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PureologyHydrate Shampoo

Pureology

Hydrate Shampoo

Item 2161848

Color:33.8 oz

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Pureology Hydrate Shampoo gently cleanses and moisturizes medium to thick, color treated hair. This moisturizing, sulfate free shampoo features a concentrated formula that nourishes, adds softness, and protects color vibrancy. Hydrate Shampoo includes Jojoba, Green Tea, and Sage to strengthen, repair, and protect against hair breakage. This shampoo also includes Pureology's AntiFade Complex with Fennel Seed extract and a natural blend of Camelina, Coconut, and Olive Oil to nourish, strengthen, and offer the ultimate color protection for color treated hair.

Key Benefits:
  • 100% vegan
  • Moisturizing shampoo
  • Nourishes hair with a soft finish
  • Strengthens and prevents against hair breakage
  • Includes AntiFade Complex



Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.
AntiFadeComplex
ZeroSulfate
Natural Plant Extracts: Rose, Sandalwood and Green Tea
Signature Aromatherapy Blend: Ylang Ylang, Bergamot, Anise, and Patchouli

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
PureologyHydrate Shampoo
 
4.7

(based on 1044 reviews)

96%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (530)
  • Improves hair health (519)
  • Lathers well (493)
  • Great smell (474)
  • Gentle (409)

Cons

  • Pricey / poor value (46)
  • Smells bad (30)
  • Pricey (19)
  • Price (14)
  • Doesn't lather well (11)

Best Uses

  • Daily use (466)
  • Thick hair (180)
  • Fine hair (167)
  • Curly hair (140)
  • Oily hair (80)
    • Hair Type:
    • Wavy hair (346), Straight hair (256), Very curly hair (57)
    • My Beauty Routine Takes:
    • 30 minutes (82), 10 minutes (23), 1+ hour (22)
    • Reviewer Profile:
    • Beauty conscious (315), Survivalist / minimalist (212), Product junkie (98), Brand buyer (68), Budget shopper (50)
    • Was this a gift?:
    • No (21)

Reviewed by 1044 customers

Displaying reviews 1-10

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5.0

amazing

By motojuju

from denver

About Me Beauty Conscious

Pros

  • Cleans Thoroughly
  • Great Smell
  • Improves Hair Health
  • Lathers Well

Cons

    Best Uses

    • Daily Use
    • Thicker Hair

    Comments about Pureology Hydrate Shampoo:

    between this and the conditioner - serious moisturize! have purchased many bottles

    • Hair Type:
    • Wavy Hair
     
    3.0

    But the smell ......

    By Hydrate not for me

    from Houston TX

    About Me Minimalist

    Pros

    • Cleans Thoroughly
    • Lathers Well

    Cons

    • Smells Bad

    Best Uses

      Comments about Pureology Hydrate Shampoo:

      I had tried a sample of the Pureology Strength shampoo and conditioner and decided to take the plunge and get the holy grail Pureology Hydrate for my color treated (semipermanent brights) hair. I should have bought a trial size. It lathers fantastic and unlike some other shampoos it doesn't feel heavy but the smell of it was not what I ever expected . Think of your local vitamin /health food store , that smell that greets you when you walk in the door. That's the only thing I can compare it too. Which isn't bad when it's not in a concentrated formula and going in my hair. If I was still pregnant and having morning sickness I would have been a goner. Even my husband commented on how awful it was. The Strength line smells nothing even close to this . And the tingle of the conditioner was a little much , I still tingled even after I rinsed and dried my hair , to the point I wondered if I needed to wash again. I'll be switching back to the Pureology Strength after this (HUGE) bottle of Hydrate is gone . If I make it that long .

      • Hair Type:
      • Wavy Hair
       
      5.0

      Coarse Hair Manageability Life Saver

      By Tierra

      from Detroit, Michigan

      About Me Product Junkie

      Pros

      • Adds Shine
      • Adds Volume
      • Cleans Thoroughly
      • Great Smell
      • Improves Hair Health
      • Lathers Well
      • Soft, Detangles Easily, Cuts Blow Dry Time

      Cons

        Best Uses

        • Coarse Hair
        • Dandruff Prone Hair
        • Dry Scalp
        • Oily Hair
        • Thicker Hair

        Comments about Pureology Hydrate Shampoo:

        My hair fits in basically every negative category. The weather, environment, stress, etc. all effects my hair. It's thick, coarse (4c type), oily, has dry patches, dandruff, split ends, frizz easily, gets puffy due to humidity or sweating, and the list continues. I have used a variety of products such as RedKen, Shea Moisture, Organix, Miss Jesse, ....generally stick with paraben free products. The price of this product scared me. I've over spent on products before and was disappointed. I bought this product shampoo and conditioner in the trial size. I felt the difference still while massaging the shampoo in my scalp. The texture was changing. When I rinsed out the shampoo, my hair was so soft. I could run my fingers through it. I applied the conditioner and left it on for a few minutes. My hair was totally transformed. I blew out my hair in half the time. I was also able to do one pass with the flat irons. My hair was shiny and voluminous. My hair did not feel sticky at all. Felt very clean. No dry patches and no dandruff. I ended up order the jumbo bottles. Worth every penny!

        • Hair Type:
        • Very Curly Hair
         
        5.0

        Amazing transformation

        By Pureology gal

        from TN

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Adds Shine
        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Hydrates
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Daily Use
          • Oily Hair
          • Thicker Hair

          Comments about Pureology Hydrate Shampoo:

          May hair can be coarse and dry. Hair is so much softer and smoother now, even with daily use. Can't believe the transformation. Well worth the money.

          • Hair Type:
          • Wavy Hair
           
          5.0

          Love this stuff!

          By Becky I.

          from St. James, MN

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Great Smell
          • Improves Hair Health

          Cons

            Best Uses

            • Thicker Hair

            Comments about Pureology Hydrate Shampoo:

            My favorite shampoo/conditioner. Smells great and makes my scalp feel awesome. Works for over processed hair!

            • Hair Type:
            • Wavy Hair
             
            5.0

            Pantene you need a hair model?

            By Heather Shaikh

            from Denton, Texas

            About Me Product Junkie

            Verified Buyer

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Improves Hair Health

            Cons

              Best Uses

              • Curly Hair
              • Daily Use
              • Oily Hair
              • Thicker Hair
              • Thinner Hair

              Comments about Pureology Hydrate Shampoo:

              I absolutely love this shampoo & conditioner!! It helps my hair with breakages and keeps it shiny and clean. I don't even have to wash my hair as often. I know it's pricey but to me it's so worth it!

              • Hair Type:
              • Wavy Hair
               
              5.0

              Love this product!

              By Karen.

              from Lebanon Tennessee

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Great Smell
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                • Daily Use

                Comments about Pureology Hydrate Shampoo:

                Takes out all the brassiness in my bleach blonde hair. Gentle enough for everyday use!

                • Hair Type:
                • Wavy Hair
                 
                5.0

                Love love love

                By Dmorris

                from VA

                Verified Buyer

                Pros

                • Adds Shine
                • Gentle
                • Great Smell
                • Improves Hair Health
                • Lathers Well

                Cons

                  Best Uses

                    Comments about Pureology Hydrate Shampoo:

                    Best stuff ever!

                    • Hair Type:
                    • Wavy Hair

                    (1 of 1 customers found this review helpful)

                     
                    5.0

                    Transforming!

                    By CRNA2B

                    from Nashville, TN

                    About Me Beauty Conscious

                    Pros

                    • Adds Shine
                    • Adds Volume
                    • Cleans Thoroughly
                    • Gentle
                    • Great Smell
                    • Improves Hair Health
                    • Lathers Well

                    Cons

                      Best Uses

                      • Daily Use
                      • Long natural hair

                      Comments about Pureology Hydrate Shampoo:

                      When you think your hair is lifeless and you've tried everything... don't cut it - get this product! My natural dark hair goes down to my hips, and even with premium haircare products, it was becoming brittle, dry and a lighter colour. I was going to cut it off until I found this! My hair is completely restored after a week of use and I have never been happier with any haircare products. This shampoo paired with the conditioner is a miracle. Thank you Pureology!

                      • Hair Type:
                      • Straight Hair
                       
                      5.0

                      Will buy this again

                      By Shelly

                      from Tennessee

                      About Me Beauty Conscious

                      Verified Buyer

                      Pros

                      • Cleans Thoroughly
                      • Gentle
                      • Improves Hair Health
                      • Lathers Well

                      Cons

                        Best Uses

                        • Curly Hair
                        • Daily Use

                        Comments about Pureology Hydrate Shampoo:

                        Love this shampoo

                        • Hair Type:
                        • Wavy Hair

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                        Q&A

                        Product Q&A

                        Ask a question

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        80 Questions | 80 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          I have a oily scalp, will this shampoo help?
                          Asked on 1/16/2018 by Jess from Colorado

                          1 answer

                        • Q:

                          I have recently discovered that I have a thyroid problem and the medication is causing some slight hair loss. After doing some research this product came up compatible with my situation. My hair is natural , not color treated. Would you recommend this product for my situation.
                          Asked on 1/15/2018 by Sandra from Taunton, MA

                          1 answer

                          • Staff Expert

                            A:

                            Sorry for the delay answering your question. Please reach out to gethelp@ulta.com for assistance. Thanks!

                            Answered on 2/13/2018 by Staff Expert from Ulta Beauty
                        • Q:

                          Does this shampoo help with dry, itchy scalp? If not, could you recommend a shampoo that helps with those issues?
                          Asked on 1/8/2018 by Lyss from Glenside, PA

                          1 answer

                          • Brand Expert

                            A:

                            Hydrate Shampoo is not designed to treat dry, itchy scalp. Hydrate Shampoo gently cleanses and moisturizes hair while it protects hair color vibrancy.

                            Answered on 1/11/2018 by Brand Expert from Pureology
                        • Q:

                          Why don't you list all of the ingredients in the ingredient section?
                          Asked on 12/26/2017 by Concerned customer from WA

                          1 answer

                          • Brand Expert

                            A:

                            Please see the listing of ingredients for Pureology Hydrate Shampoo

                            AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, COCAMIDOPROPYL BETAINE, GLYCOL DISTEARATE, GLYCERETH-26, DECYL GLUCOSIDE, SODIUM ISETHIONATE, COCONUT ACID, PARFUM / FRAGRANCE, PPG-5-CETETH-20, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, POLYQUATERNIUM-7, SODIUM CHLORIDE, AMODIMETHICONE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PEG-55 PROPYLENE GLYCOL OLEATE, CARBOMER, LINALOOL, C11-15 PARETH-7, BENZOIC ACID, LAURETH-9, GLYCERIN, LIMONENE, TRIDECETH-12, GERANIOL, BENZYL ALCOHOL, SODIUM BENZOATE, MAGNESIUM NITRATE, C12-13 PARETH-23, C12-13 PARETH-3, PHENOXYETHANOL, SODIUM ACETATE, SALICYLIC ACID, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, WHEAT AMINO ACIDS, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, ISOPROPYL ALCOHOL, CI 60730 / EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, HYDROLYZED SOY PROTEIN, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, CITRIC ACID, BENZOPHENONE-4, POTASSIUM SORBATE, DISODIUM EDTA, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, TOCOPHERYL ACETATE, ASCORBIC ACID, BUTYLENE GLYCOL, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, MELANIN, PENTYLENE GLYCOL, ROSA CENTIFOLIA EXTRACT / ROSA CENTIFOLIA FLOWER EXTRACT, TOCOPHEROL, ETHYLHEXYLGLYCERIN, ALOE BARBADENSIS EXTRACT / ALOE BARBADENSIS LEAF EXTRACT, SODIUM HYDROXIDE

                            Answered on 12/29/2017 by Brand Expert from Pureology
                        • Q:

                          I have very fine, long, color treated hair and it is very dry at the ends. I have heard great things about this hydrating shampoo and conditioner however I can't have something that is going to weigh my hair down. I'm aware of your volume shampoo/conditioner but need more moisture for my dry stands. Will this shampoo combo weigh down fine hair? Or is there a better option among this brand?
                          Asked on 11/28/2017 by Alli from undisclosed

                          1 answer

                          • Brand Expert

                            A:

                            Pureology Hydrate is a great system to provide moisture. Since your hair concern is for fine textured hair, you may like the Our Hydrate Sheer Shampoo.

                            The Hydrate Sheer system weightlessly moisturizes dry, fine colour-treated hair without build-up, allowing for colour vibrancy to shine through.

                            Answered on 11/29/2017 by Brand Expert from Pureology
                        • Q:

                          I use a curling wand on my hair everyday it is getting dry the ends r very dry what would be the best shampoo to use
                          Asked on 8/29/2017 by Sanz from Roscoe il

                          1 answer

                        • Q:

                          Can I use ideology hydrate on my gray hair?
                          Asked on 8/29/2017 by Sheryll from Hampton VA

                          1 answer

                          • Brand Expert

                            A:

                            Pureology Hydrate Shampoo can be used on natural or colour treated hair. This includes gray hair.

                            Answered on 9/6/2017 by Brand Expert from Matrix Professional
                        • Q:

                          I have treated fine hair need volume also will this product be good for volume and treated colored hair thank you
                          Asked on 8/27/2017 by EJ from Naples Florida

                          1 answer

                          • Brand Expert

                            A:

                            Pureology Hydrate is a wonderful shampoo for dry color treated hair. All of Pureology formulas are safe for color treated hair. For fine hair types we suggest Clean Volume Shampoo. It is a weightless formula giving airy volume and root lift to fine hair.

                            Answered on 8/30/2017 by Brand Expert from Redken
                        • Q:

                          I have color treated/highlighted fine waive hair. After my treatment it became damaged and dry and now I struggle with frizziness and split ends. I use the hydrating shampoo/conditioner 2-3 times a week but was wondering if there was a better fit to address my current hair issues?
                          Asked on 8/26/2017 by Jennie from Houston

                          1 answer

                          • Brand Expert

                            A:

                            You may want to try Pureology Strength Cure Shampoo, Conditioner and Split End Salve. Pureology Strength Cure fortifying formulas help heal hair for the perfect balance of strength and softness.

                            Answered on 8/30/2017 by Brand Expert from Pureology
                        • Q:

                          I have loved the Pure Volume Shampoo for sensitive color treated hair. Purology has apparently discontinued this product. Can you tell me which of your shampooing is closest to the Pure Volume formula?
                          Asked on 8/19/2017 by MimiKate from Valley Forge, PA

                          1 answer

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