Product Reviews Rated 4.34 out of 5 stars
38 Reviews
Most Helpful Positive Review I admit, I was looking for something negative... I was looking for something to dislike about it after I realized I liked it so much. It's been awhile since I felt that way about a product I also decided to stop reviewing a product based on the delivery or shipping because that has nothing to do with the actual formula and how it performs so this review may be lengthy but Bear with me.
It is creamy. It is full coverage and you MUST get a shade to color correct, a shade to brighten and a shade to contour. Do it with creamy textures like this.
What has me most amazed is how it blurs my skin. Once you blend this out it is unbelievable what you see next. This doesn't compare to their first concealer called Cake Face. This one does allow you some dry down time and if you do as Jackie Aina suggest and let it dry a bit - whoa whoa whoa.
I am very happy with my results. I feel that what I have Ben able to achieve is exactly where I imagined I could be but only with a makeup artist.
My review is honest and I wasn't given any products no to say that. Your best bet is to give it a try and then leave a review. I want us to make sure this brand succeeds.
Most Helpful Critical Review Definitely not for me This creases horribly on me no matter what I do, and in response to another comment it is not from heavy powder. This is definitely not a concealer you want to cake on like it is trendy to do, which is fine with me. A little bit goes a very long way. But half the time it just looks completely horrible on me whether I set it or not. If you have figured out how to make this work for you, congratulations. I'm going to use it up and keep trying to make it work, but it's likely I won't repurchase it. At this time I prefer Dose of Colors or Colourpop concealers because I don't have to experiment with them to get them to do what I want them to do.
Reviewed by 38 customers perfect! 5
Alicia from Connecticut
matches perfectly and doesn't come off till I take a makeup wipe to it!
Love the product 5
Ju from Texas
This product is really good for under the eye. Only thing is it's a little hard to remove even after a shower. But it's worth the buy definitely.
Love it 5
Dorrie from MA
This has amazing coverage and it mattifies beautifuly. My only wish is that it came in a larger size.
Good solid coverage. 4
lynn from Florida
I am very pleased with the coverage. Looks good after a small amount of powder.
Flawless under eye coverage 5
NotThatKindOfDanceMom 🖤 from North Carolina
I'm 38 and have natural dark pigmentation under my eyes. I had been using bye-bye under eye but tried this as I was in Ulta product browsing. Love how it brightens and stays on smooth for hours. I work in front of a screen all day, many video conference meetings and don't touch up my makeup in between due to no time and I'm pleasantly surprised how smooth and bright I still look after 10 hours! So I've baked. And I love all the tricks and fun with makeup one could have. I watch Instagram videos to see what others are doing. No need to truly bake with this concealer, but you can sweep some illuminating banana powder for a nice finish. I use Dermablend Illuminating Banana.
I use Tula's brightening and cooling eye stick before any makeup application. Another must have!
Highly recommend this product.
My new favorite 5
Ria from Minnesota
I bought shades 12 and 15 and I can honestly say, I have never been more impressed with a concealer. I need the smallest amount and it covers so much of my acne and dark circles. I wish I had discovered this sooner.
I love it! 5
JazzyC from Birmingham, AL
This is my new staple! A little bit definitely goes a long way. I have combination skin and this product effortlessly blends into my skin and no creasing!
Great Concealer 5
Jay's Mom from Ky
This product is a perfect match and has a wonderful smooth formula. I wish it came in a larger size.
Definitely not for me 3
Millianna from Detroit, MI
This creases horribly on me no matter what I do, and in response to another comment it is not from heavy powder. This is definitely not a concealer you want to cake on like it is trendy to do, which is fine with me. A little bit goes a very long way. But half the time it just looks completely horrible on me whether I set it or not. If you have figured out how to make this work for you, congratulations. I'm going to use it up and keep trying to make it work, but it's likely I won't repurchase it. At this time I prefer Dose of Colors or Colourpop concealers because I don't have to experiment with them to get them to do what I want them to do.
it's alright 3
B from Wisconsin
This concealer does have great coverage but it's super thick and dries down quickly, so it's a pain to blend out in time. A little goes a long way so don't overdo it! Doesn't crease under my eyes and lasts all day
Love love love!!! 5
JenMo145 from AZ
I use it under my eyes, it's perfect coverage. Doesn't show creases/fine lines. Love this product. Will continue to purchase!!!
Never buying another concealer, holy grail 5
Aaliyahxoxo from Fontana
This concealer has so much pigment in it. It reminds me of huda beauty concealer in terms of pigment and coverage, but unlike hudas concealer, it's extremely lightweight and scent free. It's extremely brightening which I absolutely love. It's not too matte, but will eventually dry down, so I like doing one eye then the next eye. If it creases on you, most likely your powder is too heavy. I've tried some powders and it creased badly, switched powders and it didn't crease at all. So I would say it's most likely your powder (or lack their of), if it creases on you. I love the way this concealer looks. It makes me look awake and vibrant and youthful.
Very Pleased 4
Goddess from MN
I was so bummed out when Urban Decay switched their Naked Concealer formula and was dreading the thought of having to find a different concealer to use. I decided to give this a try since I had already been using the setting powder. I love this concealer! Very similar to what I had before....no creasing and stays on well with my All Nighter foundation and setting spray! Beauty Bakerie is a wonderful brand!
Best concealer I've ever used 5
Leah from Colorado
I love this stuff! It's so light and easily blended under my eyes. Doesn't cake up at all!
Great Formula 5
Claudia from Orlando, FL
Tried this product on a whim after seeing the brand advertised to me on Instagram and I am so glad I did! The formula is super creamy and blends perfectly into my foundation. Personally, I just use concealer under my eyes and then blend it out with a Beauty Blender, and it works perfectly for me.
Covers all of my blemishes 5
Melissa from San Jose
I sometimes use this just to cover marks on my face and because it blends so well with my skin tone I don't even need foundation.
No way 1
Olive from Ca
Creased so badly, never had another concealer crease this much!
One of the worst concealers 2
Ugh from Oxnard
This concealer just doesn't work for me. Super drying. Super cakey. Also It's a fast drying concealer so you have to work in sections but even then it's hard to work with because the blend ability sucks. Don't recommend
Incredible! 5
Linds from AZ
This concealer is AMAZING! It covers so well and isn't drying at all! It does set quickly so I would work in sections but it leaves the most beautiful finish!
AMAZING! 5
Alyssa from Orange County
I am obsessed with this concealer! It goes on so nicely and looks natural! It is great for bags under eyes and blemishes! I would totally recommend this item!
Nice feel, Only Ok coverage 3
YT from Ohio
This is not a concealer I would recommend if you're looking to highlight with. I think it would work good just for 'spot' concealing but if your doing a 'beat face' this just takes too much product and dries down too quickly.
The Perfect Addition 5
JustMe from Seattle
Conceals nicely without drying and setting in any fine lines you may have.
Showed every wrinkle 1
Tammy from Houston, TX
I had high hopes for this product after reading the reviews, but when I applied this, it sank into every wrinkle. I even tried mixing it with a different concealer that doesn't show every wrinkle, but it still had the same effect. Wasted money
Really good, especially at this price 5
Ally from Texas
I love this concealer! Its a creamy formula and the applicator is easy to use and doesn't leave a lot of streaks. It does run a little too easily if my eyes are watery because of my allergies. Other than that, it has great coverage
So drying. Creases like crazy. Very dissatisfied. 1
Kass from Salt lake city
Um this is horrible. It is so cakey, drying and creases in seconds. I am barely 21 and this makes my under eyes look like 50! I will say great coverage but it sits on top of the skin and you can tell its there. Will not repurchase.