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It's Potent Eye Cream

Benefit Cosmetics

It's Potent Eye Cream

(815) REVIEWS (40) Q&A ASK A QUESTION

0.5 oz Item 2229445

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Your eyes can't keep a secret...they're the first to show signs of age & stress. It's Potent! Eye Cream fades dark circles & helps smooth fine lines for brighter, younger-looking eyes. Contains a peptide complex known to help restore elasticity & firmness, a blend of hydrating botanical extracts and loquat extract, known to help protect the skin from free radical damage.
Apply delicately under the eyes.

Beauty tip: Apply Ooh-La-Lift, Benefit Cosmetics instant under-eye brightener, after It's Potent! Eye Cream for an extra brightening boost.
Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth-21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth-2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Tetrasodium EDTA, Steareth-20, Tromethamine, CI 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide-2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide-7, Plankton Extract.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsIt's Potent Eye Cream
 
4.0

(based on 815 reviews)

80%

of respondents would recommend this to a friend.

Pros

  • Effective (383)
  • Lightweight (377)
  • Soothing (340)
  • Gentle (322)
  • Smells great (228)

Cons

  • Not effective (82)
  • Irritates eyes (47)
  • Irritates skin (36)
  • No noticeable results (23)
  • Too dry (12)

Best Uses

  • Dark circles (297)
  • Tired eyes (257)
  • Puffiness (229)
  • Wrinkles (190)
  • Fine lines (83)
    • Reviewer Profile:
    • Budget shopper (345), Brand buyer (280)
    • My Beauty Routine Takes:
    • 10 minutes (35), 30 minutes (35), 1+ hour (4)
    • Was this a gift?:
    • No (3)

Reviewed by 815 customers

Displaying reviews 1-10

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5.0

Love this Eye Cream

By Linda

from Seminole, FL

About Me Budget Buyer

Verified Buyer

Pros

  • Gentle
  • Good Value
  • Lightweight

Cons

    Best Uses

    • Dark Circles
    • Wrinkles

    Comments about Benefit Cosmetics It's Potent Eye Cream:

    I use this product twice a day, morning and bedtime. I have used others but this one works best for me. I have dark circles and it has helped lighten them up.

     
    5.0

    Great for sensitive eyes

    By arlec

    from Tampa, FL

    Comments about Benefit Cosmetics It's Potent Eye Cream:

    I have sensitive skin to the point where some eye creams burn my eyes to apply but this cream is very light and soothing.

     
    5.0

    Works great !

    By Lvrboyfan

    from Boston

    About Me Brand Buyer

    Verified Buyer

    Pros

    • Effective
    • Gentle
    • Lightweight
    • Non greasy

    Cons

      Best Uses

      • Dark Circles
      • Wrinkles

      Comments about Benefit Cosmetics It's Potent Eye Cream:

      I have oily, breakout prone skin. This is the first eye cream I've used that brightens, reduces the look of wrinkles, and doesn't cause blemishes on me. Loyal customer, right here.

       
      1.0

      I look like a puffer fish with this allergic reaction

      By Sarah

      from Stroudsburg

      Pros

        Cons

        • Irritates Eyes
        • Irritates Skin
        • Not Effective

        Best Uses

          Comments about Benefit Cosmetics It's Potent Eye Cream:

          I washed my face, toned it, put on a gentle moisturizer and then this cream. It instantly started burning but then went away. I woke up TWO DAYS IN A ROW with these puffer fish eyes.

           
          2.0

          not effective

          By l

          from alabama

          Comments about Benefit Cosmetics It's Potent Eye Cream:

          i have been using this for a few months now and have seen no difference. i still have dark circles and lines. did not brighten at all. it did help hydrate but that is all.

           
          5.0

          Moisturizing and great for sensitive skin

          By Hannah Leigh Palmer

          from Athens Georgia

          About Me Budget Buyer

          Pros

          • Effective
          • Gentle
          • Smells Great
          • Soothing

          Cons

            Best Uses

            • Puffiness
            • Tired Eyes

            Comments about Benefit Cosmetics It's Potent Eye Cream:

            I've been using this for months now and my undereyes are happy and hydrated!

             
            1.0

            Not effective in hydrating

            By Pilar

            from Athens, GA

            About Me Budget Buyer

            Pros

            • Gentle
            • Lightweight

            Cons

            • Not Effective
            • Too Dry

            Best Uses

            • Dark Circles

            Comments about Benefit Cosmetics It's Potent Eye Cream:

            I wanted to love this. But it didn't do a good job in hydrating my eyes. I think it has lightened up my dark bags SOME but nothing too significant. Overall, the lines under my eyes are prominent and my under eyes are still dry, which shows a lot when I put makeup on. I think it would be a good option for someone who does not have dry under eyes!

            (2 of 2 customers found this review helpful)

             
            1.0

            Didn't work to lighten dark circles

            By Dark circles be gone

            from New Hampshire

            About Me Budget Buyer

            Pros

              Cons

              • Irritates Eyes
              • Not Effective
              • Too Greasy

              Best Uses

                Comments about Benefit Cosmetics It's Potent Eye Cream:

                I used this product for a few weeks hoping my hereditary dark circles may lighten up just a bit. I certainly wasn't expecting miracles, but I didn't notice a change at all in my tired looking eye bags :-(. The cream would sometimes irritate my skin and I would wake up with goopy eyes from the cream.

                (0 of 1 customers found this review helpful)

                 
                4.0

                will probably by again

                By Harley Girl

                from Longview, WA

                About Me Budget Buyer

                Verified Buyer

                Pros

                • Effective
                • Gentle
                • Lightweight
                • Soothing

                Cons

                  Best Uses

                  • Dark Circles
                  • Just to moisturize

                  Comments about Benefit Cosmetics It's Potent Eye Cream:

                  Seems to work to make your eyes feel less tight. After plastic surgery my eye lids felt tight and dry. This made them feel loose and soft. Will probably purchase again.

                  (1 of 1 customers found this review helpful)

                   
                  3.0

                  Okay... but buy it on sale

                  By nockout

                  from FL

                  Comments about Benefit Cosmetics It's Potent Eye Cream:

                  I got this as a free sample when I purchased the Benefit moisturizer. I have used it morning and night during my normal cleansing and moisturizing routine for about a month. The consistency is very thin, which I actually prefer, and it does moisturize the area well... however, it does not lighten my under eye at all. My fine lines do seem to be slightly better, but not enough for me to want to buy this product full price. I do like that it isn't heavy and sits well under makeup. PROS: lightweight, unscented, sits well under makeup. CONS: doesn't perform as advertised, expensive.

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                  Q&A

                  Product Q&A

                  Ask a question

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  40 Questions | 40 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Hi I am 22 and want an eye cream to prevent wrinkles under the eye, is this too strong for someone my age, i have very faint fine lines.
                    Asked on 1/23/2018 by Guest from Ohio

                    1 answer

                    • Staff Expert

                      A:

                      We apologize for our delayed response. Please contact gethelp@ulta.com for assistance. Thanks!

                      Answered on 2/21/2018 by Staff Expert from Ulta Beauty
                  • Q:

                    Is this product ok for sensitive skin?
                    Asked on 1/13/2018 by veronica from ca

                    1 answer

                    • Staff Expert

                      A:

                      Sorry for the delay answering your question. Please reach out to gethelp@ulta.com for assistance. Thanks!

                      Answered on 2/13/2018 by Staff Expert from Ulta Beauty
                  • Q:

                    Can It's Potent be used with retinol eye cream?
                    Asked on 1/11/2018 by Curious from undisclosed

                    1 answer

                    • Staff Expert

                      A:

                      Sorry for the delay answering your question. Please reach out to gethelp@ulta.com for assistance. Thanks!

                      Answered on 2/13/2018 by Staff Expert from Ulta Beauty
                  • Q:

                    Is this product opthamologist tested?
                    Asked on 1/9/2018 by Tera from US

                    1 answer

                    • Staff Expert

                      A:

                      Sorry for the delay answering your question. Please reach out to gethelp@ulta.com for assistance. Thanks!

                      Answered on 2/13/2018 by Staff Expert from Ulta Beauty
                  • Q:

                    I've been using this a few days and sometimes when I put it on it makes my eye feel warm and stings a little, (but not every time) after it's dried for a bit it feels fine. I focus on putting it under my eye near the inner corner where I have wrinkles mostly then smooth out words. Am I going too close to my eye ball?
                    Asked on 1/9/2018 by Marylou from Monterey, CA

                    1 answer

                    • Staff Expert

                      A:

                      Sorry for the delay answering your question. Please reach out to gethelp@ulta.com for assistance. Thanks!

                      Answered on 2/13/2018 by Staff Expert from Ulta Beauty
                  • Q:

                    I'm 19 and have combination skin but am not typically dry around the eyes. My eye area is usually normal or a tad oily. I still really want to include eye cream into my skin care routine to reduce dark circles and any potential wrinkles so would this product work for me?
                    Asked on 1/1/2018 by chrissy from CA

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! It's Potent! Eye Cream fades dark circles & helps smooth fine lines for brighter, younger-looking eyes. Great for daily use! xoxo B

                      Answered on 1/2/2018 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Hi,
                    I have both the Puff Off and It's Potent.. do they work together? (I use Puff Off the mornings, It's Potent at night) now I'm wondering if I really need to be using both, or one or the other?

                    Thank you!
                    Asked on 7/1/2017 by Tink from CA

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Of course you can use both together, apply It's Potent first then Puff Off! xoxo B

                      Answered on 7/12/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Can I put this in my fridge?
                    Asked on 5/27/2017 by Colorado living from US

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Of course you can! xoxo B

                      Answered on 5/31/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    For how long would it last? and within how much time should I expect the results to show??
                    Asked on 3/15/2017 by Hope from Corvallis, OR

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months. xoxo B

                      Answered on 4/25/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    While my skin is sensitive, it's my eyes that are super sensitive. When I apply multiple products around my eyes (cream, concealer, foundation, powder), my eyes often start burning and watering.

                    Has anyone faced this problem while using the Benefit It's Potent with other products?
                    Asked on 3/8/2017 by oohoohaahaahsexyeyes from Delhi

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please take the ingredient list (which can be found on the product detail page) to your dermatologist to determine if a product is suitable for your skin. xoxo B

                      http://www.ulta.com/its-potent-eye-cream?productId=xlsImpprod3200003&sku=2229445

                      Answered on 4/25/2017 by Brand Expert from Benefit Cosmetics
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