Benefit Cosmetics
It's Potent Eye Cream

Name: It's Potent Eye Cream
Brand: Benefit Cosmetics
Price: 34.00 USD
Availability: InStock
Rating: 4 (964 reviews)

Size 0.5 oz|

Item 2229445

WRITE A REVIEW|Q&A

$34.00

Details

Your eyes can't keep a secret...they're the first to show signs of age & stress. It's Potent! Eye Cream fades dark circles & helps smooth fine lines for brighter, younger-looking eyes. Contains a peptide complex known to help restore elasticity & firmness, a blend of hydrating botanical extracts and loquat extract, known to help protect the skin from free radical damage.

How to Use

Apply delicately under the eyes.

Beauty tip: Apply Ooh-La-Lift, Benefit Cosmetics instant under-eye brightener, after It's Potent! Eye Cream for an extra brightening boost.

Ingredients

Aqua (Water), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth-21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth-2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Tetrasodium EDTA, Steareth-20, Tromethamine, CI 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide-2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide-7, Plankton Extract.

Shipping & Coupon Restrictions

This item is not eligible for coupon discounts. See ulta.com/coupons for details.

body{margin-left:12%}Product ReviewsRated 4.01 out of 5 stars964 ReviewsMost Helpful Positive ReviewAmazingI have some Benicio del Toro level dark circles, and this product is the best thing I have ever used to treat them. I consider myself a budget buyer, but let's be real, I am completely willing to throw gobs of money at anything I think will improve my beauty routine- so I have tried a ton of different stuff. And nothing, not Strivectin, not Murad, nothing, has made my under eye dark circles disappear quite like this stuff. I ran out recently and had to use something else for a few weeks and there was a noticeable difference. I will never buy anything else again. And if the price seems high, just remember that this little jar lasts about 6-8 months, and works like a dream.Most Helpful Critical ReviewBurn baby burn!Once my 30th birthday was a few months away, I decided it was time to get proactive about my under eye care. Previously, I used whatever heavy moisturizer I used on my face. This seemed to be something that would be up my alley. I'm African-American with very sensitive and dry skin. I do not have any fine lines or wrinkles. Nor do I have any dark bags. At least, I didn't UNTIL I started using this product. But, before I list out all the horrible effects I suffered from this "potent" product, I will say that the one issue I had before starting this was that I have a toddler so I'm sleep deprived. I also am a trial attorney, so am extra sleep deprived. That's it. The first time I used this, it burned. I wasn't sure if hey it's a "tingle" or a burn, so I decided to try it again. I told myself it must be potent! No aging here! I even told my 35 year old brother to try it, and he yelled that it burns. Whoops. In addition, I developed dark black bags under my eyes, and scaly dry patches. I thought this was supposed to moisturize!?! Obviously, I discontinued use, but after a week of using it once a day, my eyes are tender, sore, have scaly dry white patches, and black underneath. It hurts to blink!Reviewed by 964 customersLove it!5KNolan from PhiladelphiaI love the feeling of this product. It has a great soothing feelingAhmazing!5pickybeautybuyer from Ithaca, NYI've seen people talking in the comments about the burning sensation. Yes, it does at first, but after you use it for a while, it doesn't. The same would happen with AHAs. This stuff does work! I'm in my early 50s (still gorgeous, of course!), and I didn't think any cream would do much, but this does hydrate and is helping to reduce the appearance of my fine lines. I use it on top of my hyaluronic acid serum. It's not terribly greasy or heavy and absorbs easily. A little goes a long way! Just dab a little bit and apply lightly with one finger, pressing it into the skin - never drag! I've noticed a significant improvement in the few weeks I've been using it. So grateful!I love it!5Alicia from Highland, nyI've had dark circles/wrinkles under my eyes for almost my entire life and this stuff has made them almost completely disappear. I've recommended this to so many people because I swear by it. The jar is so small but it lasts me approximately 3-4 months. I'll never use anything else though.This is a repeat buy for me4AKP from Butte, MTUse this in AM before applying under eye cover cream. Smells nice & eyes feel good & not tight after applying. Makes a difference when used every day. One of the better eye creams I've tried.I have searched my entire life for this product!5Lyn the gym rat from Cuyahoga Falls, OhioI use this every morning and evening. I absolutely have no need to use any other eye cream. It checks off all of my needs, hydration that lasts all day. I can not sing it's praises enough.Bought a Second Time!4Bubbles from Elkridge, N.Y.Use it daily. Refrigerate it for a cool application.Will not purchase again.1Songbird from MichiganApplied IT'S POTENT every morning and most evenings as well for seven weeks and there was no visible change. Very disappointed.Not a cult favorite, but MY favorite5Viisforvictory from Bay AreaI read up on a ton of reviews and recommended products in makeup and skincare all the tine. This eye cream never makes any lists. However, I'm so glad I found this and tried it on my own. It helps depuff, lightens dark circles, and reduces lines. Absorbs well and quickly. Sits great under concealer and makeup. Everything you want and need in an eye cream! I use it night and day. Only con might be if you get it into your eyes it might burn a little.Love it!5Shoppingcathie from MichiganI use this in the morning. The smell is very mild but good. I don't like anything flowery or heavily scented and this is perfect. I don't know how it is for fine lines yet, but it does make my eye area softer and smoother.Great for sensitive eyes!5P from TennesseeI knew it was time for a dedicated eye cream when my usual face moisturizers and oils were irritating to my eye area. I received a sample of this a while ago and have now purchased the full size! It will last a very long time, plenty of product in the jar. This cream helps moisturize the skin around my eyes so delicately and helps even the tone as I tend to have dark circles and a mix of purple/redness around my eyes. I have very sensitive skin and this eye cream is not irritating. Fabulous addition to my daily routine.I use this product everynight!5Julie from COLORADOI apply this eye cream everynight! It's great and so far, helps diminish fine lines.I would buy this product again.5Debbie from Morganton, NCDecreases dark circles as well.Meh.3Caly from ArkansasI've bought this on and off for a few years and honestly it's way over priced for what it is. I received it first as a gift and it did depuff my under eye area but that's about it. It smells great and feels great. Doesn't make my skin greasy. I'd recommend for young skin and light puffiness. I wouldn't use for dark circles. I also used this more at night.I love this stuff5Christie from San Jose, CAHalfway through my bottle and I can definitely see an improvement. If it gets too close to my tear duct it will sting, but overall not experiencing any stinging or burning. I like that it sinks in quickly.Burned my skin1MC from SEATTLEI have sensitive skin. But this was very uncomfortable. I put it on my eyelids and under eyes and my skin was burning. Had to wash it off.Refreshing!5Cass from JerseyI purchased the little mini trio of all the skincare products, and I have to say I was the most impressed with this item. I have VERY sensitive eyes, as it doesn't take much to make them itchy, red, or tear. The first thing I did was sniff it to make sure it wasn't scented like the moisturizer, and I was pleasantly surprised to find it smells like the Clinique products I've had in the past (unscented!). It just smells like the ingredients used to make it, no added fragrance. It instantly hydrated my under eye area. I can't say it did anything for dark circles or fine lines because I really don't suffer from those things, but why not try to prevent it, right? It's a lightweight gel, so it spreads easily & absorbs quickly. I really like this, so I'll be grabbing the full size when I'm out of my sample size!Worth it5Nikki from GAI bought this about a month ago and wow can I tell a difference. I have always had dark circles and it's something I have fought against lol. They're still there but lighter so progress! My under eyes look younger then they have in ages.I would buy this product again.4Greta from AL - AlabamaI use this product every day before putting on my make up and after I remove my make up at bedtime.I would buy this product again and again5Paula M from NE OhioMegan, my consultant at the Mentor Benefit Bar gave me a sample and I've been hooked ever since!A Must Have for Skin Care Routine!4Patricia from New YorkThis is the first eye cream I've tried that doesn't irritate my under-eye area, which is usually dry and ezcema prone especially during harsh winters. I have Indian skin and we are easily faced with dark areas around the eyes and mouth, but this eye cream really does help combat dark circles and puffiness. One thing about this cream is that when I stop using it I definitely see the difference and my eyes remind me to continue using it. I like that a little goes a long way, but as with everything else, you have to stay consistent. It's important not to over apply with this because your under eyes will be unable to absorb all of it at once. I wake up at 5 a.m. everyday and barely get sleep during the week but this eye cream really does the trick to help me look vibrant despite my hectic schedule!Definitely Worth It!5Ashli from Knoxville, TNAbsolutely LOVE this product. I put it on at night, as well as, in the morning. I immediately noticed diminishing of my fine lines and dark circles under my eyes after the first few uses. Will definitely be purchasing again!My Eyes Love this!5MrsWoods4evr from Tucson AzI use this product both evening & morning. I love it. It works so quick. I can use it and not need makeup! Which as I approach 40, I am trying to do less of! I want to love my natural self!Been using for 3 years5Peg from NcVery simple to useThis is amazing!!5Taylor from IllinoisBackground to my eyes- super DRY. Always flaky underneath when I put makeup on as well as super watery. My eyes have a lot of fine lines underneath. This stuff is the best that I have tried (I've tried alot). A little goes a long way, but it deeply moisturizes without leaving a greasy/oily feeling after.Helps with dark circles5Kace from Knoxville, TNI like it but to be fair this is the first eye cream I've tired so far. It makes your eyes feel refreshed.

Benefit CosmeticsIt's Potent Eye Cream

Details

Benefit Cosmetics
It's Potent Eye Cream