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It CosmeticsHello Lashes Clinically Shown 5-in-1 Mascara Mini

It Cosmetics

Hello Lashes Clinically Shown 5-in-1 Mascara Mini

Item 2265688

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Why did IT Cosmetics create this product: To finally give women a product for their lashes that is not only clinically shown to increase both the volume and length instantly, but is also packed with lash-loving ingredients and a cutting-edge lash-enhancing serum. This 5-in-1 natural formula is also paraben-free, fragrance-free, and sulfate-free. The results are phenomenal, it's simple to use and it's a product that takes the place of 5 lash products, all in one innovative component.

What is it: Developed with leading plastic surgeons, Hello Lashes Clincally Shown 5-in-1 Mascara revolutionizes and takes the place of 5 products: 1) Your natural volumizing mascara, 2) Your conditioning, hydrating lash primer, 3) Your lash enhancing serum, 4) Your lash tint and 5) your lash comb/curler! Hello Lashes Clinically Shown 5-in-1 Mascara offers the blackest of the black color that lasts all day and never flakes or fades. The triple brush lengthens, curls and separates lashes while the innovative Magic Wand Lash Ball Detailer tip is designed to reach every last inner and outer corner lash.

Who is it for: Anyone who wants to fall in love with their lashes again! Anyone who wants a 5-in-1 multitasking natural mascara that replaces your mascara, lash volumizing/conditioning primer, lash stain, lash enhancing serum and lash curler/comb all in one. Anyone who wants thicker, longer, fuller-looking amazing lashes that they just can't help but say "hello" to every morning!

Why is it different: Clinically shown, Hello Lashes Clincally Shown 5-in-1 Mascara utilizes proprietary technology to infuse a blend of lash-enhancing and conditioning ingredients including peptides, collagen, proteins, acai, jojoba, green tea, and Vitamins A, C, E, B5. Hello Lashes Clinically Shown 5-in-1 Mascara is made in the USA, and is paraben-free, fragrance-free, phthalate-free, sulfate-free.

Starting at the base of your lashes, hold the brush horizontally then wiggle and sweep the brush up and through to the tips. Next hold the wand vertically and use the Lash Ball Detailer to add length, volume and separation to your lower lashes as well as your inner and outer corner lashes. For a more dramatic look add additional coats. It's easy to remove using soap and warm water or eye makeup remover.

Beauty tips: Here is a quick trick to use with Hello Lashes Clinically Proven 5-in-1 Mascara to get the fake eyelash look: After your eye look is complete grab a playing card or business card and place it behind your upper lashes at the base. With your Hello Lashes Clinically Proven 5-in-1 Mascara, pull the mascara wand up and through lashes, wiggling as you go. Then flip it and Go Vertical, pushing your lashes up against the card. The card will not only shield you from messing up your makeup but it will also help to fan your lashes and get them as curled as possible!
Aqua (Water, Eau), Cera Alba / Beeswax / Cire D┬┐Abeille, Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Dimethicone, PVP, Stearic Acid, Glyceryl Stearate Se, Sorbitan Stearate, Oleic Acid, Polybutene, Phenoxyethanol, Caprylyl Glycol, Magnesium Aluminum Silicate, Cellulose Gum, Chlorphenesin Ascorbyl Palmitate, Panthenol, Potassium Sorbate, Glycerin, Disodium EDTA, Hexylene Glycol, Malus Domestica Fruit Cell Culture Extract, Hydrolyzed Wheat Protein, Serenoa Serrulata Fruit Extract, Urtica Dioica (Nettle) Extract, Arginine, Biotin, Camellia Oleifera Leaf Extract, Cocoyl Hydrolyzed Collagen, Equisetum Arvense Extract, Euterpe Oleracea Fruit Extract, Lauroyl Lysine, Simmondsia Chinensis (Jojoba) Seed Oil, Xanthan Gum, Lecithin, Myristoyl Hexapeptide - 16. May contain: Iron Oxide (CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsHello Lashes Clinically Shown 5-in-1 Mascara Mini
 
3.9

(based on 393 reviews)

74%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (171)
  • Long lasting (141)
  • Good pigmentation (110)
  • Good value (104)
  • Lengthens (71)

Cons

  • Flakes (28)
  • Messy (28)
  • Wears off easily (26)
  • Difficult to apply (16)
  • Smudges or runs (15)

Best Uses

  • Daily use (117)
  • Anytime (71)
  • Normal skin (32)
  • Special occasions (29)
  • Sensitive skin (21)
    • Reviewer Profile:
    • Natural style (149), Classic style (125), Trendy style (33), Brand buyer (20), Budget shopper (15)
    • My Beauty Routine Takes:
    • 10 minutes (18), 30 minutes (16), 1+ hour (3)
    • Was this a gift?:
    • No (6)

Reviewed by 393 customers

Displaying reviews 1-10

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5.0

Omg my new favorite mascara

By Iris

from Harrisburg, Pennsylvania

About Me Trendy Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting

Cons

    Best Uses

      Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

      IT cosmetics always delivers for me..this mascara is not messy and long lasting. The brush finds lashes where you didn't know you had them.

      • Age:
      • 45-59
       
      5.0

      This is the best mascara for natural look.

      By Cate

      from Wilmington, MA

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Long Lasting

      Cons

        Best Uses

          Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

          This is the best mascara around for the natural look not the false eyelash look. Each lash gets a nice smooth cover of color. Never causes raccoon shadows under the bottom lashes. The brush is incredible.

          • Age:
          • 60+
           
          1.0

          Disappointed

          By Amanda B

          from Philadelphia, PA

          About Me Classic Style

          Verified Buyer

          Pros

            Cons

            • Clumps
            • Messy

            Best Uses

              Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

              I bought this in trial size hoping to love it but was so disappointed! I normally love IT cosmetics, but this was so clumpy that I immediately removed it and returned it to the store.

              • Age:
              • 18-29
               
              5.0

              LOVE

              By AR Ang

              from Texarkana, Texas

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Good Value
              • Long Lasting

              Cons

                Best Uses

                • Daily Use

                Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

                I LOVE THIS MASCARA!!!!
                ONLY thing I would change about it is to make it waterproof.

                • Age:
                • 45-59
                 
                5.0

                Love

                By Mallory

                from IL

                Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

                First high end mascara, and it's the best I've ever used! No clumping

                 
                5.0

                New Fave Mascara

                By The Naturalist

                from Hagerstown, MD

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Value
                • Long Lasting

                Cons

                • Doesn't come off easily

                Best Uses

                • Daily Use

                Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

                I love this mascara and I have searched and searched for my daily wear mascara. I finally found it with this one. Any time one of my girlfriends are in search of a new mascara I recommend this one 100%.

                • Age:
                • 30-44
                 
                5.0

                Love this!

                By Heather

                from Virginia

                About Me Trendy Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Value
                • Long Lasting

                Cons

                  Best Uses

                  • Daily Use

                  Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

                  easy to use! Really gives good length!

                  • Age:
                  • 18-29
                   
                  3.0

                  Did not live up to the hype.

                  By 2 Spicy

                  from El Monte

                  Verified Buyer

                  Pros

                    Cons

                    • SEVERAL coats needed

                    Best Uses

                      Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

                      I use many It products and I love them. This is not one of them.

                       
                      5.0

                      Good deal, right size

                      By Jules

                      from Long Island, NY

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Easy To Apply
                      • Long Lasting
                      • travel size
                      • Versatile

                      Cons

                      • Difficult to Apply

                      Best Uses

                      • Sensitive Skin

                      Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

                      my eyes used to itch all the time. I read up, and discovered I was keeping my mascara for 6 months, now I only use them for 3. This travel size wand is useful, and can fit into a small handbag. it's perfect! The even spread also makes my lashes stand out.

                      • Age:
                      • 30-44

                      (1 of 1 customers found this review helpful)

                       
                      2.0

                      I'm not impressed

                      By T

                      from Albany

                      Verified Buyer

                      Pros

                        Cons

                        • Wears Off Easily

                        Best Uses

                          Comments about It Cosmetics Hello Lashes Clinically Shown 5-in-1 Mascara Mini:

                          This mascara runs. I'm surprised because I love the other It products.

                          Displaying reviews 1-10

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                          Q&A

                          Product Q&A

                          Ask a question

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          3 Questions | 3 Answers
                          Displaying questions 1-3
                          • Q:

                            It says tinting. Does this semi permanent tint lashes like rimmel colourist lash tint mascara?
                            Asked on 1/6/2018 by Ljo from San Francisco ca

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, thanks for your question! Hello Lashes Mascara does give the lashes a deep black tint when you apply IT, however this is not a permanent effect. Hello Lashes Mascara removes easily when you remove makeup and comes completely off, it will not leave a tint behind. We hope this helps! XOXO

                              Answered on 1/10/2018 by Brand Expert from IT Cosmetics
                          • Q:

                            Does this help your lashes grow at all?
                            Asked on 11/29/2017 by Hadassah from LA, CA

                            1 answer

                            • Brand Expert

                              A:

                              Hi there, thanks for your question! While Hello Lashes Mascara contains lash conditioning ingredients, it is not a lash-growing mascara. IT contains ingredients such as biotin to help condition your existing lashes. XOXO

                              Answered on 12/4/2017 by Brand Expert from IT Cosmetics
                          • Q:

                            how big is mini ? will it last a week w daily apps? is it water proof?
                            Asked on 2/28/2017 by cindy Evans from muskogee OK

                            1 answer

                          Displaying questions 1-3

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