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Hydrate Shampoo

Pureology

Hydrate Shampoo

(1087) REVIEWS (85) Q&A ASK A QUESTION

Item 2161848

Size:33.8 oz

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Pureology Hydrate Shampoo gently cleanses and moisturizes medium to thick, color treated hair. This moisturizing, sulfate free shampoo features a concentrated formula that nourishes, adds softness, and protects color vibrancy. Hydrate Shampoo includes Jojoba, Green Tea, and Sage to strengthen, repair, and protect against hair breakage. This shampoo also includes Pureology's AntiFade Complex with Fennel Seed extract and a natural blend of Camelina, Coconut, and Olive Oil to nourish, strengthen, and offer the ultimate color protection for color treated hair.

Key Benefits:
  • 100% vegan
  • Moisturizing shampoo
  • Nourishes hair with a soft finish
  • Strengthens and prevents against hair breakage
  • Includes AntiFade Complex



Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.
AntiFadeComplex
ZeroSulfate
Natural Plant Extracts: Rose, Sandalwood and Green Tea
Signature Aromatherapy Blend: Ylang Ylang, Bergamot, Anise, and Patchouli

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
PureologyHydrate Shampoo
 
4.7

(based on 1087 reviews)

96%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (557)
  • Improves hair health (545)
  • Lathers well (518)
  • Great smell (491)
  • Gentle (430)

Cons

  • Pricey / poor value (46)
  • Smells bad (37)
  • Pricey (19)
  • Price (14)
  • Doesn't work (13)

Best Uses

  • Daily use (484)
  • Thick hair (187)
  • Fine hair (179)
  • Curly hair (148)
  • Oily hair (84)
    • My Beauty Routine Takes:
    • 30 minutes (82), 10 minutes (23), 1+ hour (22)
    • Hair Type:
    • Wavy hair (360), Straight hair (273), Very curly hair (58)
    • Reviewer Profile:
    • Beauty conscious (330), Survivalist / minimalist (225), Product junkie (103), Brand buyer (68), Budget shopper (50)
    • Was this a gift?:
    • No (21)

Reviewed by 1087 customers

Displaying reviews 1-10

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4.0

works great

By Justine

from Virginia

About Me Minimalist

Verified Buyer

Pros

  • Cleans Thoroughly
  • Gentle
  • hydrating

Cons

    Best Uses

    • Oily Hair
    • Thinner Hair

    Comments about Pureology Hydrate Shampoo:

    Bought this a couple of weeks ago and use it every 2-3 days and so far I'm very happy. I feel like it's doing a good job of hydrating my dry color treated hair

    • Hair Type:
    • Straight Hair

    (0 of 1 customers found this review helpful)

     
    5.0

    Worth the money

    By Candigna12

    from Detroit, Michigan

    Comments about Pureology Hydrate Shampoo:

    I have fine/thin natural blonde hair.

    I procrastinated on buying this shampoo for years. My stylist kept telling me that it was worth the money, but I couldn't see buying Pureology when my Redken worked just fine. However, during one of the sales, I decided to use my points and purchase this with the Sheer Hydrate conditioner. That was two years ago, and I will keep using it as long as they make it. My hair is in the best condition it has ever been in, and it takes days to even become remotely greasy. I could never get more than a day or two with my old Shampoo.

     
    5.0

    I highly recommend!

    By Wilddaisy11

    from Albany, NY

    About Me Beauty Conscious

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Gentle
    • Improves Hair Health

    Cons

      Best Uses

      • Curly Hair
      • Thinner Hair

      Comments about Pureology Hydrate Shampoo:

      I absolutely love this shampoo and conditioner. My hair has only recently turned wavy/curly and as we all know..curly hair is thirsty. My hair looks great after using this shampoo and after trying many products, I always go back to this one.

      • Hair Type:
      • Wavy Hair
       
      5.0

      I would do but this product again

      By Green Lady

      from Lansing, Michigan

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

        • Daily Use
        • Thicker Hair

        Comments about Pureology Hydrate Shampoo:

        I use it to clean and nurture my hair.

        • Hair Type:
        • Straight Hair

        (1 of 1 customers found this review helpful)

         
        5.0

        Hands down the best

        By Ash

        from 2148

        Comments about Pureology Hydrate Shampoo:

        I've tired so many shampoos over the years that I finally to try the Pureology line ... and omg I would never go back to any other shampoo than this ! It makes my hair feel super clean, a little goes a loonnng way, hydrates my scale and smells amazing !. I have over process hair and this shampoo has saved my head ! - only dislike is the price for the big sized bottle but I don't regret!

         
        5.0

        I was impressed

        By RoseG

        from Smithtown,NY

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Gentle
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

            Comments about Pureology Hydrate Shampoo:

            I used this after my keratin treatment. I think it made my hair feel very silky and soft

            • Hair Type:
            • Straight Hair
             
            3.0

            Works great if you can get past the smell

            By Dee

            from Missouri

            About Me Minimalist

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Improves Hair Health
            • Lathers Well

            Cons

            • Smells Bad

            Best Uses

            • Daily Use
            • Thinner Hair

            Comments about Pureology Hydrate Shampoo:

            I use this shampoo and conditioner daily. It provides a healthy shine and bounce to my thin hair. The smell reminds me of black pepper during application, but it does not stay after rinsing. I will purchase this brand again but not this particular type.

            • Hair Type:
            • Wavy Hair
             
            5.0

            I wouldn't use anything else

            By Jewels

            from Washington

            About Me Minimalist

            Verified Buyer

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Gentle
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • Curly Hair
              • Daily Use
              • Oily Hair
              • Thicker Hair
              • Thinner Hair

              Comments about Pureology Hydrate Shampoo:

              This is a great product! On vacation used another shampoo, hair felt like it was coated with something. This shampoo makes your hair feel clean and healthy.

              • Hair Type:
              • Wavy Hair
               
              5.0

              Very pleased

              By G

              from Williamstown

              About Me Professional Stylist

              Verified Buyer

              Pros

              • Adds Shine
              • Adds Volume
              • Cleans Thoroughly
              • Gentle
              • Great Smell
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                • Daily Use

                Comments about Pureology Hydrate Shampoo:

                Shampoo hair

                • Hair Type:
                • Wavy Hair
                 
                5.0

                A good hydrating shampoo

                By Christy

                from Corpus Christi

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Cleans Thoroughly
                • Gentle
                • Improves Hair Health
                • Lathers Well

                Cons

                  Best Uses

                  • Curly Hair
                  • Thinner Hair

                  Comments about Pureology Hydrate Shampoo:

                  I use this shampoo every other day and sometimes it will be several days in a row depending on my activities. It is a good hydrating shampoo but I'm not going to say it will fix all hair problems. I will continue buying this shampoo.

                  • Hair Type:
                  • Wavy Hair

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                  Q&A

                  Product Q&A

                  Ask a question

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  85 Questions | 85 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    is this safe to use on keratin-treated hair?
                    Asked on 6/12/2018 by Ann from undisclosed

                    1 answer

                    • Brand Expert

                      A:

                      We do not believe that there should be any issue with using our products; however, since our products have not been tested in conjunction with Brazilian Keratin Relaxers, we cannot provide you with usage information.

                      We suggest you contact the manufacturer of that treatment and follow their advice.

                      Answered on 6/20/2018 by Official Answer from Pureology from Brand Answer
                  • Q:

                    I have a oily scalp, will this shampoo help?
                    Asked on 1/16/2018 by Jess from Colorado

                    1 answer

                  • Q:

                    I have recently discovered that I have a thyroid problem and the medication is causing some slight hair loss. After doing some research this product came up compatible with my situation. My hair is natural , not color treated. Would you recommend this product for my situation.
                    Asked on 1/15/2018 by Sandra from Taunton, MA

                    1 answer

                    • Staff Expert

                      A:

                      Sorry for the delay answering your question. Please reach out to gethelp@ulta.com for assistance. Thanks!

                      Answered on 2/13/2018 by Staff Expert from Ulta Beauty
                  • Q:

                    Does this shampoo help with dry, itchy scalp? If not, could you recommend a shampoo that helps with those issues?
                    Asked on 1/8/2018 by Lyss from Glenside, PA

                    1 answer

                    • Brand Expert

                      A:

                      Hydrate Shampoo is not designed to treat dry, itchy scalp. Hydrate Shampoo gently cleanses and moisturizes hair while it protects hair color vibrancy.

                      Answered on 1/11/2018 by Brand Expert from Pureology
                  • Q:

                    Why don't you list all of the ingredients in the ingredient section?
                    Asked on 12/26/2017 by Concerned customer from WA

                    1 answer

                    • Brand Expert

                      A:

                      Please see the listing of ingredients for Pureology Hydrate Shampoo

                      AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, COCAMIDOPROPYL BETAINE, GLYCOL DISTEARATE, GLYCERETH-26, DECYL GLUCOSIDE, SODIUM ISETHIONATE, COCONUT ACID, PARFUM / FRAGRANCE, PPG-5-CETETH-20, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, POLYQUATERNIUM-7, SODIUM CHLORIDE, AMODIMETHICONE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PEG-55 PROPYLENE GLYCOL OLEATE, CARBOMER, LINALOOL, C11-15 PARETH-7, BENZOIC ACID, LAURETH-9, GLYCERIN, LIMONENE, TRIDECETH-12, GERANIOL, BENZYL ALCOHOL, SODIUM BENZOATE, MAGNESIUM NITRATE, C12-13 PARETH-23, C12-13 PARETH-3, PHENOXYETHANOL, SODIUM ACETATE, SALICYLIC ACID, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, WHEAT AMINO ACIDS, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, ISOPROPYL ALCOHOL, CI 60730 / EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, HYDROLYZED SOY PROTEIN, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, CITRIC ACID, BENZOPHENONE-4, POTASSIUM SORBATE, DISODIUM EDTA, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, TOCOPHERYL ACETATE, ASCORBIC ACID, BUTYLENE GLYCOL, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, MELANIN, PENTYLENE GLYCOL, ROSA CENTIFOLIA EXTRACT / ROSA CENTIFOLIA FLOWER EXTRACT, TOCOPHEROL, ETHYLHEXYLGLYCERIN, ALOE BARBADENSIS EXTRACT / ALOE BARBADENSIS LEAF EXTRACT, SODIUM HYDROXIDE

                      Answered on 12/29/2017 by Brand Expert from Pureology
                  • Q:

                    I have very fine, long, color treated hair and it is very dry at the ends. I have heard great things about this hydrating shampoo and conditioner however I can't have something that is going to weigh my hair down. I'm aware of your volume shampoo/conditioner but need more moisture for my dry stands. Will this shampoo combo weigh down fine hair? Or is there a better option among this brand?
                    Asked on 11/28/2017 by Alli from undisclosed

                    1 answer

                    • Brand Expert

                      A:

                      Pureology Hydrate is a great system to provide moisture. Since your hair concern is for fine textured hair, you may like the Our Hydrate Sheer Shampoo.

                      The Hydrate Sheer system weightlessly moisturizes dry, fine colour-treated hair without build-up, allowing for colour vibrancy to shine through.

                      Answered on 11/29/2017 by Brand Expert from Pureology
                  • Q:

                    Did the packaging change on the bottle?
                    Asked on 10/7/2017 by lauren from NY

                    1 answer

                    • Brand Expert

                      A:

                      Pureology has had packaging changes in the past. The last update was with the design of the bottles. Hydrate also now offers Hydrate Sheer. These bottles are lilac with a white label. Please check with a sales associate to ensure you are purchasing the item of your choice.

                      Hydrate Sheer are for clients who desire lightweight hydration

                      Answered on 10/16/2017 by Brand Expert from Pureology
                  • Q:

                    How is this product with fine thin hair
                    Asked on 10/3/2017 by Jenniemae from St George ut

                    1 answer

                    • Brand Expert

                      A:

                      Pureology Hydrate Sheer Shampoo is a lightweight moisturizing shampoo and is great for fine hair. It keeps your hair shiny, vibrant and colourful!

                      Answered on 10/4/2017 by Brand Expert from Pureology
                  • Q:

                    I bleached my hair twice to blonde and now back to dark hair. My hair is extremely dry with tons of split ends and very cotton when wet. My natural curls haven't came back either. What shampoo and conditioner do you recommend from pureology?
                    Asked on 9/17/2017 by Deni.on.the.rocks from SanAntonio,TX

                    1 answer

                    • Brand Expert

                      A:

                      Pureology Hydrate Shampoo is a great choice for dry hair, but your hair sounds more damaged than dry.

                      We recommend using Pureology Strength Cure Shampoo, Strength Cure Conditioner and Strength Cure Superfood Treatment to fortify and nourish damaged hair, while protecting your color. These products are all found at Ulta and Ulta.com http://tinyurl.com/ybpluefr

                      Answered on 10/17/2017 by Brand Expert from Pureology
                  • Q:

                    I have been using Pureology, especially the "Purple" Hydrating set (shampoo and conditioner) for quite a while, maybe a few years. I have red hair but it has been turning brown and now grey (yipes). I have it colored in 2 shades of make it look like when I was little. I'm also very ill with many conditions so my hair has thinned. I've cut it as short as I'll go and it still falls out. So I guess this has a few elements. Should I stay with the "Purple hydrating set" or what kind would you suggest? I'm open to any ideas, if it's even a new brand. My color grows out faster and faster. I'm almost going every month now to get it colored. Please help.
                    Asked on 9/16/2017 by Nikkidoodle from In the cornfields of Central, IL

                    1 answer

                    • Brand Expert

                      A:

                      Check out the Pureology Fullfyl system made up of Shampoo, Conditioner, and Densifying Spray. Designed to be used on color-treated hair to add plentiful body and texture that looks and feels like more hair.

                      Pureology Fullfyl is a 3-Step hair thickening system that densifies and plumps each strand, leaving hair with more body and texture than you ever thought possible. http://tinyurl.com/ycedz5nq

                      Answered on 10/17/2017 by Brand Expert from Pureology
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