Exhibit 23.1
CONSENT
OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
We consent to the incorporation by reference in the Registration
Statement
(Form S-8 #333-147127)
pertaining to the Ulta Salon, Cosmetics & Fragrance,
Inc. 2007 Incentive Award Plan, the Ulta Salon,
Cosmetics & Fragrance, Inc. 2002 Equity Incentive Plan
and the Ulta Salon, Cosmetics & Fragrance, Inc. Second
Amended and Restated Restricted Stock Option Plan of our reports
dated March 31, 2010, with respect to the consolidated
financial statements of Ulta Salon, Cosmetics &
Fragrance, Inc. and the effectiveness of internal control over
financial reporting of Ulta Salon, Cosmetics &
Fragrance, Inc., included in this Annual Report
(Form 10-K)
for the year ended January 30, 2010.
/s/ Ernst & Young LLP
Chicago, Illinois
March 31, 2010