Why did IT Cosmetics create this product: To finally give women a gorgeous vitality glow in an innovative, anti-aging illuminizer, that doesn't make them look older like most powders, is packed with anti-aging ingredients and gives a true airbrushed look that works on all ages! IT Cosmetics creator could never find an illuminizer that looks flawless on all skin types, including mature skin, and Hello Light Powder Illuminizer does!

What is it: An anti-aging powerhouse for naturally pretty, lit from within skin! The IT Cosmetics Hello Light Anti-Aging Powder Illuminizer is all about the look of vitality, radiance and illumination. The formula is infused with micronized pigments of light plus skin-loving ingredients including peptides, hyaluronic acid, hydrolyzed collagen, silk and vitamins A, C, & E and free of all of the bad ingredients that make skin appear older like talc. The Heavenly Luxe Angled Radiance Brush gives you airbrushed application, and makes you smile upon contact!

Who is it for: Anyone who wants a natural radiance and youthful, vitality-filled glow with anti-aging benefits and wants to instantly blur away the look of pores and imperfections, diffuse the look of lines and wrinkles on the face, and achieve a more radiant looking, flawless and air-brushed looking complexion. Anyone who wants hydrating, brightening and anti-aging benefits to their skin. Anyone who wants to waken up a dull complexion. Anyone who wants to add light to their complexion for beautiful-looking skin!

Why is it different: This truly innovative formula contains ingredients such as peptides, hyaluronic acid, hydrolyzed collagen, real silk and anti-oxidants that hydrate, condition, and nourish your skin while warding off free-radicals all day long. It gives you a healthy lit-from-within glow, absorbs oil and shine, and blurs away the look of pores, without settling into lines and wrinkles! It's your perfect finishing step for the look of lift and illumination! Plus its formulated without talc, parabens, sodium lauryl sulfate, mineral oil, petrolatum, synthetic fragrance, and phthalates.