Say goodbye to dry and brittle, and hello to moisture. This luxuriously rich shampoo drenches strands in the moisture they crave. Drink it in! Hydrate01 Shampoo For Dry Hair has a rich, moisturizing lather that revives brittle and lifeless hair. Rusk's color-safe formula helps repair and smooth hair's damaged cuticle layer to improve strength and resiliency. This Gentle, deep-hydrating shampoo is formulated with CDEpHlex³ Technology to protect it from color fading, damage, and environmental pollution. RUSKPRO Professional + Protective Hair Care System with CDEpHlex³ Technology, high-performance standards across every category: CARE01, STYLE02, TEXTURIZE03 AND FINISH04.