United States Securities And Exchange Commission
Washington, D.C. 20549
SCHEDULE 14A
PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE
SECURITIES EXCHANGE ACT OF 1934
(AMENDMENT NO.___)
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    | Filed by the Registrant þ | 
    | Filed by a Party other than the Registrant o | 
    | Check the appropriate box: | 
    | o
 |  | Preliminary Proxy Statement | 
    | o
 |  | Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) | 
    | þ
 |  | Definitive Proxy Statement | 
    | o
 |  | Definitive Additional Materials | 
    | o
 |  | Soliciting Material under Rule 14a-12 | 
 
ULTA SALON, COSMETICS & FRAGRANCE, INC.
(Name of Registrant as Specified In Its Charter)
(Name of Person(s) Filing Proxy Statement, if other than the Registrant)
Payment of Filing Fee (Check the appropriate box):
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    | o |  | Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11. | 
 
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    |  | (3) |  | Per unit price or other underlying value of transaction computed pursuant to Exchange
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    | o |  | Fee paid previously with preliminary materials. | 
 
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    | o |  | Check box if any part of the fee is offset as provided by Exchange
Act Rule 0-11(a)(2) and identify the filing for which the
offsetting fee was paid previously. Identify the previous filing
by registration statement number, or the Form or Schedule and the
date of its filing. | 
 
    |  | (1) |  | Amount Previously Paid: | 
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    NOTICE OF
    ANNUAL MEETING OF STOCKHOLDERS
    TO BE HELD ON JULY 16,
    2008
 
 
 
 
 
    TO THE STOCKHOLDERS OF ULTA SALON, COSMETICS &
    FRAGRANCE, INC.:
 
    NOTICE IS HEREBY GIVEN that the Annual Meeting of Stockholders
    of Ulta Salon, Cosmetics & Fragrance, Inc.
    (Ulta), a Delaware corporation, will be held on
    Wednesday, July 16, 2008, at 10:00 A.M. local time, at
    Ultas headquarters located at 1000 Remington Blvd.,
    Bolingbrook, Illinois 60440, for the following purposes:
 
    |  |  |  | 
    |  | 1. | To elect Dennis K. Eck, Yves Sisteron and Charles J. Philippin
    as Class I Directors to hold office until the 2011 Annual
    Meeting of Stockholders; | 
|  | 
    |  | 2. | To ratify the appointment of Ernst & Young LLP as our
    independent registered public accounting firm, for our fiscal
    year 2008, ending January 31, 2009; and | 
|  | 
    |  | 3. | To transact such other business as may properly come before the
    meeting or any adjournment or postponement thereof. | 
 
    The foregoing items of business are more fully described in the
    Proxy Statement accompanying this Notice.
 
    The Board of Directors has fixed the close of business on
    May 23, 2008, as the record date for the determination of
    stockholders entitled to notice of and to vote on the items
    listed above at this Annual Meeting and at any adjournment or
    postponement thereof.
 
    By Order of the Board of Directors
 
 
    Robert S. Guttman
    Senior Vice President, General Counsel and Secretary
 
    May 30, 2008
 
    YOUR VOTE IS IMPORTANT. WHETHER OR NOT YOU PLAN TO ATTEND THE
    MEETING IN PERSON, KINDLY MARK, SIGN AND DATE THE ENCLOSED PROXY
    CARD AND RETURN IT PROMPTLY IN THE ENCLOSED ENVELOPE (WHICH IS
    POSTAGE PREPAID, IF MAILED IN THE UNITED STATES). EVEN IF YOU
    HAVE GIVEN YOUR PROXY, YOU MAY STILL REVOKE YOUR PROXY AND VOTE
    IN PERSON IF YOU ATTEND THE MEETING. PLEASE NOTE, HOWEVER, THAT
    IF YOUR SHARES OF RECORD ARE HELD BY A BROKER, BANK OR OTHER
    NOMINEE AND YOU WISH TO VOTE AT THE MEETING, YOU MUST OBTAIN
    FROM THE RECORD HOLDER A PROXY ISSUED IN YOUR NAME.
 
 
 
    1000
    Remington Blvd., Suite 120
    Bolingbrook, IL 60440
 
 
    PROXY
    STATEMENT
    FOR ANNUAL MEETING OF STOCKHOLDERS
    JULY 16, 2008
 
 
    ARTICLE I.
    PROXY MATERIALS AND ANNUAL MEETING
 
    QUESTIONS
    AND ANSWERS ABOUT THE PROXY MATERIALS AND THE ANNUAL
    MEETING
 
    |  |  | 
    | 1.  Q: | General  Why am I receiving
    these materials? | 
 
    |  |  |  | 
    |  | A: | On or about May 30, 2008, we sent the Notice of Annual
    Meeting of Stockholders, Proxy Statement and Proxy Card to you,
    and to all stockholders of record as of the close of business on
    May 23, 2008, because the Board of Directors of Ulta is
    soliciting your proxy to vote at the 2008 Annual Meeting of
    Stockholders. Also enclosed are our 2007 Annual Report and
    Form 10-K
    for fiscal 2007. | 
 
    2.  Q: Date, Time and Place  When
    and where is the Annual Meeting of Stockholders?
 
    |  |  |  | 
    |  | A: | The Annual Meeting of Stockholders will be held on Wednesday,
    July 16, 2008, at 10:00 A.M. local time, at
    Ultas headquarters located at 1000 Remington Blvd.,
    Bolingbrook, Illinois 60440. | 
 
    3.  Q: Purpose  What is the purpose
    of the Annual Meeting of Stockholders?
 
    |  |  |  | 
    |  | A: | At our Annual Meeting, stockholders will act upon the matters
    outlined in this Proxy Statement and in the Notice of Annual
    Meeting on the cover page of this Proxy Statement, including the
    election of Directors, and ratification of our independent
    registered public accounting firm. Following the Annual Meeting,
    management will respond, if applicable, to questions from
    stockholders and may make a presentation on our performance. | 
 
    4.  Q: Attending the Annual
    Meeting  How can I attend the Annual Meeting?
 
    |  |  |  | 
    |  | A: | You will be admitted to the Annual Meeting if you were an Ulta
    stockholder or joint holder as of the close of business on
    May 23, 2008, or you hold a valid proxy for the Annual
    Meeting. You should be prepared to present photo identification
    for admittance. In addition, if you are a stockholder of record,
    your name will be verified against the list of stockholders of
    record prior to admittance to the Annual Meeting. If you are not
    a stockholder of record but hold shares through a broker,
    trustee or nominee, you should provide proof of beneficial
    ownership on the record date, such as your most recent account
    statement prior to May 23, 2008, a copy of the voting
    instruction card provided by your broker, trustee or nominee, or
    other similar evidence of ownership. If a stockholder is an
    entity and not a natural person a maximum of two representatives
    per such stockholder will be admitted to the Annual Meeting.
    Such representatives must comply with the procedures outlined
    above and must also present evidence of authority to represent
    such entity. If a stockholder is a natural person and not an
    entity, such stockholder and his/her immediate family members
    will be admitted to the Annual Meeting, provided they comply
    with the above procedures. In order to be admitted to the Annual
    Meeting, all attendees must provide photo identification and
    comply with the other procedures outlined above upon request. | 
    
    1
 
 
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    | 5.  Q: | Multiple Sets of Proxy
    Materials  What should I do if I receive more than
    one set of voting materials? | 
 
    |  |  |  | 
    |  | A: | You may receive more than one set of voting materials, including
    multiple copies of this Proxy Statement and multiple Proxy Cards
    or voting instruction cards. For example, if you hold your
    shares in more than one brokerage account, you may receive a
    separate voting instruction card for each brokerage account. If
    you are a stockholder of record and your shares are registered
    in more than one name, you will receive more than one Proxy
    Card. Please vote each Proxy Card and voting instruction card
    that you receive. | 
 
    |  |  | 
    | 6.  Q: | Record Holders and Beneficial
    Owners  What is the difference between holding shares
    as a Record Holder versus a Beneficial Owner? | 
 
    |  |  |  | 
    |  | A: | Most Ulta stockholders hold their shares through a broker or
    other nominee rather than directly in their own name. There are
    some distinctions between shares held of record and those owned
    beneficially: | 
 
    Record Holders  If your shares are registered
    directly in your name with our Transfer Agent, American Stock
    Transfer & Trust Company, you are considered, with
    respect to those shares, the stockholder of record or Record
    Holder. As the stockholder of record, you have the right to
    grant your voting proxy directly to Ulta or to vote in person at
    the Annual Meeting. We have enclosed or sent a Proxy Card for
    you to use.
 
    Beneficial Owner  If your shares are held in a
    brokerage account or by another nominee, you are considered the
    Beneficial Owner of shares held in street name, and these
    proxy materials are being forwarded to you automatically, along
    with a voting instruction card from your broker, trustee or
    nominee. As a Beneficial Owner, you have the right to direct
    your broker, trustee or nominee how to vote and are also invited
    to attend the Annual Meeting. Since a Beneficial Owner is not
    the stockholder of record, you may not vote these shares in
    person at the meeting unless you obtain a legal
    proxy from the broker, trustee or nominee that holds your
    shares, giving you the right to vote the shares at the meeting.
    Your broker, trustee or nominee has enclosed or provided voting
    instructions for you to use in directing how to vote your
    shares. If you do not give instructions to your broker, your
    broker can vote your shares with respect to
    discretionary items, but not with respect to
    non-discretionary items. The election of Directors
    and the ratification of the appointment of independent
    registered public accounting firms are considered discretionary
    items. On non-discretionary items for which you do not give your
    broker instructions, the shares will be treated as broker
    non-votes.
 
    7.  Q: Voting  Who can vote and how
    do I vote?
 
    |  |  |  | 
    |  | A: | Only holders of our Common Stock at the close of business on
    May 23, 2008, will be entitled to notice of and to vote at
    the Annual Meeting. At the close of business on May 23,
    2008, we had outstanding and entitled to vote
    57,329,917 shares of Common Stock. Each holder of our
    Common Stock on such date will be entitled to one vote for each
    share held on all matters to be voted upon at the Annual Meeting. | 
 
    To ensure that your vote is recorded promptly, please vote as
    soon as possible, even if you plan to attend the Annual Meeting
    in person. Most stockholders have two options for submitting
    their votes:
 
    |  |  |  | 
    |  |  | by mail, using the paper Proxy Card; or | 
    
    
|  | 
    |  |  | in person at the Annual Meeting with a Proxy Card/legal proxy. | 
 
    For further instructions on voting, see your Proxy Card. If you
    attend the Annual Meeting, you may also submit your vote in
    person, and any previous votes that you submitted by mail will
    be superseded by the vote that you cast at the Annual Meeting.
    Please note, however, that if your shares are held of record by
    a broker, bank or other nominee and you wish to vote at the
    Annual Meeting, you must obtain from the Record Holder a legal
    proxy issued in your name.
    
    2
 
 
    8.  Q: Revocation of Proxy  May I
    change my vote after I return my proxy?
 
    |  |  |  | 
    |  | A: | Yes. Even after you have submitted your proxy/vote, you may
    revoke or change your vote at any time before the proxy is
    exercised by (i) the timely delivery of a valid,
    later-dated proxy, timely written notice of revocation with our
    Corporate Secretary at our principal executive offices at 1000
    Remington Blvd., Suite 120, Bolingbrook, IL 60440; or
    (ii) by attending the Annual Meeting and voting in person.
    Attendance at the Annual Meeting will not, by itself, revoke a
    proxy. | 
 
    9.  Q: Quorum  What constitutes a
    quorum?
 
    |  |  |  | 
    |  | A: | Presence at the Annual Meeting, in person or by proxy, of the
    holders of a majority of the Common Stock outstanding on
    May 23, 2008, will constitute a quorum, permitting the
    Annual Meeting to proceed and business to be conducted. As of
    May 23, 2008, 57,329,917 shares of Common Stock,
    representing the same number of votes, were outstanding. Thus,
    the presence of the holders of Common Stock representing at
    least 28,664,959 votes will be required to establish a quorum.
    Proxies received but marked as abstentions will be included in
    the calculation of the number of votes considered to be present
    at the meeting. | 
 
    10. Q: Voting Results  Where can I find the
    voting results of the Annual Meeting?
 
    |  |  |  | 
    |  | A: | We will publish final results in our
    Form 10-Q
    Quarterly Report for the second quarter of fiscal year 2008. | 
 
    11. Q: Solicitation  Who will pay the costs
    of soliciting these proxies?
 
    |  |  |  | 
    |  | A: | We will bear the entire cost of solicitation of proxies,
    including preparation, assembly, printing and mailing of this
    Proxy Statement, the Proxy Card and any additional information
    furnished to stockholders. Copies of solicitation materials will
    be furnished to banks, brokerage houses, fiduciaries and
    custodians holding shares of Common Stock beneficially owned by
    others to forward to such Beneficial Owners. We may reimburse
    persons representing Beneficial Owners of Common Stock for their
    reasonable costs of forwarding solicitation materials to such
    Beneficial Owners. Original solicitation of proxies may be
    supplemented by electronic means, mail, facsimile, telephone or
    personal solicitation by our Directors, officers or other
    employees. No additional compensation will be paid to our
    Directors, officers or other regular employees for such services. | 
 
    |  |  | 
    | 12. | Q: Additional Matters at the Annual
    Meeting  What happens if additional matters are
    presented at the Annual Meeting? | 
 
    |  |  |  | 
    |  | A: | Other than the two proposals described in this Proxy Statement,
    we are not aware of any other properly submitted business to be
    acted upon at the Annual Meeting. If you grant a proxy, the
    persons named as proxy holders, Lyn P. Kirby, our Chief
    Executive Officer and President, and Robert S. Guttman, our
    Senior Vice President, General Counsel and Secretary, will have
    the discretion to vote your shares on any additional matters
    properly presented for a vote at the meeting. If, for any
    unforeseen reason, any of our nominees are not available as a
    candidate for Director, the persons named as proxy holders will
    vote your proxy for such other candidate or candidates as may be
    nominated by the Board of Directors. | 
 
    |  |  | 
    | 13. Q: | Stockholder Proposals  What is
    the deadline to propose actions for consideration at next
    years Annual Meeting of Stockholders, or to nominate
    individuals to serve as Directors? | 
 
    |  |  |  | 
    |  | A: | Pursuant to
    Rule 14a-8
    under the Securities Exchange Act of 1934 (the Exchange
    Act), the deadline for submitting a stockholder proposal
    for inclusion in our Proxy Statement and Proxy Card for our 2009
    Annual Meeting of Stockholders is January 30, 2009. Under
    our Bylaws, stockholders who wish to bring matters or propose
    Director nominees at our 2009 Annual Meeting of Stockholders
    must provide specified information to us no earlier than
    March 18, 2009 and no later than April 17, 2009.
    Stockholders are also advised to review our Bylaws, which
    contain additional requirements with respect to advance notice
    of stockholder proposals and Director nominations. Proposals by
    stockholders must be mailed to our Corporate Secretary at our
    principal executive offices at 1000 Remington Blvd.,
    Suite 120, Bolingbrook, IL 60440. | 
    
    3
 
 
    |  |  | 
    | 14. Q: | Nomination of Directors  How do
    I submit a proposed Director nominee to the Board of Directors
    for consideration? | 
 
    |  |  |  | 
    |  | A: | You may propose Director nominees for consideration by the Board
    of Directors nominating and corporate governance
    committee. Any such recommendation should include the
    nominees name and qualifications for Board membership and
    should be directed to our Corporate Secretary at the address of
    our principal executive offices set forth above. Such
    recommendation should disclose all relationships that could give
    rise to a lack of independence and also contain a statement
    signed by the nominee acknowledging that he or she will owe a
    fiduciary obligation to Ulta and our stockholders. The section
    titled Corporate Governance and the Board of
    Directors below provides additional information on the
    nomination process. In addition, please review our Bylaws in
    connection with nominating a Director for election at our Annual
    Meeting of Stockholders. | 
    
    4
 
 
    ARTICLE II.
    CORPORATE GOVERNANCE AND THE BOARD OF DIRECTORS
 
    CORPORATE
    GOVERNANCE
 
    Over the course of Ultas history, the Board of Directors
    has developed corporate governance practices consistent with its
    duties of good faith, due care and loyalty, to help fulfill its
    responsibilities to our stockholders.
 
    Board of
    Directors meetings and committees
 
    During the fiscal year ended February 2, 2008, the Board of
    Directors held 14 meetings. Commencing fiscal year 2003,
    Mr. Eck became our Non-Executive Chairman, and typically
    presides over the executive sessions. The Board of Directors has
    an audit committee, a nominating and corporate governance
    committee and a compensation committee. During fiscal year 2007,
    Yves Sisteron attended fewer than 75% of the aggregate meetings
    of the Board of Directors and of the committees on which he
    served that were held during the period for which he was a
    Director or committee member, respectively. Directors are
    invited and are expected to attend the Annual Meeting of
    Stockholders.
 
    Committee Composition:  The following table
    provides the composition of each of our committees as of
    February 2, 2008:
 
    |  |  |  |  |  |  |  |  |  |  | 
|  |  |  | Audit 
 |  |  | Nominating and Corporate Governance 
 |  |  | Compensation 
 | 
| Director |  |  | Committee1 |  |  | Committee |  |  | Committee2 | 
| 
    Dennis K. Eck*
 |  |  |  |  |  |  |  |  |  | 
|  |  |  |  |  |  |  |  |  |  | 
| 
    Lyn P. Kirby
 |  |  |  |  |  |  |  |  |  | 
|  |  |  |  |  |  |  |  |  |  | 
| 
    Hervé J.F. Defforey
 |  |  |  |  |  |  |  |  |  | 
|  |  |  |  |  |  |  |  |  |  | 
| 
    Robert F. DiRomualdo
 |  |  | ü |  |  |  |  |  |  | 
|  |  |  |  |  |  |  |  |  |  | 
| 
    Gerald R. Gallagher
 |  |  |  |  |  | ü |  |  |  | 
|  |  |  |  |  |  |  |  |  |  | 
| 
    Terry J.
    Hanson3
 |  |  | ü |  |  |  |  |  |  | 
|  |  |  |  |  |  |  |  |  |  | 
| 
    Charles Heilbronn
 |  |  |  |  |  |  |  |  | ü | 
|  |  |  |  |  |  |  |  |  |  | 
| 
    Steven E. Lebow
 |  |  |  |  |  | ü |  |  | ü | 
|  |  |  |  |  |  |  |  |  |  | 
| 
    Yves Sisteron
 |  |  |  |  |  |  |  |  |  | 
|  |  |  |  |  |  |  |  |  |  | 
|  |  |  |  |  |  |  |  |  |  | 
 
 
    |  |  |  | 
    | 1. |  | Additional information regarding the audit committee can be
    found starting on Page 17. | 
|  | 
    | 2. |  | Additional information regarding the compensation committee can
    be found starting on Page 19. | 
|  | 
    | 3. |  | We expect that Charles J. Philippin, a nominee for Director at
    this years annual meeting, will join the audit committee
    following his election to the Board. | 
 
    |  |  |  | 
    | * |  | Non-Executive Chairman of the Board. | 
 
      Committee chairman.
 
    Nominating
    and corporate governance committee
 
    The nominating and corporate governance committee acts under a
    written charter that was approved by the Board of Directors and
    has been published under Corporate Governance in the
    Investor Relations section of the Ulta website located at
    www.ulta.com. The primary responsibility of the nomination and
    corporate governance committee is to recommend to the Board of
    Directors candidates for nomination as Directors. The committee
    reviews the performance and independence of each Director, and
    in appropriate circumstances, may recommend the removal of a
    Director for cause. The committee oversees the evaluation of the
    Board of Directors and management. The committee also recommends
    to the Board of Directors policies with respect to corporate
    governance. During fiscal year 2007, the nominating and
    corporate governance committee was composed of the following
    independent Directors: Messrs. Heilbronn (Chairman), Lebow
    and Gallagher. The Board of Directors has determined that each
    
    5
 
    committee member qualifies as a nonemployee director
    under rules and regulations of the Securities and Exchange
    Commission (the SEC), as well as the independence
    requirements of NASDAQ. The nominating and corporate governance
    committee did not meet during fiscal year 2007.
 
    Independence
 
    Board member independence is an essential element of Ulta
    corporate governance. The Board of Directors has determined that
    each of the current non-employee Directors and each nominee for
    Director is free of any relationship that would interfere with
    his or her individual exercise of independent judgment with
    regard to Ulta. Lyn P. Kirby, Chief Executive Officer and
    President, is the sole member of the Board of Directors that is
    not independent due to her office with Ulta. Each member of the
    nominating and corporate governance committee, compensation
    committee and audit committee satisfy the current independence
    requirements of NASDAQ and the SEC.
 
    Nominating
    and corporate governance committee charter
 
    The nominating and corporate governance committee charter
    identifies the roles and responsibilities that govern the
    nominating and corporate governance committee, such as:
 
    |  |  |  | 
    |  |  | identifying qualified candidates to become Board members; | 
|  | 
    |  |  | selecting nominees for election as Directors at the next annual
    meeting of stockholders (or special meeting of stockholders at
    which Directors are to be elected); | 
|  | 
    |  |  | selecting candidates to fill any vacancies on the Board; and | 
|  | 
    |  |  | overseeing the evaluation of the Board. | 
 
    Nomination
    process  qualifications
 
    The nominating and corporate governance committee is responsible
    for reviewing the appropriate skills and characteristics
    required of Directors in the context of prevailing business
    conditions, and in its nominating committee capacity, for making
    recommendations regarding the size and composition of the Board
    of Directors. The objective of the nominating and corporate
    governance committee is to create and sustain a Board of
    Directors that brings to Ulta a variety of perspectives and
    skills derived from high-quality business and professional
    experience. The nominating and corporate governance committee
    recommends those candidates who possess the highest personal and
    professional integrity, have prior experience in corporate
    management and the industry, maintain academic expertise in an
    area of our operations and demonstrate practical and mature
    business judgment.
 
    We will consider all stockholder recommendations for candidates
    for the Board of Directors and, to date, we have not received a
    timely Director nominee from a stockholder. Stockholders who
    want to suggest a candidate for consideration should send a
    written notice, addressed to the Corporate Secretary at our
    principal executive offices at 1000 Remington Blvd.,
    Suite 120, Bolingbrook, IL 60440. Further details about the
    nomination process may be found in the answer to Question 14
    above, entitled Nomination of Directors  How do
    I submit a proposed Director nominee to the Board of Directors
    for consideration?
 
    This notice must include the following information for each
    candidate the stockholder proposes to nominate: (1) name,
    age, business address and residence address, (2) principal
    occupation or employment, (3) class and number of shares of
    capital stock beneficially owned by such candidate and
    (4) and any other information relating to the candidate
    that is required to be disclosed in solicitations for proxies
    for the election of Directors pursuant to applicable SEC rules.
    In addition, the stockholder giving such notice must include his
    or her (1) name and record address and (2) the class
    and number of shares such stockholder beneficially owns.
    
    6
 
    Code of
    Business Conduct
 
    All Ulta employees, officers and members of the Board of
    Directors must act ethically at all times and in accordance with
    the policies comprising the Ulta Code of Business Conduct. We
    demand full compliance with this policy from employees, officers
    and members of the Board of Directors, including our Chief
    Executive Officer, Chief Financial Officer and such other
    individuals performing similar positions. Moreover, all
    corporate employees, officers and members of the Board of
    Directors have signed a certificate acknowledging that they have
    read, understood and will continue to comply with the policy,
    and all corporate employees and officers are required to read
    and acknowledge this policy on an annual basis. Ulta includes
    the Code of Business Conduct in new hire materials for all
    corporate employees. The policy is published and any amendments
    or waivers thereto will be published under Corporate
    Governance in the Investor Relations section of the Ulta
    website located at www.ulta.com.
 
    Disclosure
    committee
 
    The disclosure committee is a management committee that acts
    under a written charter approved by the audit committee. Its
    primary responsibility is to assist our Chief Executive Officer
    and Chief Financial Officer in fulfilling their responsibility
    for oversight of the accuracy and timeliness of our disclosures.
    Management and the disclosure committee have established
    disclosure controls and procedures designed to ensure that
    disclosures required by the SEC and other written information to
    be disclosed to the investment community are recorded,
    processed, summarized and reported accurately on a timely basis.
    These disclosure controls and procedures are monitored and
    evaluated for their effectiveness on a regular basis. The
    disclosure committee, in conjunction with management, reviews
    and approves the preparation of SEC filings and various
    documents distributed to the investment community containing
    financial information or other material information. The
    disclosure committee discusses all relevant information with our
    Chief Executive Officer and Chief Financial Officer and, if
    needed, the Board of Directors and the audit committee.
 
    Stockholder
    communication
 
    Any stockholder is free to communicate in writing with the Board
    of Directors on matters pertaining to Ulta by addressing their
    comments to the Board of Directors,
    c/o General
    Counsel, Ulta Salon, Cosmetics & Fragrance, Inc., 1000
    Remington Blvd., Suite 120, Bolingbrook, IL 60440, or by
    e-mail at
    InvestorRelations@ulta.com.
 
    PROPOSAL ONE
 
    ELECTION
    OF DIRECTORS
 
    Our Amended and Restated Certificate of Incorporation provides
    that our Board of Directors be divided into three classes
    designated Class I, Class II and Class III, with
    each class consisting, as nearly as possible, of one-third of
    the total number of Directors. Each class serves a three-year
    term with one class being elected at each years annual
    meeting of stockholders, beginning in 2008. Vacancies on our
    Board of Directors may be filled by persons elected by a
    majority of the remaining Directors. A Director elected by our
    Board of Directors to fill a vacancy, including a vacancy
    created by an increase in size of our Board of Directors, will
    serve for the remainder of the full term of the class of
    Directors in which the vacancy occurred and until that
    Directors successor is elected and qualified.
 
    The Board of Directors is presently composed of nine members,
    eight of whom are non-employee, independent Directors. Each
    Director was elected to the Board of Directors to serve until a
    successor is duly elected and qualified or until his or her
    death, resignation or removal. There are currently no vacancies.
    Messrs. Eck, Sisteron and Hanson are the Class I
    Directors whose terms expire in 2008. All three were previously
    elected by our stockholders. Messrs. Eck and Sisteron are
    nominees for re-election, and Charles J. Philippin is a nominee
    for election, to the Board of Directors.
    Mr. Philippins nomination was recommended to the
    nominating and corporate governance committee by our
    non-management Directors. If elected at the Annual Meeting, each
    of the nominees would serve
    
    7
 
    until the 2011 Annual Meeting of Stockholders and until their
    successors are elected and qualified, or until their death,
    resignation or removal. Messrs. Gallagher, Defforey and
    DiRomualdo are Class II Directors with terms expiring in
    2009 and Messrs. Heilbronn and Lebow and Ms. Kirby are
    Class III Directors with terms expiring in 2010.
 
    The affirmative vote of the holders of a majority of the shares
    present in person or represented by proxy and entitled to vote
    at the Annual Meeting will be required to approve the nominees
    for re-election. Abstentions will be counted toward the
    tabulation of votes cast on proposals presented to the
    stockholders and will have the same effect as negative votes.
    Broker non-votes are counted towards a quorum, but are not
    counted for any purpose in determining whether this matter has
    been ratified.
 
    Set forth below is biographical information for each nominee
    for election for a three-year term expiring at the 2011 Annual
    Meeting:
 
    |  |  |  |  |  |  |  |  |  |  | 
|  |  |  |  |  |  |  |  |  | Director 
 | 
| Name 
 |  |  | Age 
 |  |  | Positions with Us / Principal
    Occupations / Business Experience |  |  | Since | 
| 
    Dennis K. Eck
 |  |  | 65 |  |  | Mr. Eck has been our Non-Executive Chairman of the Board of
    Directors and a Director of Ulta since October 2003. Prior to
    that, Mr. Eck served in various executive roles with Coles Myer,
    one of Australias largest retailers, where he was Chief
    Executive Officer and a member of the board of Coles Myer LTD
    Australia from November 1997 to September 2001; Chief Operating
    Officer and a member of the board of Coles Myer LTD from April
    1997 to November 1997; Managing Director-Basic Needs of Coles
    Myer LTD from November 1996 to April 1997; and Managing Director
    of Coles Myer Supermarkets from May 1994 to November 1996. Prior
    to 1994, Mr. Eck served in executive roles and/or on the board
    of directors at The Vons Companies Inc., American Stores, Inc.,
    American Food and Drug and Acme Markets, Inc. Mr. Eck is a
    director of eStyle (babystyle). |  |  | 2003 | 
|  |  |  |  |  |  |  |  |  |  | 
| 
    Yves Sisteron
 |  |  | 53 |  |  | Mr. Sisteron has been a Managing Partner and Co-Founder of GRP
    Partners, a venture capital firm, since 2000. Prior to that, Mr.
    Sisteron was a managing director at Donaldson Lufkin &
    Jenrette overseeing the operations of Global Retail Partners,
    which he started with Mr. Lebow in 1996. From 1989 to 1996, Mr.
    Sisteron managed the U.S. investments of Fourcar B.V., a
    division of Carrefour S.A. Mr. Sisteron is a director of
    EnvestNet Asset Management (member of compensation committee),
    HealthDataInsights, Kyriba, Inc., Qualys, Inc., Netsize, S.A.
    and Actimagine, Inc. |  |  | 1993 | 
|  |  |  |  |  |  |  |  |  |  | 
    
    8
 
    |  |  |  |  |  |  |  |  |  |  | 
|  |  |  |  |  |  |  |  |  | Director 
 | 
| Name 
 |  |  | Age 
 |  |  | Positions with Us / Principal
    Occupations / Business Experience |  |  | Since | 
| 
    Charles J. Philippin
 |  |  | 58 |  |  | Mr. Philippin was a principal of Garmark Advisors, a mezzanine
    investment fund, from 2002 until his retirement in
    February 2008. From 2000 through 2002, Mr. Philippin served
    as Chief Executive Officer of Online Retail Partners, an
    Internet incubator company. From 1994 through 2000, Mr.
    Philippin was a member of the management committee of Investcorp
    International Inc., a global investment group. Prior to 1994,
    Mr. Philippin was a partner of PricewaterhouseCoopers where
    he served as National Director of Mergers & Acquisitions.
    Mr. Philippin is a director, and chairman of the audit
    committees, of CSK Auto and Alliance Laundry Systems. Mr.
    Philippin  has also served as a director of Samsonite
    Corporation (2003-2007) and Saks Fifth  Avenue (1993-2000). |  |  | N/A | 
|  |  |  |  |  |  |  |  |  |  | 
 
    INFORMATION ABOUT OUR BOARD OF DIRECTORS
 
    Directors
    continuing in office until the 2009 Annual Meeting:
 
    |  |  |  |  |  |  |  |  |  |  | 
|  |  |  |  |  |  | Positions with Us / Principal Occupations / Business 
 |  |  |  | 
| Name 
 |  |  | Age 
 |  |  | Experience |  |  | Director Since | 
| 
    Gerald R. Gallagher
 |  |  | 67 |  |  | Mr. Gallagher has been a General Partner of Oak Investment
    Partners, a venture capital partnership, since 1987. Prior to
    1987, Mr. Gallagher served as Vice Chairman of Dayton Hudson
    Corporation and, prior to that, as a retail industry analyst at
    Donaldson, Lufkin & Jenrette. Mr. Gallagher is a director
    of Cheddars Casual Café (member of the compensation
    committee), eStyle (babystyle) (member of the
    compensation committee), Potbelly Sandwich Works and Xiotech. |  |  | 1998 | 
|  |  |  |  |  |  |  |  |  |  | 
| 
    Hervé J.F. Defforey
 |  |  | 58 |  |  | Mr. Defforey has been an operating partner of GRP, a venture
    capital firm, in Los Angeles, California since September 2006.
    Prior to September 2006, Mr. Defforey was a partner in GRP
    Europe Ltd. from November 2001 to September 2006 and Chief
    Financial Officer and Managing Director of Carrefour S.A. from
    1993 to 2004. Prior to 1993, Mr. Defforey served as Treasurer at
    BMW Group, General Manager of various BMW AG group subsidiaries
    and also held senior positions at Chase Manhattan Bank, EBRO
    Agricolas, S.A. and Nestlé S.A. Mr. Defforey is a director
    of X5 Retail Group (chairman of the supervisory board), IFCO
    Systems (member of the audit committee), PrePay Technologies
    Ltd. and Kyriba Corporation. |  |  | 2004 | 
|  |  |  |  |  |  |  |  |  |  | 
    
    9
 
    |  |  |  |  |  |  |  |  |  |  | 
|  |  |  |  |  |  | Positions with Us / Principal Occupations / Business 
 |  |  |  | 
| Name 
 |  |  | Age 
 |  |  | Experience |  |  | Director Since | 
| 
    Robert F. DiRomualdo
 |  |  | 63 |  |  | Mr. DiRomualdo is Chairman and Chief Executive Officer of Naples
    Ventures, LLC, a private investment company that he formed in
    2002. Prior to 2002, Mr. DiRomualdo served in various roles at
    Borders Group, Inc. and its predecessor companies (including
    Chairman of the Board and Chief Executive Officer), and as
    President and Chief Executive Officer of Hickory Farms, the food
    store chain. Mr. DiRomualdo is a director of Bill Me Later, Inc.
    (chairman of the compensation committee and member of the audit
    committee). |  |  | 2004 | 
|  |  |  |  |  |  |  |  |  |  | 
 
    Directors
    continuing in office until the 2010 Annual Meeting:
 
    |  |  |  |  |  |  |  |  |  |  | 
|  |  |  |  |  |  | Positions with Us / Principal Occupations / Business 
 |  |  |  | 
| Name 
 |  |  | Age 
 |  |  | Experience |  |  | Director Since | 
| 
    Charles Heilbronn
 |  |  | 53 |  |  | Mr. Heilbronn has been Executive Vice President and Secretary of
    Chanel, Inc. since 1998, and, since December 2004, Executive
    Vice President of Chanel Limited, a privately-held international
    luxury goods company selling fragrance and cosmetics,
    womens clothing, shoes and accessories, leather goods,
    fine jewelry and watches. Prior to that, Mr. Heilbronn was Vice
    President and General Counsel of Chanel Limited and Senior Vice
    President, General Counsel and Secretary of Chanel, Inc. from
    1987 to December 2004. Mr. Heilbronn served as a director of
    RedEnvelope from October 2002 to August 2006, and is currently a
    director of Doublemousse B.V., Chanel, Inc. (U.S.) and various
    other Chanel companies or their affiliates in the United States
    and worldwide, as well as several unrelated private companies.
    He is also a Membre du Conseil de Surveillance (a non-executive
    board of trustees) of Bourjois SAS, a French company. |  |  | 1995 | 
|  |  |  |  |  |  |  |  |  |  | 
| 
    Steven E. Lebow
 |  |  | 53 |  |  | Mr. Lebow has been a Managing Partner and Co-Founder of GRP
    Partners, a venture capital firm, since 2000. Prior to 2000, Mr.
    Lebow spent 21 years at Donaldson, Lufkin & Jenrette
    in a variety of positions, most recently as Chairman of Global
    Retail Partners, and as Managing Director and head of the Retail
    Group within the Investment Banking Division. Mr. Lebow is a
    director of EnvestNet Asset Management, eStyle
    (babystyle) and Bill Me Later, Inc. |  |  | 1997 | 
|  |  |  |  |  |  |  |  |  |  | 
    
    10
 
    |  |  |  |  |  |  |  |  |  |  | 
|  |  |  |  |  |  | Positions with Us / Principal Occupations / Business 
 |  |  |  | 
| Name 
 |  |  | Age 
 |  |  | Experience |  |  | Director Since | 
| 
    Lyn P. Kirby
 |  |  | 54 |  |  | Ms. Kirby has been our President, Chief Executive Officer and
    Director since December 1999. Prior to joining Ulta, Ms. Kirby
    was President of Circle of Beauty, a subsidiary of Sears, from
    March 1998 to December 1999; Vice President and General Manager
    of new business for Gryphon Development, a subsidiary of Limited
    Brands, Inc. from 1995 to March 1998; and Vice President of Avon
    Products Inc. and general manager of the gift business, the
    in-house creative agency and color cosmetics prior to 1995. |  |  | 1999 | 
|  |  |  |  |  |  |  |  |  |  | 
 
    NON-EXECUTIVE
    DIRECTOR COMPENSATION FOR FISCAL 2007
 
    During fiscal 2007, no fees, options or shares of stock were
    paid or awarded to any of the non-executive members of our Board
    of Directors.
 
    On June 21, 2004, we issued 316,000 shares of common
    stock to Mr. Eck pursuant to a restricted stock agreement.
    As of May 1, 2007, the remaining 79,000 unvested shares
    vested in full. On June 21, 2004, we issued
    126,400 shares of common stock to Mr. DiRomualdo
    pursuant to a restricted stock agreement under which 25% of the
    shares vest annually beginning February 26, 2005, with full
    vesting on February 26, 2008. As of February 2, 2008,
    Mr. DiRomualdo held 31,600 unvested shares.
    
    11
 
 
    ARTICLE III.
    INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
    AND AUDIT COMMITTEE
    
    
    PROPOSAL TWO
    
    RATIFICATION OF APPOINTMENT OF INDEPENDENT
    REGISTERED PUBLIC ACCOUNTING FIRM
 
 
    The audit committee of the Board of Directors has appointed
    Ernst & Young LLP as our independent registered public
    accounting firm for the fiscal year 2008, ending
    January 31, 2009. Services provided to Ulta by
    Ernst & Young LLP in fiscal year 2007 are described
    under Fees to Independent Registered Public Accounting
    Firm for Fiscal 2007 and 2006 below. Additional
    information regarding the audit committee is provided on
    page 17.
 
    Ernst & Young LLP has audited the financial statements
    of Ulta since 1997. Representatives of Ernst & Young
    LLP will be present at the Annual Meeting to respond to
    appropriate questions and to make such statements as they may
    desire.
 
    Stockholder ratification of the selection of Ernst &
    Young LLP as our independent registered public accounting firm
    is not required by our Bylaws or otherwise. However, the Board
    of Directors is submitting the selection of Ernst &
    Young LLP to the stockholders for ratification as a matter of
    good corporate governance practice. If the stockholders fail to
    ratify the selection, the audit committee will reconsider
    whether or not to retain that firm. Even if the selection is
    ratified, the audit committee, in its discretion, may direct the
    appointment of a different independent registered public
    accounting firm at any time during the year if it determines
    that such a change would be in the best interests of Ulta and
    our stockholders.
 
    The affirmative vote of the holders of a majority of the shares
    present in person or represented by proxy and entitled to vote
    at the Annual Meeting will be required to ratify the selection
    of Ernst & Young LLP. Abstentions will be counted
    toward the tabulation of votes cast on proposals presented to
    the stockholders and will have the same effect as negative
    votes. Broker non-votes are counted towards a quorum, but are
    not counted for any purpose in determining whether this matter
    has been ratified.
 
    THE BOARD
    OF DIRECTORS RECOMMENDS A VOTE FOR
    PROPOSAL TWO
    
 
 
    The following table sets forth the aggregate fees billed or
    expected to be billed by Ernst & Young LLP for
    professional services rendered for our fiscal years 2007 and
    2006:
 
    |  |  |  |  |  |  |  |  |  | 
|  |  | 2007 |  |  | 2006 |  | 
|  | 
| 
    Audit Fees
 |  |  | $348,000 |  |  |  | $254,550 |  | 
| 
    Audit-Related Fees
 |  |  | 922,350 |  |  |  | 2,000 |  | 
| 
    Tax Fees
 |  |  | 10,500 |  |  |  | 110,500 |  | 
| 
    All Other Fees
 |  |  | 1,500 |  |  |  | 1,500 |  | 
|  |  |  |  |  |  |  |  |  | 
| 
    Total
 |  |  | $1,282,350 |  |  |  | $368,550 |  | 
|  |  |  |  |  |  |  |  |  | 
 
    Audit Fees.  These amounts represent fees
    billed or expected to be billed by Ernst & Young LLP
    for professional services rendered for the audits of our annual
    financial statements for the fiscal years 2007 and 2006 and the
    reviews of the financial statements included in our quarterly
    reports on
    Form 10-Q.
 
    Audit-Related Fees.  These amounts represent
    fees billed or expected to be billed by Ernst & Young
    LLP for professional services rendered that were not included
    under Audit Fees above. Audit-Related Fees for
    fiscal 2007 consists principally of services provided in
    connection with the initial public offering which was completed
    on October 24, 2007.
    
    12
 
    Tax Fees.  These amounts represent fees billed
    or expected to be billed by Ernst & Young LLP for
    professional services rendered for tax compliance related
    matters. We have engaged a different service provider for tax
    compliance services effective with our fiscal 2007 tax year.
 
    All Other Fees  These amounts represent service
    fees relating to online research software.
 
    The audit committee has approved all professional fees paid to
    Ernst & Young LLP. The audit committee has determined
    that the rendering of tax services by Ernst & Young
    LLP is compatible with maintaining its independence.
 
    The audit committee has established procedures for the
    pre-approval of all audit and permitted non-audit-related
    services provided by our independent registered public
    accounting firm. The procedures include, in part, that:
    (1) the audit committee, on an annual basis, shall
    pre-approve the independent registered public accounting
    firms engagement letter/annual service plan; (2) the
    audit committee must pre-approve any permitted service not
    included in the annual service plan; (3) the audit
    committee chairman may pre-approve any permitted service between
    regularly scheduled meetings, as applicable, and a report of
    such services and related fees are to be disclosed to the full
    audit committee at the next scheduled meeting; and (4) the
    audit committee will review a summary of the services provided
    and the fees paid on an annual basis.
 
    AUDIT
    COMMITTEE
 
    The audit committee provides assistance to the Board of
    Directors in fulfilling its responsibility to our stockholders,
    potential stockholders and the investment community relating to
    corporate accounting, financial, management and reporting
    practices, the system of internal controls and the auditing
    process. Specifically, the audit committee assists the Board of
    Directors in monitoring the integrity of our financial
    statements, our independent registered public accounting
    firms qualifications and independence, the performance of
    our audit function and independent registered public accounting
    firm and our compliance with legal and regulatory requirements.
    The audit committee has direct responsibility for the
    appointment, compensation, retention (including termination) and
    oversight of our independent registered public accounting firm,
    and our independent registered public accounting firm reports
    directly to the audit committee.
 
    During fiscal year 2007, the audit committee was composed of the
    following independent Directors: Messrs. Defforey,
    DiRomualdo and Hanson. Following the annual meeting, we expect
    that the audit committee will be composed of the following
    independent Directors: Messrs. Defforey, DiRomualdo and
    Philippin. Mr. Defforey has been designated by the Board of
    Directors as audit committee financial expert as
    defined in applicable SEC Rules. The Board of Directors made a
    qualitative assessment of Mr. Defforeys level of
    knowledge and experience based on a number of factors, including
    his education and work, management and director experience. The
    Board of Directors has determined that each committee member and
    Mr. Philippin qualifies as a nonemployee
    director under SEC rules and regulations, as well as the
    independence requirements of NASDAQ. All members of our audit
    committee and Mr. Philippin are financially literate and
    are independent, as independence is defined in
    Rule 4350(d)(2)(A)(i) and (ii) of the NASDAQ listing
    standards and Section 10A(m)(3) of Exchange Act. The audit
    committee met six times during fiscal year 2007, and its report
    is presented below. The audit committee acts under a written
    charter that was adopted by the Board of Directors and has been
    published under Corporate Governance in the Investor
    Relations section of the Ulta website located at
    www.ulta.com.
    
    13
 
 
    REPORT OF
    THE AUDIT COMMITTEE OF THE BOARD OF
    DIRECTORS1
 
    The audit committee assists the Board of Directors in fulfilling
    its responsibility for oversight of the quality and integrity of
    the accounting, auditing and financial reporting practices of
    Ulta.
 
    The audit committee oversees Ultas financial process on
    behalf of the Board of Directors. Management has the primary
    responsibility for the financial statements and the reporting
    process, including the systems of internal controls. Ulta has an
    Internal Audit Department that is actively involved in examining
    and evaluating Ultas financial, operational and
    information systems activities and reports functionally to the
    Chair of the audit committee and administratively to management.
    In fulfilling its oversight responsibilities, the audit
    committee reviewed and discussed with management the periodic
    reports, including the audited financial statements in our
    Annual Report on
    Form 10-K.
    This included a discussion of the quality, not just the
    acceptability, of the accounting principles, the reasonableness
    of significant judgments and the clarity of disclosures in the
    financial statements.
 
    The audit committee reviewed with the independent registered
    public accounting firm, who is responsible for expressing an
    opinion on the conformity of those audited financial statements
    with accounting principles generally accepted in the United
    States of America, its judgments as to the quality, not just the
    acceptability, of Ultas accounting principles and such
    other matters as are required to be discussed with the audit
    committee under generally accepted auditing standards, including
    Statement on Auditing Standards No. 61 (Communication with
    Audit committees, AU Section 380). In addition, the audit
    committee has discussed with the independent registered public
    accounting firm the firms independence from management and
    Ulta, including the matters in the written disclosures and the
    Letter from the Independent Registered Public Accounting Firm
    required by the Independence Standards Board, Standard
    No. 1 (Independence Discussions with Audit committees).
 
    The audit committee discussed with Ultas independent
    registered public accounting firm the overall scope and plans
    for their audit, and developed a pre-approval process for all
    independent registered public accounting firm services. The
    audit committee meets with the independent registered public
    accounting firm, with and without management present, to discuss
    the results of their examination, their evaluation of
    Ultas internal and disclosure controls and the overall
    quality of Ultas financial reporting. The audit committee
    held five meetings during fiscal year 2007.
 
    The audit committee has determined the rendering of tax services
    by Ernst & Young LLP is compatible with maintaining
    its independence. In reliance on the reviews and discussions
    referred to above, the audit committee recommended to the Board
    of Directors, and the Board of Directors approved, that the
    audited financial statements be included in Ultas Annual
    Report on
    Form 10-K
    for the fiscal year 2007, ended February 2, 2008, for
    filing with the SEC. The audit committee has appointed
    Ernst & Young LLP to be Ultas independent
    registered public accounting firm for the fiscal year 2008,
    ending January 31, 2009.
 
 
    Audit Committee of the Board of Directors
 
    Hervé J.F. Defforey (Chairman)
    Robert F. DiRomualdo
    Terry J. Hanson
 
    |  |  | 
    | 1. | This report is not soliciting material, is not
    deemed filed with the SEC, and is not to be incorporated by
    reference into any Ulta filing under the Securities Act of 1933
    (the Securities Act) or the Exchange Act, whether
    made before or after the date hereof and irrespective of any
    general incorporation language contained in such filing. | 
    
    14
 
 
    ARTICLE IV.
    COMPENSATION DISCUSSION AND ANALYSIS
    AND COMPENSATION COMMITTEE REPORT
 
    The compensation committee met four times during fiscal year
    2007, and its report is presented below. During fiscal year
    2007, the compensation committee was composed of the following
    independent Directors: Messrs. Eck (Chairman), Lebow and
    Heilbronn. The Board of Directors has determined that each
    committee member qualifies as a nonemployee director
    under rules and regulations of the SEC, as well as the
    independence requirements of NASDAQ. The compensation committee
    acts under a written charter that was adopted by the Board of
    Directors and has been published under Corporate
    Governance in the Investor Relations section of the Ulta
    website located at www.ulta.com.
 
    REPORT OF
    THE COMPENSATION COMMITTEE OF THE BOARD OF
    DIRECTORS1
 
    The compensation committee has reviewed and discussed this
    Compensation Discussion and Analysis (CD&A) with
    management. Based on this review and discussion, the
    compensation committee recommended to the Board of Directors
    that the CD&A be included in Ultas 2007 Annual Report
    on
    Form 10-K
    and Proxy Statement.
 
 
    Compensation Committee of the Board of Directors
 
    Dennis K. Eck (Chairman)
    Steven E. Lebow
    Charles Heilbronn
 
    |  |  | 
    | 1. | This report is not soliciting material, is not
    deemed filed with the SEC, and is not to be incorporated by
    reference into any Ulta filing under the Securities Act or the
    Exchange Act, whether made before or after the date hereof and
    irrespective of any general incorporation language contained in
    such filing. | 
 
    COMPENSATION
    DISCUSSION AND ANALYSIS
 
    Philosophy
    and overview
 
    Our executive compensation philosophy is to provide compensation
    opportunities that attract, retain and motivate talented key
    executives. We accomplish this by:
 
    |  |  |  | 
    |  |  | evaluating the competitiveness and effectiveness of our
    compensation programs against other comparable businesses based
    on industry, size, results and other relevant business factors; | 
|  | 
    |  |  | linking annual incentive compensation to our performance on key
    financial, operational and strategic goals that support
    stockholder value; | 
|  | 
    |  |  | focusing a significant portion of the executives
    compensation on equity based incentives to align interests
    closely with stockholders; and | 
|  | 
    |  |  | managing pay for performance such that pay is tied to business
    and individual performance. | 
 
    Our compensation program consists of a fixed base salary,
    variable cash bonus and stock option awards, with a significant
    portion weighted towards the variable components. This mix of
    compensation is intended to ensure that total compensation
    reflects our overall success or failure and to motivate
    executive officers to meet appropriate performance measures.
    
    15
 
    The compensation committee of the Board of Directors determines
    the compensation of our executive officers.
 
    In 2007, in order to assist the compensation committee in its
    responsibilities, the compensation committee retained Towers
    Perrin, an outside consultant, to assist in determining whether
    our compensation programs and pay levels were competitive in the
    marketplace. Towers Perrin was engaged directly by the
    compensation committee and performed no other work for Ulta.
    Specifically, Towers Perrins role was to work with the
    compensation committee to provide information regarding market
    compensation, develop an ongoing equity based program and
    provide advice with respect to the overall structure of our
    compensation programs. The competitive market data was based on
    a review of a peer group of 18 retail industry companies,
    including:
 
    |  |  |  |  |  | 
| 
    Guitar Center, Inc. 
 |  | The Childrens Place |  | CHICOS FAS Inc. | 
| 
    Timberland Co. 
 |  | Revlon Inc. |  | DSW, Inc. | 
| 
    Urban Outfitters
 |  | Guess, Inc. |  | J. Crew Group Inc. | 
| 
    Fossil Inc. 
 |  | Coldwater Creek |  | Panera Bread Co. | 
| 
    Oakley Inc. 
 |  | Sharper Image Corp. |  | Kenneth Cole Prod. Inc. | 
| 
    Lifetime Fitness Inc. 
 |  | Hibbert Sports, Inc. |  | K-Swiss Inc. | 
 
    In addition, the compensation committee reviews general
    aggregated survey data (regressed based on revenues of
    $1 billion) to determine market levels of pay increases in
    both general industry and specifically to retail companies only.
    The compensation committee does not know the companies included
    in those surveys and only reviews the aggregate data with
    respect to salary increases.
 
    The compensation committee does not rely solely on the peer
    group or survey data in making its individual compensation
    determinations, but rather the compensation committee considers
    the report of individual performances prepared by Ms. Kirby
    in her capacity of Chief Executive Officer.
    Ms. Kirbys report evaluates the executives
    performance against annual business and financial objectives
    specific to the executives area of the business, such as
    sales, gross margin, expenses, shrink (accounting
    inventory compared against actual inventory), earnings and
    project budgets and deadlines. The executive is also evaluated
    on the basis of an organizational assessment of the strength of
    the executives team, measured using factors such as talent
    management through hiring and development, and succession of key
    positions, including that of the executive. In addition, the
    executives individual performance is measured against
    appropriate business controls, including general computer
    controls, financial reporting and management of processes and
    reporting. Ms. Kirby evaluates the executives
    assumption of increased responsibilities and the importance of
    retention of the executive with respect to future roles and
    responsibilities. Ms. Kirby also reviews internal
    competitiveness in pay among current executives and newly hired
    executives. The compensation committee also considers the
    accounting and tax impact of each element of compensation and in
    the past has tried to minimize the compensation expense impact
    of equity grants on our financial statements, while minimizing
    the tax consequences to executives.
 
    The following briefly describes each element of our executive
    compensation program.
 
    Base
    salary
 
    Base salaries are reviewed annually and are set based on
    individual performance, individual contract negotiation,
    competitiveness versus the external market and internal merit
    increase budgets. Factors that are taken into account to
    increase or decrease compensation include significant changes in
    individual job responsibilities, performance
    and/or our
    growth. Based on a review of marketplace salary increases
    contained in survey data reviewed by the compensation committee,
    as well as its assessment of current economic and other market
    conditions, management proposes a merit baseline percentage
    increase in salaries. Ms. Kirby, based on her assessment of
    an individuals performance, then recommends to the
    compensation committee adjustments to the baseline percentage
    (either up or down).
    
    16
 
    Annual
    bonuses
 
    In the past, the compensation committee recommended, and the
    Board of Directors approved, management bonus performance
    targets. Beginning in 2008, the compensation committee will
    approve all performance targets.
 
    In fiscal 2007, bonuses were based on achievement of an
    internally defined Bonus Operating Earnings target
    of $72.07 million. However, the committee retained the
    discretion to increase awards if this target was not achieved or
    exceeded. Actual Bonus Operating Earnings for fiscal 2007 were
    $60.86 million. The term Bonus Operating
    Earnings is defined as earnings before interest and income
    taxes (EBIT), adjusted for certain accounting
    charges required under generally accepted accounting principles
    and non-recurring charges. The compensation committee believes
    that the exclusion of the impact of these items from the bonus
    targets is appropriate, as such accounting charges are items
    over which management has no control.
 
    Kirby
    and Barkus
 
    In fiscal 2007, Ms. Kirby and Mr. Barkus were eligible
    to earn, pursuant to the terms of their respective employment
    agreements, a target bonus of $812,500 and $725,000,
    respectively, if 100% of the Bonus Operating Earnings target was
    met. In order for Ms. Kirby or Mr. Barkus to receive
    any bonus, at least 91% of the target must have been achieved.
    Because actual Bonus Operating Earnings for fiscal 2007 were
    below 91% of the target level, Ms. Kirby and
    Mr. Barkus were not entitled to any bonus for 2007.
    However, in light of Ms. Kirbys individual
    performance in 2007 in connection with taking Ulta public, the
    compensation committee determined to pay Ms. Kirby a
    discretionary bonus for 2007 in the amount equal to her target
    bonus of $812,500.
 
    Pursuant to an agreement with Mr. Barkus, as long as he
    remained employed on the last day of each fiscal year, he would
    receive a bonus of $100,000, ending with the 2011 fiscal year.
    Such bonus was agreed to in June of 2006, as a means of allowing
    Mr. Barkus the opportunity to receive compensation he would
    have otherwise lost because the exercise price of his options
    was higher than originally intended under the terms of his
    employment agreement. Otherwise, Mr. Barkus would have
    received no bonus for 2007.
 
    Bodnar
 
    Mr. Bodnars bonus is determined under the bonus
    program applicable to management other than Ms. Kirby and
    Mr. Barkus. Unlike the bonus applicable to Ms. Kirby
    and Mr. Barkus (who were not eligible for a bonus unless
    91% of the targeted Bonus Operating Earnings was met),
    Mr. Bodnar was eligible for a bonus as long as actual Bonus
    Operating Earnings were at least 80% of the targeted Bonus
    Operating Earnings.
 
    Under this bonus program for 2007, Mr. Bodnar had a target
    bonus of 40% of his base salary. That bonus is comprised of two
    components: 70% was based on achievement of the targeted Bonus
    Operating Earnings, and 30% on the compensation committees
    discretionary assessment of his individual performance, with
    input from Ms. Kirby. Actual Bonus Operating Earnings for
    fiscal 2007 would have resulted in a 40.8% payout under the
    Bonus Operating Earnings portion of Mr. Bodnars
    bonus. However, due in part to the success of our initial public
    offering and managements performance in general, the
    compensation committee determined to pay management bonuses,
    including Mr. Bodnars, on a discretionary basis, as
    if performance on the Bonus Operating Earnings portion was equal
    to a 67.4% bonus payout. Based on the compensation
    committees subjective discretionary assessment of
    Mr. Bodnars individual performance for 2007, he
    earned 130% of the individual performance portion of his bonus.
    The combination of the Bonus Operating Earnings-based portion
    and individual performance-based portion resulted in a bonus of
    $101,702 for Mr. Bodnar. In addition, the compensation
    committee determined to pay Mr. Bodnar an extra
    discretionary bonus of $85,000 based on his performance in
    connection with the initial public offering.
    
    17
 
    Stock
    options
 
    We have historically granted stock options to a broad group of
    employees. Employees receive grants of stock options upon hire
    or promotion. We have also made grants to executives from time
    to time, at the discretion of the Board of Directors, based on
    performance and for retention purposes. Grants made to senior
    executives such as Ms. Kirby, Messrs. Barkus and
    Bodnar, however, are not determined based on a set formula.
    Rather, the amount of their option grants is separately
    determined by the compensation committee. In determining the
    amount of such grants, the compensation committee assesses the
    potential value that it thinks such options will deliver over a
    period of years based on its assumptions as to the growth in the
    value of our common stock. It then determines whether the
    potential value realizable is reasonable given the
    executives level of responsibility and experience.
 
    In making such assessment, the compensation committee considers
    marketplace data and reviews various hypothetical results based
    on a variety of potential appreciation rates for the value of
    our stock over the vesting period, recognizing that there was no
    certainty there would be any material appreciation, and that
    fundamentally the judgment of what level of options is
    reasonable for the particular person or position is related to
    the executives level of responsibility and experience, but
    is still subjective.
 
    Option grants to the named executive officers generally have the
    following characteristics:
 
    |  |  |  | 
    |  |  | all options have an exercise price equal to the fair market
    value of our common stock on the date of grant (except as noted
    with respect to Ms. Kirbys grant below), which, prior
    to the initial public offering, was determined by our Board of
    Directors based on all known facts and circumstances, including
    valuations prepared by a nationally recognized independent
    third-party appraisal firm and following our initial public
    offering, the closing price of a share of our common stock; | 
|  | 
    |  |  | except for certain grants to Ms. Kirby described below and
    the grants to Mr. Barkus under his employment agreement,
    options vest ratably, on an annual basis over a three or
    four-year period; and | 
|  | 
    |  |  | options generally expire ten years after the date of grant. | 
 
    Our policy is to set the exercise price of options at or above
    their fair market value on the date of grant and all options
    have been granted at meetings of the compensation committee.
 
    At the time of our initial public offering, the compensation
    committee reviewed each executive officers equity holdings
    in light of their value and retention incentive. In connection
    with that review, Mr. Bodnar was granted 44,240 options in
    order to:
 
    |  |  |  | 
    |  |  | align Mr. Bodnars equity compensation with other
    senior executives; | 
|  | 
    |  |  | reward Mr. Bodnar for his short term performance; and | 
|  | 
    |  |  | act as a retention device. | 
 
    As Ms. Kirby did not have any equity compensation subject
    to vesting in connection with the initial public offering, the
    Board of Directors agreed as a retention device to grant
    Ms. Kirby up to 821,600 options, as follows:
 
    |  |  |  | 
    |  |  | 316,000 options with an exercise price equal to the fair market
    value of our common stock on the date of grant, and which vests
    in four installments starting with 25% at the effective date of
    our initial public offering and 25% per year for the next three
    anniversary dates of our initial public offering; | 
|  | 
    |  |  | 316,000 options with an exercise price of $25.32, which was in
    excess of the fair market value of our common stock on the date
    of grant. These options vest in four installments starting with
    25% at the | 
    
    18
 
    |  |  |  | 
    |  |  | effective date of our initial public offering and 25% per year
    for the next three anniversary dates of the initial public
    offering; and | 
 
    |  |  |  | 
    |  |  | up to an additional 189,600 options to be granted one-third
    annually starting one year after our initial public offering,
    but only if a sustained 25% plus increase in share price is
    achieved that year. Vesting will be ratable over two years
    beginning on the first anniversary of the grant. The exercise
    price will be equal to the fair market value on the date the
    options are granted. | 
 
    Benefits,
    perquisites and
    tax-gross-ups
 
    We do not have perquisites or other benefits for our executive
    officers that are not otherwise available to all of our
    employees. We offer a 401(k) plan with matching contributions
    equal to 40% of contributions made up to 3% of compensation, and
    group health, life, accident and disability insurance. In
    addition, all employees are entitled to a discount on purchases
    at our stores.
 
    In 2007, we became aware of an issue with the State of New York
    imposing income tax liabilities on our employees who were not
    residents of New York based on the amount of work that these
    employees performed in New York (including business meetings and
    attendance at trade shows). This impacted a number of our
    employees who are residents of Illinois, including
    Ms. Kirby. Because a large portion of the beauty industry
    is concentrated in New York, we require certain of our employees
    to travel to and work in New York from time to time. However, as
    the income tax rates applicable in New York are substantially
    higher than those in Illinois, it was more expensive for our
    employees, on a tax basis, if we asked them to work in New York.
    Because we did not want to provide a disincentive to our
    employees to work from time to time in New York, and because the
    nature of their work requires travel to New York, the
    compensation committee determined that it was in our best
    interests to
    gross-up
    non-New York employees for any differences in taxes paid on
    income in New York versus the rate that such employees would
    have paid in their home state. This tax
    gross-up is
    applicable to all employees impacted, not just executive
    officers. This tax issue applied not only in 2007, but also for
    prior years. Accordingly, the compensation committee also
    determined to reimburse employees for prior years.
 
    Ms. Kirby was audited by the New York state tax authorities
    in connection with taxes owed due to her working in New York on
    company business. As a result, the compensation committee
    determined that we should reimburse Ms. Kirbys legal
    fees incurred in connection with this audit.
 
    Tax
    considerations
 
    A goal of the compensation committee, following our initial
    public offering, is to comply with the requirements of
    Section 162(m) of the Internal Revenue Code of 1986, as
    amended. Section 162(m) limits the tax deductibility for
    public companies, of annual compensation in excess of $1,000,000
    paid to our Chief Executive Officer and any of our three other
    most highly compensated executive officers, other than our Chief
    Financial Officer. However, performance-based compensation that
    has been approved by our stockholders is excluded from the
    $1,000,000 limit if, among other requirements, the compensation
    is payable only upon the attainment of pre-established,
    objective performance goals and the committee of our Board of
    Directors that establishes such goals consists only of
    outside directors. The compensation committee is
    composed solely of outside Directors.
 
    The compensation committee considers the anticipated tax
    treatment to us and our executive officers when reviewing
    executive compensation and our compensation programs. While the
    tax impact of any compensation arrangement is one factor to be
    considered, such impact is evaluated in light of the
    compensation committees overall compensation philosophy
    and objectives. The compensation committee will consider ways to
    maximize the deductibility of executive compensation, while
    retaining the discretion it deems necessary to compensate
    officers in a manner commensurate with performance and the
    competitive environment for executive talent. From time to time,
    the compensation committee may award compensation to our
    executive officers which is not fully deductible if it
    determines that such award is consistent with its philosophy and
    is in our and our stockholders best interests.
    
    19
 
    Our 2007 Incentive Award Plan has been designed and implemented
    with the intent to allow us to pay performance-based
    compensation under Section 162(m) of the Internal Revenue
    Code.
 
    Summary
    Compensation Table
 
    The following table sets forth the compensation of our Chief
    Executive Officer, Chief Financial Officer and our other most
    highly compensated executive officer for our fiscal year ending
    February 2, 2008. We refer to these individuals
    collectively as the NEOs.
 
    |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 
|  |  |  |  |  |  |  |  |  |  | Non-Equity 
 |  |  |  |  | 
|  |  |  |  |  |  |  |  | Option 
 |  | Incentive Plan 
 |  | All Other 
 |  |  | 
|  |  |  |  | Salary 
 |  | Bonus 
 |  | Awards 
 |  | Compensation 
 |  | Compensation 
 |  | Total 
 | 
| 
    Name and Principal
    Position
 |  | Year |  | ($) |  | ($) |  | (1) ($) |  | ($) |  | ($)(4) |  | ($) | 
|  | 
| 
    Lyn P. Kirby
 |  |  | 2007 |  |  |  | 650,960 |  |  |  | 812,500 |  |  |  | 849,998 |  |  |  |  |  |  |  | 26,149 |  |  |  | 2,339,607 |  | 
| President, Chief Executive |  |  | 2006 |  |  |  | 598,651 |  |  |  | 100,000 |  |  |  |  |  |  |  | 750,000 |  |  |  | 50,905 |  |  |  | 1,499,556 |  | 
| Officer and Director (Principal Executive Officer) |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 
|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 
| 
    Bruce E. Barkus
 |  |  | 2007 |  |  |  | 580,008 |  |  |  | 100,000 |  |  |  | 213,908 |  |  |  |  |  |  |  | 6,038 |  |  |  | 899,954 |  | 
| Chief Operating Officer(2) |  |  | 2006 |  |  |  | 580,008 |  |  |  | 175,000 |  |  |  | 292,241 |  |  |  | 725,000 |  |  |  | 118,197 |  |  |  | 1,890,446 |  | 
|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 
| 
    Gregg R. Bodnar
 |  |  | 2007 |  |  |  | 295,430 |  |  |  | 85,000 |  |  |  | 190,024 |  |  |  | 101,702 |  |  |  | 80,109 |  |  |  | 752,265 |  | 
| Chief Financial Officer |  |  | 2006 |  |  |  | 74,043 |  |  |  | 10,000 |  |  |  | 37,006 |  |  |  | 30,335 |  |  |  | 58,688 |  |  |  | 210,072 |  | 
| (Principal Financial Officer)(3) |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 
 
 
    |  |  |  | 
    | (1) |  | Represents the aggregate expense recognized for financial
    statement reporting purposes in 2006 and 2007, respectively,
    disregarding the purposes of forfeitures related to vesting
    conditions, in accordance with the FASBs
    SFAS No. 123(R), Share-Based Payment, for stock
    option awards granted during the applicable year and prior to
    the applicable year for which we continue to recognize expense.
    The assumptions we used for calculating the grant date fair
    values are set forth in Note 9 to our consolidated
    financial statements included in our
    Form 10-K
    for fiscal 2007. | 
|  | 
    | (2) |  | In 2006, Mr. Barkus received $102,896 as reimbursement for
    relocation expenses, $11,770 for legal fees and $3,531 for life
    insurance premiums. | 
|  | 
    | (3) |  | Mr. Bodnars 2006 salary reflects his commencement of
    employment in October of 2006. In 2006, his annual base salary
    was set at $275,000 and he received $58,572 as reimbursement for
    relocation expenses and $116 for life insurance premiums. | 
|  | 
    | (4) |  | Represents for fiscal year 2007 (i) matching contributions
    made under our tax qualified 401(k) plan, (ii) life
    insurance premiums, (iii) reimbursements for the
    differences in taxes paid in New York versus Illinois for income
    earned in New York, (iv) for Ms. Kirby, reimbursement
    for legal fees incurred in connection with the audit by New York
    with respect to income earned on company business in New York
    and (v) reimbursement of relocation expenses for
    Mr. Bodnar in the following amounts: | 
 
    |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 
|  |  |  | 401(k) Matching 
 |  |  |  | Life Insurance 
 |  |  |  | New York State Tax 
 |  |  |  |  |  |  |  | Relocation 
 |  | 
|  |  |  | Contributions |  |  |  | Premiums |  |  |  | Reimbursement |  |  |  | Legal Fees |  |  |  | Reimbursement |  | 
| 
    Lyn P. Kirby
 |  |  |  |  |  |  |  |  | $3,670 |  |  |  |  | $6,211 |  |  |  |  | $16,268 |  |  |  |  |  |  | 
| 
    Bruce E. Barkus
 |  |  |  | $2,141 |  |  |  |  | $3,870 |  |  |  |  | $27 |  |  |  |  |  |  |  |  |  |  |  | 
| 
    Gregg R. Bodnar
 |  |  |  |  |  |  |  |  | $416 |  |  |  |  |  |  |  |  |  |  |  |  |  |  | $79,693 |  | 
|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 
    
    20
 
    Grants of
    Plan-Based Awards
 
    The following table sets forth certain information with respect
    to grants of plan-based awards for fiscal 2007 to the NEOs.
 
    |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 
|  |  |  |  |  | Estimated Future Payouts Under 
 |  |  | Number of 
 |  |  | Exercise or 
 |  |  | Grant Date 
 |  | 
|  |  |  |  |  | Non-Equity Incentive Plan Awards |  |  | Securities 
 |  |  | Base Price 
 |  |  | Fair Value 
 |  | 
|  |  | Grant 
 |  |  | Threshold 
 |  |  |  |  |  | Maximum 
 |  |  | Underlying 
 |  |  | of Option 
 |  |  | of Option 
 |  | 
| Name |  | Date |  |  | (1) |  |  | Target |  |  | (2) |  |  | Options |  |  | Awards(3) |  |  | Award(4) |  | 
|  | 
| 
    Lyn P. Kirby
 |  |  | 7/18/2007 |  |  |  | $81,250 |  |  |  | $812,500 |  |  |  |  |  |  |  | 316,000 |  |  |  | $15.81 |  |  |  | $5.35 |  | 
|  |  |  | 7/18/2007 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 316,000 |  |  |  | $25.32 |  |  |  | $2.72 |  | 
| 
    Bruce E. Barkus
 |  |  |  |  |  |  | 72,500 |  |  |  | 725,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 
| 
    Gregg R. Bodnar
 |  |  | 7/18/2007 |  |  |  |  |  |  |  | 118,172 |  |  |  |  |  |  |  | 44,240 |  |  |  | $15.81 |  |  |  | $7.59 |  | 
 
 
    |  |  |  | 
    | (1) |  | The threshold amount under the Bonus Operating Earnings-based
    portion of Mr. Bodnars bonus is $14,062; however,
    there is no threshold limit on the individual performance-based
    portion of his bonus determination. | 
|  | 
    | (2) |  | The target bonus amount is the maximum provided for under the
    non-equity incentive plan awards for Ms. Kirby and
    Mr. Barkus, but, as noted above, the committee has the
    discretion to increase awards in the event the targets are
    either not achieved or exceeded. The maximum amount payable
    under the Bonus Operating Earnings-based portion of
    Mr. Bodnars bonus is $198,528; however, there is no
    maximum limit on the individual performance-based portion of his
    bonus determination. | 
|  | 
    | (3) |  | The exercise price of all the option grants was the price
    determined to be the fair market value of our common stock on
    the grant date by our Board of Directors in light of all the
    facts and circumstances known to the Board of Directors,
    including valuation reports presented by a nationally recognized
    independent third-party appraisal firm, except with respect to
    Ms. Kirbys options granted with an exercise price of
    $25.32. Such exercise price was established by the compensation
    committee and was above the fair market value of our common
    stock, determined as described above, on the date of grant. | 
|  | 
    | (4) |  | Represents the SFAS 123(R) grant date fair value based on
    the assumptions described in the notes to our consolidated
    financial statements as reported in our
    Form 10-K
    for fiscal 2007. | 
 
    Outstanding
    equity awards to Named Executive Officers as of end of fiscal
    2007
 
    The following table presents information concerning options to
    purchase shares of our common stock held by the NEOs as of
    February 2, 2008.
 
    |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | 
|  |  | Option Awards | 
|  |  | Number of 
 |  | Number of 
 |  |  |  |  | 
|  |  | Securities 
 |  | Securities 
 |  |  |  |  | 
|  |  | Underlying 
 |  | Underlying 
 |  | Option 
 |  |  | 
|  |  | Unexercised 
 |  | Unexercised 
 |  | Exercise 
 |  | Option 
 | 
|  |  | Options 
 |  | Options 
 |  | Price Per 
 |  | Expiration 
 | 
| Name |  | Exercisable |  | Unexercisable |  | Share |  | Date | 
|  | 
| 
    Lyn P. Kirby(1)
 |  |  | 79,000 |  |  |  | 237,000 |  |  |  | $15.81 |  |  |  | 07/18/2017 |  | 
|  |  |  | 79,000 |  |  |  | 237,000 |  |  |  | $25.32 |  |  |  | 07/18/2017 |  | 
|  |  |  |  |  |  |  | 189,600 |  |  |  | (1) |  |  |  | (1) |  | 
| 
    Bruce E. Barkus(2)
 |  |  |  |  |  |  | 252,800 |  |  |  | $4.12 |  |  |  | 04/26/2016 |  | 
|  |  |  | 300,200 |  |  |  |  |  |  |  | $4.12 |  |  |  | 04/26/2016 |  | 
| 
    Gregg R. Bodnar(3)
 |  |  | 31,600 |  |  |  | 94,800 |  |  |  | $9.18 |  |  |  | 10/24/2016 |  | 
|  |  |  |  |  |  |  | 44,240 |  |  |  | $15.81 |  |  |  | 07/18/2017 |  | 
 
 
    |  |  |  | 
    | (1) |  | Ms. Kirby received 632,000 options on July 18, 2007,
    of which 158,000 vested on October 30, 2007 (the effective
    date of our initial public offering), and of which an additional
    158,000 vest on October 30, 2008 (the first anniversary of
    our initial public offering), 158,000 vest on October 30,
    2009 (the second anniversary of our initial public offering) and
    158,000 vest on October 30, 2010 (the third anniversary of
    our initial public offering). Ms. Kirby also received up to
    an additional 189,600 options to be granted one-third annually
    starting one year after our initial public offering, but only if
    a sustained 25% plus increase in share price is achieved that | 
    
    21
 
    |  |  |  | 
    |  |  | year. Vesting will be ratable over two years beginning on the
    first anniversary of the grant. The exercise price will be equal
    to the fair market value on the date the options are granted. | 
|  | 
    | (2) |  | Mr. Barkus received 632,000 options on April 26, 2006,
    of which 125,136 shares were vested on the date of grant,
    125,136 vested on December 12, 2006, and 128,928 vested on
    December 12, 2007. The remaining 252,800 options were
    forfeited when Mr. Barkus departed Ulta on March 21,
    2008. | 
|  | 
    | (3) |  | 126,400 of Mr. Bodnars options were granted on October 24,
    2006 and vest 25% on each anniversary of the date of grant.
    44,240 of Mr. Bodnars options were granted on July 18,
    2007, and vest ratably over a four-year period. | 
 
    Employment
    contracts
 
    We have entered into employment agreements only with our CEO and
    our COO (who departed Ulta on March 21, 2008). No other
    executives have employment agreements and all are employed on an
    at-will basis.
 
    Lyn P.
    Kirby
 
    On June 23, 2006, we entered into a new employment
    agreement with Ms. Kirby. Under such agreement,
    Ms. Kirby serves as our President and Chief Executive
    Officer, but may transition such duties to a successor and
    assume the role of Executive Chairman. The term of the agreement
    is through the last day of the fiscal year ending in February
    2008, but with annual renewals thereafter unless 60 days
    prior notice of non-renewal is given. By the terms of her
    agreement, Ms. Kirby is entitled to receive an annual base
    salary of $600,000, as may be adjusted from time to time. For
    the 2007 fiscal year, Ms. Kirbys adjusted salary was
    $650,000. Ms. Kirby may also earn annual cash bonus
    targeted at 125% of her base salary based upon the attainment of
    pre-established performance criteria.
 
    Ms. Kirby was eligible for a loan from us up to $4,094,340
    for her to exercise previously granted and vested options. In
    June 2006, we made such a loan, which was secured by the shares
    purchased upon exercise of her options and permitted full
    recourse against her other assets. The loan carried interest at
    5.06% per year. Ms. Kirby was required to pay the
    outstanding interest with any bonus compensation that she
    received while the loan remained outstanding. Ms. Kirby was
    able to prepay the loan at anytime, but was required to repay
    the loan in full (i) immediately prior to our becoming an
    issuer under the Sarbanes-Oxley Act of 2002,
    (ii) expiration of the time period provided under the terms
    of her option agreements and our stockholders agreements
    for the repurchase of shares following her termination of
    employment, or (iii) after five years. On June 29,
    2007, Ms. Kirby repaid the outstanding balance on the loan.
 
    Under the employment agreement, if her employment is terminated
    by us without cause, by her for good
    reason, or upon the non-renewal of her employment
    agreement, Ms. Kirby will receive severance equal to one
    years base salary (at the rate in effect on her
    termination date) payable over twelve months. Such severance is
    subject to her delivery of a general release of claims. In the
    event of her death or disability, Ms. Kirby will receive a
    cash payment equal to one years base salary (at the rate
    in effect at that time) less any amounts she is eligible to
    receive from any company-provided disability insurance.
 
    Ms. Kirby also has signed our policy regarding
    non-competition, non-solicitation and confidential information
    that will apply during her employment and for a period of one
    year following her termination.
 
    Bruce
    E. Barkus
 
    We entered into an employment agreement with Mr. Barkus as
    of December 12, 2005. Under this agreement, Mr. Barkus
    served as our Chief Operating Officer. Mr. Barkus departed
    Ulta on March 21, 2008.
 
    By the terms of his agreement, Mr. Barkus was entitled to
    receive an annual base salary of $580,000, as may be adjusted
    from time to time. Mr. Barkus was also able to earn an
    annual cash bonus beginning with the 2006 fiscal year, targeted
    at $725,000 based upon the attainment of pre-established
    performance criteria. On June 28, 2006, we amended his
    employment agreement to provide an additional guaranteed annual
    cash bonus of $100,000 each year beginning in fiscal 2006 until
    the fiscal year ending in 2012, provided that he were employed
    by us on such date.
 
    On April 26, 2006 we granted Mr. Barkus options to
    purchase up to 632,000 shares of our common stock, 125,136
    of which vested on the date of grant and 125,136 and 128,928 of
    which were to vest on the first and second
    
    22
 
    anniversaries of December 12, 2005, respectively, for a
    total of 379,200 of the 632,000 options. All 632,000 options
    were granted with an exercise price per share equal to the fair
    market value of our common stock on the date of grant, as
    determined by our Board of Directors based on all known facts
    and circumstances, including valuations prepared by a nationally
    recognized independent third-party appraisal firm.
    Mr. Barkus forfeited 252,800 options upon his departure
    from Ulta.
 
    Under the terms of his agreement upon his departure from Ulta,
    Mr. Barkus received severance equal to one years base
    salary (at the rate in effect on his departure) payable over
    twelve months. Such severance was subject to his delivery of a
    general release of claims. Mr. Barkus is also subject to
    our policy regarding non-competition, non-solicitation and
    confidential information that will apply for one year following
    his departure.
 
    Potential
    payments upon termination or change in control
 
    The following chart sets forth the amount that each of the NEOs
    would receive in the event that their employment was terminated
    without cause, for good reason, or due to death or disability,
    or in connection with a change in control, all occurring on the
    last day of the 2007 fiscal year, February 2, 2008. These
    amounts are calculated:
 
    |  |  |  | 
    |  |  | Assuming that unvested options are not assumed or substituted in
    the change in control, and accordingly in accordance with the
    terms of the plans pursuant to which they were granted will vest
    on the change in control. | 
|  | 
    |  |  | Based on the closing price of our common stock on the NASDAQ
    Global Select Market for the immediately preceding trading date,
    February 1, 2008, since February 2, 2008 was a
    Saturday. | 
 
    |  |  |  |  |  |  |  |  |  |  |  |  |  | 
|  |  | Involuntary 
 |  |  |  |  |  |  |  | 
|  |  | Not for Cause 
 |  |  |  |  |  |  |  | 
|  |  | Termination/ 
 |  |  | Death/ 
 |  |  | Change 
 |  | 
| Name |  | Good Reason |  |  | Disability |  |  | in Control |  | 
|  | 
| 
    Lyn P. Kirby
 |  |  | $650,000 |  |  |  | $650,000 |  |  |  |  |  | 
| 
    Bruce E. Barkus
 |  |  | 580,000 |  |  |  | 3,267,264 |  |  |  | $2,687,264 |  | 
| 
    Gregg R. Bodnar
 |  |  |  |  |  |  | 528,036 |  |  |  | 528,036 |  | 
 
    Compensation
    committee interlocks and insider participation
 
    None of the members of our compensation committee has at any
    time been one of our officers or employees. None of our
    executive officers currently serves, or in the past year has
    served, as a member of the Board of Directors or compensation
    committee, or other committee serving an equivalent function, of
    any entity that has one or more executive officers serving on
    our Board of Directors or compensation committee.
 
    ARTICLE V. EXECUTIVE
    OFFICERS
 
    The names of our executive officers, their ages and their
    positions are shown below.
 
    |  |  |  |  |  |  |  | 
| 
    Name
 |  | 
    Age
 |  | 
    Position
 | 
|  | 
| 
    Lyn P. Kirby
 |  |  | 54 |  |  | President, Chief Executive Officer and Director | 
| 
    Gregg R. Bodnar
 |  |  | 43 |  |  | Chief Financial Officer and Assistant Secretary | 
 
    There is no family relationship between any of the Directors or
    executive officers and any other Director or executive officer
    of Ulta.
 
    For information regarding Ms. Kirby, please refer to
    Proposal One, Election of Directors, above.
 
    Gregg R. Bodnar:  Mr. Bodnar has been our
    Chief Financial Officer and Assistant Secretary since October
    2006. Prior to joining Ulta, Mr. Bodnar was Senior Vice
    President and Chief Financial Officer of Borders International
    from January 2003 to June 2006. From 1996 to 2003,
    Mr. Bodnar served in various positions of increasing
    responsibility within the finance department of Borders Group,
    Inc., and from 1993 to 1996, served as Vice President, Finance
    and Chief Financial Officer of Rao Group Inc. Mr. Bodnar
    was as an auditor and certified public accountant at the public
    accounting firm of Coopers & Lybrand from 1988 to 1993.
    
    23
 
 
    ARTICLE VI. STOCK
 
    SECURITY
    OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
 
    The following table presents information concerning the
    beneficial ownership of the shares of our common stock as of
    May 23, 2008 by
 
    |  |  |  | 
    |  |  | each person we know to be the beneficial owner of 5% of more of
    our outstanding shares of common stock; | 
|  | 
    |  |  | each of our NEOs; | 
|  | 
    |  |  | each of our Directors and nominees; and | 
|  | 
    |  |  | all of our executive officers and Directors as a group. | 
 
    Beneficial ownership is determined in accordance with the rules
    of the SEC and generally includes voting or investment power
    with respect to securities. Unless otherwise indicated below, to
    our knowledge, the persons and entities named in the table have
    sole voting and sole investment power with respect to all shares
    beneficially owned by them, subject to community property laws
    where applicable. Shares of our common stock subject to options
    that are currently exercisable or exercisable within
    60 days of May 23, 2008 are deemed to be outstanding
    and to be beneficially owned by the person holding the options
    for the purpose of computing the percentage ownership of that
    person but are not treated as outstanding for the purpose of
    computing the percentage ownership of any other person.
 
    This table lists applicable percentage ownership based on
    56,995,738 shares of common stock outstanding as of
    April 10, 2008, as reported in our Annual Report on
    Form 10-K
    filed with the SEC on April 16, 2008. Unless otherwise
    indicated, the address for each of the beneficial owners in the
    table below is
    c/o Ulta
    Salon, Cosmetics & Fragrance, Inc., 1000 Remington
    Blvd., Suite 120, Bolingbrook, IL 60440.
 
    |  |  |  |  |  |  |  |  |  | 
|  |  | Number of Shares 
 |  | Percentage 
 | 
| Name and Address of Beneficial
    Owner |  | Beneficially Owned |  | Beneficially Owned | 
|  | 
| 5% stockholders: GRP II, L.P. and affiliated entities(1)
 2121 Avenue of the Stars
 31st Floor
 Los Angeles, California
    90067-5014
 Attn: Steven Dietz
 |  |  | 11,433,129 |  |  |  | 20.1 | % | 
|  |  |  |  |  |  |  |  |  | 
| Doublemousse B.V.(2) Boerhaavelaan 22
 2713 HX Zoetermeer
 The Netherlands
 Attn: Charles Heilbronn
 |  |  | 11,029,471 |  |  |  | 19.4 | % | 
|  |  |  |  |  |  |  |  |  | 
|  |  |  |  |  |  |  |  |  | 
| Oak Management Corporation(3) Wells Fargo Center
 90 South 7th Street
 Suite 4550
 Minneapolis, Minnesota 55402
 Attn: Gerald R. Gallagher
 |  |  | 6,344,720 |  |  |  | 11.1 | % | 
|  |  |  |  |  |  |  |  |  | 
| Credit Suisse(4) 11 Madison Avenue
 New York, NY 10010
 Attn: Ed Asante
 |  |  | 5,165,989 |  |  |  | 9.1 | % | 
    
    24
 
    |  |  |  |  |  |  |  |  |  | 
|  |  | Number of Shares 
 |  | Percentage 
 | 
| Name and Address of Beneficial
    Owner |  | Beneficially Owned |  | Beneficially Owned | 
|  | 
| 
    NEOs, Directors and nominees:
 |  |  |  |  |  |  |  |  | 
| 
    Lyn P. Kirby(5)
 |  |  | 2,686,000 |  |  |  | 4.7 | % | 
| 
    Gregg R. Bodnar(6)
 |  |  | 56,660 |  |  |  |  | * | 
| 
    Hervé J.F. Defforey(7)
 |  |  | 7,990,889 |  |  |  | 14.0 | % | 
| 
    Robert F. DiRomualdo(8)
 |  |  | 663,121 |  |  |  | 1.2 | % | 
| 
    Dennis K. Eck(9)
 |  |  | 771,174 |  |  |  | 1.4 | % | 
| 
    Gerald R. Gallagher(10)
 |  |  | 6,344,720 |  |  |  | 11.1 | % | 
| 
    Terry J. Hanson(11)
 |  |  | 1,028,472 |  |  |  | 1.8 | % | 
| 
    Charles Heilbronn(12)
 |  |  | 11,108,471 |  |  |  | 19.5 | % | 
| 
    Steven E. Lebow(13)
 |  |  | 12,325,041 |  |  |  | 21.6 | % | 
| 
    Charles J. Philippin
 |  |  |  |  |  |  |  | * | 
| 
    Yves Sisteron(14)
 |  |  | 11,626,445 |  |  |  | 20.4 | % | 
| 
    All current Directors and executive officers as a group
    (10 persons)
 |  |  | 37,015,450 |  |  |  | 64.9 | % | 
 
 
    |  |  |  | 
    | * |  | Less than 1%. | 
|  | 
    | (1) |  | Based solely on the Schedule 13G filed by GRP II, L.P. on
    February 12, 2008, as well as updates received from GRP II,
    L.P. Consists of (i) 6,927,494 shares held by GRP II,
    L.P. (GRP II), (ii) 2,933,588 shares held
    by Global Retail Partners, L.P. (GRP I),
    (iii) 578,294 shares held by GRP Management Services
    Corp. (GRPMSC) as escrow agent for GRP II;
    (iv) 535,042 shares held by GRP II Investors, L.P.
    (GRP II Investors); (v) 196,741 shares
    held by GRP II Partners, L.P. (GRP II Partners);
    (vi) 190,496 shares held by GRP Partners, L.P.
    (GRP I Partners); (vii) 51,981 shares held
    by GRPMSC as escrow agent for GRP II Investors; and
    (viii) 19,493 shares held by GRPMSC as escrow agent
    for GRP II Partners. GRPVC, L.P. (GRPVC) is the
    general partner of each of GRP II and GRP II Partners, and
    GRPMSC is the general partner of GRPVC and GRP II Investors.
    Messrs. Lebow, Sisteron and Defforey are members, together
    with Steven Dietz and Brian McLoughlin, of the investment
    committee of GRP II, GRP II Investors and GRP II Partners. As a
    result, each of Messrs. Lebow, Sisteron and Defforey may be
    deemed to possess indirect beneficial ownership of the shares
    owned by GRP II, GRP II Investors and GRP II Partners. Pursuant
    to contractual arrangements, GRPMSC also appoints a majority of
    the investment committee members of GRP I (which also controls
    the investment decisions of GRP I Partners). Mr. Lebow and
    Mr. Sisteron own capital stock which represents a majority
    of the voting stock of GRPMSC and control its actions. As a
    result, Mr. Lebow and Mr. Sisteron may also be deemed
    to possess indirect shared beneficial ownership of the shares
    owned by GRP I, GRP I Partners. Messrs. Lebow,
    Sisteron and Defforey disclaim beneficial ownership of all such
    shares except to the extent of their pecuniary interest therein. | 
|  | 
    | (2) |  | Based solely on the Schedule 13G filed by Doublemousse B.V.
    on February 11, 2008. The securities shown as beneficially
    owned by Doublemousse B.V. are indirectly beneficially owned by
    (a) Chanel International B.V., the parent company of
    Doublemousse B.V. and (b) Charles Heilbronn, who has been
    granted a power of attorney and proxy to exercise voting and
    investment power with respect to these securities.
    Mr. Heilbronn disclaims beneficial ownership of these
    securities except to the extent of his pecuniary interest
    therein. | 
|  | 
    | (3) |  | Based solely on the Schedule 13G filed by Oak Management
    Corporation on February 13, 2008 and Section 16
    filings filed by Gerald R. Gallagher on behalf of himself and
    certain Oak entities. Oak Associates VII, LLC is the general
    partner of Oak Investment Partners VII, L.P. and Oak VII
    Affiliates, LLC is the general partner of Oak VII Affiliates
    Fund, L.P. Oak Management Corporation (Oak
    Management) is the manager of each of Oak Investment
    Partners VII, L.P. and Oak VII Affiliates Fund, L.P. Gerald R.
    Gallagher and four other individuals, Bandel L. Carano, Edward
    F. Glassmeyer, Fredric W. Harman and Ann H. Lamont, are the
    managing members of both Oak Associates VII, LLC and Oak VII
    Affiliates, LLC and as such, may be deemed to possess shared
    beneficial ownership of the shares of common stock held by Oak
    Investment Partners VII, L.P. and Oak VII Affiliates Fund, L.P.
    Amounts beneficially owned by each of Oak Investment Partners
    VII, L.P. Oak Associates VII, LLC, Oak Management, Gerald R.
    Gallagher, Bandel L. Carano, Edward F. Glassmeyer, Fredric W.
    Harman and Ann H. Lamont include options to purchase
    77,065 shares | 
    25
 
    |  |  |  | 
    |  |  | exercisable at $0.63 per share, which may be deemed to be held
    by Gerald R. Gallagher on behalf of Oak Investment Partners VII,
    L.P. Amounts beneficially owned by each of Oak VII Affiliates
    Fund, L.P., Oak VII Affiliates, LLC, Oak Management, Gerald R.
    Gallagher, Bandel L. Carano, Edward F. Glassmeyer, Fredric W.
    Harman and Ann H. Lamont include options to purchase
    1,935 shares exercisable at $0.63 per share, which may be
    deemed to be held by Gerald R. Gallagher on behalf of Oak VII
    Affiliates Fund, L.P. Each individual and entity referenced
    herein disclaims the existence of a group and
    disclaims beneficial ownership of all shares of our common stock
    or securities convertible into or exercisable into shares of our
    common stock, other than any shares or other securities reported
    herein as being owned by it, him or her, as the case may be. | 
 
    |  |  |  | 
    | (4) |  | Based solely on the Schedule 13G filed by Credit Suisse on
    February 14, 2008. | 
|  | 
    | (5) |  | Includes options to purchase 79,000 shares of common stock
    exercisable at $15.81 per share and options to purchase
    79,000 shares of common stock exercisable at $25.32 per
    share. | 
|  | 
    | (6) |  | Includes options to purchase 31,600 shares of common stock
    exercisable at $9.18 per share and options to purchase
    11,060 shares of common stock exercisable at $15.81 per
    share. | 
|  | 
    | (7) |  | Of the 7,990,889 shares of common stock shown as
    beneficially owned by Mr. Defforey, Mr. Defforey holds
    directly 79,000 shares (which includes 19,750 shares
    issuable pursuant to options exercisable at $2.62 per share),
    and holds indirectly 252,612 shares by Pictet &
    Cie f/b/o Hervé Defforey, over which he has sole voting
    power and sole investment power. The remaining
    7,659,277 shares are held by affiliates of GRP II, L.P., as
    described in footnote (1). With the exception of the
    79,000 shares held directly and the 252,612 shares
    held indirectly by Mr. Defforey, Mr. Defforey has
    shared voting power and shared investment power with respect to
    all remaining shares of common stock shown as beneficially owned
    by him. Mr. Defforey disclaims beneficial ownership of all
    such remaining shares of common stock, and this proxy statement
    shall not be deemed an admission that Mr. Defforey is a
    beneficial owner of such shares for purposes of the Exchange
    Act, except to the extent of his pecuniary interest in such
    shares. | 
|  | 
    | (8) |  | Includes 595,971 shares held directly by
    Mr. DiRomualdo and 67,150 shares issuable pursuant to
    options exercisable at $2.62 per share, over all of which
    Mr. DiRomualdo has sole voting power and sole investment
    power. | 
|  | 
    | (9) |  | Of the 771,174 shares of common stock shown as beneficially
    owned by Mr. Eck, Mr. Eck directly holds
    656,624 shares and 19,750 shares issuable pursuant to
    options exercisable at $2.62 per share, over which he has sole
    voting power and sole investment power, and Sarah Louise Eck
    Thompson and Keith Lester Eck hold 63,200 and
    31,600 shares, respectively. Under the terms of the Eck
    Family Trust, Mr. Eck has shared voting power and shared
    investment power with respect to the 94,800 shares held by
    Sarah Louise Eck Thompson and Keith Lester Eck. Mr. Eck
    disclaims beneficial ownership of all such shares held by Sarah
    Louise Eck Thompson and Keith Lester Eck, and this proxy
    statement shall not be deemed an admission that Mr. Eck is
    a beneficial owner of such shares for purposes of the Exchange
    Act. | 
|  | 
    | (10) |  | Mr. Gallagher beneficially owns all 6,344,720 shares
    of common stock and shares issuable pursuant to options held by
    the entities affiliated with Oak Investment Partners VII, L.P.,
    as set forth above in footnote (3). Mr. Gallagher shares
    voting and investment power with respect to the
    6,189,278 shares held by Oak Investment Partners VII, L.P.
    and the 155,442 shares held by Oak VII Affiliates Fund,
    L.P. with Bandel L. Carano, Edward F. Glassmeyer, Fredric W.
    Harman and Anne H. Lamont. However, none of these five
    individuals, acting alone, has voting or investment power with
    respect to such shares and, as a result, disclaim beneficial
    ownership of all such shares except to the extent of their
    pecuniary interest in such shares. | 
|  | 
    | (11) |  | Of the 1,028,472 shares of common stock shown as
    beneficially owned by Mr. Hanson, Mr. Hanson holds
    775,672 shares directly and Hanson Family Investments, L.P.
    holds 252,800 shares. Mr. Hanson has sole voting power
    and sole investment power with respect to all such shares. | 
|  | 
    | (12) |  | Of the 11,108,471 shares of common stock shown as
    beneficially owned by Mr. Heilbronn, Mr. Heilbronn
    holds 79,000 shares directly and is deemed to beneficially
    own all 11,029,471 shares of common stock held by
    Doublemousse B.V. Mr. Heilbronn has sole voting power and
    sole investment power with respect to the 79,000 shares he
    holds directly, and he has been granted a power of attorney and
    proxy to exercise voting and investment power with respect to
    all of the shares shown as beneficially owned by Doublemousse
    B.V. Pursuant to this authority, Mr. Heilbronn makes all
    voting and investment decisions with respect to all such | 
    
    26
 
    |  |  |  | 
    |  |  | shares and may be deemed to beneficially own all such shares.
    Mr. Heilbronn disclaims beneficial ownership of these
    shares except to the extent of his pecuniary interest therein. | 
|  | 
    | (13) |  | Of the 12,325,041 shares of common stock shown as
    beneficially owned by Mr. Lebow, Mr. Lebow holds
    79,000 shares directly, Steven and Susan Lebow Trust dated
    12-16-02
    holds 648,320 shares, The Michael Harvey Lebow Irrevocable
    Trust holds 82,296 shares and The Matthew Allan Lebow
    Irrevocable Trust holds 82,296 shares. The remaining
    11,433,129 shares are held by the entities affiliated with
    GRP II, LP listed above in footnote (1). With the exception of
    the 79,000 shares held directly by Mr. Lebow, with
    respect to which he has sole voting power and sole investment
    power, Mr. Lebow has shared voting power and shared
    investment power with respect to all remaining shares of common
    stock shown as beneficially owned by him as indicated in
    footnote (1). Mr. Lebow disclaims beneficial ownership of
    all such remaining shares of common stock, and this proxy
    statement shall not be deemed an admission that Mr. Lebow
    is a beneficial owner of such shares for purposes of the
    Exchange Act, except to the extent of his pecuniary interest in
    such shares. | 
|  | 
    | (14) |  | Of the 11,626,445 shares of common stock shown as
    beneficially owned by Mr. Sisteron, Mr. Sisteron holds
    178,821 shares directly and Yves Sisteron CGM SEP IRA
    Custodian holds 14,494 shares. The remaining
    11,433,129 shares are held by the entities affiliated with
    GRP II, L.P. listed above in footnote (1). With the exception of
    the 193,316 shares held directly by Mr. Sisteron and
    by Yves Sisteron CGM SEP IRA Custodian, over which he has sole
    voting power and sole investment power, Mr. Sisteron shares
    voting power and investment power with respect to all remaining
    shares of common stock shown as beneficially owned by him as
    indicated in footnote (1). Mr. Sisteron disclaims
    beneficial ownership of all such remaining shares, and this
    proxy statement shall not be deemed an admission that
    Mr. Sisteron is a beneficial owner of such shares for
    purposes of the Exchange Act, except to the extent of his
    pecuniary interest in such shares. | 
 
    SECTION 16(a)
    BENEFICIAL OWNERSHIP REPORTING COMPLIANCE
 
    Section 16(a) of the Exchange Act requires our Directors
    and executive officers and persons who own more than 10% of a
    registered class of our equity securities to file reports of
    beneficial ownership and changes in beneficial ownership with
    the SEC. To our knowledge, based solely on a review of the
    copies of such forms furnished to us, and written
    representations that no other forms were required during the
    fiscal year ended February 2, 2008, all Section 16(a)
    filing requirements applicable to the our Directors, executive
    officers and greater than 10% beneficial owners were complied
    with, with the following exception: Hervé Defforey, a
    Director of Ulta, untimely filed a Form 4 reflecting the
    following transactions: (i) the acquisition by
    Pictet & Cie f/b/o Hervé Defforey of
    116 shares of common stock and 252,496 shares of
    Series V convertible preferred stock, for which
    Mr. Defforey may be deemed to possess indirect beneficial
    ownership and (ii) the mandatory conversion of
    Series V convertible preferred stock into shares of common
    stock on October 30, 2007.
    
    27
 
 
    ARTICLE VII. CERTAIN
    RELATIONSHIPS AND TRANSACTIONS
 
    Related
    party transaction approval policy
 
    Our Board of Directors has adopted written policies and
    procedures for the approval or ratification of any related
    party transaction, defined as any transaction, arrangement
    or relationship in which we are a participant, the amount
    involved exceeds $120,000 and one of our executive officers,
    Directors, Director nominees, 5% stockholders (or their
    immediate family members) or any entity with which any of the
    foregoing persons is an employee, general partner, principal or
    5% stockholder, each of whom we refer to as a related
    person, has a direct or indirect interest as set forth in
    Item 404 of
    Regulation S-K.
    The policy provides that management must present to the audit
    committee for review and approval each proposed related party
    transaction (other than related party transactions involving
    compensation matters, certain ordinary course transactions,
    transactions involving competitive bids or rates fixed by law,
    and transactions involving services as a bank depository,
    transfer agent or similar services). The audit committee must
    review the relevant facts and circumstances of the transaction,
    including if the transaction is on terms comparable to those
    that could be obtained in arms-length dealings with an
    unrelated third party and the extent of the related partys
    interest in the transaction, take into account the conflicts of
    interest and corporate opportunity provisions of our code of
    business conduct, and either approve or disapprove the related
    party transaction. If advance approval of a related party
    transaction requiring the audit committees approval is not
    feasible, the transaction may be preliminarily entered into by
    management upon prior approval of the transaction by the chair
    of the audit committee subject to ratification of the
    transaction by the audit committee at its next regularly
    scheduled meeting. No Director may participate in approval of a
    related party transaction for which he or she is a related party.
 
    Related
    party transactions and relationships
 
    Since the beginning of fiscal 2007, we have engaged in the
    following transactions with our Directors, executive officers
    and holders of 5% or more of our common stock.
 
    Stock
    option loan and transactions relating to our common
    stock
 
    Pursuant to the terms of Ms. Kirbys employment
    agreement with Ulta, upon Ms. Kirbys request, Ulta
    loaned $4,094,340 to Ms. Kirby pursuant to a secured
    promissory note, dated June 30, 2006, to allow
    Ms. Kirby to exercise previously granted options to
    purchase shares of our common stock. This loan was secured by
    the shares purchased upon exercise of the options and permitted
    full recourse against Ms. Kirbys other assets. The
    loan carried interest at 5.06% per year. Ms. Kirby was
    required to pay the outstanding interest with any bonus
    compensation that she received while the loan remained
    outstanding. Ms. Kirby was able to prepay the loan at
    anytime, but was required to repay the loan in full
    (i) immediately prior to our becoming an issuer
    under the Sarbanes-Oxley Act of 2002, (ii) prior to
    expiration of the time period provided under the terms of her
    option agreements and our stockholders agreements for the
    repurchase of shares following her termination of employment; or
    (iii) after five years. Ms. Kirby repaid the loan in
    full on June 29, 2007.
 
    On June 21, 2004, we issued 126,400 shares of common
    stock to one of our Directors, Robert DiRomualdo, pursuant to a
    restricted stock agreement under which 25% of the shares vest
    annually beginning February 26, 2005. Mr. DiRomualdo
    will be 100% vested with respect to this stock as of
    February 26, 2008. Mr. DiRomualdo did not pay any
    consideration for this stock, and we recognized an aggregate
    expense of $83,856 for financial statement reporting purposes.
 
    Registration
    rights agreement
 
    In connection with our initial public offering last year, the
    holders of 5% or more of our common stock and certain of our
    Directors, among others, entered into a Third Amended and
    Restated Registration Rights Agreement with us relating to the
    shares of common stock they hold.
    
    28
 
    Transactions
    with vendors
 
    Charles Heilbronn, one of our Directors, is Executive Vice
    President and Secretary, as well as a director, of Chanel, Inc.
    In 2007, Chanel, Inc. sold to Ulta $4.7 million of
    fragrance on an arms length basis pursuant to
    Chanels standard wholesale terms, and is expected to sell
    approximately $5.7 million of fragrance to Ulta during 2008.
 
    Mr. Heilbronn is also a Membre du Conseil de Surveillance
    (a non-executive board of trustees) of Bourjois SAS (France),
    the parent company of Bourjois, Ltd. (U.S.). In 2007, Bourjois,
    Ltd. sold to Ulta $3.0 million of beauty products on an
    arms length basis pursuant to Bourjois standard
    wholesale terms, and is expected to sell approximately
    $4.0 million of beauty products to Ulta during 2008.
    
    29
 
 
    ARTICLE VIII. OTHER
    MATTERS
 
    The Board of Directors knows of no other matters that will be
    presented for consideration at the Annual Meeting of
    Stockholders. If any other matters are properly brought before
    the Annual Meeting of Stockholders, it is the intention of the
    persons named on the accompanying Proxy Card to vote on such
    matters in accordance with their best judgment.
 
    By Order of the Board of Directors
 
    Robert S. Guttman
    Senior Vice President, General Counsel and Secretary
 
    May 30, 2008
 
    A COPY OF ULTAS ANNUAL REPORT TO THE SEC ON
    FORM 10-K
    FOR THE FISCAL YEAR ENDED FEBRUARY 2, 2008, IS AVAILABLE WITHOUT
    CHARGE THROUGH OUR WEBSITE WWW.ULTA.COM UNDER INVESTOR RELATIONS
    AND UPON WRITTEN REQUEST TO: INVESTOR RELATIONS, ULTA SALON,
    COSMETICS & FRAGRANCE, INC., 1000 REMINGTON BLVD.,
    SUITE 120, BOLINGBROOK, IL 60440.
    
    30
 
Ulta Salon, Cosmetics & Fragrance, Inc.
THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
     The undersigned hereby appoints Lynelle P. Kirby and Robert S. Guttman as proxies, with full
power of substitution, to represent and vote as designated on the reverse side, all the shares of
Common Stock of Ulta Salon, Cosmetics & Fragrance, Inc. held of record by the undersigned on May
23, 2008, at the Annual Meeting of Stockholders to be held at the Companys headquarters located at
1000 Remington Boulevard, Bolingbrook, IL 60440, on July 16, 2008, or any adjournment or
postponement thereof.
(Continued and to be signed on the reverse side)
 
 
ANNUAL MEETING OF STOCKHOLDERS OF
Ulta Salon, Cosmetics & Fragrance, Inc.
July 16, 2008
Please sign, date and mail 
your proxy card in the
 envelope provided as soon 
as possible.
ê
Please detach along perforated line and mail in the envelope provided.
ê
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THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE ELECTION OF DIRECTORS AND FOR PROPOSAL 2.
PLEASE SIGN, DATE AND RETURN PROMPTLY IN THE ENCLOSED ENVELOPE. PLEASE MARK YOUR VOTE IN BLUE OR BLACK INK AS SHOWN HERE
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    | 1. |  | Election of Directors: | 
 
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    |  |  |  |  | NOMINEES: |  |  | 
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 |  | Dennis K. Eck Yves Sisteron
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    | o |  | WITHHOLD AUTHORITY FOR ALL NOMINEES
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    | INSTRUCTIONS:
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    | To change the address on your account, please check the box at right and indicate your new address in the address space above. Please
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    |  |  |  |  | FOR | AGAINST |  | ABSTAIN | 
    | 2. |  | Ratification of appointment of Ernst & Young LLP as the Companys independent registered public accounting firm.
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    | Signature of Stockholder |  | 
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    | n |  | Note: |  | Please sign exactly as your name or names appear on this Proxy. When shares are held jointly, each holder should sign. When signing as executor, administrator, attorney, trustee or guardian, please
give full title as such.
If the signer is a corporation, please sign full corporate name by duly authorized officer, giving full title as such.
If signer is a partnership, please sign in partnership name by authorized person. | n |