Blonde, silver or platinum locks getting sassy and brassy? Keep your color in check and tone things down with Acure's Ionic Blonde Color Wellness Shampoo. This purple shampoo is free of sulfates and parabens. With purple carrot, avocado, pomegranate, and sunflower seed extract to help prevent color fade. For blondes, platinum and ombre color-treated hair.
Formulated without: parabens, sulfates, mineral oil, petrolatum, or formaldehyde. Cruelty-free.