Authentic Beauty Concept
Size 5.0 oz|
Store & Pickup Availability
How to Use
Rated 4.94 out of 5 stars
Choneycc from South Carolina
I've been using this alongside the hydrate shampoo and conditioner as my curl cream/leave in. I find it to be moisturizing without being too heavy and helps my curls clump beautifully. I use ABC's medium hold mousse on top of this, great results. I have pushed my other curly hair products aside.
Becksstein from North Berwick, ME
I have super over processed hair (Asian hair that is bleached blonde, they have to use 35 volume on my root area to get even a little blonde) and I have so many leave in hair products. This attracted me in the store, and the minimalist packaging kind of held my attention. When I got home, I looked it up and was surprised to see it approved by the vegan society, the only other items I've seen that on have been food and vitamins - I decided to order and am so glad that I did. This comes out with a texture that is very strange - but once you apply it to your hair (I pulled it through mine dry the first time), your hair just shines and seems like it was freshly washed and conditioned, like when you are leaving the stylist - that shine and bounce! But the craziest part was how much healthier my hair looked. I tried it on wet hair as well, and it dried down to that same healthy look as well. I try not to wash my hair too often because of damage, and I like that this can be used wet or dry. Love it so much! After seeing how wonderful this was, I also ordered the replenishing mask and balm too.
Jannell from Fort Lauderdale
I received this product complimentary from Authentic Beauty Concept. I have curly frizzy and sometimes untamable hair due to bleach damage. I was excited to test this out since I was running out of options and needed something to help it get back to its original state. I have used it a few times after washing my hair and have loved the results! My dry brittle hair is returning back to its original state! I didn't feel comfortable going back to the salons with covid so this is my savior!
makeupismybf from Piscataway, NJ
I received this product complimentary from Authentic Beauty Concept. After using the hydrate lotion for just two days, I could already see the difference in my brittle hair. I really recommend it if you suffer from dry brittle ends and don't feel comfortable going to the salon with COVID. I actually love it for a quick moisturizing routine even if I'm staying home. I can't wait to use it in the winter when my hair gets super dry.
Emily from Brooklyn,NY
I received this product complimentary from Authentic Beauty Concept. I am in love with it. It's a really great product for my hair and it's has really good ingredients. It made my hair so much more hydrated and softer. Would definitely recommend it to others.
Keelz from Omaha Nebraska
Do you ever suffer from dry frizzy hair? This product has been my solution to all my hair concerns! This hydrate lotion is perfect for people who have dry curly hair and are looking to have help with managing frizz, moisturizing the hair, and protecting from blow dry damage. I take a small amount and smooth it into my damp hair then start blow drying. I have noticed a drastic change in how fluffy/frizzy my hair is after blow drying! I love this product and will be repurchasing! I received this product complimentary from Authentic Beauty Concept.
Jess777 from Carson, Ca
I received this product complimentary from Authentic Beauty Concept. The hydrating lotion was super lightweight and went on pretty easily on my damp hair . My hair looked and felt super moisturized and I loved that it also protected my hair from the heat of blow drying it . I used this before I did a heat style . My hair was super shiny and just hydrated but it wasn't weighed down at all . I really loved that about this product . I love that it has natural ingredients that are actually good for my hair . Loved that it wasn't heavy .
Mariah from Duluth, MN
I received this product complimentary from Authentic Beauty Concept. This was received as a gift. My hair can get really dry because I use a flat iron on it everyday. After putting some of the product in my hair, I can feel my hair being fuller and also not so staticky, it definitely feels more smooth too! I would recommend this product. It also smells fantastic. If you have dry hair, use it!
Mariah from Duluth Minnesota
Carrie from Ohio
I received this product complimentary from Authentic Beauty Concept and all opinions are my own!
My initial Thoughts when I tried it for the first time was how good it smelled and how smooth it is! My hair smells great for hours after using it. I have been using a small amount in my hair after each shower. I can tell that my hair feels more moisturized and hydrated than it normally does!
I am not someone who has a ton of hair products so when I do decide to add one to my hair care I want it to be a really great product and this one smells and feels amazing!
It's also the perfect size ... I feel like a little bit goes a long way which means it will last a long time! And it isn't too big because I can easily throw it in my bag and take it when I go on trips.
I definitely recommend :)
Cory from NJ
I received this product complimentary from Authentic Beauty Concept. This is an extremely hydrating option for dry hair, like myself. Sometimes I suffer from dandruff, and this helps with that so much! Highly recommend and smells great, which is a bonus.
Brewerprincess from Milwaukee, wisconsin
I received this product complimentary from Authentic Beauty Concept. This product works great super hydrating for hair. My hair doesn't seem so dry and bottle anymore. Not super thick and doesn't make your hair greasy either.
Michelle from Orange County
I first used this product on wet hair. I then blow dried and there was no frizz and my hair felt weightless, fabulous, and healthy. When I used it on dry hair my curls were a little more defined and again frizz free I even felt like there was a little more bounce in my curls.
Neen from South Carolina
I love this as my leave-in. It smells fantastic and my hair is light with awesome shine. I have 3b curls so the extra hydration from this product is great! And no mineral oil! .....bonus.
Marlyn from Los angeles
authentic beauty concepts gifted me this styling gel, I love the way this gel styles my hair it is not too sticky but it's not a flimsy product either I love the way it feels in my hair and it makes my style less longer. I love how it's a cream base style so it's not so messy when I apply it in my fingers
Taryn from Phoenix, AZ
The smell of this is divine. I use this as an air dry product--I'll squeeze a quarter amount into towel dried hair and scrunch. With this quarantine going on.. it really just gives me the extra oomph I need to get through the day. Makes my hair looks so effortless