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Hello Lashes Clinically Shown 5-in-1 Mascara Mini

It Cosmetics

Hello Lashes Clinically Shown 5-in-1 Mascara Mini

(399) REVIEWS (3) Q&A ASK A QUESTION

Item 2265688

Special Free Gift with Purchase! Click for Offer Details

GIFT WITH PURCHASE

FREE mini Superhero Mascara with any $35 IT Cosmetics purchase (offer valid 7/1/18-7/21/18 or while quantities last)

FREE Mini Superhero Mascara w/any $35 IT Cosmetics purchase

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Why did IT Cosmetics create this product: To finally give women a product for their lashes that is not only clinically shown to increase both the volume and length instantly, but is also packed with lash-loving ingredients and a cutting-edge lash-enhancing serum. This 5-in-1 natural formula is also paraben-free, fragrance-free, and sulfate-free. The results are phenomenal, it's simple to use and it's a product that takes the place of 5 lash products, all in one innovative component.

What is it: Developed with leading plastic surgeons, Hello Lashes Clincally Shown 5-in-1 Mascara revolutionizes and takes the place of 5 products: 1) Your natural volumizing mascara, 2) Your conditioning, hydrating lash primer, 3) Your lash enhancing serum, 4) Your lash tint and 5) your lash comb/curler! Hello Lashes Clinically Shown 5-in-1 Mascara offers the blackest of the black color that lasts all day and never flakes or fades. The triple brush lengthens, curls and separates lashes while the innovative Magic Wand Lash Ball Detailer tip is designed to reach every last inner and outer corner lash.

Who is it for: Anyone who wants to fall in love with their lashes again! Anyone who wants a 5-in-1 multitasking natural mascara that replaces your mascara, lash volumizing/conditioning primer, lash stain, lash enhancing serum and lash curler/comb all in one. Anyone who wants thicker, longer, fuller-looking amazing lashes that they just can't help but say "hello" to every morning!

Why is it different: Clinically shown, Hello Lashes Clincally Shown 5-in-1 Mascara utilizes proprietary technology to infuse a blend of lash-enhancing and conditioning ingredients including peptides, collagen, proteins, acai, jojoba, green tea, and Vitamins A, C, E, B5. Hello Lashes Clinically Shown 5-in-1 Mascara is made in the USA, and is paraben-free, fragrance-free, phthalate-free, sulfate-free.

Starting at the base of your lashes, hold the brush horizontally then wiggle and sweep the brush up and through to the tips. Next hold the wand vertically and use the Lash Ball Detailer to add length, volume and separation to your lower lashes as well as your inner and outer corner lashes. For a more dramatic look add additional coats. It's easy to remove using soap and warm water or eye makeup remover.

Beauty tips: Here is a quick trick to use with Hello Lashes Clinically Proven 5-in-1 Mascara to get the fake eyelash look: After your eye look is complete grab a playing card or business card and place it behind your upper lashes at the base. With your Hello Lashes Clinically Proven 5-in-1 Mascara, pull the mascara wand up and through lashes, wiggling as you go. Then flip it and Go Vertical, pushing your lashes up against the card. The card will not only shield you from messing up your makeup but it will also help to fan your lashes and get them as curled as possible!
Aqua (Water, Eau), Cera Alba / Beeswax / Cire D¿Abeille, Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Dimethicone, PVP, Stearic Acid, Glyceryl Stearate Se, Sorbitan Stearate, Oleic Acid, Polybutene, Phenoxyethanol, Caprylyl Glycol, Magnesium Aluminum Silicate, Cellulose Gum, Chlorphenesin Ascorbyl Palmitate, Panthenol, Potassium Sorbate, Glycerin, Disodium EDTA, Hexylene Glycol, Malus Domestica Fruit Cell Culture Extract, Hydrolyzed Wheat Protein, Serenoa Serrulata Fruit Extract, Urtica Dioica (Nettle) Extract, Arginine, Biotin, Camellia Oleifera Leaf Extract, Cocoyl Hydrolyzed Collagen, Equisetum Arvense Extract, Euterpe Oleracea Fruit Extract, Lauroyl Lysine, Simmondsia Chinensis (Jojoba) Seed Oil, Xanthan Gum, Lecithin, Myristoyl Hexapeptide - 16. May contain: Iron Oxide (CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsHello Lashes Clinically Shown 5-in-1 Mascara Mini
 
3.9

(based on 399 reviews)

74%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (175)
  • Long lasting (144)
  • Good pigmentation (112)
  • Good value (106)
  • Lengthens (71)

Cons

  • Flakes (29)
  • Messy (28)
  • Wears off easily (26)
  • Difficult to apply (17)
  • Smudges or runs (15)

Best Uses

  • Daily use (118)
  • Anytime (71)
  • Normal skin (33)
  • Special occasions (29)
  • Sensitive skin (22)
    • My Beauty Routine Takes:
    • 10 minutes (18), 30 minutes (16), 1+ hour (3)
    • Reviewer Profile:
    • Natural style (152), Classic style (126), Trendy style (33), Brand buyer (20), Budget shopper (15)
    • Was this a gift?:
    • No (6)

Reviewed by 399 customers

Displaying reviews 1-10

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4.0

It really works!

By Kris

from Grand Junction, CO

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Value
  • Long Lasting

Cons

    Best Uses

    • Daily Use

    Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

    Makes my short, thin lashes look long and more full.

    • Age:
    • 45-59

    (1 of 1 customers found this review helpful)

     
    5.0

    Mini doesn't clump but regular size does

    By Carolyn

    from Texas

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply

    Cons

      Best Uses

      • Normal Skin

      Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

      I absolutely love this mini mascara.. the only downfall is I bought the regular size and it clumps bad!! I have no problem with the mini.. this is my second mini. But the mini not the regular size.

      • Age:
      • 30-44
       
      1.0

      Totally dried out and unusable

      By Cher

      from Tampa, Fl

      About Me Natural Style

      Verified Buyer

      Pros

        Cons

        • Dried out

        Best Uses

          Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

          The product I purchased on Saturday was dried out when I opened it the next day.

          • Age:
          • 30-44
           
          2.0

          Love IT but not this mascara.

          By cmiller

          from ATX

          Verified Buyer

          Pros

            Cons

            • Difficult to Apply
            • Flakes

            Best Uses

              Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

              I LOVE IT cosmetics but I'm not a fan of this mascara. It made my lashes clump and they actually looked shorter than they are. I love Super Hero but wouldn't buy this again.

              • Age:
              • 30-44
               
              5.0

              LOVE!

              By KC

              from Cincinnati, OH

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Long Lasting

              Cons

              • More expensive than old brand

              Best Uses

              • Sensitive Skin

              Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

              My lashes are colorless! This product not only gives them color, but added length without clumping!

              • Age:
              • 60+
               
              5.0

              Love the wand

              By DD

              from Winter Garden, FL

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Good Value
              • Long Lasting

              Cons

                Best Uses

                  Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

                  For me, this is the easiest mascara to apply without clumping my lashes.

                  • Age:
                  • 45-59
                   
                  5.0

                  Omg my new favorite mascara

                  By Iris

                  from Harrisburg, Pennsylvania

                  About Me Trendy Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Good Value
                  • Long Lasting

                  Cons

                    Best Uses

                      Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

                      IT cosmetics always delivers for me..this mascara is not messy and long lasting. The brush finds lashes where you didn't know you had them.

                      • Age:
                      • 45-59
                       
                      5.0

                      This is the best mascara for natural look.

                      By Cate

                      from Wilmington, MA

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Easy To Apply
                      • Good Pigmentation
                      • Long Lasting

                      Cons

                        Best Uses

                          Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

                          This is the best mascara around for the natural look not the false eyelash look. Each lash gets a nice smooth cover of color. Never causes raccoon shadows under the bottom lashes. The brush is incredible.

                          • Age:
                          • 60+
                           
                          1.0

                          Disappointed

                          By Amanda B

                          from Philadelphia, PA

                          About Me Classic Style

                          Verified Buyer

                          Pros

                            Cons

                            • Clumps
                            • Messy

                            Best Uses

                              Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

                              I bought this in trial size hoping to love it but was so disappointed! I normally love IT cosmetics, but this was so clumpy that I immediately removed it and returned it to the store.

                              • Age:
                              • 18-29
                               
                              5.0

                              LOVE

                              By Texas Ang

                              from Texarkana

                              About Me Natural Style

                              Verified Buyer

                              Pros

                              • Easy To Apply
                              • Good Pigmentation
                              • Good Value
                              • Long Lasting

                              Cons

                                Best Uses

                                • Daily Use

                                Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

                                I LOVE THIS MASCARA!!!!
                                ONLY thing I would change about it is to make it waterproof.

                                • Age:
                                • 45-59

                                Displaying reviews 1-10

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                                Q&A

                                Product Q&A

                                Ask a question

                                Do you have questions about this product?

                                Get answers from in-house experts.

                                3 Questions | 3 Answers
                                Displaying questions 1-3
                                • Q:

                                  It says tinting. Does this semi permanent tint lashes like rimmel colourist lash tint mascara?
                                  Asked on 1/6/2018 by Ljo from San Francisco ca

                                  1 answer

                                  • Brand Expert

                                    A:

                                    Hi there, thanks for your question! Hello Lashes Mascara does give the lashes a deep black tint when you apply IT, however this is not a permanent effect. Hello Lashes Mascara removes easily when you remove makeup and comes completely off, it will not leave a tint behind. We hope this helps! XOXO

                                    Answered on 1/10/2018 by Brand Expert from IT Cosmetics
                                • Q:

                                  Does this help your lashes grow at all?
                                  Asked on 11/29/2017 by Hadassah from LA, CA

                                  1 answer

                                  • Brand Expert

                                    A:

                                    Hi there, thanks for your question! While Hello Lashes Mascara contains lash conditioning ingredients, it is not a lash-growing mascara. IT contains ingredients such as biotin to help condition your existing lashes. XOXO

                                    Answered on 12/4/2017 by Brand Expert from IT Cosmetics
                                • Q:

                                  how big is mini ? will it last a week w daily apps? is it water proof?
                                  Asked on 2/28/2017 by cindy Evans from muskogee OK

                                  1 answer

                                Displaying questions 1-3

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