skip to main content
ULTA
  • Home
  • / Hair
  • / Treatment
  • / Oils & Serums
  • / Hydrate Superfood Treatment
PureologyHydrate Superfood Treatment

Pureology

Hydrate Superfood Treatment

6.0 oz Item 2516059

Find in Store-

Pureology Hydrate Superfoods Treatment nourishes dry hair with the wonders of superfoods. Pureology's 100% vegan treatment masks are packed with essential nutrients to moisturize and soften, leaving hair more manageable. Coconut Oil adds moisture and strength while Avocado Oil provides deep nourishment and moisture, leaving hair looking healthy and hydrated. Silicone-free formula and AntiFade complex helps protect color-treated hair.
Shampoo the hair with your Pureology system of choice. Apply a quarter sized amount of Superfood Vitality Treatment to wet, freshly shampooed hair. Wait for 5 minutes while the superfoods treat the hair. Rinse.
Aqua/Water/Eau, Cetearyl Alcohol, Glycine Soja Oil/Soybean Oil, Behentrimonium Chloride, Parfum/Fragrance, Isopropyl Alcohol, Glycerin, Phenoxyethanol, Tocopheryl Acetate, Cocos Nucifera Oil/Coconut Oil, Persea Gratissima Oil/Avocado Oil, Ethylhexyl, Methoxycinnamate, Butylene Glycol, Bht, Chlorhexidine Digluconate, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Limonene, Citric Acid, Coumarin, Ci 19140/Yellow 5, Ci 14700/Red 4, Melanin, Tocopherol, Pentylene Glycol, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Rosmarinus Officinalis Leaf Extract/Rosemary Leaf Extract, Ethylhexylglycerin.

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
PureologyHydrate Superfood Treatment
 
3.4

(based on 12 reviews)

60%

of respondents would recommend this to a friend.

Pros

  • Easy to use (7)
  • Smells great (7)
  • Effective (5)
  • Gentle (3)
  • Good value (3)

Cons

No Cons

Best Uses

  • Dry/damaged hair (7)
  • Color-treated hair (4)
  • Normal hair (3)
    • Reviewer Profile:
    • Survivalist / minimalist (5), Product junkie (3)
    • Hair Type:
    • Straight hair (5), Wavy hair (5)

Reviewed by 12 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
1.0

It's a NO for me...

By Shay

from Boise

About Me Product Junkie

Verified Reviewer

Pros

  • Smells great

Cons

  • Caused Scalp To Break Out

Best Uses

    Comments about Pureology Hydrate Superfood Treatment:

    I have used Pureology Hydrate (the purple bottle) for over 10 years. I bought the small 1 ounce mask at my local ULTA store because I thought the product smelled good and was thinking it must be a good product for being so expensive and also because the conditioner is so great. BUT NO... my scalp broke out within 2 hours of using it and I had bumps all over my whole scalp. If you are susceptible to having scalp breakouts from hair products, I would NOT use this. It also did NOT make my hair feel very soft. It felt a little waxy.

    • Hair Type:
    • Wavy Hair
     
    3.0

    bring hydra whip back!!

    By HYDRA WHIP

    from Cali

    Comments about Pureology Hydrate Superfood Treatment:

    i bought this in the travel sizes 2x to try it out before splurging on the full size. i am happy i didnt buy the full size! My hair is thin and just past shoulder length and i had to use the entire jar of the travel size to feel and see a difference in my hair. However, when i used Hydra Whip all i needed was about the size of a quater amount and my hair felt and looked great! luckily my local Ulta still has some Hydra Whip in stock!! time to go stock up!

     
    3.0

    bring hydra whip back!!

    By HYDRA WHIP

    from Cali

    Comments about Pureology Hydrate Superfood Treatment:

    i bought this in the travel sizes 2x to try it out before splurging on the full size. i am happy i didnt buy the full size! My hair is thin and just past shoulder length and i had to use the entire jar of the travel size to feel and see a difference in my hair. However, when i used Hydra Whip all i needed was about the size of a quater amount and my hair felt and looked great! luckily my local Ulta still has some Hydra Whip in stock!! time to go stock up!

    (1 of 1 customers found this review helpful)

     
    1.0

    Terrible replacement for hydrawhip

    By jilly

    from Reston, VA

    About Me Product Junkie

    Verified Reviewer

    Pros

    • Easy To Use

    Cons

    • Ineffective
    • Strong smell

    Best Uses

      Comments about Pureology Hydrate Superfood Treatment:

      I was stunned when I tried to purchase Pureology Hydrawhip, which I have adored and have been using for years, to find it was replaced with Superfood. Superfood is better than nothing, but does not moisturize, hydrate or detangle nearly as well as Hydrawhip. Please bring back the old masque.

      • Hair Type:
      • Straight Hair
       
      5.0

      Great Masque!

      By JessP

      from Nashville, TN

      About Me Professional Stylist

      Pros

      • Easy To Use
      • Effective
      • Gentle
      • Smells great

      Cons

        Best Uses

        • Color-treated Hair
        • Dry/Damaged Hair
        • Limpness/Lifelessness
        • Normal Hair

        Comments about Pureology Hydrate Superfood Treatment:

        This product not only smells like a troipical dream vacation but it left my hair super soft, bouncy and ultra shiny! Love it!

        • Hair Type:
        • Wavy Hair
         
        5.0

        Love this conditioner

        By Donna

        from wenatchee

        About Me Minimalist

        Verified Buyer

        Pros

        • Easy To Use
        • Effective
        • Good Value
        • Smells great

        Cons

          Best Uses

          • Dry/Damaged Hair

          Comments about Pureology Hydrate Superfood Treatment:

          Appreciate the knowledge of their staff in helping me get the best product for my needs!

          • Hair Type:
          • Wavy Hair
           
          5.0

          Love It. Will Buy Again.

          By Heidi

          from Mt Pleasant, SC

          About Me Minimalist

          Verified Buyer

          Pros

          • Easy To Use
          • Effective
          • Smells great

          Cons

            Best Uses

            • Color-treated Hair
            • Dry/Damaged Hair
            • Normal Hair

            Comments about Pureology Hydrate Superfood Treatment:

            I generally avoid extra products for two main reasons: 1) I have long, fine, straight hair and products and extra conditioners tend to weigh it down. 2) I felt it was a waste of money because my "normal" hair didn't really need it. One day when my hair wasn't looking smooth and was bugging me, I impulsively decided to try this when picking up shampoo; and I LOVE IT! Once a week, as recommended on the label, is perfect. I only use it on the "ponytail" length of my hair, avoiding my crown and scalp. The day after is more oily than usual, but not enough to be a problem. My hair is softer, smoother, and it smells amazing!

            • Hair Type:
            • Straight Hair

            (4 of 6 customers found this review helpful)

             
            2.0

            What happened??

            By Seahorse02

            from ATL

            About Me Beauty Conscious

            Verified Reviewer

            Pros

            • Good Value

            Cons

              Best Uses

              • Color-treated Hair
              • Dry/Damaged Hair

              Comments about Pureology Hydrate Superfood Treatment:

              Why did the company ruin this once wonderful hair masque? It used to smell luscious with a whipped dreamy consistency- but now it's the color of used Crisco with a smell to match (yuck) and they've cut the number of ounces. Everything went downhill but the price. Am now in search of a new deep conditioner.

              • Hair Type:
              • Wavy Hair

              (3 of 3 customers found this review helpful)

               
              1.0

              Old version better

              By SabrinanNYC

              from New York

              About Me Product Junkie

              Verified Reviewer

              Pros

              • Easy To Use
              • Smells great

              Cons

              • Ineffective

              Best Uses

                Comments about Pureology Hydrate Superfood Treatment:

                I loved the old mask Hyra Whip in the original purple container. I have bleached blonde hair and it was the only mask that made my hair soft, silky and shiny. Used it for years. This new formula did nothing for my hair. My hair was no where near as soft and shiny as the old formula. My hair was dry and straw like after using this product on my hair. I will be returning. Fortunately I found another brand (Caviar) that has an amazing mask that I will now buy, which left my hair super soft. Too bad, I was a devout fan of Pureology for years. I still buy their Hydrate shampoo in the purple container. Hopefully they don't change that formula.

                • Hair Type:
                • Straight Hair
                 
                5.0

                Great hydration for dry hair

                By Ol grey mare

                from Auburn, Ca

                About Me Minimalist

                Verified Buyer

                Pros

                  Cons

                    Best Uses

                    • Dry/Damaged Hair

                    Comments about Pureology Hydrate Superfood Treatment:

                    Made my hair soft & shiny.

                    • Hair Type:
                    • Straight Hair

                    Displaying reviews 1-10

                    Back to top

                    Previous | Next »

                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    2 Questions | 2 Answers
                    Displaying questions 1-2
                    • Q:

                      Can I leave this in my hair overnite like a moisture treatment ?
                      Asked on 1/29/2018 by Shelly from undisclosed

                      1 answer

                      • Brand Expert

                        A:

                        Apply a quarter sized amount of Hydrate Superfood Treatment to wet, freshly shampooed hair. Leave on for 5 minutes. Rinse.

                        It leaves hair hydrated and vibrant in 5 minutes.

                        Answered on 1/30/2018 by Brand Expert from Pureology
                    • Q:

                      Can this be used everyday as a conditioner since I have allergy issues with other daily conditioners?
                      Asked on 12/11/2017 by Jennifer from California

                      1 answer

                      • Brand Expert

                        A:

                        Pureology Hydrate Superfood Treatment is an extremely nourishing mask that offers intense hydration and essential nutrients for softer hair. You can use it i as often as your hair needs it.

                        Answered on 12/14/2017 by Brand Expert from Pureology
                    Displaying questions 1-2

                    Do you have a question about this product?