Rated 4.09 out of 5 stars
Most Helpful Positive Review Delivers on promises
I received a #complimentary sample of the color Neutral Nana and it was a perfect match for my haircolor. The product packaging boasts that the brow gel is transfer resistant, smudge resistant, waterproof and offers up to 60 hrs of wear. As an oily skin girl, who normally has to touch up my brows more than once a day, I was skeptical and ready to put these claims to the test. The first thing that I appreciated about the product was the small angled applicator brush. It made applying the product easy. I was able to get relatively precise points on the outer ends of each brow. I also like having a pointed arch and the brush was well suited to helping me achieve that look. As I mentioned previously, the color of the gel was a perfect match for my hair, but I found that to be a draw back. I normally wear a very bold brow look. I prefer my brows to be a couple of shades darker than my haircolor. The gel was thin and easy to apply, but it took several coats for me to achieve the dense look that I prefer. Seeing as how the gel dries to a truly budgeproof finish, that made it difficult to layer and get the level of coverage that I like...without ending up with goopy-looking brow hair. I did really enjoy the staying power of this product, though! It did not smudge, blur, bleed or melt whatsoever. It looked the exact same at 11:30 p.m. as it did when I applied it at 8:00 a.m. I tried this product for 3 days in a row and by the 3rd day, I had worked out the lack of coverage kink by going over my brows with a spooly of my regular dark brown brow gel. That darkened things up a bit and also helped brush out the matted up look of some of the hairs. At the end of the day when I was taking my makeup off, I had to work and scrape a bit, even with my makeup removing oil, to get all of the gel off my skin and out of my brows. All in all, it's a great product, especially for ladies who enjoy a long wearing, more natural brow look.
Most Helpful Critical Review This was just not it for me.
I really wanted to love this brow gel and had high hopes, unfortunately it did not preform nor hold up. I began with a freshly cleaned and exfoliated face. I brushed my brows with a spoolie before applying. The color was so much darker than I anticipated. The applicator is a tiny paint brush. I applied each brow in the same manner; I started with a light handed line to mark where I didn't want to go below, then I began upward strokes. Some areas went on smooth while others began to clump quicker. You need to work fast with this product. The brush doesn't allow for a natural look, so I had to go back through with a spoolie to brush out my brows to attempt that. Again, if you don't move fast enough the product is going to clump and give you issues. Once the product is on, it has some staying power yet it doesn't look natural. This could be because of the darker color or because of the clumpy areas. With time and more practice using this particular gel I might like it, but first impressions mean a lot. There are so many other products that are easier to use and preform at a better rate. Even if they changed the applicator wand, that would make a difference. *If you do want to take this product off early, use POND'S cold cream. The pictures show first application in standard house lighting, second day outside natural light, and second day natural light with a filter that my best friend gave all the Bears eyebrows to make me feel better. lol I'm so glad I was able to get the chance to try this complimentary.
Reviewed by 967 customers Life-saver
anonymous from Phoenix, Az
I absolutely love this product, and am forever grateful! It stays on for days if you avoid the eye area when washing your face. I only have to take to it off after a while to freshen it up and reapply. I can sleep in it on a white pillow case, and rest easily. I use it heavier too, because I have a lot of loss, my outer brows are non-existent.
ONLY Thing That Stays On
Shayne from NYC
I have a very oily forehead/eyebrow area, and this is the ONLY thing I have ever found that stays on. I have tried many, many eyebrow products that promise to be smudge-proof, water-proof, 24-hour, etc. This is the ONLY product, in 5+ years, I have ever found that actually delivers on those promises. If I am careful when washing my face, this can last 3 days on me.
anonymous from Florida
Color matching it good. Applicator brush is great! Only stays on for about 24 hours but that works well for me.
Last through surgery!
Fafa_Doll from California
I applied it the night before had surgery the next day, came out with perfect brows!
BOOTY IN A BOTTLE
Luver122 from An island
Um what is this, it does not look good in the mirror at all! Hey ulta start hooking up employees just like you do upper management for GTS!
Inked Brow Gel
anonymous from undisclosed
This is the only thing that stays and looks awesome!!
Best eyebrow product
Shay from Long Beach, ca
Best product out there
anonymous from Kirkland, WA
This product works WAY better than other brow products I have tried in the past. Now I will always have an extra on hand so I never run out.
What are you waiting for?
anonymous from Bakersfield, CA
Literally changed my brow game. I will die if they ever stop making it. It's that good! I use it with brow blade.
Actually looks like i have eyebrows and stays on!!!!!
AudyGirl from KY
I have very little eyebrows to speak of and what i do have are basically white. I have had them tattooed, I draw them on etc. This stuff actually makes it look as if i have real eyebrows when i use in conjunction with a spoolie to give a little texture. As far as staying on, if I wash my face and avoid the area, it stays on. I can actually pat my face dry etc. and they stay. I can sweat and they stay...you get the idea.
JC from Tx
I'll never forget when I did my eyebrows for the first time. It was for senior pictures back in high school.. I used India ink (because I didn't have brow products and saw a tutorial lol) and to put it short, Groucho Marx would have envied the smudgey caterpillars haha! This was a flashback to that! Not worth the price and extremely messy. Stick with benefit or Anastasia products!
Yas from San Antonio, Texas
I had never used a liquid eyebrow gel before this but it was pretty easy to use. It says 60+ hour hold and it's 100% true! This product stayed on perfectly for 3 days straight and never once faded or smeared, I went swimming and took 2 showers while having this on and it didn't budge! Would definitely recommend getting this product.
Ana from Parker CO
Honestly I went camping for three days and it stayed the whole time. Definitely worth the money if you don't have naturally pretty brows
I would buy this product again.
Brow obsessed from OH
I purchased the brunette Betty (warm brown) & dark drapes (dark brown.) Both colors work for me. I mix them together to get the perfect shade equivalent to my natural brow color.
Becky from Oklahoma City, OK.
Alright, I'll be honest, I bought this because it's new and I had tried many other high-end brow products on the market, and Ulta has a good return policy. My go-to brow pencil- the IT Waterproof Perfector 5-in-1 (I admit, I hated the consistency but loved the staying power)- was discontinued and I was pretty much at a loss because NOTHING else was waterproof enough to withstand being a triple threat sweat: hot-blooded, overweight, AND hormonal issues. BUT THIS IS GOLD. It stayed put through the humidity and triple-digit heat, 7 hour sleep, fierce sweat session, shower with face wash, and applying toner. I am beyond pleased with this product.
anonymous from Las Vegas, NV
Once on, it looks like plastic painted on. Not my favorite thing at all.
Dzien from Detroit, MI
I have medical issues which caused me to lose all my brow hair and being self conscious I always Drew them on every morning. Finding a product that stayed all day and worked well with my auburn hair was always a challenge.
I was leery to try this because of broken promises, from other companies, on all kinds of pomades, pencils, etc
It turned out that this stuff is amazing! It took a bit longer to put on because of the more liquid consistency, but the effort really pays off. I actually have gotten it to stay for 4 days with minor touch-up. It's a blessing because I don't have to worry about it fading or smudging, and it is one less step in the morning.
Gingersnap is a really great color for me.
Cheap substitute: colored gorilla glue
Emmy from Washington
This product is amazing in the sense that I washed my face twice and my eyebrows looked untouched and dry afterwards. While it is a gel It also acts as basically a stain. The only downside is you have to really work at your eyebrows to get the stuff to come off which might cause hair loss but overall good stuff. Inked brow gel for the win.
HAPPY EYEBROW BABE
anonymous from QUEENS,NY
OMG THIS IS AMAZING STUFF FOR ME WITH NO EYEBROWS AND IT LASTED FOR DAYS
Mel from Reno Nv
This product is amazing. Put it on and forget you're wearing it.
KellyG805 from Texas
Not a waterproof, sweat proof or long wear product. I live in Texas and it's hooooot. I sweat right through it. Tried swimming in it being careful not to wipe my face and it bled right off. Worked with it for several days trying different methods. It was messy, took forever to dry and didn't apply evenly. Super disappointed and total waste of money. I never leave product reviews but this was so bad I just had to say something.
anonymous from undisclosed
Two stars but only for it's staying power. Wasn't impressed by the product otherwise.
Wanted to love it
anonymous from Phoenix, AZ
Didn't love this as much as I wanted to. It does last but only for about 24 hours or so. Still have to add product to it and the applicator isn't very easy to use
Can't live without!
Nic from Michigan
I go between this a The Urban Decay Brow blade. The ink in both products is a complete life saver for my 90's over plucked brows. (Take some time to play w the product & you'll never use anything else again
My New Fave
Kristyfromtheburgh from Pittsburgh, PA
Love this product! It replaces my former fave, Anastasia Dipbrow, because of how easy it was to use. The only thing I miss is the spoolie brush, but I just use my own. Perfection!