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Ulta Beauty, Inc.

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Your Vote Counts! Smartphone users Point your camera here and vote without entering a control number For complete information and to vote, visit www.ProxyVote.com Control # V48831-P06465 ULTA BEAUTY, INC. 2024 Annual Meeting Vote by June 10, 2024 11:59 PM ET You invested in ULTA BEAUTY, INC. and it’s time to vote! You have the right to vote on proposals being presented at the Annual Meeting. This is an important notice regarding the availability of proxy materials for the stockholder meeting to be held on June 11, 2024. Vote Virtually at the Meeting* June 11, 2024 10:00 AM CDT Virtually at: www.virtualshareholdermeeting.com/ULTA2024 *Please check the meeting materials for any special requirements for meeting attendance. Get informed before you vote View the Company’s Proxy Statement and Annual Report to Stockholders for the year ended February 3, 2024 online OR you can receive a free paper or email copy of the material(s) by requesting prior to May 28, 2024. If you would like to request a copy of the material(s) for this and/or future stockholder meetings, you may (1) visit www.ProxyVote.com, (2) call 1-800-579-1639 or (3) send an email to sendmaterial@proxyvote.com. If sending an email, please include your control number (indicated below) in the subject line. Unless requested, you will not otherwise receive a paper or email copy. ULTA BEAUTY, INC. 1000 REMINGTON BLVD. SUITE 120 BOLINGBROOK, IL 60440


Vote at www.ProxyVote.com Prefer to receive an email instead? While voting on www.ProxyVote.com, be sure to click “Delivery Settings”. Voting Items Board Recommends V48832-P06465 THIS IS NOT A VOTABLE BALLOT This is an overview of the proposals being presented at the upcoming stockholder meeting. Please follow the instructions on the reverse side to vote these important matters. 1. Election of Directors Nominees: 1a. Michelle L. Collins For 1b. Catherine A. Halligan For 1c. David C. Kimbell For 1d. Patricia A. Little For 1e. George R. Mrkonic For 1f. Lorna E. Nagler For 1g. Heidi G. Petz For 1h. Michael C. Smith For 2. To ratify the appointment of Ernst & Young LLP as our independent registered public accounting firm for our fiscal year 2024, ending February 1, 2025. For 3. Advisory resolution to approve the Company’s executive compensation. For NOTE: Such other business as may properly come before the meeting or any adjournment or postponement thereof.