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It's Potent Eye Cream

Benefit Cosmetics

It's Potent Eye Cream

(832) REVIEWS (42) Q&A ASK A QUESTION

0.5 oz Item 2229445

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Your eyes can't keep a secret...they're the first to show signs of age & stress. It's Potent! Eye Cream fades dark circles & helps smooth fine lines for brighter, younger-looking eyes. Contains a peptide complex known to help restore elasticity & firmness, a blend of hydrating botanical extracts and loquat extract, known to help protect the skin from free radical damage.
Apply delicately under the eyes.

Beauty tip: Apply Ooh-La-Lift, Benefit Cosmetics instant under-eye brightener, after It's Potent! Eye Cream for an extra brightening boost.
Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth-21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth-2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Tetrasodium EDTA, Steareth-20, Tromethamine, CI 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide-2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide-7, Plankton Extract.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsIt's Potent Eye Cream
 
4.0

(based on 832 reviews)

80%

of respondents would recommend this to a friend.

Pros

  • Effective (387)
  • Lightweight (383)
  • Soothing (343)
  • Gentle (328)
  • Smells great (230)

Cons

  • Not effective (85)
  • Irritates eyes (49)
  • Irritates skin (37)
  • No noticeable results (23)
  • Too dry (12)

Best Uses

  • Dark circles (299)
  • Tired eyes (259)
  • Puffiness (233)
  • Wrinkles (195)
  • Fine lines (83)
    • My Beauty Routine Takes:
    • 10 minutes (35), 30 minutes (35), 1+ hour (4)
    • Reviewer Profile:
    • Budget shopper (349), Brand buyer (285)
    • Was this a gift?:
    • No (3)

Reviewed by 832 customers

Displaying reviews 1-10

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1.0

I returned this product, it was not what I wanted.

By No name

from Spokane

About Me Brand Buyer

Verified Buyer

Pros

    Cons

    • Not Effective

    Best Uses

      Comments about Benefit Cosmetics It's Potent Eye Cream:

      I wanted an eye cream I could use around my eyes and on the eye lid, not just for under the eye. I felt like I got sold on this product, and when I got home and read the instructions I found out different

       
      3.0

      Burned my eyes

      By Cayla

      from Bakersfield

      Comments about Benefit Cosmetics It's Potent Eye Cream:

      Had the travel size version and for some reason it burned my eyes. Idk wasn't for me

       
      4.0

      I'm pleasantly surprised.

      By Cheek

      from Anderson, SC

      Comments about Benefit Cosmetics It's Potent Eye Cream:

      This helped tremendously with the puffiness under my eyes, lightened my dark circles, but seems to do nothing for my wrinkles.

       
      4.0

      I will continue to buy this product

      By Cretia

      from Appleton, wi

      Verified Buyer

      Pros

      • Gentle
      • Lightweight

      Cons

        Best Uses

        • Dark Circles
        • Wrinkles

        Comments about Benefit Cosmetics It's Potent Eye Cream:

        I use this twice a day after cleansing. It's not greasy, no unpleasant odor, and only after a week of using I can tell that the skin under my eyes is softer and smoother.

         
        3.0

        Doesn't do anything

        By Laura

        from New Hampshire

        Comments about Benefit Cosmetics It's Potent Eye Cream:

        Barely kept my eye area moisturized, did nothing for dark circles/fine lines. Won't buy this again.

        (1 of 1 customers found this review helpful)

         
        5.0

        Pleasantly surprised!

        By Lanijoy

        from Eau Claire, WI

        Comments about Benefit Cosmetics It's Potent Eye Cream:

        Brightening all around. I put it on my lids and under eyes. Creamy texture and goes nicely beneath makeup, doesn't leave oiliness so you can use morning and/or night. Definitely made me look more awake too! Also, I have verrrrrry sensitive eyes and this did not affect them negatively in the least bit!

         
        1.0

        Not for me

        By iwin8605

        from Pennsylvania

        Comments about Benefit Cosmetics It's Potent Eye Cream:

        I didn't like this eye cream, it didn't go well with my skin apparently. I dried out my under-eye skin which was not my goal. Had to return

        (1 of 1 customers found this review helpful)

         
        2.0

        Nope

        By Vanessa

        from Los Angeles, CA

        About Me Brand Buyer

        Verified Buyer

        Pros

          Cons

          • Irritates Eyes
          • Irritates Skin

          Best Uses

            Comments about Benefit Cosmetics It's Potent Eye Cream:

            Honestly I wanted this to work for me. Unfortunately it wasn't a winner. It irritated my eye and since I only used it at night I woke up with swollen eyes. Which is not normal for me. I wish it worked.

            (1 of 1 customers found this review helpful)

             
            5.0

            Love this eye cream!

            By Melissa

            from Pocatello

            About Me Budget Buyer

            Verified Buyer

            Pros

            • Effective
            • Gentle
            • Lightweight

            Cons

              Best Uses

              • Puffiness
              • Wrinkles

              Comments about Benefit Cosmetics It's Potent Eye Cream:

              I usually don't spend a lot on skin care but this cream works miracles! Tightens the skin under my eyes, reduces puffiness, leaves my skin soft. A little goes a long way!

               
              1.0

              Not For Me

              By Candyfairey

              from Georgia

              About Me Brand Buyer

              Pros

              • Lightweight

              Cons

              • Irritates Eyes

              Best Uses

                Comments about Benefit Cosmetics It's Potent Eye Cream:

                I was excited to try this, especially since it has so many good reviews. I like that a tiny but goes a long way and it left my eye area feeling nice moisturized. I like the packaging and the smell as well. What I do not like is that after a few weeks of use my eye started watering a lot. I've never had an eye infection before this. I stopped using this and 6 weeks of prescription eye drops later my eye is finally back to normal. So beware, especially if you have sensitive eyes.

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                Q&A

                Product Q&A

                Ask a question

                Do you have questions about this product?

                Get answers from in-house experts.

                42 Questions | 42 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  Hi I am 22 and want an eye cream to prevent wrinkles under the eye, is this too strong for someone my age, i have very faint fine lines.
                  Asked on 1/23/2018 by Guest from Ohio

                  1 answer

                  • Staff Expert

                    A:

                    We apologize for our delayed response. Please contact gethelp@ulta.com for assistance. Thanks!

                    Answered on 2/21/2018 by Staff Expert from Ulta Beauty
                • Q:

                  Is this product ok for sensitive skin?
                  Asked on 1/13/2018 by veronica from ca

                  1 answer

                  • Staff Expert

                    A:

                    Sorry for the delay answering your question. Please reach out to gethelp@ulta.com for assistance. Thanks!

                    Answered on 2/13/2018 by Staff Expert from Ulta Beauty
                • Q:

                  Can It's Potent be used with retinol eye cream?
                  Asked on 1/11/2018 by Curious from undisclosed

                  1 answer

                  • Staff Expert

                    A:

                    Sorry for the delay answering your question. Please reach out to gethelp@ulta.com for assistance. Thanks!

                    Answered on 2/13/2018 by Staff Expert from Ulta Beauty
                • Q:

                  Is this product opthamologist tested?
                  Asked on 1/9/2018 by Tera from US

                  1 answer

                  • Staff Expert

                    A:

                    Sorry for the delay answering your question. Please reach out to gethelp@ulta.com for assistance. Thanks!

                    Answered on 2/13/2018 by Staff Expert from Ulta Beauty
                • Q:

                  I've been using this a few days and sometimes when I put it on it makes my eye feel warm and stings a little, (but not every time) after it's dried for a bit it feels fine. I focus on putting it under my eye near the inner corner where I have wrinkles mostly then smooth out words. Am I going too close to my eye ball?
                  Asked on 1/9/2018 by Marylou from Monterey, CA

                  1 answer

                  • Staff Expert

                    A:

                    Sorry for the delay answering your question. Please reach out to gethelp@ulta.com for assistance. Thanks!

                    Answered on 2/13/2018 by Staff Expert from Ulta Beauty
                • Q:

                  I'm 19 and have combination skin but am not typically dry around the eyes. My eye area is usually normal or a tad oily. I still really want to include eye cream into my skin care routine to reduce dark circles and any potential wrinkles so would this product work for me?
                  Asked on 1/1/2018 by chrissy from CA

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! It's Potent! Eye Cream fades dark circles & helps smooth fine lines for brighter, younger-looking eyes. Great for daily use! xoxo B

                    Answered on 1/2/2018 by Brand Expert from Benefit Cosmetics
                • Q:

                  Can this face be used all over face as well ?
                  Asked on 10/15/2017 by Shonie from Atlanta Georgia

                  1 answer

                  • Brand Expert

                    A:

                    Hi Gorgeous! We do not recommend as we have not tested for that type of usage. xoxo B

                    Answered on 10/19/2017 by Brand Expert from Benefit Cosmetics
                • Q:

                  Hello! I understand dark eye circles due to heredity have no easy fix and are harder to lighten, but I was wondering if there is ANY noticeable difference for those with inherited dark circles when using this product?
                  Asked on 9/26/2017 by Julia from Tampa, Florida

                  1 answer

                  • Staff Expert

                    A:

                    This eye cream is formulated to help fade dark circles for a brightened under eye, so we'd definitely suggest giving it a try!

                    Answered on 10/2/2017 by Staff Expert from Ulta Beauty
                • Q:

                  Hi,
                  I have both the Puff Off and It's Potent.. do they work together? (I use Puff Off the mornings, It's Potent at night) now I'm wondering if I really need to be using both, or one or the other?

                  Thank you!
                  Asked on 7/1/2017 by Tink from CA

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Of course you can use both together, apply It's Potent first then Puff Off! xoxo B

                    Answered on 7/12/2017 by Brand Expert from Benefit Cosmetics
                • Q:

                  Can I put this in my fridge?
                  Asked on 5/27/2017 by Colorado living from US

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Of course you can! xoxo B

                    Answered on 5/31/2017 by Brand Expert from Benefit Cosmetics
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