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Benefit CosmeticsIt's Potent Eye Cream

Benefit Cosmetics

It's Potent Eye Cream

0.5 oz Item 2229445

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Your eyes can't keep a secret...they're the first to show signs of age & stress. It's Potent! Eye Cream fades dark circles & helps smooth fine lines for brighter, younger-looking eyes. Contains a peptide complex known to help restore elasticity & firmness, a blend of hydrating botanical extracts and loquat extract, known to help protect the skin from free radical damage.
Apply delicately under the eyes.

Beauty tip: Apply Ooh-La-Lift, Benefit Cosmetics instant under-eye brightener, after It's Potent! Eye Cream for an extra brightening boost.
Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth-21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth-2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Tetrasodium EDTA, Steareth-20, Tromethamine, CI 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide-2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide-7, Plankton Extract.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsIt's Potent Eye Cream
 
4.1

(based on 786 reviews)

81%

of respondents would recommend this to a friend.

Pros

  • Effective (375)
  • Lightweight (367)
  • Soothing (334)
  • Gentle (314)
  • Smells great (226)

Cons

  • Not effective (75)
  • Irritates eyes (43)
  • Irritates skin (33)
  • No noticeable results (23)
  • Too dry (10)

Best Uses

  • Dark circles (290)
  • Tired eyes (254)
  • Puffiness (224)
  • Wrinkles (186)
  • Fine lines (83)
    • Reviewer Profile:
    • Budget shopper (338), Brand buyer (275)
    • My Beauty Routine Takes:
    • 10 minutes (35), 30 minutes (35), 1+ hour (4)
    • Was this a gift?:
    • No (3)

Reviewed by 786 customers

Displaying reviews 1-10

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1.0

Well..

By Ash

from Indiana

Comments about Benefit Cosmetics It's Potent Eye Cream:

I don't have huge dark circles, but unfortunately, it still did absolutely nothing for me.

 
5.0

Really loving this

By KJ

from Los Angeles, ca

About Me Budget Buyer

Verified Buyer

Pros

  • Effective
  • Lightweight
  • Smells Great

Cons

    Best Uses

    • Dark Circles
    • Loose Skin
    • Puffiness
    • Tired Eyes
    • Wrinkles

    Comments about Benefit Cosmetics It's Potent Eye Cream:

    Was really in the search for a good under eye cream. It definitely lasts and makes my eyes feel hydrated

     
    3.0

    not effective

    By reggie

    from ny

    Comments about Benefit Cosmetics It's Potent Eye Cream:

    I saw everybody saying that this helped with dark circles and was super moisturizing, but I had a different experience. It didn't help at all my dark circles, it burns the eyes if you accidentally touch your inner corner, and when my skin is sensitive because of the dry and cold weather it also burns my skin.

     
    2.0

    Ok but not worth price

    By Amanda

    from Oklahoma

    About Me Brand Buyer

    Pros

    • Gentle
    • Lightweight

    Cons

    • Not Effective

    Best Uses

    • Puffiness

    Comments about Benefit Cosmetics It's Potent Eye Cream:

    I have tired lines under my eyes and fine wrinkles on my upper eyelids. The claim to this was that the caffeine in it would 'wake' my eyes up and help get rid of both. It so didn't do that. In fact, it made my eyes look worse. It did help with hydration, but my makeup doesn't blend well when I use it, even if I wait an hour to put the makeup on. I won't be buying this again. I feel like I wasted my money.

     
    4.0

    It's Good

    By Nina

    from FL

    Verified Buyer

    Pros

    • Gentle
    • Lightweight
    • Soothing

    Cons

    • Not Effective
    • Price for portion

    Best Uses

    • Puffiness
    • Tired Eyes

    Comments about Benefit Cosmetics It's Potent Eye Cream:

    I don't think it's helped with my dark circles, but it is soothing, moisturizing, and lightweight.

     
    5.0

    A great buy

    By Sophia C

    from San Diego

    Verified Buyer

    Pros

    • Effective

    Cons

      Best Uses

      • Dark Circles
      • Puffiness
      • Tired Eyes

      Comments about Benefit Cosmetics It's Potent Eye Cream:

      Helped fade my under eye circles

       
      3.0

      great moisturizing eye creme!

      By Tina

      from sacramento CA,

      About Me Budget Buyer

      Verified Buyer

      Pros

      • Effective
      • Gentle
      • Lightweight
      • Smells Great
      • Soothing

      Cons

        Best Uses

        • Puffiness
        • Tired Eyes

        Comments about Benefit Cosmetics It's Potent Eye Cream:

        i use in in my everyday morning routine.. softly patting it under my eyes!

         
        3.0

        Hydrates But No Visible Difference

        By Klazz303

        from Milwaukee, WI

        About Me Budget Buyer

        Verified Reviewer

        Pros

        • Lightweight
        • Smells Great

        Cons

        • Not Effective

        Best Uses

        • Puffiness

        Comments about Benefit Cosmetics It's Potent Eye Cream:

        I like the cream overall. It has a creamy smooth texture and keeps my under eyes hydrated. However, It really only works to hydrate and reduce puffiness. I've been using it for over four months and haven't noticed much of a difference.

         
        5.0

        No more dark circles

        By GM

        from PA

        Comments about Benefit Cosmetics It's Potent Eye Cream:

        After two weeks of use my dark circles are gone! It actually works. I've tried so many eye creams that are supposedly formulated for dark circles and nothing worked as advertised. Except for this. It works for me. It's thick, so a little goes a long way. No burning, no irritation. It's great and I think my fine lines are not as prominent as they usually are. I will definitely buy again. Hoping it never gets discontinued.

        (1 of 1 customers found this review helpful)

         
        3.0

        I would use this more as a anti wrinkle cream.

        By Under Eye Voyager

        from Seattle, WA

        About Me Brand Buyer

        Pros

        • Lightweight
        • Smells Great
        • Smooths wrinkles

        Cons

        • Irritates Eyes
        • Not effective for dark circles
        • Not ideal to wear over night

        Best Uses

        • Wrinkles

        Comments about Benefit Cosmetics It's Potent Eye Cream:

        Packaging was cute and thought it would be a good alternative to my normal routine of Lancôme's Visionnaire Multi-correcting eye balm. It did brighten my dark circles at first, but it was more of a temporary thing, the more I used it the less I saw changes in my dark circles. So a little disappointed because it was marketed specifically for dark circles?
        Works great for wrinkles though! I noticed my under eye makeup went on smoother.
        I don't suggest wearing this when going to bed, crying, or yawning (I tear up when I yawn), because the moment it comes into contact with moisture and gets in your eye it's game over. My eyes were so irritated and burning that I had to remove it and splash cold water near my eyes; I tried this by itself and with basic make up on and it still did it.

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        Q&A

        Product Q&A

        Ask a question

        Do you have questions about this product?

        Get answers from in-house experts.

        40 Questions | 40 Answers
        Displaying questions 1-10Previous | Next »
        • Q:

          Hi I am 22 and want an eye cream to prevent wrinkles under the eye, is this too strong for someone my age, i have very faint fine lines.
          Asked on 1/23/2018 by Guest from Ohio

          1 answer

          • Staff Expert

            A:

            We apologize for our delayed response. Please contact gethelp@ulta.com for assistance. Thanks!

            Answered on 2/21/2018 by Staff Expert from Ulta Beauty
        • Q:

          Is this product ok for sensitive skin?
          Asked on 1/13/2018 by veronica from ca

          1 answer

          • Staff Expert

            A:

            Sorry for the delay answering your question. Please reach out to gethelp@ulta.com for assistance. Thanks!

            Answered on 2/13/2018 by Staff Expert from Ulta Beauty
        • Q:

          Can It's Potent be used with retinol eye cream?
          Asked on 1/11/2018 by Curious from undisclosed

          1 answer

          • Staff Expert

            A:

            Sorry for the delay answering your question. Please reach out to gethelp@ulta.com for assistance. Thanks!

            Answered on 2/13/2018 by Staff Expert from Ulta Beauty
        • Q:

          Is this product opthamologist tested?
          Asked on 1/9/2018 by Tera from US

          1 answer

          • Staff Expert

            A:

            Sorry for the delay answering your question. Please reach out to gethelp@ulta.com for assistance. Thanks!

            Answered on 2/13/2018 by Staff Expert from Ulta Beauty
        • Q:

          I've been using this a few days and sometimes when I put it on it makes my eye feel warm and stings a little, (but not every time) after it's dried for a bit it feels fine. I focus on putting it under my eye near the inner corner where I have wrinkles mostly then smooth out words. Am I going too close to my eye ball?
          Asked on 1/9/2018 by Marylou from Monterey, CA

          1 answer

          • Staff Expert

            A:

            Sorry for the delay answering your question. Please reach out to gethelp@ulta.com for assistance. Thanks!

            Answered on 2/13/2018 by Staff Expert from Ulta Beauty
        • Q:

          I'm 19 and have combination skin but am not typically dry around the eyes. My eye area is usually normal or a tad oily. I still really want to include eye cream into my skin care routine to reduce dark circles and any potential wrinkles so would this product work for me?
          Asked on 1/1/2018 by chrissy from CA

          1 answer

          • Brand Expert

            A:

            Hi gorgeous! It's Potent! Eye Cream fades dark circles & helps smooth fine lines for brighter, younger-looking eyes. Great for daily use! xoxo B

            Answered on 1/2/2018 by Brand Expert from Benefit Cosmetics
        • Q:

          Hi,
          I have both the Puff Off and It's Potent.. do they work together? (I use Puff Off the mornings, It's Potent at night) now I'm wondering if I really need to be using both, or one or the other?

          Thank you!
          Asked on 7/1/2017 by Tink from CA

          1 answer

          • Brand Expert

            A:

            Hi gorgeous! Of course you can use both together, apply It's Potent first then Puff Off! xoxo B

            Answered on 7/12/2017 by Brand Expert from Benefit Cosmetics
        • Q:

          Can I put this in my fridge?
          Asked on 5/27/2017 by Colorado living from US

          1 answer

          • Brand Expert

            A:

            Hi gorgeous! Of course you can! xoxo B

            Answered on 5/31/2017 by Brand Expert from Benefit Cosmetics
        • Q:

          For how long would it last? and within how much time should I expect the results to show??
          Asked on 3/15/2017 by Hope from Corvallis, OR

          1 answer

          • Brand Expert

            A:

            Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months. xoxo B

            Answered on 4/25/2017 by Brand Expert from Benefit Cosmetics
        • Q:

          While my skin is sensitive, it's my eyes that are super sensitive. When I apply multiple products around my eyes (cream, concealer, foundation, powder), my eyes often start burning and watering.

          Has anyone faced this problem while using the Benefit It's Potent with other products?
          Asked on 3/8/2017 by oohoohaahaahsexyeyes from Delhi

          1 answer

          • Brand Expert

            A:

            Hi gorgeous! Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please take the ingredient list (which can be found on the product detail page) to your dermatologist to determine if a product is suitable for your skin. xoxo B

            http://www.ulta.com/its-potent-eye-cream?productId=xlsImpprod3200003&sku=2229445

            Answered on 4/25/2017 by Brand Expert from Benefit Cosmetics
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