Rated 4.06 out of 5 stars
Most Helpful Positive Review Great product and price
I usually get the high end brands but tried this because of a buy one get one and great review. This stuff is amazing! Dries quick so you're not waiting forever. No color transfer on clothes or sheets. Super dark color. No sticky feeling. I'm very fair with dry skin and this was perfect. Used a tarte tanning mitt (best tan mitt out there btw) that is available on its own on the tarte website for around $6.
Most Helpful Critical Review Meh.
I don't love this. I used to use Banana Boat tanner for years, and it gave the same dark brown color payoff without staining your hands or needing a mitt to apply it. Since they changed that lotion to a white formula that doesn't work as well, I purchased this, hoping to find a good replacement for my old favorite. Honestly, I found this product dries too quickly to rub in properly, and I don't like the application. Despite being a lotion, it's more of a gel consistency, and it's rather drying on the skin and not moisturizing at all. I have dry skin so I need a tanner to be a little more hydrating. The color guide is also way too dark for my liking. The resulting tan is a realistic brownish color though, I just don't like the application process to get there. If you don't mind using a mitt and all that, you may be okay with this! I just prefer a simpler process. (I'm very picky with my tanners, and I don't like St. Tropez or a lot of the other higher end brands either). BUT, since the new BB lotion goes on white and this one goes on too dark, I've actually been mixing the two lotions together and gotten good results that way. Mixing it with something else makes this easier to rub in/apply without needing a mitt. I don't really plan on repurchasing this, but it's good enough to keep and not return to the store. I will continue mixing it with other products to use it up. I would still recommend this to others looking for a dark tan, it's just not the right product for me personally.
Reviewed by 108 customers GREAT SELF TANNER
debby from california
Love this tanner looks like the sun did it!
Goes on streaky but comes out BEAUTIFUL
Kacey from Mass
I LOVE this product and have gone through multiple bottles. I have tried so many different at home tanners and this is my favorite. BE WARNED: When you apply it it looks awful!!! Super streaky and hard to apply an even coat BUT when you wake up the next morning and shower it looks flawless. I was blown away. The first time I used it I must have massaged it in for 30 minutes trying to get the streaks out until I gave up. The next day after rinsing it off it was perfect. It also fades so evenly. I never get the splotchiness or flaking.
All around my favorite at home tanner.
Great color for a great price!
danid43 from Bloomington,IN
I bought this after using mousse type self tanning products by other brands such as St.Tropez. I would say this works as well as those if not better. The lotion can be a little watery if not shaken really really well. It blends in easily with a tanning mitt and doesn't transfer to clothes/sheets and gave me a beautiful natural looking tan!
Beth from Oxford al
I love it but it doesn't deposit like the loving tan or the fake bake. But it does the job just will have to do a second coat
Nice color and long lasting
Marie from Hilton Head
I have been using self tanners for years with varying degrees of success. This one definitely calls for using a mit which is the 1st time I've ever done that. But I found it easy and effective. It goes on Gray and you definitely don't want to go out until it's been on for at least 6 hours and you rinse off the Gray then it's a lovely golden Brown. I find it very strange that several of the new bronze ers have that same need to rinse off feature. It's kind of annoying. I haven't noticed that it comes off on my clothes or on my sheets though which is a good thing. I shower and shave my legs and apply moisturizer in the morning then that evening before bed I put on this bronzer and it turns out beautifully the next morning. It is definitely not scary dark on my skin but that is a possibility on others I think.
jayn from San Diego
best product I've found
I really like the product but wouldn't buy it from Ulta
Aly13164 from North Carolina
Love this product gives me a nice dark tan.
Never. Ever. Again.
Kt from So. IL
I was super hopeful & excited when I came across this product. I've been looking for "higher end" dark lotions. I've been using St Tropez's mousse for about 2 years & love it, but wanted to see just how "dark" this lotion got. When I opened the bottle it was like water. Yes, I shook it up multiple times. Same consistency every time. I decided to try it anyways & started applying it with a mitt on my right arm, immediately it was SO streaky, patchy & the difference in colors was disgusting. I grabbed a pair of gloves to try to fix this awful mess, & it just made it worse. It stuck to my arm hair & wouldn't even out for anything. It looked like I had a skin disease. There was no color consistency with this product. I will never waste my $ again. St Tropez for life!
Nice self tanning milk
Elisa from North Carolina
I have drier skin and this has been really nice! I use mitt to apply. The tan is darker but not e trembly dark; just right for medium skin. It's nice for drier skin type. I will try other products from this brand.
Terrible Self Tanner
Lauren from Georgia
I picked up this self tanner in ultra dark and immediately went home to use it. I put it on and waited 4 hours as recommended on the bottle and then rinsed. However, once I rinsed it off ALL THE COLOR CAME OFF. My body looks the exact same as it did before I spent all the time self tanning. I wouldn't recommend this to anyone at all. Save your money and don't buy this!
Pretty good for the price
Alicia from Marietta, ga
I was pretty impressed by the price and the quality. Of course there are better tanners but this one is my go to for a daily use bc of the price point. Did not turn me orange or streak!
Paige from PCB, FL
Left splotches after 3 days
sb from New Orleans
worked well for me
I would buy this product again!
Gabby from Houston, TX
I'm am going on vacation in a few weeks and wanted to try a self tanner out before going. I had never self tanned before and I was really impressed with this product! It was super affordable, left a really natural color, no streaks and didn't transfer. I did exfoliate and moisturize my feet, knees, hands and elbows before applying with the mitt. I didn't have any problems with these areas being too dark or patchy, but I've heard to try applying the tanner with a makeup brush in those areas if that happens to you. The only con is that it dries super fast, so you need to work quickly. It was hard to do my back alone and it the only area that looked a little streaky when I applied it, but it was completely streak free when I showered the tan off! I naturally have a medium/olive complexion and I did two layers of the dark shade, left it on for the full 6 hours and it still looked very natural, kinda like I'd laid in the sun for a little while. It's also fading very nicely and evenly! But I think next time I'll get the ultra dark since this one was on the lighter side for my complexion.
Hard pass - all washes off
DD from Chicago, Il
Guide color is very dark.
Applied and slept in it over night.
In the morning the color looked great.
Very rich and dark.
Got in the shower and almost all the color washed off (no soap used) leaving me only one shade darker than my ghostly white natural shade.
Had I not left a small spot with no color applied I wouldn't even be able to tell I had self tanner on.
I prefer the mousse
Freckles from TN
I always buy the dark mousse. I wanted to try this because of the reviews. First try, probably always buy the dark mousse. Going to use it til empty, might change my mind.
DebbyC from Glendora, California
I absolutely Love this self tanner! Easy to apply instantly dark lasts for days leaves you with a professional spray looking tan, I've tried expensive self tanners and this one far exceeds all others! Highly recommended
The best tanner I've used so far!
BH from Riverside, CA
I was really satisfied with this product. I was prepping for a weekend long vacation and wanted to go with a tan. I'm VERY pale so I'm always hesitant that tanners will make me look orange. I had been using L'Oreal Sublime Bronze as well as Jergens gradual tan lotion but found they didn't get me as dark as I had hoped.
I picked up this product and was scared it would be too extreme for someone with my skin tone. However, I was really happy with how it turned out! It is the least orange tanner I've used so far and it is a gorgeous dark tan, not unnatural looking at all. The application wasn't as great as a thicker lotion might have been, but as with all tanners, being careful and patient is the key. I didn't have any streaks, and after my first shower it hadn't gotten patchy at all. Very good tanner for the price!
Wouldn't call it a "tan"
Lyndsey from Tennessee
This product is a bit frustrating. So you put it on and leave it on for six hours to develop. During those six hours you look absolutely ridiculous and bright, bright orange. And then you wash off in the shower after six hours and I would say at best it leaves you with a sun kissed glow, but certainly not a dark color of any sort. I even tried putting on multiple layers and then sleeping in it to really let it work and it still essentially washed off all the color in the shower (with just water, no soap or anything) and just left me with a glow. I am naturally tan and I feel like this just made me glowy and didn't actually darken my skin like other products. But at least the orange washes off.
Keeping it real Kristin from Jonesboro, AR
You can't beat it for the price! I love this stuff and how I instantly see results. No streaking, beautiful color.
Tips: Be sure to do a good body scrub, shave, etc. before applying product for best results. Use a mit to apply. Stand in front of a fan when done applying for it to set a tad bit quicker.
AMAZING BUT Read Before Buying!
Taylor from San Diego, CA
So... I'm a huge fan of St. Moriz Fast Tan, because you can wash it off within 3 hours max and it delivers very natural looking color. I figured I'd give this a try. I showered, moisturized rough areas (elbows, knees, feet), then used a mitt to apply the color. Let me start off by saying... when applied at first, this stuff makes you look bikini pro dark. That's not necessarily a great thing, especially because it streaks pretty badly. It dries quickly which is positive because there's not a lot of rub off onto sheets etc. BUT this also means you end up seeing the buffing lines. However, I was willing to give this stuff the benefit of the doubt. I went to sleep, and in the morning washed it off. When you wash it off, the weird streakiness you see from the instant color application goes away and you're left with a BEAUTIFUL, natural looking deep tan-- it's warm and olivey almost. So I definitely recommend this for experienced tanners-- just know you're going to go through an ugly phase when you first apply!
have to work with it to look good
jbsutton15 from iowa
i really wanted to like this tanning lotion because you cant beat the price, but i really had to work it into my skin to get it not to look noticeably streaky, i would say it took me about an hour to put on just my arms and legs. after wards i didnt like how patchy and dry it made my skin look so about 20 min in to having it on i took a damp paper towl and lightly took off the top layer. i didnt really mind the way it looked after that too much but it was so hard to put on i will be returning and putting my money towards the st tropez unfortunately): if you really are set on buying this, try mixing it in with some regular lotion and not using big portions all at once.
sue from Dresden, ME
St. Moriz is a great product. Nothing wrong with lotion, wish it were a cream. My personal favorites are the mousse and mist.
Don't waste your money
Kkole from Wisconsin
This product is a joke. It does deliver instant color but only a shade lighter than your skin. It's also very hard to apply and leaves streaks everywhere. It doesn't develop any lighter than the shade that it is when you put it on. I took 40 minutes carefully applying to avoid streaks that still ended up showing up. After my first shower — 12 hours later all the color washed off even though I exfoliated beforehand and used the directions exactly as they were on the bottle. It's also sticky and takes a while to dry. I had to stand in front of a fan for about 20 minutes. The only positive to this product is that it doesn't have a spray tan smell. Will be returning this ASAP.
Great for a couple day tan
Coop42 from Prior lake
Love this tanner, perfect if your looking for a tab for a couple days max. When you first put it on, the color looks very dark, but when you shower 8 hours later, a lot of it washes off so don't be fooled by how dark it looks when your first apply it.