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HydraGel Lift

PÜR

HydraGel Lift

(124) REVIEWS (11) Q&A ASK A QUESTION

0.15 oz Item 2299692

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Achieve the perfect eye makeup application with this hydrating all-purpose, cooling eye primer that preps and smooths the skin for better wear throughout the day. Encapsulated Water Complex hydrates the lid and under eye for an instant brighter, firmer, lifted look while blurring imperfections and priming for concealer application.

Smooth around the eye area. Can be used alone or under eye makeup.
Aqua, Butylene Glycol, Sodium Stearate, Pentylene Glycol, Steareth-100, Glycerin, Isosteareth-2, Nylon-12, Acetyl Tetrapeptide-5, Lecithin, Menthyl Lactate, Tocopheryl Acetate (Vitamin E), Caffeine, Stearic Acid, Alcohol Denat., Phenoxyethanol, Red 40 (CI 16035).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
PÜRHydraGel Lift
 
4.1

(based on 124 reviews)

82%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (90)
  • Smooth look (60)
  • Long lasting (39)
  • Blends well (36)
  • Easy removal (21)

Cons

  • Creases (9)
  • Clumps (3)

Best Uses

  • Everyday (81)
  • Sensitive eyes (29)
  • Going out (22)
  • Travel (18)
  • Daily use (3)
    • Reviewer Profile:
    • Natural style (47), Classic style (40), Trendy style (8)

Reviewed by 124 customers

Displaying reviews 1-10

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1.0

Came defective

By Lori

from Casa Grande

Verified Buyer

Comments about PÜR HydraGel Lift:

This was delivered to me with half of it gone. It's like someone took a knife and took half out. I've been wanting to return but no time.

 
1.0

Hydra lift gel

By Lib

from PA

About Me Classic Style

Verified Buyer

Pros

  • Easy Removal

Cons

  • Creases

Best Uses

  • Sensitive Eyes

Comments about PÜR HydraGel Lift:

Too expensive and didn't do as promised!

 
3.0

This feels amazing but terrible primer

By SillyMendy

from Surprise, AZ

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Nice and cool
  • Smooth Look

Cons

  • Eyeshadow creases

Best Uses

  • Everyday
  • Going Out

Comments about PÜR HydraGel Lift:

I had high hopes for this product. While it feels amazing going on- very cooling on my eyes- it does not work well as a stand alone primer. If I put eyeshadow primer on top of it, the combo works fine. I havent decided if I like the cooling feeling enough to keep it or take it back.

 
5.0

Perfect!

By Lin

from Albuquerque. NM

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes
    • Travel

    Comments about PÜR HydraGel Lift:

    I use Pur under or over makeup. It smoothed out the look. Love it.

     
    5.0

    Fabulous product!

    By Kathy the nurse

    from Texas

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Travel

      Comments about PÜR HydraGel Lift:

      I use this under my eyes & on my eyelids.

       
      3.0

      Hydrating but didn't lift

      By Jessica

      from Alabama

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply

      Cons

        Best Uses

        • Everyday

        Comments about PÜR HydraGel Lift:

        It has a cooling effect that I really love and it's extermlynhydraying but I don't feel like it helped lift or with anything other than hydration

         
        5.0

        It works!

        By Lori

        from St. Louis MO

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about PÜR HydraGel Lift:

          I love this product. It gets rid of my puffy undereye skin and it lasts all day.

           
          5.0

          Great product

          By le pomme

          from Cldveland,Oh

          About Me Classic Style

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes
            • Travel

            Comments about PÜR HydraGel Lift:

            i apply u def my eye before make up to keep area moisturized

             
            5.0

            Amazing

            By MandyBethD

            from Peoria AZ

            Comments about PÜR HydraGel Lift:

            I love the cool feeling on my eyes when I apply this in the morning. My eye makeup and liner stay put all day! So easy to apply, no mess.

            (1 of 1 customers found this review helpful)

             
            1.0

            Would not buy this product again

            By Mady

            from Long island

            Verified Buyer

            Pros

              Cons

              • Creases
              • Fades

              Best Uses

                Comments about PÜR HydraGel Lift:

                I didn't see any difference under my eyes. My concealer didn't even stay..

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                Q&A

                Product Q&A

                Ask a question

                Do you have questions about this product?

                Get answers from in-house experts.

                11 Questions | 11 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  SEVERAL people have asked about how long to wait until you continue with putting on makeup and there has NEVER been an answer. It is just a blank statement from the consultant. Can someone please FULLY ANSWER THE QUESTION CLEARLY AND COMPLETELY???? If not, I will NEVER buy this product or any other from your company.
                  Asked on 1/21/2018 by Debbie from Chicago

                  1 answer

                  • Staff Expert

                    A:

                    We apologize for our delayed response. Please contact gethelp@ulta.com for assistance. Thanks!

                    Answered on 2/21/2018 by Staff Expert from Ulta Beauty
                • Q:

                  Can I use this all over the face or only under the eye
                  Asked on 2/15/2017 by madi from Lawrence, Kansas

                  1 answer

                  • Brand Expert

                    A:

                    PUR Beauty, glad you are loving HydraGel Lift! It does feel so good on the skin that you may want to apply it all over the face! It is meant to prime and prep the under eye area but you can certainly try it! We love hearing how are PUR beauties wear our products!

                    Answered on 3/1/2017 by Brand Expert from PUR
                • Q:

                  Is there 2 products, face and eye?
                  Will it help under eye lines?
                  Asked on 2/7/2017 by Constance from North Carolina

                  1 answer

                  • Brand Expert

                    A:

                    Dear PUR Beauty, HydraGel Lift is designed to prep & prime the under eye area for concealer/makeup application! Correcting Primer is designed to prep & prime the skin prior to makeup application! Both minimize the appearance of lines & wrinkles and prep the skin for a smooth application of makeup!

                    Answered on 3/1/2017 by Brand Expert from PUR
                • Q:

                  Do you use this in addition to eye cream or does this replace eye cream? Thx!
                  Asked on 1/31/2017 by Dey from Phoenix, AZ

                  1 answer

                • Q:

                  Hi Is this hypoallergenic and can / will this irritate sensitive eyes?
                  Asked on 9/16/2016 by eyequeen from ft laud, fl

                  1 answer

                  • Brand Expert

                    A:

                    Hi PUR Beauty! So glad you have your eye on the HydraGel Lift eye perfecting concealer primer! HydraGel Lift is Ocular Tested (safe to use around eye area), Paraben Free, Gluten Free and Vegan Friendly. It's infused with water from the Swiss Alps and contains age defying Ceretin Complex! What I have found in using this product was that at the beginning I was using too much because it felt so good when it was going on! I had to stop myself from applying too much! In the morning before you apply your makeup, it only takes on light sweep of application. I then pat-pat it into place using my ring finger. This helps it to melt into the skin quicker so you can apply your concealer or eye makeup! The other trick is to press or pat your concealer into place! Hope these tips help! As I love to how this product feels on the skin, I wear it generously on days that I'm not even wearing makeup!

                    Answered on 9/17/2016 by Brand Expert from PUR Cosmetics
                • Q:

                  In terms of minutes, how long do I need to wait after applying this product before I continue with my eye products (concealer, powder)? Can I continue immediately or should I put this on and then wait a few minutes before I use my concealer?
                  Asked on 9/16/2016 by Beth from Mankato, MN

                  1 answer

                  • Brand Expert

                    A:

                    Hi PUR Beauty! I recommend using it in the morning right after your eye serum (or facial primer) before applying concealer. The key is to use a small amount and pat the product lightly into the skin. Apply your foundation or concealer and set lightly with 4-in-1 Mineral Makeup or Balancing Act. You can also massage a small amount of HydraGel Lift onto your finger tips and then dab over top your concealer or under eye area to refresh your eye look! Hope these tips help!

                    Answered on 9/17/2016 by Brand Expert from PUR Cosmetics
                • Q:

                  I'm curious about this product and really want to give it a try by am concerned about the inclusion of Alcohol denat. Is this one of the types of alcohol that dries skin out? I know it's one of the last ingredients but the eye skin is so delicate and my skin is already so dry I don't want to use something that will do more long term harm than good.
                  Asked on 9/13/2016 by Bonmar from Manteca

                  1 answer

                  • Brand Expert

                    A:

                    Hi PUR Beauty! HydraGel Lift is infused with water sourced from the Swiss Alps to instantly hydrate the under eye area. It also contains age-defying Ceretin Complex to address signs of aging around the eye area! Your eyes will perk right up when using HydraGel Lift eye perfecting primer! I recommend using it in the morning right after your eye serum (or facial primer) before applying concealer. The key is to use a small amount and pat the product lightly into the skin. Apply your foundation or concealer and set lightly with 4-in-1 Mineral Makeup or Balancing Act. You can also massage a small amount of HydraGel Lift onto your finger tips and then dab over top your concealer or under eye area to refresh your eye look!

                    Answered on 9/17/2016 by Brand Expert from PUR Cosmetics
                • Q:

                  Is this product to be used on the eyelid as well? I have hooded eyes and some days they are more swollen than others. I am wondering if this product would help with that If not do you have a product in your line for this problem?
                  Asked on 9/12/2016 by Keenie from Grand Rapds

                  1 answer

                  • Brand Expert

                    A:

                    Hi PUR Beauty! HydraGel Lift is an eye perfecting primer infused with water sourced from the Swiss Alps to instantly hydrate the under eye area. It also contains age-defying Ceretin Complex to address signs of aging around the eye area! I recommend using it in the morning right after your eye serum (or facial primer) before applying concealer. The key is to use a small amount and pat the product lightly into the skin. Apply your foundation or concealer and set lightly with 4-in-1 Mineral Makeup or Balancing Act. You can also massage a small amount of HydraGel Lift onto your finger tips and then dab over top your concealer or under eye area to refresh your eye look!
                    You may also like Tone Up (total eye fitness eye serum)! The link is below so you can check it out!
                    http://www.ulta.com/tone-up-total-eye-fitness?productId=xlsImpprod5640360

                    Answered on 9/17/2016 by Brand Expert from PUR Cosmetics
                • Q:

                  How long do you need to let it soak into the skin before using other products over it?
                  Asked on 9/7/2016 by Tonya from Tennessee

                  1 answer

                  • Brand Expert

                    A:

                    Hi PUR Beauty! So glad you have your eye on the HydraGel Lift eye perfecting concealer primer! What I have found in using this product was that at the beginning I was using too much because it felt so good when it was going on! I had to stop myself from applying too much! In the morning before you apply your makeup, it only takes on light sweep of application. I will then pat-pat it into place using my ring finger. This helps it to melt into the skin quicker so you can apply your concealer or eye makeup! The other trick is to press or pat your concealer into place! Hope these tips help! As I love to how this product feels on the skin, I wear it generously on days that I'm not even wearing makeup!

                    Answered on 9/11/2016 by Brand Expert from PUR Cosmetics
                • Q:

                  Does it hide bags below the eye
                  Asked on 8/30/2016 by Debra from Mission Viejo, California

                  1 answer

                  • Brand Expert

                    A:

                    Hi PUR Beauty! Your eyes will perk right up when using HydraGel Lift eye perfecting primer! I recommend using it in the morning right after your eye serum (or facial primer) before applying concealer. The key is to use a small amount and pat the product lightly into the skin. Apply your foundation or concealer and set lightly with 4-in-1 Mineral Makeup or Balancing Act. You can also massage a small amount of HydraGel Lift onto your finger tips and then dab over top your concealer or under eye area to refresh your eye look! Hope these tips help!

                    Answered on 9/2/2016 by Brand Expert from PUR Cosmetics
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