the end of the day. Fifth, this formula is super wet and messy. Both times I tried this, I ended up with a blob of mascara in the corner of my eyes above my lash line. I really wanted to love this. It definitely lengthens your lashes almost instantly! But length means nothing when you have no lift, and it makes your lashes flatter than before you started! The formula was just too heavy to lift my lashes up, and keep them there. In all honesty, I believe believe my drug store mascara out preforms this in every single way. For the price and performance of this mascara, I definitely cannot recommend this, and will not purchase it in the future.
Reviewed by 879 customers It's amazing
Talyn from Wisconsin
Makes my lashes look fake!!!! ❤️❤️❤️
This product does what it says!
Sally from Flagstaff AZ
It definitely costs every eyelash and lifts them on its own! I was shocked! My eyelashes are super straight so the fact that this product lifted them itself was a huge plus. I have found my new favorite mascara
Tazzy from Romeoville, Illinois
I have used so many mascara that say makes lashes long, but this one really does. It doesn't take much to make them long. Only a few passes over the lashes and I can see them under my glasses. And the packaging is such a cool idea.
Cheryl from Bakersfield
NO flaking. Stays on all day.
Best mascara I have ever purchased
Mimi from Brigantine, NJ
This product is awesome! I love the "it" day/night moisturizers, face wash and eye cream but the mascara is the very best! I highly recommend!
Not my fave
Permegan from Ohio
I received a sample of this one time which I LOVED but for some reason the full size does not seem like the same product. I never had these issues with the sample but once I bought this one, it was such a watery wet formula, it always got on my eyelids even though my application was the same as I have been doing for 20 years. It also seems to leave lashes clumped together. Volume is there, as is the curl and inky-blackness as claimed, but I am undecided because of the messiness factor. I may return it and stick with my tried and true better than sex, which is a drier "waxy" formula, and for me just works better.
I do see a difference!
PK from Bay area
I have been using it for about two weeks and have noticed a difference in length and fullness. I will buy it again.
I tried this for the first time and I'm hooked
Vino lover from Washington
Separates all the lashes
My favorite Mascara
Sarah from Memphis, TN
Since eye makeup is basically all I'm doing these days, I may as well have the mascara I like the most.
Sarah from Nevada
This mascara didn't lengthen my lashes at all and the curl was never in existence. My lashes were straight and not nicely volumized. I might try this with a primer and see what happens
Stays wet for longer than I prefer
Vwinter from Bemidji,MN.
Love the bottle shape, super cute. Takes a while to dry but I like it
Lori from Syracuse, NY
my new favorite mascara
Better than most
Jude from PA
I had long beautiful lashes when I was young. Now at 74 not so much. But this mascara does lengthen them although it doesn't make the look as full as I would like. But I am grateful I still have eyelashes.
Not for me
Re from Huntington NY
I liked the brush but made my lashes clumpy.
TheOriginalPaulaU from NH
This stuff works great. It curls and thickens my lashes. It doesn't clump. Will definitely be sticking with this mascara after trying so many others.
Ki ki from Detroit
I use the product every work day
Second Time Buying!!
Laila from Kennett Square, PA
the mascara doesn't flake very much at all and it always makes my eyelashes look nice and fanned out
Great product for my short, fine, sparse lashes.
Renee from Crystal Lake, Illinois
This has been by far the best mascara I have used. It was recommended my a store employee and I love it!
Great mascara! Full volume and no clumping
Cristine H from Danville, CA
I had never used this mascara before but I have used other IT Cosmetics. This is another great product by them.
Best mascara I've ever tried
Brookita from Chico Ca
I think I'm on my fifth or sixth tube of this! It takes a while, quite a few bucks, and patience to find the right mascara that fits you. So if someone gives a slow start it's on because it just didn't work for their lashes but the majority of the women who review this love it !!!!
C from Houston
This worked as advertised for about two days before it seemed to dry out and become clumpy. I even bought spoolie brushes to help separate my lashes when using this mascara. I finally gave up and tossed it.
worst mascara ever!
Jordan from Texas
Let me start out my saying I love these two brands on their own, so i was super excited when i saw this collaboration. I've had this product for two (2) weeks now and it already looks like i've had it for months. the mascara has clumped on the brush, meaning i have to constantly wipe it off on the top which creates a mess. the mascara does not stick to my eyelashes causing me to have black marks on my eyelids throughout the day! don't use if you don't want clumpy, messy eyelashes or if you have oily skin because it will transfer to your face during the day!!! Overall just disappointed in quality because i love everything else they put out.
can't believe i fell for the hype
dani from usa
i was really excited to use this and was disappointed almost immediately... the formula was very clumpy and almost tacky. it did the OPPOSITE of volumizing my lashes. instead, they sticked together like skinny little spider legs... the only upside was that it helped keep my curl after using the eyelash curler. also disappointing how many fake reviews these products have.
Pattie from Pittsburg
I'm in my 50's and love this product and when I told my 24 year old daughter to try it ....she loved it as well!!
Mnkat from Baltimore
I usually buy Tarte, but this is def worth a couple more dollars! Highly recommend!