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Hydrate Shampoo

Pureology

Hydrate Shampoo

(1059) REVIEWS (80) Q&A ASK A QUESTION

Item 2161848

Size:33.8 oz

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Pureology Hydrate Shampoo gently cleanses and moisturizes medium to thick, color treated hair. This moisturizing, sulfate free shampoo features a concentrated formula that nourishes, adds softness, and protects color vibrancy. Hydrate Shampoo includes Jojoba, Green Tea, and Sage to strengthen, repair, and protect against hair breakage. This shampoo also includes Pureology's AntiFade Complex with Fennel Seed extract and a natural blend of Camelina, Coconut, and Olive Oil to nourish, strengthen, and offer the ultimate color protection for color treated hair.

Key Benefits:
  • 100% vegan
  • Moisturizing shampoo
  • Nourishes hair with a soft finish
  • Strengthens and prevents against hair breakage
  • Includes AntiFade Complex



Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.
AntiFadeComplex
ZeroSulfate
Natural Plant Extracts: Rose, Sandalwood and Green Tea
Signature Aromatherapy Blend: Ylang Ylang, Bergamot, Anise, and Patchouli

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
PureologyHydrate Shampoo
 
4.7

(based on 1059 reviews)

96%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (539)
  • Improves hair health (528)
  • Lathers well (500)
  • Great smell (481)
  • Gentle (415)

Cons

  • Pricey / poor value (46)
  • Smells bad (32)
  • Pricey (19)
  • Price (14)
  • Doesn't work (13)

Best Uses

  • Daily use (471)
  • Thick hair (184)
  • Fine hair (170)
  • Curly hair (143)
  • Oily hair (82)
    • Hair Type:
    • Wavy hair (351), Straight hair (263), Very curly hair (57)
    • My Beauty Routine Takes:
    • 30 minutes (82), 10 minutes (23), 1+ hour (22)
    • Reviewer Profile:
    • Beauty conscious (321), Survivalist / minimalist (215), Product junkie (101), Brand buyer (68), Budget shopper (50)
    • Was this a gift?:
    • No (21)

Reviewed by 1059 customers

Displaying reviews 1-10

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2.0

Not worth the money

By Noah

from New york, NY

Pros

  • Great Smell

Cons

  • Doesn't Lather Well
  • Greasy
  • Ineffective

Best Uses

    Comments about Pureology Hydrate Shampoo:

    Definitely not worth the money, left my hair greasy and with less volume.

    • Hair Type:
    • Wavy Hair
     
    2.0

    Won't be buying again

    By Lori

    from Coral Springs , FL

    Comments about Pureology Hydrate Shampoo:

    This lathers amazing and coupled with the conditioner, my hair combed out super easy and I have waist length hair, like the best! This brings me to the one thing that will never allow me to purchase this again, THE SMELL. My hair smells like I used Selsun Blue. It's almost like minty cheap medicated shampoo. I should have read the reviews before purchasing but I will never buy this or use it again. Warning, should you make the same mistake I did and buy the conditioner also, it kind of burns and tingles when you use it. Feels like I have vapor rub on my hair! UGGHHH.

    (1 of 1 customers found this review helpful)

     
    5.0

    Favorite

    By Michmom3

    from Michigan

    About Me Beauty Conscious

    Verified Buyer

    Comments about Pureology Hydrate Shampoo:

    I have used this for years and decided to give my hair a break and try a different brand. After a couple weeks of that other brand I had to go back to it. This is the best shampoo and conditioner I have found.

    • Hair Type:
    • Straight Hair

    (1 of 1 customers found this review helpful)

     
    5.0

    For healthy beautiful hair use this Shampoo & Conditioner

    By Sherry

    from SLC

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • All hair types

      Comments about Pureology Hydrate Shampoo:

      For many years only shampoo I use. When had to use another product it was obvious the Pureology revitalize hydration was far superior. I have always had long hair. I am now in my mid 60's and I still get complements on my hair. I credit this type of Shampoo and the same type if conditioner.

      (2 of 2 customers found this review helpful)

       
      5.0

      Love It!!

      By Nat

      from Joplin, MO

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Improves Hair Health

      Cons

        Best Uses

        • Curly Hair
        • Thicker Hair

        Comments about Pureology Hydrate Shampoo:

        I have long, thick wavy hair and I love this product. I wash my hair every other day.

        • Hair Type:
        • Wavy Hair
         
        5.0

        LOVE

        By Holy Grail Seeker

        from OH

        Comments about Pureology Hydrate Shampoo:

        I'm a girl that has to use sulfate free shampoo due to my straw like dry hair. My hair never gets greasy, so I cannot go stripping away what little oil there is with sulfates. Then comes the hard part.. finding a sulfate free shampoo that actually lashers and makes my hair feel clean. This is it. It lathers so nicely that I have no idea how there really aren't any sulfates in it. It also makes my hair feel good even before putting conditioner in. That's how I know I love it. It passed that test that nothing else does. Just go buy this if you have similar hair struggles like me, you will not regret it! Be sure and get the conditioner to.. the set is heavenly!!!

         
        5.0

        Pureology Hydrate Shampoo

        By Irene

        from Cornwall NY

        About Me Minimalist

        Verified Buyer

        Pros

        • Adds Shine
        • Adds Volume
        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Daily Use
          • Thicker Hair

          Comments about Pureology Hydrate Shampoo:

          For years I used the Pureology shampoo and decided to switch, Many people teased me about using such an expensive product and it just got to me. Then my scalp felt dried out and it never had before when using the Pureology shampoo. So I went back to using it and I am so glad I did. My hair is soft, manageable and the itching ceased. I love this product.

          • Hair Type:
          • Straight Hair
           
          5.0

          I love this shampoo

          By Lakeshore Shopper

          from Grand Haven, MI

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Gentle
          • Good for color treated hair
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

            • Daily Use
            • Thicker Hair

            Comments about Pureology Hydrate Shampoo:

            Good for color treated hair does not strip color or dry hair out

            • Hair Type:
            • Wavy Hair
             
            3.0

            Smells like black jelly beans.

            By CS8809

            from Ithaca, NY

            About Me Beauty Conscious

            Pros

              Cons

              • Smells Bad

              Best Uses

                Comments about Pureology Hydrate Shampoo:

                I LOVE the conditioner, but can't use the shampoo because the smell of black jelly beans makes me nauseated.

                • Hair Type:
                • Straight Hair
                 
                5.0

                My hair never felt better

                By KY

                from Bergen County NJ

                About Me Minimalist

                Verified Buyer

                Pros

                • Adds Shine
                • Adds Volume
                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Improves Hair Health
                • Lathers Well

                Cons

                  Best Uses

                    Comments about Pureology Hydrate Shampoo:

                    helps my Blonde highlights & color last longer, never fades or turns brassy, texture stays full & shiny...my hair always looks & feels healthy

                    • Hair Type:
                    • Straight Hair

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                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    80 Questions | 80 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      I have a oily scalp, will this shampoo help?
                      Asked on 1/16/2018 by Jess from Colorado

                      1 answer

                    • Q:

                      I have recently discovered that I have a thyroid problem and the medication is causing some slight hair loss. After doing some research this product came up compatible with my situation. My hair is natural , not color treated. Would you recommend this product for my situation.
                      Asked on 1/15/2018 by Sandra from Taunton, MA

                      1 answer

                      • Staff Expert

                        A:

                        Sorry for the delay answering your question. Please reach out to gethelp@ulta.com for assistance. Thanks!

                        Answered on 2/13/2018 by Staff Expert from Ulta Beauty
                    • Q:

                      Does this shampoo help with dry, itchy scalp? If not, could you recommend a shampoo that helps with those issues?
                      Asked on 1/8/2018 by Lyss from Glenside, PA

                      1 answer

                      • Brand Expert

                        A:

                        Hydrate Shampoo is not designed to treat dry, itchy scalp. Hydrate Shampoo gently cleanses and moisturizes hair while it protects hair color vibrancy.

                        Answered on 1/11/2018 by Brand Expert from Pureology
                    • Q:

                      Why don't you list all of the ingredients in the ingredient section?
                      Asked on 12/26/2017 by Concerned customer from WA

                      1 answer

                      • Brand Expert

                        A:

                        Please see the listing of ingredients for Pureology Hydrate Shampoo

                        AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, COCAMIDOPROPYL BETAINE, GLYCOL DISTEARATE, GLYCERETH-26, DECYL GLUCOSIDE, SODIUM ISETHIONATE, COCONUT ACID, PARFUM / FRAGRANCE, PPG-5-CETETH-20, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, POLYQUATERNIUM-7, SODIUM CHLORIDE, AMODIMETHICONE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PEG-55 PROPYLENE GLYCOL OLEATE, CARBOMER, LINALOOL, C11-15 PARETH-7, BENZOIC ACID, LAURETH-9, GLYCERIN, LIMONENE, TRIDECETH-12, GERANIOL, BENZYL ALCOHOL, SODIUM BENZOATE, MAGNESIUM NITRATE, C12-13 PARETH-23, C12-13 PARETH-3, PHENOXYETHANOL, SODIUM ACETATE, SALICYLIC ACID, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, WHEAT AMINO ACIDS, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, ISOPROPYL ALCOHOL, CI 60730 / EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, HYDROLYZED SOY PROTEIN, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, CITRIC ACID, BENZOPHENONE-4, POTASSIUM SORBATE, DISODIUM EDTA, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, TOCOPHERYL ACETATE, ASCORBIC ACID, BUTYLENE GLYCOL, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, MELANIN, PENTYLENE GLYCOL, ROSA CENTIFOLIA EXTRACT / ROSA CENTIFOLIA FLOWER EXTRACT, TOCOPHEROL, ETHYLHEXYLGLYCERIN, ALOE BARBADENSIS EXTRACT / ALOE BARBADENSIS LEAF EXTRACT, SODIUM HYDROXIDE

                        Answered on 12/29/2017 by Brand Expert from Pureology
                    • Q:

                      I have very fine, long, color treated hair and it is very dry at the ends. I have heard great things about this hydrating shampoo and conditioner however I can't have something that is going to weigh my hair down. I'm aware of your volume shampoo/conditioner but need more moisture for my dry stands. Will this shampoo combo weigh down fine hair? Or is there a better option among this brand?
                      Asked on 11/28/2017 by Alli from undisclosed

                      1 answer

                      • Brand Expert

                        A:

                        Pureology Hydrate is a great system to provide moisture. Since your hair concern is for fine textured hair, you may like the Our Hydrate Sheer Shampoo.

                        The Hydrate Sheer system weightlessly moisturizes dry, fine colour-treated hair without build-up, allowing for colour vibrancy to shine through.

                        Answered on 11/29/2017 by Brand Expert from Pureology
                    • Q:

                      I use a curling wand on my hair everyday it is getting dry the ends r very dry what would be the best shampoo to use
                      Asked on 8/29/2017 by Sanz from Roscoe il

                      1 answer

                    • Q:

                      Can I use ideology hydrate on my gray hair?
                      Asked on 8/29/2017 by Sheryll from Hampton VA

                      1 answer

                      • Brand Expert

                        A:

                        Pureology Hydrate Shampoo can be used on natural or colour treated hair. This includes gray hair.

                        Answered on 9/6/2017 by Brand Expert from Matrix Professional
                    • Q:

                      I have treated fine hair need volume also will this product be good for volume and treated colored hair thank you
                      Asked on 8/27/2017 by EJ from Naples Florida

                      1 answer

                      • Brand Expert

                        A:

                        Pureology Hydrate is a wonderful shampoo for dry color treated hair. All of Pureology formulas are safe for color treated hair. For fine hair types we suggest Clean Volume Shampoo. It is a weightless formula giving airy volume and root lift to fine hair.

                        Answered on 8/30/2017 by Brand Expert from Redken
                    • Q:

                      I have color treated/highlighted fine waive hair. After my treatment it became damaged and dry and now I struggle with frizziness and split ends. I use the hydrating shampoo/conditioner 2-3 times a week but was wondering if there was a better fit to address my current hair issues?
                      Asked on 8/26/2017 by Jennie from Houston

                      1 answer

                      • Brand Expert

                        A:

                        You may want to try Pureology Strength Cure Shampoo, Conditioner and Split End Salve. Pureology Strength Cure fortifying formulas help heal hair for the perfect balance of strength and softness.

                        Answered on 8/30/2017 by Brand Expert from Pureology
                    • Q:

                      I have loved the Pure Volume Shampoo for sensitive color treated hair. Purology has apparently discontinued this product. Can you tell me which of your shampooing is closest to the Pure Volume formula?
                      Asked on 8/19/2017 by MimiKate from Valley Forge, PA

                      1 answer

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