Rated 4.37 out of 5 stars
Most Helpful Positive Review Go to styling aid 4ever
I have baby fine straight hair, but lots of it. I absolutely love this product. I always use it after I've washed and dried my hair. I take each strand of hair and spray top and bottom before running my straightening iron or curling iron over. It really does protect my hair from heat damage. I had severe breakage on the ends and my hair on the sides wouldn't grow. Since I've been using this product, no more breakeage and my hair is growing. It also seems to add just a hint of texture which is great when you have limp hair like mine. I have tried other thermal protectants that have left my baby fine hair very oily and some that dry out my hair and seem to cause more breakeage but this is the best I've found for my particular hair type. I understand it might not be perfect for every hair type, but hopefully if you have thin fine strands like me, it will work awesomely for you too!
Most Helpful Critical Review Very strong, unpleasant odor
The smell is terrible and incredibly strong. By the time I've finished spraying and styling all of my hair, this product's odor has filled the whole room, making it impossible to keep it out of your nose and mouth. Just inhaling the residual odor after I've finished using the product creates a terrible taste in my mouth. I was very disappointed. I would recommend using this in a very open and well ventilated place.
Reviewed by 97 customers FINALLY!!!!
jjj from South Dakota
I have tried many (both high and low priced) heat protecting sprays. This is by far my favorite. I was looking for something that didn't dry my hair out or make it sticky or crispy. This makes my hair hair smooth and soft. Added bonus is my straight style lasts >24hrs. I've never had this happen before, typically I wake up with a rats nest in the am but somehow this keeps my hair smooth!!!!
I would buy again
Ana from Baton Rouge, La
Great product! Is not sticky. Smells good. All around does what it's made to do.
Smells/Feels Like AquaNet
Becky from Franklin, VA
Thie first time I used this I had to take a close look at the bottle. I thought I had accidentally bought hairspray. While it may well protect my hair from heat, and it definitely keeps the frizz down, I can't get past feeling like I'm spraying an old can of AquaNet hairspray on my hair every time I use it. I probably won't purchase it again.
Turns Blonde hair PINK when heated
Harmony from Reno, NV
Let me start off by saying I love Joico products. However this product is horrible. It turned my natural blonde hair PINK when heated up. I'm his same thing has happened to numerous people who have left similar reviews. This is something that Joico needs to address and fix as the rest of their products are amazing. But NO product. Especially one made to protect against heat should EVER turn PINK when heat is applied. Please use with caution or not at all.
Jig from Colorado
I am 42 and have fine, coarse, color-treated hair. I used this product for the first time prior to using a flat iron set at 450 degrees (the temp I need to get my hair to do anything). What I love about this product is that it does not weigh your hair down, it gives the hair a nice bounce and shine. I also like the fine mist spray and fast dry time because it does not seem to clump up in areas or feel scrunchy after applying. The downside that I found with this product is that I didn't feel like I got the product entirely throughout my hair and had some ends that were fuzzy. I recommend while using this product to definitely part off sections and spray as well as spray as you go. The downside to this is it seems that you have to use a lot of product.
Kay from Minnesota
I have medium/long - wavy/curly hair and I usually blow dry it after a shower. When I straighten my hair, it's usually the next day. Most thermal sprays are mists that make my hair wet and sticky, so I've been looking for one that is a dry spray. This is it! I will swear by this. I've used other products (because of lockdown and Ulta wasn't open) but just went back to this as I couldn't find one to compare. I usually straighten my hair maybe 3 times a week, if that, and it lasts me a long time! The smell is nothing special, just a classic smell, but my hair is so soft after straightening!
So far so good
JZwickey from Chicagoland
I have used so many heat protecting sprays over the last decade of straightening my curly hair, that I've come to identify the good the bad and the ugly on first use. Some sprays make your hair too sticky and don't protect. Or there are still fly always or it's simply not soft. This products after one use cut down the amount of time I've had to straighten my hair. It's so soft, and has hold without being hard or sticky. Highly recommend. I applied the Joico "defy damage" protective cream onto my damp hair the night before straightening (I let my hair air dry overnight, I do not use a blow dryer. Hope this helps.
Great for fine hair!
Laura from Wisconsin
I have fine hair and some heat protectant sprays are too sticky and heavy for my hair. This is super light and airy! It smells good too! I will buy again.
I don't understand some of these negative reviews
Stacy from Wisconsin
I use this product on my dry hair before applying any heat (Curling iron, straightener) every single day. 1st of all, it smells good but it isn't at all an overwhelming smell, so I really don't even understand the negative review that pops up first to claim that it smells strong. I'm not one to normally write reviews but I love this product and have been using it for Almost 2 years and was just coming on to order more and couldn't believe some of the negative reviews, so here I am. My hair was super damaged and had completely stopped growing because I went through a very stressful time in my life. It's amazing what stress can do to your body and hair. My hair wouldn't hold color during this time due to the stress so I made the mistake of over coloring which just made my hair damage even worse on top of what the stress was doing to it. My hair was so brittle and dry and frizzy by the time I got through this period in my life. I found a stylist who dedicated herself to working with me to get it back to healthy, and she used this and recommended it. It took over a year, but using this product daily plus other regiments, (but this product in particular) is what I attribute to getting my hair soft, shiny and healthy again. It doesn't leave my hair greasy or weighed down and the light fragrance makes it smell great without being overwhelming. Most days I straighten, mostly because when I would curl my hair, I always struggled with it either not holding a curl at all or the total opposite of having the curls turn frizzy and then I would just look like I had been in a wind storm. But if I use this product, I get soft bouncy curls that I've never been able to achieve. So I curl my hair more often than I used to. Ive even gone back to lightening my hair again (which I started going darker simply because of the damage that bleach does) and it's still healthy! I will be a lifer!
This stuff is amazing!
Gina from Double Springs, Alabama
I was extremely thick, corse hair. Getting my hair flat and smooth is nearly impossible. This worked great! Not only was it flat and smooth, it was soft. I'm in love!
NattyG from Cerritos, CA
My stylist uses this on my hair before flat ironing it and I love it. It keeps my hair straight for a long time and much softer and less frizz than without heat protector.
Bought it based on the reviews and it did not disappoint
Curly Wurly from Baton Rouge, LA
Love it so far. I live in a very humid climate. I have naturally wavy, coarse thick frizzy hair. I wear it naturally and sometimes I flat iron it. I needed something to help prevent the frizziest and it did not disappoint. Also, it smells really good and I'm picky about scents.
My all time fav protectant, hands down!
Parker from Poplar Bluff, Mo
I have thick, dry hair and I straighten my hair daily so it is a very important step in my hair. I buy can after can
I would buy the whole line
Lenny from Houston
Keeps my hair soft and untreated
smells amazballs. works wonderfully
patt from texas
I love how it has almost like a hairspray hold but without the flaking or crucnhyness. the smell thooooooo!!!!! love it.
What I've been searching for
Chelsey from Indiana
I've been searching for a non silicone based thermal protectant that didn't make my hair feel tacky or crispy for quite some time. I've used high end, low end and in between. Finally I stumbled on this and it was my holy grail. My hair still feels soft and manageable after I use it, while having a slight hold. If I'm curling I do still need a bit of hairspray, so the hold is very light.
Jess from Beaumont
Where was this my whole life?
My go to! from 48446
Absolutely love this stuff!
Lyss from Long Island
I'm constantly on the search for a heat protectant spray I can use on dry hair that doesn't leave my hair feeling wet, stiff or oily. I've tried countless brands and always encountered one of them leaving my hair feeling that way. I didn't even intend to buy this brand but it was sitting next to the straighteners and thought, why not try it out.
I absolutely love this stuff. It smells amazing, doesn't leave your hair feeling greasy or oily AT ALL, it leaves your hair feeling soft and not crunchy, and it sprays on so evenly. I recommend this 10/10
Great for super dry hair n reasonable price
MaddieRose from SoCal
I just received this and used right away . Works great light texture nothing clumpy . It was free w my other Joico purchases and I think the best choice out of the 3. And such a reasonable price even when not free.
Works great, doesn't leave hair wet
Kteacher from Missouri
My hairdresser used this on my hair. It helps hair stay protected, shiny and straight.
Emily from Joplin,mo
Like this product and works whether straightening or curling my hair.
This is my go to thermal protection spray.
Lola1 from Alabama
I use this with my curling iron and flat iron. Has flexible control and non-sticky. Also gives hair a healthy shine. It works well in a humid climate.
JD from Nashville TN
Impossible to get proper coverage for heat protection without suffocating on the fumes. Terrible cheap hairspray smell.
Architecture fan from Chicago
This spray has enabled me to get professional results with my flat iron without spending a lot of time. I can achieve a beautiful smooth finish which lasts for several days even with many wiry grey hairs. It is one of a handful of products I can honestly say has saved me time and makes my hair look great without a lot of time and effort.